...MARUTHI SUZUKI SWIFT Introduction: 4 wheeler industry today is consider to be highly demanded industry as the population and the cost of living have increased. This reports highlights all the outcomes of 4 wheeler industry particularly referring to swift car which is the most popular ever demanding car of the recent years. Swift car is popular among the young generation because of its unique features such as style mileage comfort and price. This report highlights Micro macro Analysis, survey on purchase decision making process, Marketing mix strategies, STP strategies, and CRM practices Maruti Suzuki: Maruti Suzuki india limited, commonly referred to as Maruti is a subsidiary company of Japanese automaker Suzuki motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of march 2011 Maruti Suzuki offers complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, swift, Wagon-R, Estillo and sedans Dzire,SX4, in the ‘C’ segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in india to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog limited was renamed as Maruti Suzuki India limited. The company’s headquarters are located in new Delhi. In February 2012, the company sold its 10th million vehicle in india Maruti Swift: The Suzuki...
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...Satirical Devices in Chapter 4 of Gulliver's Travels When you read Gulliver's Travels in the light of it being a satire, the stories are still humorous, but you realize that Swift was making a public statement about the affairs of England and of the human race as a whole. In the 4th chapter of the first part of this novel, we can find many rhetorical devices that prove that this work is a satirical novel. The first voyage captures the reader's attention on the way that Swift uses to apply to the real world a new scale, of much lower dimensions. This scale forces us to see this fictional world in a telescopically way. All this is an example of exaggeration and fantasy that is used in so many times during this novel. At the same time, Swift uses this new scale to convert physical smallness in moral smallness so making these topics smaller, Swift makes them look grotesque and insignificant, although at that time they were of vital importance. In this book, Swift by describing the ridiculous system of Lilliput's government, is satirizing the English system of government. He uses parallelisms that seem absurd at first glance but make more sense when you look at them carefully. We can see some details on the Lilliputian life which are references to political and religious life of Swift's time. There is a clear parallelism between the two worlds: this tiny world and Swift's world, which is an example of wit. Besides, It is not difficult to see that the two Parties fighting under the...
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...Unfortunately for Swift, the Tory government fell out of power in 1714 and Swift, despite his fame for his writings, fell out of favor. Swift, who had been hoping to be assigned a position in the Church of England, instead returned to Dublin, where he became the dean of St. Patrick’s. During his brief time in England, Swift had become friends with writers such as Alexander Pope, and during a meeting of their literary club, the Martinus Scriblerus Club, they decided to write satires of modern learning. The third voyage of Gulliver’s Travels is assembled from the work Swift did during this time. However, the final work was not completed until 1726, and the narrative of the third voyage was actually the last one completed. After his return to Ireland, Swift became a staunch supporter of the Irish against English attempts to weaken their economy and political power, writing pamphlets such as the satirical A Modest Proposal, in which he suggests that the Irish problems of famine and overpopulation could be easily solved by having the babies of poor Irish subjects sold as delicacies to feed the rich. Gulliver’s Travels was a controversial work when it was first published in 1726. In fact, it was not until almost ten years after its first printing that the book appeared with the entire text that Swift had originally intended it to have. Ever since, editors have excised many of the passages, particularly the more caustic ones dealing with bodily functions. Even without those passages...
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..... .. | | . |A Modest Proposal | |By Jonathan Swift (1667-1745) | |A Study Guide | |Cummings Guides Home..|..Contact This Site | |.. | |Type of Work | |Purpose | |Historical Background | |Summary | | ...
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...Swift uses each of the four voyages in Gulliver's Travels to expose and excoriate some aspect of human folly. In Gulliver's first voyage, in which he visits Lilliput, Swift uses the events in the story to make severe criticisms of England between reigns of Queen Anne and George the first. It is a commentary on the moral state of England. In Gulliver's next voyage, we find him in Brobdingnag. His voyage here shows us the filthy mental and physical characteristics of man. In this voyage Swift criticizes the moral and physical corruption of man. Gulliver's third voyage, to the floating island of Laputa is one of the most satirical of the whole book. In this voyage Swift criticizes the Royal Society of England, in which he says is composed of useless philosophers, inventors, and scientists. Gulliver’s final voyage, he finds himself in the Country of the Houyhnhnms. Swift use this voyage to expand his satire to the evils of the entire human race. In the end Gulliver's dilemma is also humanity's. Developing greater virtue can lead to hating humanity's corrupt nature, but trying to escape one's own human nature because of its corruption is insanity. In Gulliver’s travels, Jonathan Swift travels to four different foreign countries, each representing a corrupt part of England. Swift criticizes the corruption of these parts, and focuses on the government, society, science, religion, and man. Not only does swift criticize the customs of each country, he mocks the naive...
