...Canon Inc. Company Profile Publication Date: 23 Jul 2010 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Canon Inc. ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of...
Words: 2768 - Pages: 12
...Sensormatic from operating at its fullest potential. Sensormatic must decide if it is prudent to backwards integrate plastic production. Mr. Assaf’s relationship with plastic supplier Canon Plastics provides him the opportunity to acquire an existing operation. If Mr. Assaf chooses backwards integration, he must then decide if it is preferable to acquire Canon Plastic’s operations over the purchase of new machines for Sensormatic’s Deerfield Beach plant. Through careful analysis and consideration of the data provided in this case study the recommended course of action is to proceed with the backwards integration of plastic production through the use of new machinery at Sensormatic’s Deerfield Beach location. While risk mitigation is important for the future of Sensormatic, the upside opportunity of this purchase outweighs the potential risk of the investment. The problem of delayed orders will be mitigated through the elimination of the inability of acquiring plastic parts for production. In-house plastic production will give Sensormatic a distinct advantage over its competitors Knogo and Checkpoint, and it will allow the company to continue to innovate new products. Sensormatic will have the capability of creating their own plastic molds for any new product or technology. Financial analysis tools including SWOT, Five Forces, and various financial rations strengthen and support this recommendation....
Words: 2120 - Pages: 9
...7/15/2014 Image source| canon Canada Canon Marketing Plan Prepared for Phillip Fletcher Red River College P411-160 Princess Street Winnipeg, MB R3B 1K9 Prepared by Rafid Hasim, 0267906 13 August 2014 Contents Overview 4 Executive Summary 5 Company Profile 6 Mission Statement 6 Vision 6 Product Categories 6 Recent awards 7 Recent Success 7 Principal Competencies 8 Situation Analysis 10 Pestle Analysis 10 SWOT Analysis 11 Competitor Analysis 11 Market Segmentation Strategy 12 Target Market 12 Product 14 Product Life Cycle 14 Branding 15 Adoption curve 15 Pricing Strategy 17 Strategy 17 Evaluation 17 Policy 17 Circulation Chanel and Strategy 18 Retailing Strategy: 18 Straight marketing 18 Promotion 19 Sales promotion 19 Events and experiences 19 Media Advertising 20 Bibliography 21 Overview This paper covers Canon Inc. various aspects of the marketing mix. It talks about their new entry-level camera Canon Rebel T3II or 600d. This paper is structured to show Canon Inc. four categories of marketing such as product, price, placement, and promotion. This paper also goes over benefits and potential competitors, as well as company profile and there mission & vision. The Company overview section focuses on the opening to the company, its business, financial overview, market share and competitors. The second part inspects the situation analysis of the company in Canada...
Words: 4532 - Pages: 19
...Canon Inc. Goro Yoshida was born in Hiroshima; he worked as an apprentice in a company repairing and remodelling motion picture cameras and projectors in 1920. In those days a high-end camera was very expensive, thus not many people can afford it. But he had a chance to disassembling it due to his job requirement. When he disassembled it, he realised that the inside of the camera was not made of anything expensive. This made him unhappy because the cameras were sold at an exorbitant price but there is nothing expensive in it. Thus from there on, he was determined to create an affordable camera for everyone. Goro Yoshida, Saburo Uchida and Takeo Maeda started a small laboratory dedicated to making high-quality cameras in a simple apartment room in the Roppongi area of Tokyo in 1933. This was also an important stepping stone to the creation of Canon. The three succeeded in building the first prototype, which was named Kwanon after the Buddhist Goddess of Mercy. Then in 1935, Japan's first-ever 35 mm focal-plane-shutter camera, the Hanza Canon, was born, marking the origins of the Canon brand. Today, Canon has successfully become one of the giants in the production of photographic equipments. Their core products remained as digital, film cameras and lens production while they expend their business to camcorders, photocopiers, printers, scanners, projectors, calculators, binoculars and as well as their own ink cartridges. Canon has sales and marketing headquarters around the...
Words: 553 - Pages: 3
...Innovation and quality describes the Canon Inc brand and its development of professional products. “Canon’s HD camcorders, digital SLR cameras, precision lenses, projectors, and professional printers deliver the advanced imaging performance and capabilities that HDTV program producers, broadcasters, ad agencies, filmmakers, and other digital content creators rely on for making dynamic visual media” (Canon Film & Television, 2012) Offering new camera concepts to fundamentally and continuously introduce change in photography is key in aligning the Canon brand and image to be synonymous with reliability, ease in functionality, and quality to the professional consumer and establishing itself as the brand to beat in the digital camera marketplace with its lens technology that can produce super sharp, high-resolution pictures (“Red for still & motion.,” 2011). Canon’s brand dominance and notable achievements separates them from other competitors, such as Fujifilm and RED and with the current competition trend of HD production, Canon will surpass expectations and cavort its dominance over the competition with the long awaited Digital SLR EOS Renegade 3D (Renegade 3D). Canon was first to begin the motion capture craze with their innovative introduction of the seditious Canon EOS 5D Mark II back in 2008 and since then Canon has surpassed the competition with a production development line of cinema EOS model cameras that obtain similar, if not more advanced, digital...
