...As I reflect on various ways to construct Sweet Home Chicago into more of an ethnographic work, I draw on several different methodologies and recommendations from my fellow class mate as well as my own introspective analysis in conjunction with the class readings. First, one of the key shifts is to unpack for the reader the internal language that I use as a geographer. For example, I reference the significance of “spatial lineage” to engage with the various time-spaces that my family has traveled through that have contributed to my identity as a third-generation Black Chicagoan. Although ethnography is largely an academic practice, the strength that it possesses as a methodology is to invite readers from diverse backgrounds to engage with the culture, spaces, people and...
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...124. Sweet Home. The center of existence, domestic affection, the pleasing landing ground, yet never rancid or old. For Sethe, Beloved, and Denver 124 was the safety zone for growth, development, and transition. A safety zone can mean one of two things safe or what is perceived to be safe, for them 124 is what they have perceived it to be. The circle of life in simplistic form is represented through life, death, and afterlife creating three dimensional phases throughout the life experience. Each phase brings about a new dimension as well as added depth which changes one’s perspectives, outlooks, values, and ultimately causes both haunting and healing throughout the natural form of life. 124 represents the circle of life, Sethe, Denver, and...
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...Sweet Sensations Bakery Business Plan By Linda McKinney October 17, 2014 Contents 1. Executive Summary…………………………………………………………………….4 1.1 Objectives……………………………………………………………………………...4 1.2 Mission………………………………………………………………………………...4 1.3 Keys to Success………………………………………………………………………..5 2. Company Summary……………………………………………………….……….……5 2.1 Company Ownership……………………………………………………..………........6 2.2 Company History……………………………………………………………………...6 3. Products…………………………………………………………………….……..…….9 4. Market Analysis Summary………………………….....………………………………..9 4.1 Market Segmentation………………………………………………………...………..10 4.2 Target Market Segment Strategy………………………………………………………11 4.3 Industry Analysis…………………………………………………...………...………..13 4.3.1 Competition and buying patterns……………………………………………….……15 5. Web Plan Summary………………………………………………………...…………...16 5.1 Website Marketing Strategy……………………………....…………………………..16 5.2 Development Requirements…………………………..……………………………….16 6. Strategy and Impementation Summary………………………………………………....17 6.1 SWOT Analysis……………………………………………………………………….17 6.2 Competitve Edge…………………………………………………………..…………18 6.3 Marketing Strategy………………………………………………………………….18 6.4 Sales Strategy……………………………………………………………………….19 7. Management Summary…………………………………………………………….…20 7.1 Personal Plan………………………………………………….……………………..20 8. Financial Plan…………………………………………………………..……………..21 8.1 Important Assumptions…………………………….………………………………..22 8.2 Break Even Analysis………………………………………………………...
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...The Alleged Trial of the Sweet Family In 1925-26, Dr. Ossian Sweet and ten other occupants from the Sweet home was accused of 1st degree murder and assault. With this in mind, a mob of 500-800 white people were gathered in their front yard throwing stones and rocks at their new purchased home in Detroit consequently because they were the only negroes in the neighborhood. The trial of the Sweet's was a ridiculous and outraged case that was pointless in the end. First of all, back then when barely any blacks came to Detroit both white and blacks had the Northern point-of-view that is to say they didn't bother one another, and both went their own way. Also, prejudice for several years had been gathering had at last burst with violence over Detroit because of the Klan. Whenever a negro would move by a white area your property would decrease in value. Neighborhood Improvement Association was to support neighborhood improvement but their real reason for being was to keep their victimes from Negroes and to keep out Negroes in addition to Waterworks Park Improvement. In fact, the neighborhood would get together a mob and try to force the Negroes out of their neighborood For one thing, when Gladys picked out the house she didn't care if it was in a white or black neighborhood, her intentions was to own a home so she can support and raise her family. In other words not to start a racial violence in the neighborhood. For...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Search Home page » Business and Management Hershey's Sweet MissionIn: Business and Management Hershey's Sweet Mission Running Head: Hershey’s Sweet Mission Hershey’s Sweet Mission HRM 500 – Human Resource Management Foundations Leslie Medlock Dr. James Ziegler April 27, 2011 Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs: In answering the above question my recommendations of the redesign of Hersey’s performance management system to appeal to the diverse group that they employee would be to keep their current designed performance management system. Their redesign system caters to two specific generations, the baby boomers and the younger generation. Hershey has a system in place in which the baby boomers train/mentor the new “millennial” worker (employees in their twenties) due to, “the baby boomers tend to be interested in leaving a legacy, making the world better, so they generally are enthusiastic about mentoring their younger colleagues” (Noe, Hollenbeck, Gerhart, Wright, 2011). The baby boomers are role models, coaches, and advocates for Hershey. Mentoring gives them opportunities to utilize their abilities, experience, and wisdom both to their own benefit and that of Hersey’s to guide the younger generation employed with the company. Hershey...
