...programming of events such as conferences, seminars, festivals and business exhibitions. It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event. It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event. This essay first distinguishes between various requirements for the design and staging of events and the response to these from the business, leisure and tourism companies. And critically analyze the interconnectedness of international event tourism with its economic, technological, socio-culture and political contexts. And then demonstrate close industry consultation and partnership and draw on numerous practical projects and case studies from a range of national and international organizations (private, public and third sectors) in order to produce critical appraisals of stages of events such as administration, design, operations, marketing and risk, and how they apply to the phases of implementation and closure plan and use different sources to search for, and select information...
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...Lindo Enterprises is one of the small-scale industries which has established and positioned their product in the market. They are in the business of processing raw seafood into a packed-snacks. Their financial data had shown an increasing sales and profit year after year since 1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide trend towards health consciousness which negates the consumption of processed snack foods and the stricter health and sanitary requirements on the import goods of the export markets are the major threat that must be resolved or given action. The analyst had come up with the recommended plan of action that could counter strike the above mentioned threats or problems. A strong campaign for marketing strategies to promote the product and gain the competitive advantage, a nationwide distribution of the product must be targeted, a continuous innovation of the product focusing on its quality and standards that could surpass the export requirements and of course considering to go with the direct exporting which...
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...Marketing plan for Buenos Aires Café Executive Summary Buenos Aires Café is an independent family run Argentinian restaurant in South East London. The proprietors serve authentic homemade cuisine, specializing in organic meat produce directly from the Pampas, paired with locally sourced Mendoza wines. The market segment has a concentrated approach, targeting local young professionals and families in the middle upper classes. This segment makes up the large proportion of the restaurant’s customer base, which has enjoyed continued growth while looking for other market segments. Buenos Aires Café offers great service and a relaxed dining experience. The restaurant uses prime beef products, which is ethically sourced, organic and consistent with demographic shifts in trends. The restaurant maintains a competitive edge within the geographic location; firstly as there is repeat business and an ever increasing loyal customer base. Secondly the quality of the produce and delivery. Business Objectives: * To maintain being the premier steak restaurant in South East London. * To provide high quality cuisine and a casual dining experience to customers. Executive Summary 2 Business Objectives: 2 1. Introduction 5 2. Environmental Analysis 5 2.1 Macro Analysis 5 Political Factors: 5 Economic Factors: 6 Social-cultural Factors: 6 Technological Factors: 6 2.2 Micro Analysis 7 Competitive rivalry: 7 Bargaining power of supplier: 8 Bargaining...
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...Apple: An Environment Analysis Environment has a huge impact on all organisations. It is a huge challenge to manage the environment in an organisation favour. However, some organisations were able to make use of this vital element. Apple Inc. is one of these successful companies who were and still until now managing it environment efficiently. Apple is a company that started in 1976 by Steve Jobs and Steve Wozniak as a computer company. Its market value has fluctuated over the years. In 1996, it was almost be out of business. However, in year 2000 the company value started to rise to the extent that it considered today as one of the most valued organisations in the world. This essay will provide an analysis of Apple’s environment explaining how Apple’s management is able to manage its environment. The organisational environment is divided into two sections. These sections are internal environment and external environment. The internal environment consists of all the fundamental aspects that are changed and controlled by the organisation (Porter, 1979). For example, the owners of the organisation, the employees, board of directors and culture are considered parts of the internal environment. The external environment, on the other hand, includes of all the elements that form a complicated structure around the organisation. These component are beyond the organisation control. The external environment is divided into two sections, microenvironment and macro environment (Balaure...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...730 Strategic E-Business Assignment 18 Oct 2014 LIBEI 1406221 Question 1 Answer: There are four steps for developing a new strategy as following: Step 1: Strategic Analysis. City Flowers should analysis external and internal environment and first. By collecting and reviewing of information about firm’s internal processes and resources and external marketplace factors, firm can understand the situation and position well. By using PESTLE to analysis external environment and SWOT to analysis internal environment are efficient. City Flowers currently meet the 40% customer needs as the standing order from commercial clients for company reception and executive offices. 30% from individual purchasing, another 30% are orders to be delivered. Resources of City Flowers are telephone order to suppliers and visiting sales representatives to replenish supplies of soft toys and relevant gift products. Study the macro-environmental by PESTLE analysis. Such as Political factors i.e. the tax for small middleman like City Flowers will be influenced; Economic factor i.e. the GDP of country; Society factors i.e. education background and norms etc.; Technology factors i.e. the technology of keeping flowers fresh etc.; Legal and ethical factors i.e. laws for transporting flowers; Environmental factors i.e. regulations of environmental protection. Study the micro-environmental by using SWOT to analysis the flower shop’s strengths, weakness, opportunities and threatens. By learning the...