Words: 4344 - Pages: 18
...NIKON VS CANON | STRATEGIC MANAGEMENT ANALYSIS | | 4/1/2012 4/1/2012 Table of Contents Strategic Management Comparison between Nikon and Canon 3 Introduction 3 Nikon Company Background 4 Logo 4 History 5 Products 5 Canon Company Background 6 History 6 Logo 7 Products 7 Nikon Corporate Information 8 Mission 8 Vision 8 Canon corporate information 9 Mission 9 Vision 9 Corporate Philosophy 9 SWOT Analysis 10 Nikon 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 canon 12 strengths 12 Weaknesses 12 Opportunities 13 Threats 13 TOWS Matrix 14 Canon 14 Strengths – Opportunities 14 Strengths - Threats 14 Weaknesses – Opportunities 15 Weakness - Threats 15 Nikon 16 Strengths – Opportunities 16 Strengths – Threats 16 Weakness – Opportunities 16 Weaknesses – Threats 16 Corporate Governance 17 Japanese Corporate Governance 17 Nikon Corporate Governance 19 Management System 19 The Board of Directors and Executive Committee 20 Corporate Auditors and the Board of Corporate Auditors 20 Nikon Board of Directors and Corporate Auditors 21 Canon corporate governance 22 Board Of Directors 25 Porter Five Forces 26 Rivalry 26 Threat of Substitutes 27 Buyer Power 28 Supplier Power 28 Threat of new entrants 28 corporate culture 30 Nikon 30 Canon 30 Conclusion 31 References 32 Strategic Management Comparison between Nikon and Canon Introduction “One image has...
Words: 6307 - Pages: 26
...XEROX CORPORATION “SWOT is an acronym for the internal strengths and weakness of a firm and the environmental opportunities and threats facing that firm. SWOT analysis is a widely used techniques through which mangers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firms internal resources ( strengths and weakness) and its external situation ( opportunities and threats) a good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy. XEROX CORPORATION XEROX CORPORATION is a supplier of photocopier’s, printers, and other document systems. It also offers document management services and customized solutions. The company provides one of the document industry’s broadest portfolio of offerings. Digital systems include: colour as well as black- and - white printing and publishing systems, digital presses and book factories. Multifunctional devices, laser and solid ink network printers, copiers and fax machines. Xerox also offers associated software, support and supplies such as toner, paper and ink. The company primarily operates in the U.S. It is headquartered in Stamford. Connecticut and employs about 54,000 people. XEROX CORPORATION STRENGHT’S, WEAKNESSES, OPPURTUNITIES AND THREATS (SWOT) LOCATION OF FACTOR INTERNAL...
Words: 451 - Pages: 2
...This case deals with the ethical dilemma that Tobacco manufactures face when selling tobacco products in third world countries. First, there is the ethical dilemma of business versus health. The opening and development of the tobacco business in Third World countries like China, Malaysia, Indonesia, India and Africa, is considered against the health consequences of tobacco use which according to an Oxford University epidemiologist, has estimated to cost 3 million lives annually rising to 10 million by 2050 without effective tobacco control program A second ethical dilemma is employment versus impoverishment, where the opportunities for work in the tobacco industry are considered against a background of malnutrition. This is a problem that is certainly worth consideration, but with those who have the power to change things reaping huge profits, I am not sure if anything will be done. 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situation described Exhibit 1 is a decision tree. A model for incorporating ethical and social responsibility issues into multinational business decisions. The decisions are decided by the users’ responses to a number of relevant questions regarding the matter at hand. The first question the model asks is whether the decision efficiently optimizes the common good or benefits of the business firm, society, the economy, and the individual. From the tobacco business standpoint, the answer...
Words: 1917 - Pages: 8
...objective. CURRENT MARKET SITUATION Even though the printing industry is declining at an average rate of 2%, it generated an astounding $77.6 billion in 2014. The printing industry is highly fragmented, with the four largest printing companies accounting for less than 25% of the industry’s revenue. This indicates that there is no clear domination and new companies do not face strong barriers to entry (Printing in the US Industry). There are two direct competitors, the portable printers offered by Canon and HP. They have both received positive reviews and show a general rising popularity on Google trends indicating an interest in the product category. While the pocket printer is a unique product, there are some weaknesses in the current prototype. Strength | Weakness | Light and portablePrint on paper of all sizesEasy connectivity | Slow speed of printingPrints only in greyscale | Opportunities | Threats | First of its kindInterest from Microsoft | Patent pending | SWOT ANALYSIS CUSTOMERS The potential customers comprise of high school and university students, property agents and salespersons,...
Words: 1964 - Pages: 8
...Executive Summary In the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may...
