...Not only were literature and film affected by the sexual movement, fashion was also. Just two years after Helen Gurley Brown asked women to bare everything they had in the name of sexual liberation, a fashion designer named Rudi Gernreich asked them to bare even more with the introduction of the “monokini”. His controversial design was a standard one-piece bathing suit on the bottom with two delicate straps rising between the breasts. The suit was his personal contribution to the cause of physical sexual freedom. Only a few thousand sold but it was enough to cause a stir in America. Newspapers were crazy for hits like the “topless swimsuit”. So much so that San Francisco Chronicle debuted a picture of a woman in the bathing suit on the front...
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...created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on. No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product. Introduction Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its Bond’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost...
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...in sport decreases dramatically, especially in female adolescents. In a statistical overview of sport and recreation participation by the Australian Bureau of Statistics (2012), it was found that female participation rates dropped by 9.7% between the ages of 9 and 14, while male participation rates in the same age range increased by 2.1% (Australian Bureau of Statistics, 2012). This raises questions as to what the underlying cause is that results in young girls, specifically, making the decision to stop participating in recreational activities and sport. It is my theory that body image is a big factor in a young girl’s decision to drop out of sport and recreational activity. My research on this topic is primarily focused on females, ages 10 to 15 years old. While there are aspects of my research that also relate to adolescent males, the vast majority of my findings are more closely related to adolescent females. My best evidence came from a study conducted by Amy Slater and Marika Tiggeman (2011), which surveyed adolescent participation in sport and other recreational activities between males and females. Key findings included adolescent females participating in organized sport at a lower rate than males of the same age, girls getting teased by both same-sex and opposite-sex peers (as opposed to boys only getting teased by same-sex peers), and strong prevalence of eating disorders related to appearance-oriented physical activity (Slater & Tiggeman, 2011). The issue here...
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...[Hook/anecdote on observations of nephews etc] A few years ago, a video of a five-year-old girl named Riley went viral. Standing in a decidedly pink toy aisle she laments, “Why do all the girls have to buy pink stuff?” Riley is not the only one questioning the ways in which toys are gender-stereotyped and marketed, and some go so far to argue that, in addition to shaping gender identity, it in contributes to gender inequality. [additional discussion/framing main questions of the paper etc] Gender, not to be confused with sex, which is biologically defined by reproductive organs, may be understood as a socially constructed range of characteristics that pertain to and differentiate between masculinity and femininity. To further clarify, “male” and “female” are sex categories,...
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...locality. Indeed, Filipinos have been always fond of beauty pageants that it has become a significant part of their lives. No town fiesta or festival can be called as they are if there was no beauty pageant held. And beauty queens and even beauty contestants are always admired and considered as one of the beautiful icons in the country. But as the Philippine culture easily being influenced by the American society, this research hopes to emphasize the distinction of Philippine beauty pageants from American beauty pageants for it is in beauty pageants that the epitome of a Filipino is being showcased around the world. With that in the mind, this research also hopes to discover and unravel the purposes behind the staging of beauty pageants in both American and Philippine society. Background of the Study The researcher, who is not a stranger in the world of beauty contests in her school, has been asked by a judge on what she thinks is the purpose of beauty pageants in the society and whether its purpose is still prevalent. Intrigued, the researcher decided to do a research on beauty pageants. The TLC TV series Toddlers and Tiaras where girls as young as two wear skimpy clothing and heavy make-up just to win the pageant’s crown drove the researcher to gather more information and details of how American beauty pageants work, especially that the Philippines is highly influenced by the American culture. Disappointed with the controversies swirling today’s different American pageants, and...
