SWOT ANALYSIS FOR AMERICAN AIRLINES
American Airlines Group is a travel corporation affiliated with the oneworld Alliance. The corporation has major operating hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles,
Miami, New York, Philadelphia, Phoenix, and Washington D.C. According to their website, they “operate an average of nearly 6,700 flights per day to more than 330 destinations in 54 countries.” STRENGTHS
American Airlines has a distinct advantage in the travel industry by having 9 major hubs in different parts of the United States. Their focus on their market in the United States has given them the ability to reach all consumers in the country. As a oneworld Alliance corporation,
American Airlines is also able to spread their reach to all corners of the world through the strategic partnerships of over 15 other airline corporations. This strategic alliance allows
American Airlines to expand their capabilities and consumer base. Their rewards program,
AAdvantage, is continually ranked among the best in the business and offers many privileges to members. American Airlines also operates several regional airlines, allowing them to reach several smaller airports beyond their main hubs. By merging with US Airways, American
Airlines has been able to reach a larger share of the domestic airline market and is also able to combine the benefits of the experience of both corporations.
WEAKNESSES
American Airlines is in the process of completing a merger with US Airways and will form the world’s largest airline. Because this merger is still in the process of happening, it creates a large vulnerability and weakness for American Airlines. In regards to the merger, both American
Airlines and US Airways are both still operating their own ticketing and booking services, and the two systems are not always able to