SWOT Analysis

Strengths:

The first strength of the Dippin’ Dots is their unique and lucrative way of presenting ice cream to consumers by combining traditional ice cream features with new technology. The firm uses a different technique that calls flash freezing and it makes them enable to differentiate themselves in the competitive business environment. That unique and innovative way of production and presentation also makes the brand more attractive to its customers. Furthermore, the innovative flash-freezing technique that Dippin’ Dots adopted has a great impact on the market. It is also stated in the case that their products have more flavor than regular ice cream and this feature of the product also gives the company much more strength in the market. They are also able to differentiate themselves with their different distribution channels such as malls, theme parks, cinemas and water parks. By doing using these distribution channels they can easily bring their products to mass markets. In addition, the advertising strategy such as hiring Hollywood firm to place its ice cream in the background of television and movie scenes creates a strength and gives the firm advantages over its competitors.

Threats:
The major threat to Dippin Dots’ business in the market is the existence of powerful brand name competitors such as Unilever and Nestle SA. According to data estimated by Bloomberg Industry Unilever controls roughly one-fifth of the $85 billion worldwide ice cream market through the other well known brand names. Brands such as Haagan Daaz has the cash resources available to innovate and market their ice cream in ways that Dippin Dots cannot. Dippin Dots must find ways to grow and generate more income in order to compete. The only way for the company to grow sufficiently is through innovation. Dippin Dots most foster new innovation because their products