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Swot Analysis in Walmart

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Walmart Swot Analysis
Walmart, which is a multinational retail company is based in the US. It majorly deals with selling groceries and general merchandise. The company has developed a well organized planning method that is used to analyze and evaluate the opportunities and threats, strengths and weaknesses detected in a particular business venture. The method is known as Swot analysis. Despite the strengths approved, there is an existence of certain weaknesses which have been found to be existing in the Swot analysis of the company. Some of the weaknesses include; (1) employee turnover, which is high, (2) negative publicity, (3) little differentiation (4) labor related lawsuits, and (5) inappropriate marketing aspects (Dess, 2012).
1. Inappropriate marketing aspects.
This is one of the major weaknesses concerning marketing identified in Walmart company. In this case, the company has failed to fully expand into new markets with respect to national and international levels. Because of the economic effects such as traffic and problems concerning the environment, many parts across the US attempted blocking Walmart introduction. This was done due to the company's damaged reputation. When the company conquers and acquires a new location, it finally insists in new stores which are unethical to be opened. For example, the company shut down business in Germany and South-Korea claiming that they were under-performing (Roberts & Berg, 2012 ).
2. Lobor related lawsuits
Every year, Walmart faces lawsuits concerning labor thus, this costs the company alot of expenditure on this section. Criticism about the company has been raised against providing work conditions which are ineffective and poor. Moreover, it pays low wages to employees and does not pay them when they work overtime and discriminate female. It is crystal clear that, the company's reputation has been spoilt together with the litigation costs. In the company, there are few females employed as top managers and employees thus lacking equality (Ferrell & Fraedrich, 2013). Another thing is that the company treats its employees poorly thus inappropriate union involvement.
3.Negative publicity
Walmart has had a damaged reputation because, often it is criticized for fostering unethical practices such as poor and harsh conditions. Since the company offers low wages to employees, its reputation remains damaged publicly worldwide. The company has also been criticicized by the public that, it does conduct a proper and effective research before considering new stores opening in a new area. A negative publicity has been brought out in respect to the discrimination of females in the company's top management.
4. Little differentiation
In comparison to Walmart's competitors, there is no effective differentiation. Therefore, this puts the company at a high risk in the future if in any case products' prices and average consumer income rises. The company's largest competitive advantage would diminish due to their little differentiation involvement (Huff, 2012). The company only depends on its strategy of low cost leadership. This is ineffective since it would undergo a great challenge if it happens that in future average consumer incomes and prices of commodities increases.
5. High employee turnover.
Walmart often employs employees making its turnover high. Deliberately, when the company regularly employs workers, it suffers from increased costs spent on training employees who are new more often ((Dess, 2012)). The company suffers from this issue since it receives low skilled employees whom they recruit often. Employees who work in the company secure jobs that are poorly paid thus this leads to quitting of the majority.
In conclusion, however Walmart has suffered due to its weaknesses concerning Swot analysis, the method has effectively detected strengths and opportunities. The profits and revenue of the company have adversely been affected due to a stiff competition from its competitors in the market. Strengths such as expanding scale of operations, providing wide range of products and conducting its operation internationally have been put in place in order to foster success.

References
Dess, G. G. (2012). Strategic management: text and cases (6th ed.). New York: McGraw- Hill/Irwin.
Ferrell, O. C., & Fraedrich, J. (2013). Business ethics: ethical decision making and cases (9th ed.). Mason, OH: South-Western/Cengage Learning.

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