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...SU Instructor: Eric A. Goedereis, Ph.D 06/17/2013 Swot Analysis Essay Practicum Introduction A Swot examination is a vital accounting report of a conglomeration; that is the qualities of the conglomeration, the shortcomings of the conglomeration, the chances confronting the conglomeration, and the dangers confronting the conglomeration. It is one of the foundation explanatory devices to assist a conglomeration improve a favored future. It is one of the time tried apparatuses that has the ability to empower a conglomeration to comprehend itself. To react viably to updates in nature's turf, we should grasp our outside and inward connections so we can advance a dream and a method that connection the two. We have to weave together our comprehension of our conglomeration and our movements to advance a destiny. The motivation behind the Swot dissection is to give informative content on our qualities and shortcomings in connection to the chances and dangers we confront. When the Swot dissection is lacking nothing, it will then be a great opportunity to assemble everything and look nearly to structure a methodology. This will include how you can abuse the Opportunities and how to take out or manage the Threats. This may well hinge on upon your association's unique destinations and objectives yet the entire methodology will surely give a general take a gander at the present position of your business. You may contend that you can make a record in your mind about the...
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...just-in-time process which allows timely replenishment of their ingredients for processing and bottling (PepsiCo 2012). PepsiCo does not own or operate the bottling and production facilities it relies on, especially in Asia, Africa and Latin America. Recently, due to strong competition in North America, the company made a strategic decision to focus its growth projection on the international market (PepsiCo 2011). This subjects its transportation and supply chain management system at risk to disruption resulting in an adverse impact on its business and financial operations. Some potential risks are: natural disasters (earthquakes, flooding), especially in countries with inferior infrastructure; damage to distribution and/or manufacturing facilities due to terrorism, armed hostilities, labor disputes, government takeovers or interventions, or local protests. Creating new business in emerging markets must be done not only with business acumen, but also with a knowledge and understanding of current political...
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...This means resources commitment and investment that cannot be undone simply. This is done in the marketing of the company, operation changing etc. (Haberberg A. and Rieple, A. 2008) A company's strategy refers to the when, how and why of its existence and working. It basically entails the efforts that the company's management put in to achieve its objectives that pertains to selection of type of clientele, market situation and market form, what competitive advantage to follow and how to perform successfully in long term with taking into the its implications in short term. (Thompson, A.A. and Strickland, A.J. 2003) Strategic Analysis Strategic analysis is very important for any company, whether operating on small or large scale. If an organization has a vision for long term existence then it has to follow the ground rules. As taken from Business Dictionary, strategic...
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...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact...
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...Kingston University London Faculty of Engineering Bachelor of Science (Hons) in Aircraft Engineering Competitive position of Singapore Airlines Module No : EG3080 Module Title : Business Application in Engineering Submitted by : Chia Kok Kwang Alvin (K1068496) Table of Contents Page 1. Abstract 3 2. Introduction 4 3. Background 5 4. Singapore Airline’s Macro Environment (PESTEL Analysis) 6 5.1 Political Factors 6 5.2 Economic Factors 7 5.3 Socio-cultural Factors 7 5.4 Technological Factors 8 5.5 Environmental Factors 8 5.6 Legal Factors 9 5. Competitive forces and firm strategy (Porter’s 5 Forces Analysis) 10 6.7 Threat of new entrants 10 6.8 Threat of substitutes 10 6.9 Power of buyer 11 6.10 Power of supplier 11 6.11 Competitive rivalry 12 6. Strategic Capabilities (SWOT Analysis) 13 7. Strategic Choices (Porter’s Strategies) 14 8.12.1 Cost leadership 14 8.12.2 Focus 14 8.12.3 Differentiation 14 8.12 Strategic choice of Singapore Airlines 15 8. Challenges ahead of Singapore Airlines 16 9. Conclusion 17 10. References 18 & 19 1. Abstract Singapore Airlines leaves a deeply positive impression in many people’s heart as a leading airline...
