...Ebony Enman Week 4 Assignment October 20, 2014 To: Delta Press Release and Marketing Team From: Ebony Enman Subject: Skymiles program change Greetings Everyone: I would like to offer my gratitude to everyone on the Delta marketing team. Everyone who had a say in the implementation of the one-way skymiles awards chart. This past February, your company released the revenue based frequent flyer program that will begin the beginning of 2015. Considering the input of this program it was determined based off meeting customer needs and would be beneficial to the customer based off data analyst. Understanding that customers will not earn miles based on miles flown, but you’ll earn them based on ticket cost. I also see that you have included other great customer incentives such as, adding more award tiers, allowing one-way awards for half the cost of a roundtrip, excellent marketing! However, I might have only found one down fall to this program and it is for the people who travel often and are good at trying to outsmart the system. Bottom Line to your new changes is that when the economy is doing poorly or well, it is still a great way to get people on planes and a great way to generate additional revenue through partnerships. I for one certainly don’t see these changes as being hurtful for everyone. This press release was very informational and promotional. The information that was released was detailed and at the same time promoting for those who haven’t considered...
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...Martini Drive 1990 Hull S90 LM0 England 13 March 2013 PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Syed Muhammad Abbas Ali Press officer of Acme (0044) 25676949 syed_acme@press.com Acme brewery is the hope of Hull The city Hull is known for its many social problems and the town brewery is known for its lack of order fulfilments. That’s why the new owners of Acme are going to improve the city. HULL, MARCH 2013 --- The people of Hull are celebrating, because of the rapid expansion of the Acme brewery. The city has gotten a new voice since the American company US Beverages bought Acme. It is the new owners hope, that the company’s products will go overseas to other markets. The company has moved its premises, from a docks area to a greenfield site. This makes it possible for the company to expand its limits. There are also more job opportunities than before, which will benefit the people of Hull. There used to be a lot of social problems in the city and people had no control over their lives. Therefore the Mayor decided to sell the brewery in hope of it becoming Hull’s rescue. The Mayor of Hull says: “ If the city had continued like this, people would have moved to other places. But because of US Beverages, who made Acme a bigger name than it was a year ago, we have a future. The people will have more opportunities and these will help our city in the long run. This is all possible because of the new Acme brewery.” ---------------------------------------------...
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...Michael McNair NT1310 Pleace Unit 2 Activity 2 Press Release 9/30/15 FOR IMMEDIATE RELEASE: Awesomegafuntime Announces Lowest Deals Ever. Nashville, TN Awesomegafuntime is coming to Nashville with the cheapest triple play to date. This out of know where startup company founded by what the completion is calling the strong arm thugs of the communications world. Some believe that this reputation is inspired more by the business practices of the company than the ties to the mafia that it openly professes. Awesomegafuntime is pretty much making you an offer that you can’t refuse. Three services all for one price. That’s right Television, Phone, and Internet all for just 50 dollars a month. This company is coming to an area near you. They pretty much are kicking in your door with this deal. Before you know it they will have you locked down ‘on their 2 GB fiber speeds. As we all know fiber can be fragile, but the Awesomegafuntime support staff have no problem responding to check on the lines, sometimes you may even wake in the middle of the night to find one of their representatives out back digging a hole down to check the lines. When talking security Awesomegafuntime is your friend. Promising tap free service on your phone. If at any time your phone line becomes compromised they promise to take care of it… And when it comes down to entertainment Awesomegafuntime has you backed with a channel line that you would expect from a provider based out of Vegas. But hurry...
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...Chilean Copper Mine Collapse: news release to family 1 Andrey Maas BCOM/275 January 30, 2013 Toya Belgin Chilean Copper Mine Collapse: news release to family 2 We come before you today humbled by tragedy, as we reluctantly must inform you that our San Jose mine has collapsed trapping your loved ones inside. It happened on August 5, 2011 around 3 o’clock. At this time it is unsure of what actually caused the mine collapse, we do not know the physical condition of those trapped inside, nor do we know of any fatalities at this time. We were able to identify the personnel who were missing after the collapse, and it is unfortunately and with regret that I have to inform you that these men are your loved ones. I come to you face to face because, I and this company has always treated and thought of everyone in this company as one family. At this time we have numerous rescue specialists, and organizations working on determining different strategies and approaches that we will use to get to the men that are trapped down below. I would like to inform you that we have also informed the Regional Governor, Ximena and Governor Nicolas Noman and a Minister of Mining, Laurence Goldborne...