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...strategic planning of sweet frog frozen yogurt to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage. Mission Statement To provide a healthy taste snack that is not only good for you but is also a taste and quick way to quench your sweet tooth. Goals Non-Financial: 1. To create the best frozen yogurt experience you've ever had. 2. Be the healthiest snack that a person can eat quickly. 3. Create unusual combinations with frozen yogurt and different delicious fruits, candies, and so much more. 4. Every time someone comes in make them feel the love and warmth as if they were at home. Financial: 1. Sell high quality food at a reasonable price. 2. Expand the company to more than 15 states, each year try to gain another state. 3. Create a demand even during the winter season. 4. Bring in more flavors of yogurt and different toppings to keep customers happy. Competitive advantage Sweet Frog is going to be the healthiest sweatiest snack that a person can eat. Not only does Sweet frog offer a variety of different yogurts, they also offer a different variety of toppings. Sweet Frog can offer everyone a chance to come in and enjoy there delicious yogurt and toppings. Sweet Frog is also founded on the principles of Christianity and our belief in bringing happiness and a positive attitude into the lives of our consumers. At sweet Frog, F.R.O.G stands...
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...mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste. Cadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift. Cadbury Dairy Milk is sold with a similar design worldwide - the centerpiece of all packaging is the iconic "glass and a half " image showing the famous glass and a half of pure full cream milk flowing into a delicious chunk of Cadbury Dairy Milk chocolate. Consumer Needs it Fills Basically Cadbury chocolates are tasty, satisfactorily and sometimes healthy. One of the primary demand drivers for chocolate and other sweets is consumer taste, and consumers continue to love chocolate. Chocolate has hundreds of naturally occurring chemicals in it that have been shown to have “feel good” affects on our bodies, which probably contribute to why people like it! One good example is that certain substances in chocolate have been shown to help your body produce...
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...Study : Sweet Dreams Motel in Far North Queensland ----------------------------------------------------------------- 1.INTRODUCTION Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate. Mr Smith believe his property have some strengths especially if we look at locations, large grounds, cheap rate, and room size. But he also aware of some weaknesses issue in the property such as: no television units in the bedroom, less attractive grounds, very little promoting activities and no restaurant services in the premises. In order to increase the occupancy rate , there is still some positive external factor to consider of such as : the needs to install the entertainment unit in the rooms, opportunity to construct the landscape to become more attractive, and a options to increasing the room rate. This case study will try to provides an overview to Sweet Dream motel current status in the market, a summary of products, competition and distribution analysis in challenging market opportunities. It will be a brief summary of internal strengths and weaknesses compare to external threats and opportunities for Sweet Dreams motel. 2. Situational Analysis 2.1 Background This case study is driven by a need understanding of how to make a better of improvements for Sweet Dreams motel...
