...Culture, Service and Product (Hong Kong Disneyland) Managing Service Operations in the Evolving Business Environment Executive Summary This paper covers the early stages of Disney and its growths in the years that have past. Disney Company is well known for its television series, movies, radio, shops, and theme parks. Disneyland has evolved throughout the years and has opened internationally theme parks in Paris, Tokyo and Hong Kong. It is soon opening its doors to another one in Shanghai in the first half of 2016. Disney branding is global and its value and culture broadens worldwide, but glocalization and grobalization need to be taken into consideration when opening a new concept in different countries. Furthermore, this paper shows the first negative impact of the opening of Hong Kong Disneyland in 2005 and what had to be changed in order to have a successful future and generate productivity for the business. It puts in perspective what needs to be taken into consideration prior to any opening. It describes the problems that have shown the difficulty of the new theme park and the solutions taken in order for them to be victorious. Finally, this paper talks about the recommendations and actions that can be taken into consideration in order to avoid this happening in the future. Disney first opened in 1926 with the name The Disney Brothers Studio. According to Robbins, (2014), “The Disney Company has been a premier entertainment company for over ninety...
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... 3 2. External Analysis 3 2.1 PEST 3 2.2 PEST Analysis Overview 6 3. Internal Analysis 7 3.1 SWOT Analysis 7 3.2 Implications of Assessment 9 4. Industrial Analysis 10 4.1 Perceptual Map of Disneyland Hong Kong & its competitors 10 4.2 Porter’s 5 Forces 11 4.3 Porter’s 5 Forces Overview 14 5. Objectives 15 6. Strategy 15 6.1 Ansoff Growth Matrix 16 6.2 Position 17 6.3 Reposition 18 6.3.1 Sun Tzu Art of War Strategy 19 6.3.2 Attack Overview 23 Contents 7. Proposed Activities & Budget 24 8. References 28 Executive Summary Based on the case study ‘Export of American Fantasy World to the Chinese’, the authors critically analyzed the internal and external environment of Disneyland Hong Kong. Outlining the key strategic issues that the company has to deal with and providing recommendations of what Disneyland Hong Kong could do in order to once again achieve competitive advantage. 1. Introduction Disneyland Hong Kong having opened for over 10 years is still facing major problems until today. Over the years Disneyland Hong Kong constantly dealt with issues regarding social responsibility, negative publicity and competition with Ocean Park. Despite its current situation, Disneyland Hong Kong had a much bigger threat on its way - the opening of the Disneyland Shanghai. One of the major...
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...Hong Kong Disneyland – Case Discussion MSBC650 – Integrated Marketing Communication Hong Kong Disneyland Outline of Discussion Plan I. Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses i. Crowd control problem ii. Replaced chief in less than five months after opening iii. Poor working conditions c. Opportunities i. Growing population of youth and growth of middle class ii. Hong Kong economy had a notable rebound in 2004 d. Threats i. Ocean Park competition ii. 2,000 theme parks built in China between 1994 and 1999 III. Questions a. HKD had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of Cultural adaptation, still need further improvement? b. What can HKD do to alleviate the problem of Chinese guests often not knowing the norms of international behavior when traveling abroad? c. Identify two issues challenging HKD’s current operations, and propose corresponding solutions. d. What would be some foreseeable challenges if Disney...
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...STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS Internal Factors | Strengths2nd established Walt Disney Theme Park In Asia:Japan is the only other country in Asia to have the Disney theme park. Hong Kong Disney also has the least expensive tickets as compared to other Disney parks.Strong financial backing:The Hong Kong government holds a 57 percent stake in the park, and has invested close to 80% of the cost of the part.Vast experience in managing theme parks successfully:The Walt Disney Company has 3 theme parks that are on Forbes’ list of world’s most popular theme park.Ability to change and adapt to culture:Disney Hong Kong was built with rules of Chinese Feng Shui. Chinese taboos have also being taken into consideration in their marketing campaign. | WeaknessSmallest Disney park:The Hong Kong theme park is less than one-third the size if Tokyo Disneyland, with only 22 entertainment items in the park itself.Poor Communication:During a survey conducted, 95% of the participants felt that Disney Hong Kong should improve communication with the public. Poor service standards:Celebrities were also angered by the rudeness of park employees.Harsh Working conditions:Workers complained of unfair treatment with a 10 to `3 hour workday. | External Factors | OpportunitiesPotential Visitors from developing countries:Mainland China has until recently being exposed to more stories about Mickey Mouse. Same can be said for the developing countries like India, Thailand, Taiwan which may...