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...MGT308 International Marketing Plan Table of Content Executive Summary 1.0 Introduction 2.0 Background of Company/Product 3.0 SWOT Analysis 4.0 Market Segmentation Analysis 5.1 Demographic 5.2 Geographic 5.3 Psychographic 5.4 Behavioural 5.0 Entry Strategies 6.0 Marketing Mix Strategies 7.5 Product 7.6 Price 7.7 Promotion 7.8 Distribution 7.0 Timeline (Gantt Chart) 8.0 Monitoring and Control 9.0 Conclusion 10.0 References 11.0 Appendixes The Marketing Plan Introduction This is the international marketing plan for Victoria Bitter, which will be launched in UK in January 2017. Victoria beer is an Australian based beer. VB, owned by the Carlton & United Breweries group, is one of the most iconic beer companies in Australia with the history dating back to 1824. As UK is one of the heaviest alcohol consuming countries, the company will be expanding to the regions of Wales, England and Northern Ireland. Fosters, which is owned by Carlton and United Breweries, is already performing well according to the recent statistics. So, it would be a good move for the group to push Victoria Bitter in the UK market. The product would be very nicely package and marketed to attract consumers. The beer itself would be prepared from fresh products and focuses the alcohol base would be used as its purest form and may involve as a volume of 5.5 percent concentrate in each unit making it a decent...
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...Marketing. Essay: What is Strategy? Date: 1st May 2012. Contents: Page. 1.0 Summary. 1 2.0 Introduction. 1 3.0 The Principles of Lean. 2 3.0.1. Understanding your customers’ requirements or value. 3.0.2. Identify the value stream 3.0.3. Make the value flow through the value stream 3.0.4. Pull the value from the value stream. 3.0.5. Strive for perfection. 3.0.6. The ten rules of lean production. 4.0 The Tools of Lean. 4 4.0.1. Kaizen. 4.0.2. Jidoka. 4.0.3. JIT or Just In Time. 4.0.4. Heijunka. 5.0 Recommendations. 6 6.0 Conclusions. 6 7.0 Bibliography. 7 8.0 Web links. 7 1.0 Summary. In this exercise I have tried to convey the meaning and value of strategy and its importance while constructing a strategic analysis using SWOT, STEP and Porter’s 5 forces. I have also used Porter’s generic strategies model to establish what business we want to be in and have articulated this business model in a vision and mission statement. The target company’s I have used in my exercise is predominantly Ryanair plc. 2.0 Introduction. What is strategy? The term strategy is a military concept and comes from the ancient Greek word “strategia” meaning “office of the general “ or “generalship”. Many of the concepts of strategy have been borrowed from the military and adapted for business. In many ways a business strategy is its battle plan to provide...
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...decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation. Its purpose is to identify strategic factors those external and internal elements that will determine the future of the corporation. The simplest way to conduct environmental scanning is through SWOT analysis. Which, SWOT is an acronym used to describe the Strengths, Weaknesses, Opportunities, and Threats, that are strategic factors for a specific company. The external environment consists of variables that are outside the organization and not typically within the short-run control of top management. These variables form the context within which the corporation exists. However, the internal environment of a corporation consists of variables that are within the organization itself and are not usually within the short-run control of top management. These variables form the context in which work is done. They include the corporation’s structure, culture, and resources. Which, the key strengths form a set of core competencies that the corporation can...
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...Plan For A Product Of Innocent Drinks Marketing Essay The report describes the marketing plan for the repositioning of the product “This Water” offered by “Innocent Drinks”. Company was founded in 1999 and offers smoothies and flavoured spring water in Super markets, coffee shops, cinemas and other outlets in UK and other countries. Company has decided to re-launch its existing product “This Water” in the cinemas in the UK with the new name “This Water Plus”. This report covers the marketing plan and marketing strategies to reposition the product. The period for the marketing plan is set from 2nd January 2011 to 1st September 2012. All the effecting factors are consider while planning the plan including current world and specifically UK economic position after recession as UK economy is still in process to gain its recovery position. Innocent Drinks has improved the design and packaging of its product to make it more attractive and focused on the corporate social responsibility. They used recycled material for the packaging and also contributes portion of the profit towards charitable work. They have targeted the UK cinemas to offer this product. Innocent Drinks is a UK based company established in 1999 by three Cambridge graduates. Its main business is producing smoothies and flavoured spring water. Company sells its products in supermarkets, cinemas and coffee shops. It has branches in UK, France, Austria, Denmark, Amsterdam, Brussels and Germany. Company enjoys 71% of UK...
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