Premium Essay

Swop

In:

Submitted By Shingo87
Words 1957
Pages 8
| BUSINESS POLICY AND STRATEGY | | Toshiba
Group Members: Lionel Lau Jian MingOng Wei QuanCheong Bo YanOng Jun YangKendrick Lee Alfee Law Ee SanEliza Chan Yi Ling |

[BUSINESS POLICY AND STRATEGY] | Due Date : 1 November 2012 |

Introduction
Introduction

Singapore airlines began with the incorporation of Malayan Airways Limited and was formed in the formation of two entities: Singapore Airlines and Malaysian Airlines System due to political disagreements between Singapore and Malaysia .However,SIA commence its operation in 1 October 1972 (1972-10-01), and has formed a respectable position in the airline industry ever since. SIA has diversified airline-related businesses, such as aircraft handling and engineering. Its wholly owned subsidiary, SilkAir, manages regional flights to secondary cities with smaller capacity requirements. Subsidiary Singapore Airlines Cargo operates SIA's dedicated freighter fleet, and manages the cargo-hold capacity in SIA's passenger aircraft. On 15 December 2010, Singapore Airlines was announced by the International Air Transport Association as the second largest airline in the world by market capitalisation with a worth of 14 billion US dollars. People often prioritizes Singapore Airlines when they are making choices to travel. They fly one of the youngest fleets in the world to destinations spanning a network spread over six continents. Singapore Airlines has also marked their positions in the airline serving industry as they provide world-class services and they tend to the passengers with their utmost ability, being trained professionally, the airline crew are able to handle the worst of situations in a professional way. Singapore Airlines is also the first airline to introduce the offer of free headsets, a choice of meals and free drinks in the year 1970s. Singapore airlines was the first to introduce entertainment on

Similar Documents

Free Essay

Nook Color Swop Analysis

...Situation you Analysis Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims...

Words: 1914 - Pages: 8

Free Essay

Group Consensus Report Busi520

...Group 3: Group Consensus Report • Frontus, Lisa • Gibson, Michael • Harris, Diedre • Kageni, Angela • Lindeman, Candice • Scott, Rhonda • Turner, Shad Liberty University [pic]201220 Spring 2012 BUSI 520-B03 LUO January 22, 2012 Group Consensus Report Group Description: The group has seven members with varying degrees of professional expertise in strategic marketing. That expertise ranges from backgrounds in the non-profit sector to occupational therapy, financial analysis, logistics, international consultancy, and corporate management. The specific work expertise related to marketing that is relevant to this class is also varied with some members having strong expertise in marketing, sales and business and financial relations, while others have had no experience at all in marketing. This sets up the members for an interesting working relationship. All have had ample experience doing group work in past classes at Liberty University. The group is dynamic in nature. All in all, the individuals are go-getters who work well both as managers and as team members or followers. There seems to be a common work ethic where all members have a strong sense of initiative and are autonomous and self-motivated. While clearly...

Words: 1291 - Pages: 6

Free Essay

Blue Mountain

...The case of Blue Mountain Resorts Jiahui CHEN Background: First of all, the scenery here is beautiful which back to the Niagara bluff and near Georgian Bay. Actually, it’s a huge hill—it’s a perfect combination with mountains and lakes. This is the reason why BMR can outstand among 250 000 lakes in Ontario. Secondly, it includes hotels, apartments, restaurants, shops and bars, and not far from each other. And BMW provide fixed-line shuttle bus to take if the customers are so tired. Thirdly, as you can see, BMW is famous for its skiing activities but it develops some other sports not only just ski to make sure the variety of activities and let the tourists come every season not only the winter . The family can book a day or a week’s activities include tennis, golf, ice-fishing and mountain biking as well as outdoor and indoor like swimming, rock climbing and so on. But it’s based on the complete system of skiing sports. No matter you are an experienced ski or a first try, BMR is the ideal choice because they provide private lessons for all levels as well as the specific lessons to U-tube and snow mound. More than 300 career coach will ready to teach skill according to your level to make sure you can enjoy the fun in winter! The main problem: At the early age, BMR pursue the contact between staff and customers and do researches to compare the other resorts with their to make improvements and change the hiring war and annual service quality report to service the...