Words: 1504 - Pages: 7
...The report also includes an environmental analysis (SWOT), to see what are the strengths and weaknesses of Fujitsu LTD., and what opportunities and threats is the company facing. The research investigates 3 organisational goals that are planned to be reached in future and cascades the through the various business departments and levels-finance, marketing, human resources and operations. In this report we examine three different plans that Fujitsu has implemented over the past five years. From the research we observed that Fujitsu uses its own management philosophy, called Fujitsu way and we examined this approach through various points. In the report we reviewed how conceptual, human and technical skills are used in Fujitsu. We also considered how staff should be motivated in Fujitsu in order to reach the overall organizational goals. We conducted our research using various resources, such as ITB Library, Business Sources Premium and Emerald databases, Company’s website and Internet. Table of Contents Executive Summary i Table of Figures iv Table of Tables iv Introduction 1 Fujitsu Products and Services: 1 Fujitsu Management 2 SWOT 3 Strenghts 3 Strong position in the market 3 Strong competency in products and services development 3 Weaknesses 4 Revenue strongly depends on local market 4 Weak margins 4 Opportunities 4 Ability to expand business geographically 4 Deliberate partnership with Canon 4 Threats 5 Very strong competitors 5...
Words: 4878 - Pages: 20
...Financial Trend Comparison For each of the five ratio categories: Liquidity, Asset Utilization, Profitability, Debt Utilization, and Market Values, write a paragraph regarding the trend and implications about the future financial health of the company. Liquidity: The company has very strong ratios helping the company to do well. Dell’s current ratio and quick ratio are at 1.47 and 1.40 respectably, this similarity between one and the other is a reflection of their very low inventory compared to the amount of sales that the company has, also influencing the net working capital ratio of only 0.23. At first sight the current liabilities to inventory ratio of 15 might seem a bit high, although the denominator of the current liability to inventory ratio is inventory and it is really low. It’s really hard to compare the company to the industry average because there is no other company that handles its inventory like Dell does. The company’s operation ratio expense is 12.64, way below compare to their industry do to their very low inventory. Assets Utilization: Asset utilization is vital to the success of an organization, the way assets are used within the organization is their biggest and strongest strategy making Dell a leader in its industry. A reflection of this strategy is their impressive inventory turnover ratio of 45.45. Unlike the industry average low numbers on the rest of the asset utilization ratios such as fixed assets turnover, total assets ratio and...
Words: 1789 - Pages: 8
...Business Plan ——Video & Photo Making Studio 1. Company Overview 1-1 Company Background When people have been getting old, they really want to do something to stay their time and catch every moment of their life, so people try to take pictures or record videos for the precious occasions; however, most of them don’t have good devices or professional skills to help them hit their targets. Therefore, some companies showed up, and they claimed that they could help people preserve their important memories. But the products of those companies are uneven in their qualities; a lot of customers not only complained about the awful things they got but also felt sad about their lost remembrances. For those fore mentioned situations, our company will be born to help people solve those problems. We have a professional team, cutting-edge equipment, and latest skills, so we can offer the best products with excellent qualities for customers. Moreover, we will not only customize each product to match every customer’s need but also provide different kinds of services for customers to choose. 1-2 Product and Service Our product and service is shooting and making professional and unique films or videos for the people who are interested in preserving their memories. Our products and services contain wedding films, other occasional films, personal or family video, special documentary, music video, etc. 1-3 Mission Statement We make perfect and unique videos/films and provide customized services...
Words: 1946 - Pages: 8
...Sandal are not suitable with the NIKE brand. So, the company has downsizing that product. 5. Growth-share matrix: A portfolio-planning method that evaluates a company’s strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs. 6. Market development: A strategy for company growth by identifying and developing new market segments for current market segments for current company products. Example: PEARSON Company nowadays has developed the new market in Malaysia for its products. 7. Market penetration: A strategy for company growth by increasing sales of current products to current company product. Example: To increase their sales, Canon Company makes promotion of their product in Malaysia. 8. Market segment: A group of consumers who respond in similar way to a given set of marketing efforts. Example: in the car market, consumer who want the biggest, most comfortable car regardless of price make up one market segment. 9. Market segmentation: Dividing a market into distinct groups...
Words: 908 - Pages: 4
...TIM 685 STRATEGIC PLANNING COMPANY AUDIT HEWLETT PACKARD Contents Abstract 3 HP Background 3 Company Mission 4 HP’s Corporate Objectives 5 Mission and governance Analysis 5 Recommendations 6 HR Report on HP 7 Recommendation 8 Internal Analysis 8 Recommendation 8 Mergers Acquisitions and Spin-offs 9 Recommendation 9 External and Global Environment 9 External Analysis 10 Recommendation 11 Porter five forces Analysis of HP 12 Recommendation 14 SWOT Analysis 14 Conclusion / Recommendation 15 Reference: 16 Abstract This Company audit was conduct using publicly available information about Hewlett-Packard. The Audit includes mission statement, company philosophy, PEST SWOT, Financial Analysis, market position analysis, corporate governance analysis. The analysis uses industry standards for company audits such as, Porter, SWOT, and PEST as a guideline for the areas to be assessed. HP Background Hewlett Packard is a publicly traded company on the New York Stock Exchange. The firm was started by Bill Hewlett and David Packard. The merger with Compaq was one of HP’s major strategic moves recently. Even in naming the new company the two founders flipped a coin in the famous garage, Dave Packard won the coin toss but conceded to pit Hewlett name at the front. "It is...
Words: 2849 - Pages: 12