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...109 Interview Questions & Sample Excellent Responses: PART 2 of 2 By Gary L. Melling This Whitepaper includes 50 of the most typical interview questions that you may either ask or face in job interviews; Part 1 of this series contain the previous 59 questions. Developed by eLancer, questions are in no particular order, so take your time and go through the entire list. Whether you are about to graduate from University, a seasoned professional or an HR Practitioner looking for questions to use, there is something here for everyone. 60. Tell me about a time when you had to go above and beyond the call of duty in order to get a job done. Sample excellent response: Although I had already punched out, I stayed behind to help a colleague solve a problem. A customer was very angry as he had waited very long for his coffee. My colleague was new, she was quite slow. I came out and explained things to the customer. Although he was very angry at first, I just listened to him and told him that we try to bring our best out to each customer who walks in to our store. After a one-hour discussion, he left with a happy face and was satisfied. 61. Give me an example of a time when you were able to successfully communicate with another person even when that individual may not have personally liked you (or vice versa). Sample excellent response: During my time in the theater, I had one director with whom I absolutely did not work well. However, because of my track record, she would assign me...
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... regions, and ethnic groups and constituted a key element in women's separate experience of life."-Lois W. Banner. The world lives in a generation where the image that society places upon women is crucial. The image of perfection is based on the coke bottle appearance and gorgeous plastic face. Women already feel the need to gain as much power as they can due to the lack of gender equality. Body image is very hard to ignore in this barbaric and self indulgent culture. An easy solution to fulfill the empowerment thrive, is to compete in beauty pageants. Our society teaches both women, those who compete and those who do not, that being tenaciously empowered is by looking good and appealing to the eye of the human male. The purpose of this paper is to explore the objectification of women in general; with an emphasis on beauty pageants and how the media interpretation of beauty has changed the woman's body image. Finding an exact definition of beauty is highly impossible, considering beauty is said to be have seen in the eye of the beholder. Unfortunately, in this metaphoric glass fish bowl life style; media, men, art, and fashion are the foremost most important holder. As customs, traditions and American habits expand, so does the true meaning of the word beauty. According to webster dictionary, beauty is defined as the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. Since when does plastic surgery...
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...A Review Of Victoria Secrets Marketing Essay Content starts here! Victoria secrets prominence in the fashion world, has been deemed as a womans dream brand, serving as the yardstick of what is palatable for most of the women nowadays. Victorias Secrets collections consist of barely-there pieces that push up our assets and enhance our beauty. From lacy, racy little numbers that will have the men drooling to cute, feminine combinations that are comfortable and flirty, Victoria's Secret has something for every type of person and personal preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand...
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...COM 120 Entire Course http://homeworkgallery.com/index.php/product/com-120-entire-course/ http://homeworkgallery.com/index.php/product/com-120-entire-course/ COM 120 Week 1 Single Mother Single mothers in America” is the title that I have chosen for my persuasive essay. I feel that being a single mother myself I can relate to them on the same ground as I am living a life walking in the same shoes as them. “With great power comes great responsibility” is a well known line from the movie Spider man. COM 120 Week 1 Capital Letters 103 1. – At the turn of a new century and a new Millennium, many people are reflecting on the historical changes that have taken place during the past hundred years. – At the turn of a new century and a new millennium, many people are reflecting on the historical changes that have taken place during the past hundred years. 2. – In the late 1990s, Americans began making lists reflecting their choices of the greatest Events, Literature, People, and Films of the century. – In the late 1990s, Americans began making lists reflecting their choices of the greatest events, literature, people, and films of the century. 3. – Most Americans would agree that the two World Wars shaped the twentieth century and this country’s role in it. – Most Americans would agree that the two world wars shaped the twentieth century and this country’s role in it. COM 120 Week 1 Comma Splices and Fused Sentences 562 1. Most people are familiar...
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...How Shame Impacts Women and Their Self-Concept. Lindsey M. Watts Norfolk State University Introduction Women have historically had to fight for their rights. When we consider issues like voting, being able to own and inherit property, and work in a variety of jobs, women have struggled to have equal rights. Our society has grown significantly in the acceptance of women in most roles previously considered to be masculine. While equal pay is still an issue it is still better than it used to be. As women have moved into the arena of working outside of the home new issues have emerged. Historically, women have provided the majority of the nurturing and guidance that their families and children needed to thrive. Their self-concept was wrapped up in their success as a mother and a wife. In today’s society women face many new challenges. How to balance working outside of the home with their responsibilities as a mother and a wife has become the focus. This has created new social and community expectations for women. For many women, these new expectations create a tremendous amount of stress and trigger feelings of shame when they are not successful at juggling all the responsibilities. Etiology of Shame We all experience shame. It is a universal emotion. Brown (2007) recognized after interviewing many women, that the first step to understanding shame was to define it in terms we can all understand. “Shame is the intensely painful feeling or experience of believing...