Words: 646 - Pages: 3

Free Essay

Adverti

...t 2010 PRODUCTION SPECIFICATIONS Acceptable Advertising File Formats ~ PDF is the preferred format for ad files PleASe note • On bleed pages, hold all live matter 5/16” (8mm) within trim edges on all trim sides. • Headlines running across the gutter should split between words, not letters. tonAl DenSity • 2-color: The sum percentage of tonal values should not exceed 160%; only one color may be solid. The maximum screen tone value for any one color should not exceed 85%; a required value over 85% should be made solid. • 4-color: The sum of the tone values should not exceed 300%. No more than one solid should be used. ProoFing* • For best reproduction, digital proofs of each ad must accompany files. • All proofs should meet SWOP standards. FUrniSHeD inSertS Check with publisher on all insert matters, specifications, quantity needed, and shipping address. 8 1/4” x 11” 8” x 10 3/4” 16 1/4” x 11” 16” x 10 3/4” 209mm x 279mm 203mm x 273mm 413mm x 279mm 406mm x 273mm Ad Size / non Bleed Two page spread Full page 2/3 page 1/2 page horizontal 1/2 page island 1/3 page square 1/3 page vertical 15” x 10” 7” x 10” 4 1/2” x 10” 7” x 4 7/8” 4 1/2” x 7 1/2” 4 1/2” x 4 7/8” 2 3/16” x 10” 381 mm x 254mm 178mm x 254mm 114mm x 254mm 178mm x 124mm 114mm x 190mm 114mm x 124mm 55mm x 254mm Ad Size / Bleed Full page bleed Full page (trim size) Double page spread Double page spread (trim size) SenD MAteriAlS to: Brian Gill, Production Department Institutional Investor 225 Park Avenue South...

Words: 518 - Pages: 3

Premium Essay

The 2008 Financial Crisis

...starting point of the financial crisis began when brokers from the firm J.P. Morgan met at the Boca Raton Resort in Florida to discuss ways that they could increase their capital and reduce risks. In so doing enabling them to avoid the federal laws that limited the amount of money they could invest by forcing them to keeping millions of dollars of funds in reserve in case the debts turned bad. They came up with the idea of inventing a device to protect these loans and free up capital. They conceived a kind of insurance where a third party would assume the risk of the debts going sour in exchange for a monthly premium, thereby separating the risks from the loans, and leaving them free to invest larger amounts of capital, and so credit default swops were born. The first negative was that these were agreements between two private entities that were not regulated by the federal government, and soon no entity that was guaranteeing these debts realized how big the market had grown, who was guaranteeing these debts, and how much these debts were worth. These debts created huge profits for investors and investment companies causing a worldwide economic boom. The original idea created by JP Morgan mutated so many times, allowing every other investment company to jump on the bandwagon creating an uncontrollable monster that nobody could understand or foresee, until it was far too late. The risks that had been sold and repackaged were not eliminated, but rather transferred from one buyer to...

Words: 1111 - Pages: 5

Free Essay

Case Questions

...or France? How do the alternatives compare (at a minimum, include operational, marketing and financial considerations)? Q.3.As Das, what is your recommendation going forward? How would you implement your plan? Unicon Concrete Q.1. As Mr.Li, would you pursue the blanket approval for slabs and facades? Why? Q.2.What changes do you foresee to Unicon’s operations if the blanket approval is accepted by the HKHA? Q.3.What steps would you take to increase production of slabs and facades? How would you implement your plan? Blue Mountain Resorts 1. Evaluate Blue Mountain’s service quality program. Do you agree with the approach taken by the company concerning service quality? 2. As Dave Sinclair, what is your evaluation of the three SWOP proposals? What action would you take and...

Words: 291 - Pages: 2

Premium Essay

Swot Analysis

...Paintball Field I am very big into paintball so after reviewing several business plans on the website provided, I chose the Paintball Facility Business plan. From the start, looking at this plan, I can already see some good things and some bad things. This paintball facility is located in a great area with close to 750,000 people. The community it will be in is a booming recreational area which will be good for much business. Included will be indoor and outdoor facilities, a concession stand, and a pro shop. The facility has recruited several teams to practice here and also will be working with a paintball league in the area. This will be great for business and cash flow. The potential for growth and capital can and will only go up year to year. We estimate that by the third year this facility can bring in almost 1.2 million dollars per year. We also expect that number to rise as we progress and raise our business to high standards year after year. This company will be owned by 3-4 investors including myself. There are two main things we need to begin the startup. We need a 250,000 investment and a 150,000 SBA loan. For the 250,000 investment, this is where the investors come in. The investors will maintain a 67% cut while I maintain a 33% cut. The total funding needed to get this facility exactly where it needs to be is around 400,000 dollars. This will cover everything from the land, buildings, and equipment. Our goal here is to offer all skill...

