...SWOT Analysis PHL/320 SWOT Analysis SWOT analysis is an acronym that stands for strengths, weaknesses, opportunities, and threats. It’s an organized list of a business’s strengths, weaknesses opportunities, and threats. For my SWOT analysis I have chosen to complete it over the oil and gas companies. I work for an oil and gas company so for me this will help me better understand SWOT analysis in the business aspect of things. After review the articles through the Hoovers first search I have created the following SWOT analysis. SWOT Analysis | SWOT Analysis Chart | Strengthes | * Targeting the highest quality resource currently available the in CoP operated Oil Sands portfolio * Resource well delineated * Low geological uncertainty * Utilized learnings from Phase 1 and pilot operations * Drilling, subsurface and project team staff experience from Phase 1 * Staged construction and start-up strategy optimized to match capital spend with early production * Reservoir performance ranges well understood and incorporated into facility design | Weaknesses | •Fixed steam capacity – production limited by SoR•Potential large number of source water wells over a large area to achieve plateau production•Challenged economics•Sensitivity of project economics to capital cost increases | Opportunities | • Strong land position in the Oil Sands allows for optimization of development plans• Expandable design positioned to create value for full...
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...MARKETING MANAGEMENT I REPORT ON TAXI MERE SATHI (BUSINESS PLAN) BY- (SECTION B) ANVITA SHAW DEBARPAN SAHA NISHANT SEBASTIAN HARUN ROHAN SINHA SINU CHACO VARGESE SWOT ANALYSIS When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets.This analysis leads to business awareness and is the cornerstone of any successful strategic plan. Change is an inevitable part of organizing. If you know how to take stock of the strengths, weaknesses, opportunities, and threats, you are more likely to plan and act effectively. Taxi mere sathi had few strengths as well as weaknesses and opportunities,threats. Firstly coming to its strengths,it is convenient as it provides advance booking where travellers can book the taxi beforehand so that they get assurance beforehand.Taxi mere sathi provides quicker pickups,real time bookings on application and a 24*7 customer care centre.Taxi mere sathi provides security through mobile application as it is technological advanced.It provides security with a one touch button and sms alerts.It is modern in today’s time as it provides many features such as avaibility of cabs backed by a location tracking application...
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...| Airpork case study report | Analysis of marketing strategy and recommendations of future growth | | Kartic Kapur | 11/1/2012 | | Executive Summary This report was commissioned to examine the factors that influenced growth of Australian pork limited’s export to Singapore from 1999 to 2001 and to analyse the effectiveness of the marketing campaign launched in May 2001. The report also intends to recommends ways to fuel further growth in future. The research draws attention to the fact that Australian pork’s product image was built by its success in Japan prior to the time period identified for analysis. This, along with its presence due to investment in pilot cold chain process led to Australia emerging as natural choice for pork imports when Nipah virus outbreak in Malaysia and Indonesia lead to the imports being banned from those countries. The advertising campaign launched in 2001 was successful in launching the Airpork brand as brand of choice for young consumers who preferred shopping in supermarkets. This campaign was also successful in dispelling the belief that frozen meat is not fresh and is unhealthier compared to fresh meat. It is recommended: * That Airpork conducts thorough analysis of potential competitors to position itself as brand of choice. * That Airpork creates strategies and advertising to target different market segments. * That CAPE conducts and audit of processes for cold chain system. Table of Contents * 1...
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...Best Financial Services can address an aging Sarnia population and differentiate itself against growing competition. Design a marketing plan which will target the chosen segment so that the values of this segment can be addressed. Analysis Industry and Competitive Analysis Best Financial Services Inc. (BFS) is currently positioned in a highly competitive market. BFS competes with both corporate competition (Exhibit 1 for Competitive Analysis) and private practices. Of the five variables listed in Exhibit 1, BFS only has control over the brand image, and service aspect of their business. Consumers in the market have high bargaining power due to low switching costs and many substitutes available. The long-term objectives of corporate competition are to target the general population as a whole, whereas the small competitors focus on niche needs and specific consumer markets. The financial services industry is largely based on reputation, relationship, and cooperation therefore relying on leveraging industry experience to strengthen BFS’s marketing strategy. Please refer to Exhibit 2 for Industry Analysis. Best Financial Service Inc. Client Segmentation Analysis According to the customer segmentation chart (Exhibit 3 for Client Segmentation Analysis), the various segments approach financial services in different ways and have different values in regards to their financial services. Currently Linda Best serves all four segments using the same strategic approach and marketing tactics...