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...Alejandro Delgado Professor Wolf British Literature February 23, 2012 A Flawed Justice System When a society has a problem and it needs to be dealt with in a fair manner, the society turns to its judicial system, which lays down the rules of how to go about the case and determine the punishment. There were many different societies that enforced a law system according to their needs and population, and this goes the same for the era. Ben Jonson and Jonathan Swift are two very popular and well respected authors of satire, who have made stories that made society question the judicial system that they carried. Ben Jonson satirizes the judicial system in his play Volpone, a story of an old but sneaky man who manipulated people into giving him things for the possibility of becoming the heir of his grand fortune. Jonathan Swift mocks the way England is carried out politically in Gulliver’s Travels, the story of Lemuel Gulliver who travels by sea to four different lands and learns of their habits whilst comparing them to England and opening his eyes to the flaws of England. One of the most crucial points in the story of Volpone would be the case of Bonario and Celia, who are being falsely accused by Corvino, Voltore and Corbaccio, who are currently competing for the position of becoming Volpone’s heir. Jonson mocks the system by simply giving full control to the men of power and portraying the avocatores as very gullible men. Before entering the court, the...
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...to End Poverty When reading the 1729 proposal written by Jonathan Swift a lot of thoughts can arise in a grueling manner. How could anyone conclude that eating and selling adolescents for humans to consume can actually become the elucidation to end such poverty and over-population in Ireland? The conception is iniquitous and brazen at so many levels, especially if it was a concrete idea for the government to execute in an immoral way. While I construe Swift’s proposal as time went on I began to understand the point of view of why it lead to contemplation of figuring out how to control such devastations. I can say Swift was appalled at the upper class’s treatment of the poor, and is affront by their objections to even having to look at them. This shows me that Swift had a luminous idea of how the rich looked upon the poor as human beings. As I read on I can definitely see the sardonic tone when Swift proposes that everyone just consume adolescents, which would provide commerce and money to the impecunious families who sell their babies, and of course rid them of the need to feed that child in the first place. I can vouch for a lot of people who reads Swift’s proposal and immediately thinks he’s actually austere when it came to those mind boggling acts. I think a savvy reader will find some clues of the satirical tone. Some examples had me rethink what I might of thought before, the first one is when Swift talks about the landlords (the English people who are extracting ridiculously...
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...Splenetic Ogres and Heroic Cannibals in Jonathan Swift’s A Modest Proposal (1729) Ahsan Chowdhury University of Alberta I. Cannibalism: Ethnic Defamation or a Trope of Liberation? In A Modest Proposal for Preventing the Children of Poor People from Being a Burthen to eir Parents and Country, and for Making em Beneficial to the Public () Swift exploits the age-old discourse of ethnic defamation against the Irish that had legitimated the English colonization of Ireland for centuries. One of the most damning elements in Swift’s use of this discourse is that of cannibalism. e discourse of ethnic defamation arose out of the Norman conquest of Ireland in the twelfth century. Clare Carroll points out that “the colonization of the Americas and the reformation as events … generated new discourses inflecting the inherited discourse of barbarism” in early-modern English writing about Ireland (). Narratives of native cannibalism were an indispensable part of these new discourses and practices. For the English authors as well as their continental counterparts, the cannibalistic other of the New World became a yardstick by which to measure the threat posed by internal enemies, be it the indigenous Irish, the French Catholics, or the Moorish inhabitants of Spain.¹ us, it was against the backdrop of the reforma Carroll demonstrates that while continental authors like Bartolomé de Las Casas and Jean de Léry could treat the Amerindians and their cannibalistic practices ...
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...such as ‘Gulliver’s Travels’ by Jonathan Swift and ‘Animal Farm’ by George Orwell, both portray satirical messages throughout. In ‘Gulliver’s Travels’, Swift satirises human nature, and the political system and government. He uses Gulliver as a satirical device, and in order to portray the sarcasm and over-exaggeration of what Swift is satirising, he sends Gulliver on three journeys to strange lands, where he encounters odd people and thing, more tools that Swift uses. Gulliver's first journey takes him to the Land of Lilliput, where the local inhabitants of the land are six inch tall beings and he is a giant. His next journey brings him to Brobdingnag, where his situation is reversed, and he is a midget among giants. His third journey leads him to Laputa, a floating island which is inhabited by strange beings who derive their whole culture from music and mathematics. And finally Gulliver's fourth journey places him in the land of the Houyhnhnm, a society of intelligent, reasoning horses. By creating these four mysterious, ridiculous yet rather amusing journeys, Swift is able to add irony and satire of the English political system and the human ways. In Gulliver’s first journey for example, he gets ship-wrecked and swims ashore. When he wakes up, he finds himself tied to the ground by tiny people. Swift uses this to satirise the power of humans, and portrays the irony of a giant being tied down and held prisoner by tiny people. Also, Swift uses the...
