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Swot Analysis for Puma

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Submitted By Joelim
Words 3231
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Introduction
PUMA is one of the famous sport brands that provide apparel and accessories specially fit for sportsmen and sportswomen. Instead of that, they also aim for a sport inspired lifestyle concept. They are trying to improve their quality, creativity and innovation as they have strong competitors such as NIKE and ADIDAS that are in the same category. Their targeted market can be mostly focused to urban young upper middle class and upper class men and women. (About.Puma, 2014) PUMA survived in the market with their creativity, energy and style in their apparel at a very affordable price. Sometime, they may be faced in some problems such as the price competition among the market especially in peak season. Besides, shipment shortage is also a potential problem that will be faced by the company. When the demand in peak season in the market became higher, thus the company will face in lack of stock supplying. Increasing in import tax may also one of the factors that affect the company survive in the market. Therefore, it is necessary for today's business to use SWOT to analyse the internal and external issues that would help to address this concern. The SWOT Analysis inspects the Strengths and Weaknesses of a company as well as the Opportunities and Threats in the environment this company functions in. SWOT Analysis is used by many companies to assess their status quo and make choices regarding their upcoming plan. (Business.wikinut.com, 2014) ‘S’ refers to strength and ‘W’ refers to weaknesses that categorized as internal factors while ‘O’ that refers to opportunities and ‘T’ that refers to threats can be categorized as external factor such as environment factors.
Aim of assignment
This assignment tends to conduct a SWOT analysis to PUMA and it also seek to apply 4P’s marketing mix that refers to price, product, place, and promotion to PUMA.

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