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Swatt Analysis

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Submitted By lsolares
Words 442
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* SWOTT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)
Trends (external

Through our SWAT analysis we examine the strengths, Weaknesses, Opportunities, and Threats. The strengths that have been found are that REI has introduced this new innovative apparel. This apparel uses thermosistant technology that can regulate the temperature of the fabric. The consumer has the ability of controlling the thermostat to heat or cooled simple by adjusting the built in thermostat. Not only is the apparel convenient for you everyday outdoor adventures, but it lightweight as well. Comfort and convenience is key when you are in the outdoors. This apparel will also alleviate the amount of clothing that one packs when they go camping, or take a long hike. This apparel is also innovative with technology, that if the weather changes dramatically, the warming and cooling can happen within seconds.

The Weakness for Thermofabric Outdoor Apparel is that a customer will have trouble with the different adjustments for the apparel. If something were to not be changed correctly this can cause adverse effects and can cause bodily harm, or make someone ill. The consumer must be fully informed on how to work the apparel properly and how to make the necessary adjustments.

This can be threat as well as many consumers may not want to deal with the specifics of the apparel. REI has made these instructions easy and anyone will be able to understand how this clothing works. Through our competitors, there has not been any apparel developed that has made the amount of choices available to their consumers. They may try to have a similar product once they see the impact that it can potentially have in the hiking/outdoor community.

The opportunity for this new product Thermofabric Outdoor apparel is that it will change how outdoor activities will be viewed. Many consumers do not like to be in the outdoors because of weather conditions. Through this clothing being made available to consumers they will now have apparel that will help make their experience outdoors more comfortable. This can be an advantage for them externally and will provide a wide range of customer opportunity. This can be something that athletes may want to consider when they train, or workout.

This will definitely start a trend, and by REI using the Internet and social networking this can really allow for this product to reach a mass number of people. REI can target consumers who enjoy the outdoors, and have a really love for being active. The different functions that this apparel has will really start a trend and have an effect on how people wear their clothing outdoors.

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