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...MARKETING STRATEGIES Contents I. General View 3 II – Executive summary 4 III – Current market situation: 4 IV – SWOT analysis: 12 V – Objectives and Issues: 13 VI – MKT strategies: 14 VII – Action programs and Budgets: 15 VIII – Control: 19 I. General View 1. History: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products that is owned and run by the Limited Brands Company. This company was founded in 1963 in Columbus, Ohio. Victoria's Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. With this store he hoped that it could create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms. In 1982, after five years of operation, Roy Raymond sold the Victoria's Secret Company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited...
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...Chapter 03 Consumer Behavior Multiple Choice 1. ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. A) The marketing concept B) The strategic plan C) The product influences D) The price influences Answer: A Page: 40 2. ________________ is one of the most basic influences on an individual’s needs, wants, and behavior. A) Brand B) Culture C) Product D) Price Answer: B Page: 41 3. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and _______________. A) Economic situations B) Situational influences C) Consumption decisions D) Physiological influences Answer: C Page: 39 4. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. A) Decline in the influence of religious values B) Decline in communal influences C) Strong awareness of brands in the market D) Strong awareness of pricing policies in the market Answer: A Page: 42 5. ___________ develop on the basis of wealth, skills and power. A) Economical classes B) Purchasing communities C) Competitors D) Social classes Answer: D Page: 42 6. _____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s...
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...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
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...INTRODUCTION The rapidly changing culture, politics and economics of modern life deeply affect the industrial environment, especially consumer industries such as textiles and clothing (Lowson, King & Hunter 1999). One of the impacts is that the contemporary North American and European textile and apparel industries suffer immense competition from foreign producers (Yan & Fiorito 2002). As early as the mid-1980s, imports were estimated to account for close to 50% of consumption (Lowson, King & Hunter 1999). As most imported textiles are produced with very low labor expense, huge amounts of inexpensive products can be supplied in the domestic market. Considering this situation, competitiveness in cost and quality continue to be key issues for textile manufacturers. In order to significantly reduce time and cost in the supply chain, the industry needed to become more focused on consumers by developing a supply chain management process that would be demand driven and production that would be synchronized to replenish product at the consumer's pull rate (Lovejoy 2001). Today, consumers desire to personalize the style, fit and color of the clothes they buy, and require high-quality customized products at low prices with faster delivery (Lee & Chen 1999). New manufacturing technologies such as 3D body scanners, CAD/CAM systems, and digital textile printers have played a key role in increasing the effectiveness, flexibility, agility, and precision of production. ...
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...ch03.qxd 9/27/04 4:06 PM Page 86 CHAPTER Q1 Q2 Q3 Q4 Q5 Q6 Cost-Volume-Profit Analysis In Brief Managers need to estimate future revenues, costs, and profits to help them plan and monitor operations. They use cost-volume-profit (CVP) analysis to identify the levels of operating activity needed to avoid losses, achieve targeted profits, plan future operations, and monitor organizational performance. Managers also analyze operational risk as they choose an appropriate cost structure. This Chapter Addresses the Following Questions: What is cost-volume-profit (CVP) analysis, and how is it used for decision making? How are CVP calculations performed for a single product? How are CVP calculations performed for multiple products? What is the breakeven point? What assumptions and limitations should managers consider when using CVP analysis? How are margin of safety and operating leverage used to assess operational risk? ch03.qxd 9/27/04 4:06 PM Page 87 COLECO: FAULTY FORECASTS n the early 1980s, personal computers were still somewhat a novelty. At that time, Coleco manufactured a small computer called Adam. In addition, it sold Colecovision games for home computers. Coleco marketed Adam and its computer games heavily, hoping in 1982 for a hot seller during the Christmas and holiday gift season. However, Adam and Colecovision did not sell well. Coleco found itself close to bankruptcy. Then in 1983 Coleco purchased the license to manufacture Cabbage Patch Dolls. It began production...
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