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...Executive Summary Sugar Rush will be a small entrepreneurial store of sweets located in Ayala Columns, Makati City of Philippines. Sweet products will be offered with a variety of sizes and styles. This store will contain a comfortable seating area, allowing customers to stop in and sit down. As a Sweets store, Sugar Rush will have an extensive target market. People of all ages enjoy delicious sweet products, and will therefore be included in the target market. Sweet products are a low priced item; they are obtainable by nearly anyone, despite varying incomes, again keeping the target market large. Product quality is critical in the food industry. For that reason, Sugar Rush will ensure product quality through the use of fresh ingredients, sale of only fresh sweet products, and a focus on cleanliness. Innovations are also a goal of the company. One way which this will be accomplished is through creating new sweet products each month and offering them for a limited time. This will allow the business to test new products and determine which ones are preferred by consumers. Similarly, Sugar Rush will provide seasonal sweet products with flavors corresponding to the seasons. These treats will also only be available for a limited time each year. Product quality and innovations will be a major focus of the business. Though Sugar Rush will open as a single, small store, over time the business will strive to expand. Once the store proves to be a success, the business will open more stores...
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...The company’s micro Environment: Sweet Snow’s micro environment mainly consists of those four micro groups in the environment such as suppliers, intermediaries, customers and competitors. These are interrelated groups that influence managers on a daily basis. SUPPLIERS: Suppliers of Sweet Snow provides for items ranging simple nuts coatings, and other basic raw materials to high tech ice cream processing machines. Almost all ingredients are supplied by foreign suppliers. The main ingredients such as milk powder, nuts, chocolates, sticks, tetra packs, various essences and flavors are imported from Australia, New Zealand, UAE and Dubai. Machines are imported from Denmark, Italy and Switzerland. An important note on suppliers is made here by the Sweet Snow’s Marketing Manager. According to him, local suppliers are far less reliable than foreign suppliers both in terms of quality of goods and the kind of services they provide. Foreign suppliers are more reliable, professional and devoted to commitments. Such is its faith on foreign suppliers that Sweet Snow imports all items though it is time consuming and there are costly import related formalities. Marketing intermediaries: The main function of the distribution unit of Sweet Snow is to create a sequence of effective network so that an important strategic edge over competing channels are created and ensure a continuous flow of its products to the ultimate consumers – target market. The activation of the distribution channels proceeds...
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...Marketing Research: A new Business Opportunity Executive Summary One of the growing markets in global business is the snacks and food market. This study attempts to evaluate market opportunity for a new Indian snack bar in Milwaukee downtown. Most of the restaurants in Milwaukee offer various food varieties (for Breakfast, lunch, dinner) and snacks. Few fast food centers sell snacks as their primary business in Milwaukee. This paper discusses the design and approach in conducting the marketing research for a new business opportunity in Milwaukee downtown. The report starts with the problem background, environmental context, representing a Management Decision problem, Management research problem followed by research questions and hypothesis. The primary data collection method is through depth interviews and expert surveys. The secondary source of information is collected from the internet database, references from the report from US department of Agriculture and articles published in the internet. To save time and money exploratory research design technique is used. Finally, the research report elaborates on the scope of the report. The marketing management team can take advantage from the output of the research (or with further research) for the planning and further can provide input to the strategic management team to set the strategy for the Snack Bar business. Introduction and Background to the problem The united states Department of Agriculture (2003) reports...
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...Simply Sweet Bakery and its customers by stating Simply Sweet Bakery's mission statement. Simply Sweet Bakery's vision will clearly demonstrate what the business will want to become as well as defining the guiding principles and values. An analysis will be done regarding how vision, mission, and values guide Simply Sweet Bakery's strategic planning. Finally an evaluation will be done on how Simply Sweet Bakery addresses customers needs and critiques as well as how the company will achieve a competitive advantage. Mission Statement Simply Sweet Bakery is a bakery located in the center of an outdoor shopping center. The products and services Simply Sweet Bakery offers varies. Product wise Simply Sweet Bakery offers different types of desserts from simple breads to array of exotic desserts. Simply Sweet Bakery allows the customers to eat at the bakery in the dining area or the patio area. Customers can also order and take home their favorite desserts. When customers eat in they are able to view the bakers making the desserts. Customers can give input and offer some creative ideas to the bakers. Simply Sweet Bakery offers different classes to those customers who want to learn either the basics of baking to learning how to decorate extravagant wedding cakes. Simply Sweet Bakery also provides a room that will host parties such as baby showers, birthdays, or bridal showers allowing the guests to be creative and make desserts. Just like its name Simply Sweet Bakery...