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...PESTEL Analysis Political Factor: Hong Kong was run as a laissez-faire economy under British colonial rule, and Hong Kong government continued using this system after the territory reverted to Chinese rule in 1997. The government announced the development for five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education, recreational and conservation activities to the public on a self-financing basis. The Chinese government launched the individual Visit Scheme (IVS), lifting restrictions on the travel of mainlanders to Hong Kong in response to the impact of SARS. The scheme allowed mainlanders from designated cities to travel to Hong Kong in an individual capacity rather than only on a business visa or in a group tour as before. The government also reshuffled the Park’s board of directors and appointed new members to replace half of the board. Economic Factor: The park was dealt with the outbreak of the Severe Acute Respiratory Syndrome (SARS). As tourists shunned Hong Kong and Hong Kongers stayed home as much as they could, attendance at the Park fell by about 70%. Investors in the theme park industry had increasingly turned their eyes to Asia. Analysts forecasted industry growth for Asia at 5.7% between 2005 and 2009. Asia has population of more than 3.7 million. The management saw...
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...Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt...
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............................................................3 3.1. 3.2. 3.3. ALTERNATIVE PIXAR: BUILDING NEW ZONE WITH IMPORTING IDEAS FROM DISNEY GLOBAL..................................... 4 ALTERNATIVE THE PIRATES OF THE CARIBBEAN: BUILDING BRAND NEW THEME ON A GLOBAL LEVEL ......................... 4 ALTERNATIVE HOME OF MULAN: CREATING A BRAND NEW THEME TARGETING SPECIFICALLY THE LOCALS ................ 4 4. 5. 6. 7. CSR INITIATIVES ....................................................................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX ...................................................................................................................................................................7 LOSING MAGIC IN THE MIDDLE KINGDOM 2 1. Introduction Aiming to tap into the huge Chinese market, The Walt Disney Company created a joint venture with the Hong Kong government, where the former had a 43% stake and the latter a 57%...
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...datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t:+1 212 686 7400 f:+1 212 686 2626 e:usinfo@datamonitor.com t:+44 20 7675 7000 f:+44 20 7675 7500 e:eurinfo@datamonitor.com t:+49 69 9754 4517 f:+49 69 9754 4900 e:deinfo@datamonitor.com t:+852 2520 1177 f:+852 2520 1165 e:hkinfo@datamonitor.com Genting Bhd ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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... Iona Ramió Mateu OCEAN PARK CASE STUDY INTRODUCTION Ocean Park Hong Kong is a marine animal theme park located in the Southern District of Hong Kong. It was inaugurated in 1977 by the Government with the intention to bring somewhere where Hong Kong citizens could feel some sense of space as a large part of the population lived in a crowded locality. So it was inaugurated as a nonprofit organization that aimed to provide visitors a unique experience in entertainment, education, and conservation. Firstly, in the absence of competition, Ocean Park became really popular but existed without direction and focus. When Hong Kong's officials signed an agreement to bring Disneyland to Hong Kong in 1999, the Ocean Park's viability started to be questioned. By 2005, when Disneyland Hong Kong was inaugurated, Ocean Park was unprofitable and widely expected to lose out. Nevertheless, the Park responded with a development plan and showed their abilities for adaptation and turn threats into opportunities. It expanded the number of attractions and rides, raising the number of visitors, becoming the world's 13th most visited theme park and the largest theme park in Asia in 2014. Since 2012 Ocean Park's is in a similar situation, however, not just regarding one competitor ...
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...Hong Kong Disney Land Marketing Plan Executive Review Hong Kong Disneyland (HKD) vision is to be Asia’s premier resort destination creating magical memories for our guests, cast and community HKD resort’s mission is to inspire happiness and deliver a world class experience through creativity, great leadership and a passionate cast HKD has made a start that was not as successful as expected in the beginning of 2005, as the annual attendance was 5 million short of the expectations. This unsuccessful start was partly due to some misunderstandings of the Chinese culture, some operational problems that resulted in long queues and dissatisfied employees along with dissatisfied customers as well, which resulted in a negative publicity about HKD In 2006, HKD aims to achieve an annual attendance of 12 million visitors and to turn around the negative publicity that occurred in 2005. These optimistic goals will be achieved by modifying the product offer, the way it is offered and the employee offering it. Also corrective measures should be taken to improve HKD publicity Situational Analysis Macro environment Analysis Political/Legal Situation: Hong Kong is a Chinese Special Administrative Region which gives the opportunity of implementing the policy of "one country, two systems". The government is economically liberal but currently lacks universal suffrage except for District Council elections and Legislative council seats for geographical constituencies Hong Kong Legislative...