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...In A Modest Proposal by Jonathan Swift, Swift believes that the wealthy bear a responsibility for the poor. In his proposal Swift has an idea to take the children of poor people and turn them into food for other people. Swift believes by doing this many problems will be resolved for everyone. This piece of writing is a satire but it still shows the idea that Swift was trying to get across through his writing. The main point of the satire is that the rich have a responsibility to help the poor people. I disagree with Swift’s perspective on the relationship between the poor and the wealthy, I think that they don’t have a responsibility for the poor. I believe that the wealthy don’t have that responsibility especially in contemporary American...
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...MARKETING MANAGEMENT PROJECT ON MARKETING MANAGEMENT MARUTI SUZUKI SWIFT CONTENTS INTRODUCTION HISTORY OTHER PRODUCTS OF MARUTI SUZUKI BIT ABOUT MARUTI UDYOG LTD. 4P’s OF MARUTI SUZUKI SWIFT PRODUCT PRICE PROMOTION PLACE SWOT ANALYSIS OF MARUTI SUZUKI SWIFT STRENGTH WEAKNESSES OPPURTUNITIES THREATS PRODUCT LIFE CYCLE FORECASTING HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7. In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and...
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...under England’s control. Legislation was enacted by England that severely limited the rights of the Irish to hold government office, purchase real estate, get an education, and advance themselves in other ways. As a result, many Irish fled to foreign lands, including America. Most of those who remained in Ireland lived in poverty, facing disease, starvation, and prejudice. By the 1720’s, Ireland was overly occupied and a majority were the poor lower class. In Jonathon Swift’s essay, “A Modest Proposal”, Swift uses the literary devices satire, persona, and logos to emphasize the poor quality of living and overpopulation of the inhabitants of Ireland, and calls for a renovation of the current system through the cooperation of the classes thus showing that one voice, can be a loud one. Swift uses many rhetorical devices throughout the work to demonstrate the necessity of change to the current lifestyle of the lower class. This essay is well known for its’ satire, which Swift uses throughout the whole composition, trivializing the poor conditions of the low Irish class. “A young healthy child well nursed, is, at a year old, a most delicious nourishing and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricase, or a ragoust.” (672) The satirical statement that people should begin selling their own children to be eaten emphasizes the extent the economic and population crisis has come to in Ireland. Families whom are...
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...In the article “The Modest Proposal” written by Jonathan Swift an unreasonable solution is being presented to be seen as reasonable. The article states that a new nutritional meal shall be distributed throughout the country, the lower class will be the ones to give this meal. This meal will be beneficial to society and to the parents to the lower class, the new meal will be young infants. This seems like an excellent idea, there are many benefits to eating young infants, this can change the world for the better. With this idea of a new meal, it will better the economy. The lower class is unable to support their children, and if they sell them to be eaten it will not only bring money to the lower class families, but it will feed them as well...
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...Reading, Pennsylvania was a little girl with big hopes and dreams. Taylor Swift was a girl who spent most of her childhood singing and writing songs. At the age of nine Taylor turned her attention to musical theatre and performed in Berks Youth Theatre Academy productions of Grease and Annie. She traveled regularly to Broadway, New York for vocal and acting lessons. However after a few years of auditioning in New York and not getting anything she became interested in country music. At the age of twelve, Swift was shown by a computer repairman how to play three chords on a guitar, inspiring her to write her first song “Lucky You.” Taylor said “People haven’t always been there for me but music always has.” At the age of fourteen Taylor moved to Nashville and was offered a record deal with RCA records. Swift was ready at the age of fifteen to release an album with her own materials but the company wanted to wait until she was eighteen but she knew she was ready to launch her career with her own material, so she left that record company. At a café in Nashville, Swift caught the attention of Scott Borchetta, a DreamWorks records executive who was preparing to form his own independent record label, Big Machine records. Taylor was one of his new labels first signings. Since then she has written over 200 songs which all written about her true experience and feelings. In 2006 she released her first album called “Taylor Swift.” She received positive reviews from the music critics. And by the time...
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...Jonathan Swifts “A Modest Proposal” is outrageously filled with sarcasm. One could assume what to expect from the piece just by reading the title “A Modest Proposal for preventing the children of poor people in Ireland from being a burden on their parents or country, and for making them beneficial to society” (Pg 1114). The average reader might would read this piece and think that Swift had literally gone insane. Swift proposes the thought that the mothers whom cannot provide for their children shall breast feed for the first year and once the child is “plump” be offered for sale(pg 1115) Swift even proposes the thought of eating a child… “a young healthy child well nursed is at a year old is a most deliciously, nourishing and wholesome food, whether stewed, roasted, baked or broiled ” (pg 1115) is just ridiculous. Swift also says that he “humbly” offers his thoughts and opinions, yet anyone would consider this suggestion offensive and irrational, not humble by any means. I believe Swift wrote such a piece in order to show how the wealthier Britons viewed the less fortunate lower class. They may have not thought anything of the actions they were showing toward the poor until reading such an article like Swifts and it opened their eyes to see how badly they were treating the people. I believe that Swift most definitely accomplished his point in writing such an article and that the privileged people offered more opportunity to the unsuccessful people of their community. (Word Count:253)...
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