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...INTRODUCTION A great way to make kids eat vegetable is to mix them with what they love to eat: SWEETS. Most parents’ problems are getting their children to eat vegetables and fruits because a lot of kids go through this phase where they wouldn’t want to eat or even just smell and see vegetables. Surprisingly, the result of the study proved that children will most likely eat vegetables if they are very much hidden in their favorite food. These kids go crazy on cakes, cupcakes and brownies not realizing that the healthiest vegetable is in what they’re eating. So, this paper will be proving that even broccoli can be a recipe for cake. But, for an innovation we decided to put the cake inside a jar so it would be more appealing. And not only that, cake in a jar has been a rampant tactics for those who are selling cakes. It is their approach to getting customers attached to what they sell. In the article The George Mateljan Foundation: The world’s healthiest foods - Broccoli, the combination of antioxidant, anti-inflammatory and other similar benefits makes broccoli a unique food in terms of cancer prevention because oxidative stress, inflammation, and inadequate detoxification are closely connected to Cancer. Some researchers also showed some cases or situations wherein the regular consumption of Broccoli lead to decreased risk of different kinds of cancer such as prostate, colon, breast, bladder and ovarian cancer. A Jar of broccoli Cheesecake bakes fresh to order and the...
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...Assignment 2: Industry and Risk Analysis BUS 521 Strayer University October 30, 2011 Industry and Risk Analysis There are many risks involved in the new business venture. Entering into the business industry can be a hit or miss and having a business plan to ensure you are targeting the right audience and marketing the business to the proper market can help ensure the business stays on track. Future Outlook and Industry Trends for the New Venture After assessing the future outlook growth potential for bakery businesses it has shown that it is steadily rising by 1% each year. With over half of Americans loving desserts more and more of these types of businesses are being produced. Since London is such a high tourist area, the locals as well as tourists will be able to partake in the desserts from around the world. These types of businesses are becoming more popular in America and attract people from all walks of life. The new venture will allow this type of business to expand globally so that others are able to taste the delectable sweets that Good Eats International Bakery has to offer. Sweet Sentiments Bakery, a budding idea for a classic bakery, is in the making for a local soon-to-be small business owner. Known for creating sweet and moist desserts, Ms. Lesley has spent years trying to find the perfect little bakery. Previously Ms. Lesley has created her baking goods within her own home and now plans to share her classics to others for a profit...
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...BELOVED Toni Morrison ← Analysis of Major Characters → Sethe Sethe, the protagonist of the novel, is a proud and noble woman. She insists on sewing a proper wedding dress for the first night she spends with Halle, and she finds schoolteacher’s lesson on her “animal characteristics” more debilitating than his nephews’ sexual and physical abuse. Although the community’s shunning of Sethe and Baby Suggs for thinking too highly of themselves is unfair, the fact that Sethe prefers to steal food from the restaurant where she works rather than wait on line with the rest of the black community shows that she does consider herself different from the rest of the blacks in her neighborhood. Yet, Sethe is not too proud to accept support from others in every instance. Despite her independence (and her distrust of men), she welcomes Paul D and the companionship he offers. Sethe’s most striking characteristic, however, is her devotion to her children. Unwilling to relinquish her children to the physical, emotional, and spiritual trauma she has endured as a slave, she tries to murder them in an act that is, in her mind, one of motherly love and protection. Her memories of this cruel act and of the brutality she herself suffered as a slave infuse her everyday life and lead her to contend that past trauma can never really be eradicated—it continues, somehow, to exist in the present. She thus spends her life attempting to avoid encounters with her past. Perhaps Sethe’s fear of the past is...
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