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Swot Analysis Ms and Nokia

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Submitted By minu91
Words 579
Pages 3
Nokia microsoft

Steve ballamer = chief executive of microsoft.

Microsoft bought Nokia phone business for a total amount of 5.4 billions

Nokia licences patens and mapping services to microsoft. Nokia share jump 35% . microsoft fell by 5%.

Ballamer : microsoft known for software pcs to a company that focuses on mobile devices.
Aim to turn a software comany into a devices and services business-

Microsoft struggles as consumeres replaced traditional pc ‘s for tablets and smartphones.

Critics say microsoft has been to slow to respond to the booming market mobile devices.

It is a necessary gamble for microsoft to break into mobile, but given its complete reliance on nokia for windows phones devices and competitive position of apple and google with rival phone plattforms an understanable move… WTF ????

Background: nokia founded in 1871
1987 launches 1st phone. = mobira cityman
2000 stock market value: hits 186billion euros ( now worth 11)
2003 basic 1100 launched and become sthe most popular consumer electronic device.
2011: abandons symbian mobile phon operating system and switches to the windows platform instead.
2013 : launches Lumia 1020 boasting a 41 megapixel camera.
Sold 53.7 million devices during the quarter ( which one ) and down to 27% down sales on last year. ( does not make sense)

Microsoft signed a dela to 10 year licensing arrangement with nokia to use their brand on current mobile phone products.

Microsoft deal= strategy to transform microsof into an all – encompassin technology business covering hardware and software that can compete with apple and google.
Deal disussed by elop and ballamar feb 2013 at the congress in barcelona taking place in feb.

Nokia remaining business will encompass the worlds 3rd largest telecom equipmnet . a patent profolio generating 500 million a year and a large mapping

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