Words: 962 - Pages: 4

Free Essay

Ejeokoek

...My individual is a 25 year old female that is pregnant. While she has been pregnant she has only been craving unhealthy foods and therefore hasn’t been eating anything healthy. At the moment my individuals weight is 9st 10lbs however it was less than this before she became pregnant. She is a catholic and goes to church quite frequently. Her religion does not require her to have any specific dietary needs. She tries to exercise as frequently as possible, but the more heavily pregnant she gets, she finds it harder to do exercise. Before she fell pregnant she used to exercise 2-3 times a week and ate a healthy balanced diet, but falling pregnant has led to a massive change in her lifestyle. My individual cannot eat anything with a lot of caffeine in it, so therefore should try to avoid energy drinks. She should also try to avoid many different cheeses such as soft cheese and Danish blue cheese. She also cannot have any alcohol so needs to avoid cooking with alcohol. She can also not eat home-made mayonnaise. Full fat milk is also the best option for her even though it is quite unhealthy. My aim is to try and make her diet a bit better, following the guide lines for what pregnant women can eat. I have to ensure that I am giving her the right things for her diet and make sure that she isn’t eating anything that she shouldn’t be. I will try to give her a balanced diet and take into account her cravings and try to change them to something healthier so that once she has had the...

Words: 830 - Pages: 4

Premium Essay

Blue Mountain Resort Analysis

...Write Up. Case 1: Blue Mountain Resorts. The Service Quality Journey. Dave Sinclair, vice-president of human resources at Blue Mountain Resort (BMR), was considering his options concerning the company's service quality program. He gathered together a team of 25 BMR managers to identify opportunities to improve service quality. They had provided Dave with a number of specific proposals he wanted to evaluate and decide on a course of action. From all, Dave identified three proposals that required careful consideration: costumer flow, speed of service and information technology (IT). BMR service is delivered in different aspects due to the variety of services that it offers, like winter sport, skiing and snowboarding activities and a variety of services related to these activities, hospitality and food and beverage services, call center, day care and conference facilities. Furthermore, it offers a number of other miscellaneous services to the customers. However, because of the growth and expansion, it began to develop a reputation for long line-ups and poor service. The lacks of service quality started to show up. In other words, guests were not experiencing what they were expecting. Since the employees were not giving a right service quality, it was also affecting their morale and job performance, showing this a lack of two of the service quality dimensions, empathy and responsiveness. After BMR started the service quality journey, the company itself started to change...

Words: 941 - Pages: 4

Premium Essay

Bmw Group Analysis

...The BMW Group - Bayerische Motoren Werke AG (English: Bavarian Motor Works) was found in 1916 and today with its brands BMW, Mini, Rolls-Royce and BMW motorcycles is one of the largest car manufacturers in the World. As part of being leader in luxury car manufacturing, BMW group provides services such as Finance services for leasing its cars, BMW performance Insurance, BMW Teleservices, Apps, car servicing, airplane and train design. In this project we will be focusing just on production aspect of the company. BMW group long time management strategy includes growing number of brand models from 24 in 2005, to 46 in 2015 and 60 models by 2020. It is known as luxury brand, all range of products has innovative technologies build in. Company has Research Innovation Centre, called FIZ in Germany, where more than 9000 scientists works to develop new technologies and adopt it to new vehicles. As for example the new “The BMW i3 is 100% emission-free and characterized by the use of high-quality and sustainable materials. In addition a BMW i3 car can be recycled for 95%.” (http://www.between-us.com/1048/sustainable-innovation-business-lessons.htm). BMW group supports Kyoto targets and works constantly to reduce its engines fuel consumption by “highly efficient engine generations, active aerodynamics, the use of innovative lightweight materials and intelligent energy management within the vehicle.” (http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/forschung_entwicklung/innovation_netzwerke/effiziente_dynamik/effiziente_dynamik...

Words: 1364 - Pages: 6

Premium Essay

Ordina

...2014 Siwar Chihi, Bas Geelen, Konstantin Kraft & Ines Garic Zuyd University of Applied Sciences 2014 Siwar Chihi, Bas Geelen, Konstantin Kraft & Ines Garic Zuyd University of Applied Sciences Table of contents 1.1 Introduction to the research 3 1.2 Problem statement 3 Current 3 Desired 4 Gap 4 1.3 Methodology 5 1.4 Justification of methods 9 Research design 9 Research method 10 Research format 10 Research technique 10 2.1 Ethics 13 Data protection U.S. banks 15 Banks cash in on big data 16 Privacy vs. Security 17 Predicting with privacy 18 Privacy selling 19 Contrast between consumers privacy expectation versus their own online behavior 20 Expectations for growth internet users 2025 20 2.2Technology 22 Online banking approaches by different banks 22 SaaS business models 23 Why cloud computing for banks? 24 Privacy Trends 2014 – privacy trends in the age of technology 25 In-memory computing 27 2.3 Legislation 30 Europe Union 30 2.4 Future 31 Out in the open 31 Future sharing of finances 32 Changing Online ignorance 34 Cyber security trends for financial services 34 2.4 Results in-depth interviews 36 3.1 Basic needs 38 3.2 Drivers of change 39 3.3 Emerging consumer expectations 41 3.4 Inspiration 43 Target 43 Innovation by other banks 44 Luth Research 44 4.1 Technology 46 4.2 Changing user behaviors 46 4.3 Inconsistency 47 4.4 Legislation 47 5.1 Value...

