SWOT Analysis
Strengths
• Expertise
Our company has all equipment’s and experienced personnel needed to provide highest international standard handling, with more than 5000 employees and 3000 equipments we can handle all the activities within the scope of ground of local and foreign airline companies.
• We provide operations of cargo and passenger services within the framework of “Airport Ground Handling Regulations” basing our company policy on consumer satisfaction either an airline or a passenger.
• Certificates
- We hold Quality Management System Certificate, which is an international quality management standard.
- Certificate of Customer Satisfaction Management System, Environmental Management System and Occupational Health and Safety Management System.
- Certificate of Green Airport Corporation given by SHGM (General Directorate of Civil Aviation)
- The audits of ISAGO (IATA Safety Audit for Ground Operations)

Weaknesses
• Costs for Staff Trainings
All our employees assigned in passenger services are obliged to complete theoretical and practical trainings through “On-the-job training (OJT)” and theoretical courses. Although airports have standard security training and ramp driving classes already established, an intensive training program needs to be established in conjunction with a consultant or expert in the field that promotes awareness and specific knowledge of the fleet they will be handling.
• Personal Injuries
Some ground handling operations can be hazardous and potentially expensive.

Opportunities
• Reducing costs-of training programs.
Management may be assigned to train employees to diversify the duties of each new employee. For instance, during slow periods or seasonal traffic, employees hired for ground handling could assist with special maintenance projects.

• Partnerships with airlines and ground handling companies.
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