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...Read: Sections 2:6 and 2:7 Assignment: Through internet research, identify at least one press release and one PSA and email me either the links to them, or, send them as email attachments by 6:00 pm 2/22/2016. Key Terms: Publics: sections of the community with particular interests or connections (e.g. Southern University is a community; students, faculty, staff, and administrators are all different publics, as are on-campus students v. commuters; tenured/tenure track faculty v. adjuncts; executive administrators v. middle managers). There are two means that public sector organizations use to communicate with various publics: 1) Press release—addressed to both media and public(s), a highly stylized message with frontloaded information and details meant to inform the public of upcoming events and important announcements AND grab attention of readers. Uses “inverted pyramid” with most important details first and most general information last (for media purposes). Commonly seen in: Newspapers, magazines, social media, flyers. 2) PSA – addressed to media and public(s), a specific kind of release aimed toward ensuring general welfare, i.e. public health, safety, community services. Are often less stylized than press releases, in the form of announcements (or scripts, if aimed to be read on television). Commonly seen in: Newspapers (as ads/in-kind ad space/advertorials), television, social media, flyers. The aim of each is to persuade—either...
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...Nike: Sweatshops and Business Ethics (Adapted/summarised from original) By Charles Hill*, University of Washington Introduction: Nike is a global corporation, founded 1972, and now one of the leading marketers of athletic shoes and apparel. It has a turnover of $10bn and operates in some 140 countries. Nike does not manufacture anything. It focuses on design and marketing and contracts out (outsources) its manufacturing to some 600 factories worldwide, employing over half a million people. For over a decade, Nike has been dogged by bad publicity and persistent accusations that that its products are made in “sweatshops” where workers, many of them children, slave away in hazardous conditions for below subsistence wages. Nike’s wealth, its detractors claim, has been built on the backs of the world’s poor. To many, Nike is a symbol of the evils of globalisation. Nike has taken many steps to remedy the situation but admits there are still problems in overseas factories, despite laying down minimum standards of working conditions and pay, and having their standards independently audited. But the accusations, protests and bad press continue. The Case against Nike: In 1996 a CBS 48 Hours news reported from a factory near Ho Chi Min City (formerly Saigon, Vietnam) … The signs are everywhere of an American invasion in search of cheap labour. Millions of people who are literate, disciplined, are desperate for jobs. This is Niketown near what used to...
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...Case Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of that it belongs to Nike´s responsibilities, no matter if they own the manufacturer or not. Everybody knows that it is hard to keep the overview about every developing stage but if you decide to put this step into a foreign country, you have to find a way of taking the control. So yes, Nike should be held responsible for working conditions in foreign factories that it does not own, but of course you have to weigh how much influence a company like Nike can have regarding working conditions. Establishing an independent monitoring association like the “Fair Labor Association” (FLA) is a good way to improve bad labor standards. 2. What labor standards regarding safety, working conditions, overtime, and the like, should Nike hold foreign factories to: those prevailing in that country or those prevailing in the United States? In the article you can read that labor standards in the US and in foreign countries are very different. Everybody knows that minimum wages and working conditions...