Words: 13422 - Pages: 54

Premium Essay

Persuasive Essay On Sex Trafficking

...Imran Ali said the number of Backpage ads have risen 30 percent this year, prosecutions of traffickers have risen. The county has a special dispatch team investigating possible child sex trafficking, and is using cellphone forensics to go after buyers. Ramsey County has trained officers, set a state record for the longest sentence for a sex trafficker and hosted community talks on manhood and cultural norms. In Hennepin County, a prosecutor and investigator are working full time on sex trafficking cases in a pilot program this year. It’s the only county with a full-time coordinator to help sexually-exploited youth. Not everyone supports the new measures to decrease the demand for sex. According to the leaders of Sex Workers Outreach Project (SWOP) Minneapolis — which provides legal training for sex workers and raises money for those facing criminal charges — the new efforts could further push work underground and stigmatize workers. They say that rescue organizations, law enforcement officials and researchers all wrongly assume that sex workers have no say in what they do and that everyone is a victim. Authorities say some women may work independently, but many more women and girls aren’t in the industry voluntarily or are trafficked by a third party. Men and boys are trafficked but at much lower numbers, state data show. Surprised by stings The phone rang in the St. Peter motel room. A 46-year-old man had just left his Mankato construction job and said he had a “donation” — $125...

Words: 1651 - Pages: 7

Free Essay

Managing in International Business

...NAME: Meghna Shrivastava STUDENT ID: c7080738 COURSE: B.A (HONS) International Business MODULE: Management of International Business MODULE TUTOR: Mr. Ashish Tripathi EXECUTIVE SUMMARY Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values, reliabilities and trust and customer satisfaction. Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share, which make Mahindra holiday timeshares largest holiday ownership brand in India. Apart from being a customer centric company club Mahindra performs various Corporate Social Responsibilities for the well fare of people, employees, its customers and environment. According to CESD, 2007 Tourism is becoming one of the largest business sector in the world showing 2005 receipt of international tourism reaching $6.82 trillion. Club Mahindra performs in service industry where revenue produced in 2008 by service industry was $4,028.6 billion showing CAGE OF 6.3% from 2004-08. (Datamonitor, 2009) Furthermore, club Mahindra perform or exist in environment where customers has the power to control the market. Whereas, large number of suppliers weakens them from leading, new entrants in service industry is very easy but the threat of substitutes and...

Words: 4784 - Pages: 20

Premium Essay

12 Book Of History Essay Questions

....Israel was the northern half and Judah the southern half. Israel was then defeated by the Assyrians and they were run out of their land. The people of Juda thought they were untouchable but they too were eventually defeated by the Babylonians. In this book I enjoyed the story where Elijah the prophet was taken up to heaven in a chariot of fire. Elijah and Elisha were on their way to Gilgal. They come upon the Jordan River and Elijah roles up his cloak and hits the water and it divides and they cross it on dry land. Elijah asks Elisha what he can do for him before he leaves him on earth. Elisha asks for a double portion of spirt he has. Elijah say ok if you see he when I’m taken to heaven than you can have it. Suddenly a chariot of fire swops down and takes Elijah up to heaven and leaves his cloak on the ground. All I can say is I wish I was there that day. The eighth book of history is First Chronicles. The first half of this book lists the ancestors of Israel from Adam all the way up to the captivity of Gods people. The second half of this book retells the story of King David and how he arranged everything in detail about the building of the temple. It is very interesting reading about all the details David put into the preparation for the temple. David gives his son all the plans for the temple because God does not let him build it because he has too much blood on his hands. In this second half of First Chronicles he has every detail planed from each room, including the place...

Words: 1860 - Pages: 8

Premium Essay

Applied Ethics

...Part A (1286 words) Ethical Dilemma of chosen company Business ethics are about the moral principles that guide the way a business behaves. (Cohen, 2008)They are also the same set of principles that determine an individual’s actions in which that also apply to business. In order to act in an ethical way involves differentiating between “right” and “wrong” and then making the “correct” choice. (Gruble, 2011) The author will be talking about the dilemma he have encounter while working for his last company (ABC Company) which was in the wholesale and retail of foodstuffs business. The author will be talking about the ethical dilemma which he encounters and also supporting it with theory and examples for this essay. The author has been working in ABC Company for about 10 years and has held numerous positions throughout the organization. Throughout the years in the company, the author notice that the company he is working may not be operating in an ethical manner. Firstly, in ABC Company, being a company dealing in the wholesale and retail business, it is usually very busy with plenty of deliveries every day. There was one day when the company was short of driver and also being the only person left with a driving license, the boss told the author to drive the class 4 lorry. However, the author only have a class 3 driving license, despite this, the boss just say nevermind, and told the author to drive due to the urgent delivery. Under the situational ethics (McHugh, 2006), what...

Words: 2307 - Pages: 10