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...Principles of Marketing, 15e (Kotler/Armstrong) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D Page Ref: 41 Skill: Concept Objective: 2-1 Difficulty: Easy 2) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) Finding the game plan for long-run survival and growth is the focus of strategic planning. D) The strategic plan is a statement of an organization's purpose. E) Strategic planning involves identifying segments of consumers with identical preferences. Answer: C Page Ref: 41 Skill: Concept Objective: 2-1 Difficulty: Moderate 3) Which of the following is the first step in strategic planning? A) setting short-term goals B) developing the business portfolio C) defining the organizational mission D) formulating the key marketing strategies E) identifying the organization's weaknesses and the threats it faces Answer: C Page Ref: 41 Skill: Concept Objective: 2-1 Difficulty: Easy 4) Which...
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...Background of BP.............................................................................................3 2. 1Marketing orientation ….................................................................................3&4 2.2Advantages disadvantages.....................................................................................4 3.o Marketing processing................................................................................................4&5 4.o PESTLE …...........................................................................................................5&6 5.o SWOT …..............................................................................................................6&7 6.o Segmentation..............................................................................................................7&8 6.1 Targeting.......................................................................................................... 6.2Positioning.......................................................................................................... 6.2Positioning............................................................................................................. 7.o Consumer buying process …............................................................................8&9 8.0...
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...SWOT ANALYSIS A SWOT analysis or SWOT matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself does not claim the creation of SWOT, so the origin remains obscure. SWOT Analysis includes:- * Strengths: Characteristics of the business or project that give it an advantage over others. * Weaknesses: Characteristics that place the business or project at a disadvantage relative to others * Opportunities: Elements that the project could exploit to its advantage * Threats: Elements in the environment that could cause trouble for the business or project Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. We are doing SWOT analysis of brand ZARA. ZARA SWOT ANALYSIS | STRENGTHS | * Have about 2000+ stores located in leading cities across 88 countries * Part of one of the biggest Spanish retailers in the world * Needs just two weeks...
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...|[p|Strategic Analysis Model | |ic|Strategic Analysis includes the following: | |] |Industry Analysis | | |Strategy Description | | |Strategy Evaluation | | |Strategic Issues | | |Strategic Recommendations | | |Copyright 1996-2001 by Dr. William R. Boulton. | | |Understanding the Strategic Analysis Model | | |As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business...
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...Strategic Analysis Model Strategic Analysis includes the following: 1. Industry Analysis 2. Strategy Description 3. Strategy Evaluation 4. Strategic Issues 5. Strategic Recommendations Copyright 1996-2001 by Dr. William R. Boulton. Understanding the Strategic Analysis Model As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business strategy analysis, and (3) strategy evaluation and recommendations. Industry analysis begins with a definition of products and markets, skills and competitors contained within the industry, followed by industry structural analysis, and concluded with the identification of the key success factors for the industry. Business strategy analysis begins with a description of the strategic goals and business strategy of the firm. It's implementation is then analyzed in terms of the firm's functional and operational capabilities and the resulting financial and competitive performance. Strategic evaluation or SWOT analysis encompasses the internal and external factors that affect the company's business strategy. The business strategy is compared against the industry's key success factors and competitive resource requirements and the firm's internal capabilities and resources. Critical issues & Recommendations seek to identify the critical issues that the company needs to address. The analysis concludes with recommendations that address the critical issues and result in changes of product-market...
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...SAMSUNG : REDEFINING A BRAND CHAPTER 1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success. While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a hodgepodge of retail channels. Largely for this reason, many North American and European consumers still saw the company as a follower rather than a leader in bringing new consumer technologies to market. So that senior executives in Samsung’s head office believed that much work remained to be done in their effort to redefine their brand. 1.2. Business/Industry Situation Internal : What’s Samsung facing today is how to increase the level of quality brand of Samsung, including the prices and products, and the best distribution that can help brand-building of the company. Now Samsung faced several situations in order to enhance brand-building, especially in Canada. Samsung has been known as a big electronics company, has a reliable...
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...SITUATION ANALYSIS 5 3.1. PESTEL Analysis 3.1.1. Political factors 3.1.2. Social factors 3.1.3. Economic factors 3.1.4. Technological factors 3.1.5. Environmental factors 3.1.6. Legal factors 3.2. Porter’s Five Forces 3.2.1. Bargaining power of customers 3.2.2. Pressure from substitute services 3.2.3. Bargaining power of supplies 3.2.4. Threat of new entrants 3.2.5. Competition and rivalry among firms 3.3. SWOT Analysis 3.3.1. Strengths 3.3.2. Weaknesses 3.3.3. Opportunities 3.3.4. Threats 4. CURRENT MARKETING STRATEGIES 11 4.1. Current Marketing Strategies of Planet Fitness Health Clubs 4.1.1. Relationship Marketing 4.1.2. Good advertising promotion tool 4.1.3. Direct marketing 4.1.4. Couponing 4.2. Differential Advantages 4.2.1. Stable Direct Foreign Investments (FDI) 4.2.2. A good brand name 5. RECOMMENDED STRATEGY REFORMULATION 13 5.1. Recommended Objectives and Goals (SMART) 5.1.1. Price regulation 5.1.2. Provision of ample quality services 5.1.3. Separation of Virgin Active from its competitors 5.1.4. Incorporation of voice-over customer (VOC) techniques 5.2. Recommended Marketing Strategies 5.2.1. Corporate branding 5.2.2. Incorporation of integrated marketing communications 5.2.3. Segmentation, Targeting and Positioning...