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...University of Phoenix Material Nike: The Sweatshop Debate Nike is in many ways the quintessential global corporation. Established in 1972 by former University of Oregon track star Phil Knight, Nike is now one of the leading marketers of athletic shoes and apparel on the planet. Today the company has $20 billion in annual revenues and sells its products in some 140 countries. Nike does not do any manufacturing. Rather, it designs and markets its products, while contracting for their manufacture from a global network of 600 factories scattered around the globe that employ some 650,000 people.1 This huge corporation has made Knight into one of the richest people in America. Nike’s marketing phrase, “Just Do It!” has become as recognizable in popular culture as its “swoosh” logo or the faces of its celebrity sponsors, such as Michael Jordan and Tiger Woods. For all of its successes, the company was dogged for more than a decade by repeated and persistent accusations that its products were made in “sweatshops” where workers, many of them children, slaved away in hazardous conditions for below-subsistence wages. Nike’s wealth, its detractors claimed, was built upon the backs of the world’s poor. For many, Nike had become a symbol of the evils of globalization—a rich Western corporation exploiting the world’s poor to provide expensive shoes and apparel to the pampered consumers of the developed world. Niketown stores became standard targets for antiglobalization protesters. Several...
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...International Law and Global Market Name Bus 311 Business Law Instructor Date In this research paper, I will talk about International Laws and the Global Market. We will define International laws and its power. Questions like why are there international laws also will be answer. Who creates International laws and who enforces them? Are they really necessary? All this questions will be answer and explained. We will also talk about the Global Market. The effects that international laws have on the Global market will also be discussed. What constitute the Global Market? Who controls it and how do we keep it from collapsing? America as a country plays a big part on the Global Market; we will discuss the effect of our economy in it. Sources of International Laws * What is International Law? We all know that the law exist and can be applied to everyone. If a person enters into a legal agreement and that agreement is broken then the party that is breaking the agreement can be sued. There are penalties or punishment for anyone who breaks the laws that our judicial system has established. It can definitely be easier to deal with problems and laws when they are in our own country. It is a reality that our country deals with other countries when it comes to buying products. It is also a reality that we can’t just disregard other countries laws. When it comes to dealing with two countries involve, we need international laws. International laws are the laws that we...
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...be a sponsor for the highest paid names in the sports industry. Michael Jordan and Tiger Woods are two of many that benefit from the Nike endorsements. Analytically speaking large corporations like Nike Inc. tend to contract a large portion of factories overseas to avoid the strict working regulations in the United States. These third world countries like Cambodia, Vietnam, Pakistan, China, Korea, and Taiwan provide access to readily abundant cheap labor. Nike believed investing in developing countries to manufacture their products which led them to their current multi-billion dollar success. The exploitation scandal of Nike’s success includes labor issues, under age child labor, and wages. People may summarize this in one word, sweatshop. Sweatshop is defined as a factory or workshop where workers are paid at a very low wage and work under very poor conditions. Nike’s poor working conditions led to some critical incidents such as death and labor abuse. Nike would move from one country to another to avoid paying higher manufacturing prices. Institutions such...
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...Wal-Mart: The Future is Sustainability Summary Wal-Mart Stores, Inc. is one of the top companies in the retail industry. According to Forbes (2010), in 1962 brothers Sam and Bud Walton ran handful of small 5-and-10 stores in Arkansas and Missouri and they built their first Wal-Mart discount store in 1962. Then on Halloween day 1969 Wal-Mart Corporate (n.d.) states that the company incorporated. Since those early days when the founder Sam Walton was running the company many things have changed. For instance Ferrell, Fraedrich, and Ferrell (2011) stated that due to the staunch work ethic and dedication to customer care that Sam Walton instilled in the company, the company did feel that there was a need formal ethics program (p. 315). However, as time has passed the thinking of the Wal-Mart Executives has had to change. I do not know if Wal-Mart has changed because of the lawsuits they have encountered over ethical issues, if it was driven by the desire to keep profits high, or if Wal-Mart changed the way they do business because the company really does want to right thing for all the stakeholders. From what I can see, ethics has become a very important part of Wal-Mart’s business strategy. They seem to have a formal ethics program in company these days and they even want the entire world to know about because they provide a digital copy of their 36 page Statement of Ethics document on their web site. Text Questions 1. Do you think Wal-Mart is doing enough to become more sustainable...