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...1 Executive Summary 2 Company Description Resorts World Sentosa is the biggest leisure and gambling integrated resort which located in Singapore Sentosa Island. It is operated since early 2010. Resorts World Sentosa contains the only casino in Singapore which is Resorts World Casino, also the attractions included Universal Studios theme park Marine Life Park, Maritime Xperiential Museum and FestiveWalk. In the resort, it provides six hotel include Crockfords Tower, Hotel Michael, Hard Rock Hotel, Festive Hotel, Equarius Hotel and Spa Villas. As the six different hotels, it aims to provide 6 unique premium experiences in each different hotel. (Resorts World Sentosa Singapore n.d). Besides the hospitality facilities and attractions, travelers can have great experience through the wide range of Resorts World Sentosa’s services includes shopping, dinning, nightlife entertainment, gaming, meeting, events, kids club and spa. (Resorts World Sentosa Singapore n.d). It offers a wide range of over 45 retail outlets of luxury brands and must-buy items for you to shopping in the resort world. Also, international cuisine ranging from celebrity chef-run restaurants, bars and clubs would be provided for travelers choosing their favorite gourmet. (Resorts World Sentosa Singapore n.d). Travelers can dance with DJs and live entertainers, have cocktail with friends in nighttime, and the bars open till late. It makes your life non-stop. On the other hand, Resorts World Casino provides...
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...December 14, 2012 WALT DISNEY COMPANY It’s not just Disneyland! OUTLINE Introduction and Overview Internal Assessment External Assessment Strategy Implementation and Financing Conclusion MISSION AND VISION "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." INTERNAL ASSESSMENT FINANCES Ratio 2008 2007 Current Ratio 1.0 0.99 Gross Profit Margin 0.20 0.19 Return on Stockholder Equity 1.36 1.52 Sales 7% 5% ORGANIZATIONAL STRUCTURE Walt Disney Company Disney Consumer Products • • • • • • Disney Hard Lines Disney Soft Lines Disney Toys Disney Publishing Disney Press Disney Editions Studio Entertainment Walt Disney Pictures Miramax Films Buena Vista Home Entertainment • Buena Vista Theatrical Productions • Walt Disney Records • Buena Vista Records • Hollywood Records • Lyric Street Studios • Pixar Studios • • • Source: David, F (2011). Strategic Management. Parks and Resorts • • • • • • • Walt Disney World Disneyland Tokyo Disney Disneyland Paris Hong Kong Disneyland Disney Cruise Line Disney Vacation Club Media Networks ...
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...chief and loyal animator, Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Walt Disney consumer products started when Walt and Roy accepted $300.00 from a man that insisted Mickey should be applied to paper towels for school children. The company became public in 1940 and followed with the release of five successful feature films, including Snow White, Fantasia, Pinocchio, Bambi and Dumbo. In turn they revolutionized animation forever. In 1955, the first of many Disneyland theme parks were opened. At the same time, television became a new, huge, and successful avenue for its fans. "I can never stand still. I must explore and experiment. I am never satisfied with my work. I resent the limitations of my own imagination." –Walt Disney (Disney Dreamer, 2007). Due to this dream...
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...came up with a study named as Geert Hofstede’s Cultural Dimensions in which he laid stress upon five aspects naming Power Distance Index, Individualism, Masculinity, Uncertainty avoidance index and Long term Orientation. The case study in this paper focuses more towards the cultural difference between employees of Disneyland that are located in different countries. Using Hofstede’s 4 culture dimension, highlighting main cultural differences between United States and France: Disneyland is an American Idea of a theme park which serves as a recreational place for children and families. This theme park originally started from Anaheim, California (United States) and later on after receiving massive response from visitors all around the globe, the directors of the company started off with opening similar type of theme parks with the same name of Disneyland in Orlando (US), Tokyo (Japan) and at Marne-la-Vallee (France). Although Disneyland did not find much difficulties in starting off their operations in Orlando and Tokyo and attracting large number of visitors in both locations but the response at Euro Disneyland had been alarming for the company. The Euro Disneyland had 12000 employees and most of them were from France. With the American idea being implemented in France,...
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