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...Principles of Marketing, 16e (Kotler) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Easy 2) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) The focus of strategic planning is to define a game plan for long-run survival and growth. D) The strategic plan is a statement of an organization's purpose. E) Strategic planning involves identifying segments of consumers with identical preferences. Answer: C AACSB: Analytical thinking Skill: Concept Objective: LO 2.1: Explain company-wide strategic planning and its four steps. Difficulty: Moderate 3) Which of the following is the first step in strategic planning? A) setting short-term goals B) developing the business portfolio C) defining the organizational mission D) formulating the key marketing strategies E) identifying...
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...leader in the financial planning market in Sarnia, Best Financial Services Inc. must address the following critical issues: Inefficient allocation of resources is compromising the company’s ability to achieve their strategic goals 10% of Best’s total customers hold over 50% of total assets. Analysis Company – Segmentation analysis Best Financial Services is facing a high risk of decline in business value with their current strategy of employing the products and resources they possess. Best Financial is currently serving four market segments concurrently: Blue collar workers, white-collar workers, retirees, and baby boomers. Best employs the same marketing strategy for all four segments, which possess different values and investing styles ignoring individual segment values and investing styles. Best focuses on the 50 and up age high asset demographic providing lower risk investments in mutual funds. 10% of Best’s total customers hold over 50% of total assets, therefore being the most valuable customers. Therefore damages from losing one customer are extremely high to the value of the business. Industry Analysis Best is positioned in a market where large investment companies such as Scotia McCloud currently target the same demographic in the same market rendering it an increasingly competitive market. The market is currently divided between private practice firms and larger national corporations. The Sarnia market is currently a consumer’s market with clients having...
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...Written Analysis & Communication Report on Larson in Nigeria Submitted to: Prof. Sanjay Gupta Submission Date: 07/09/2012 Submitted By: Dadhich Bhatt (20121017) SPM PGP-12 Batch TABLE OF CONTENTS 1. MEMO……………………………………………………………………………………………………………………….3 2. ABBREVIATION…………………………………………………………………………………………………………4 3. EXECUTIVE SUMMARY…………………………………………..…………………………………………………..5 4. SITUATIONAL ANALYSIS…………………………………………………………………………………………….5 5. PROBLEM STATEMENT………..…………………………………………………………………………………….6 6. STATEMENT OF OPTIONS……..…………………………………………………………………………………...6 7. CRITERIA FOR EVALUATION.....…………………………………………………………………………………..6 8. EVALUATION OF OPTIONS………………………………………………...……………………………….………7 9. RECOMMENDATIONS…………………………………………………………………………………………………9 10. PLAN OF ACTION………..……………………………………………………………………………………………...9 11. EXHIBIT-1............................................................................................................................................................10 12. EXHIBIT-2............................................................................................................................................................12 13. REFERENCES......................................................................................................................................................13 To: Mr. David Larson From: Mr. Dadhich Bhatt Date: January...
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...BNAD 303 – Exam 1 Review Sheet I. Introduction to Marketing (Chapter 1) ▪ Understand what marketing is and the overall marketing process. ▪ Know all the necessary and sufficient condition for an exchange ▪ Study all types of marketing management orientations and know the differences between them (Production, Sales, Market and Societal). II. Strategic Planning for Competitive Advantage (Chapter 2) ▪ Understand how business strategy relates to marketing and what is SBU. ▪ Review the different types of marketing strategies (e.g. Ansoff’s strategic Opportunity matrix and BCG matrix) and their components. ▪ Know the elements of a Marketing Plan ▪ Identify what a SWOT analysis is and the components that comprise this overall evaluation process. ▪ Study different ways in which a company can gain competitive advantage. ▪ Understand marketing mix (4P’s) and all it’s components in detail. III. The Marketing Environment (Chapter 4) ▪ Understand how the environment affects marketing related decisions and apply this to firm decision making. How does the environment affect marketing decisions? Understand factors such as social factors, demographic factors, economic factors, technological factors, and political and legal factors. ▪ Review: 1) component lifestyles, 2) demography, 3) age categories/ cohorts (e.g. Tweens, Baby boomers, and Generation Y. ▪ How do purchasing power, inflation, and recessionary pressures affect...
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