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...RUNNING HEAD: Socio-Geographic Factors Theresa Good MMPBL/560 Professor Kimberly M. Edwards "Stratification is global. Social and economic inequalities stratify a world system defined by economic returns and political alliance. Billions of people have unequal access to life chances. The world is marked by strong disparities in income and living standards among and within nations. Most people now live under economic conditions over which they have little control" (Kottak & Kozaitis, 2003. ch 13. p.1). What determines class is it a person’s economic and political position in society or is it determined by social status such as income which often determines power. Class or socioeconomic status (SES) permeates our social behavior and thought (Kottak & Kozaitis, 2003. p.2). Unfortunately, Americans determine a person's worth by his/her educational status and employment. However, organizations must incorporate social responsibility in order to facilitate the formation of cultural diversity. Currently, the Gap Inc. is one of the world's leading retail chain stores, with over 3,100 retail stores and fiscal returns in 2008 totaling $14.5 billion. The Gap Inc. is the pioneer of a chain of specialty retail store which include Banana Republic, Old Navy, Piperline and Athleta. The Gap proclaims that their stores seeks new ways to connect with customers globally, uphold value and integrity to all shareholders, in addition to making a positive contribution in the...
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...How state own companies improve their innovation in Germany Contents 摘要 ii Abstract iii 1. Introduction 1 1.1 The Significance of Topic 1 1.2 The Introduction of SOE 1 2. The Situation of Germany 2 2.1 The Conditions of Germany 2 2.2 The Conditions of Companies 2 3. The Informations about Adidas 3 4. Statement of the Problem 3 4.1 2012 "Shackle" Sneakers 4 4.2 Sweatshops and Labor Rights Violations 4 4.3 The Effect of the Problems 5 5. Significance of the Research 6 5.1 The First Point 6 5.2 The Second Point 6 5.3 The Third Point 6 6. Scope and Limitations of the Study 7 6.1 Boundaries of the Research 7 6.2 The Solving Methods of the Issues 7 7.1 Questions of the Research 7 7.2 Objectives of the Research 7 8. Conclusion 8 摘要 葛兰素史克公司中国研发中心副总裁鲁白认为，创新是一种用充满想象力的方法来解决问题的能力。想象力是人类创新的源泉。如何提高创新？正当今时代,科技知识创新、传播、应用的规模和速度前所未有,科学研究、技术创新、产业升级一体化发展态势更加明显。增强自主创新能力是发展科学技术的战略基点,是调整产业结构、转变发展方式的中心环节。我们必须把科技创新作为持久动力,以创新促转型,以转型促发展,大幅度提高科技进步对经济增长的贡献率,加快实现经济发展从要素驱动向创新驱动的转变。 关键词：企业创新能力 技术创新 科技创新 基础研究 Abstract The vice president of China research and development center of GlaxoSmithKline LuBai thinks: Innovation is skill that use an imaginative way to solve problems. Imagination is the source of human innovation. How to improve the innovation? In this century, technology innovation, spread, the size and speed of the application...
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...Nike was established in 1972 by former University of Oregon track star Phil Knight. Nike has $10 billion in annual revenues and sells its products in 140 countries. Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock bottom. Nike formulated a number of strategies and tactics to deal with the problems of working conditions and pay in subcontractors. In early 1997, Nike also began to commission independent organizations such as Ernst & Young to audit the factories of its subcontractors. Finally, on May 12, 1998 Nike founder Phil Knight spelled out a series of initiatives designed...
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...1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike. However, Nike has long been eluding allegations of employing people in the developing and under-developed economies, at low wages and poor working conditions for a long time. Nike tried many different measures of correcting its image as well many public relations measures to help salvage the image the public had of them after images of Nike employees working in sweatshops were released. In this essay, we will look at Nike’s international business operations and analyze the ethical issues and dilemmas they are faced with as a result of manufacturing their goods on foreign soil. Areas of Concern Some areas of concern for Nike include poor working conditions, low wages, child labor, as well as health concerns in the factories. These are all areas of concern where ethics is involved. Ethics is the generic term for the science of our morals. The executives at Nike have been accused of many ethical dilemmas. For example, poor working conditions in factories that produce Nike products has been one big issue plaguing the company for years. Nike outsources their labor to countries that are...
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