...1 SWOT Analysis of Grameenphone Ltd. Abstract: Grameenphone widely known as GP, is the leading telecommunications service provider inBangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largestcellular operator in the country. It is a joint venture enterprise between Telenor and Grameen TelecomCorporation, a non-profit sister concern of the internationally acclaimed microfinance organization andcommunity development bank Grameen Bank. Grameenphone was the first company to introduceGSM technology in Bangladesh. It also established the first 24-hour Call Center to support itssubscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordabletelephony to the entire population of Bangladesh. From the SWOT analysis we are trying to know thecompany’s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. 1. STRENGTHSGood Ownership Structure: Grameenphone has the best ownership structure in thetelecommunication industry in Bangladesh. Telenor is one of the largest companies,which is operating in different countries around the world. Again, in Bangladesh,Grameen Bank is one of the largest NGO, which has the sound communication allover the country. It is a joint venture enterprise between Telenor (55.8%), the largesttelecommunications service provider in Norway with mobile phone operations in 12other countries, and Grameen Telecom Corporation (34.2% ), a non-profit sisterconcern of the internationally...
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...BUS203 “SWOT and PEST Analysis of Grameenphone Limited” Submitted to: Asheka Mahboob Submitted by: Zerin Tasnim Haq (12304009) Rifat Tasfiha (12303039) Syeda Tamanna Nawar Neha(12204062) Farhana Ahmed- 12104016 Section : 02 Submission date: 11.08.2014 Table of contents: WHAT IS PEST ANALYSIS | 3-4 | ANOVERVIEW OF THE TELECOMMUNICATION INDUSTRY | 4-5 | THE STORY OF GRAMEENPHONE | 6 | PESTLE ANALYSIS-POLITICAL | 7 | PESTLE ANALYSIS-ECONOMICAL | 8 | PESTLE ANALYSIS-SOCIAL | 8-9 | PESTLE ANALYSIS-TECHNOLOGICAL | 9-10 | PESTLE ANALYSIS-LEGAL | 11 | PESTLE ANALYSIS-ETICAL | 11-12 | Swot analysis of grameenphone-strengths | 13-14 | Swot analysis-weakness | 14-15 | Swot analysis-opportunities | 15-16 | Swot analysis-threats | 16-18 | Recommendation | 18-19 | Conclusion | 20 | REFERENCE | 21 | PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. The framework has undergone certain alterations, as gurus...
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...Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman Mazumder Chairman Department of Marketing Siddheswari University Collage, Dhaka. Submitted by Md. Shibly Hasan Dept. Marketing Roll no: 9575781 Registration no: 1625621 Date of submission: 15 April, 2013. Siddheswari University Collage, Dhaka Letter of Transmittal 15 April, 2013 Md. Mizanur Rahman Mozumder Chairman, Department of Marketing, Siddheswari University Collage, Dhaka. Subject: Submission of term paper Dear Sir, With great respect, I am happy to submit my report on the topic “Identifying the marketing strategy in existing mobile company in Bangladesh”. I am felling proud to prepare my Report under your energetic guidance and supervision. This report is an important part of BBA program. In completing the report I tried my level best to blend all my knowledge and in imparting every accessible details of the survey avoiding needless intensification of the report. Your priceless supervision, suggestion, and guidance have helped...
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...Presented to – Adeyl khan, course instructor: MIS 205, Sec: 3 Group Assignment-1 Due date: 14.6.2012 2012 Report on an organization Grameenphone Sadi mohammad- 1110725030 Abu Shoaib khan- 1020722030 Grameenphone – An Overview Since 1997 the widely acclaimed “Village Phone Program” of Grameenphone – a joint venture telecom company, set up by Grameen Bank, with foreign (Norwegian) capital3 – has provided telephones to 39,000 villages in Bangladesh, bringing access to the telephone networks to some 70 million people. This extraordinary achievement is rightly cited in the development literature as a success, an innovation which managed to bring the Information Society to the remotest and most unlikely places of the country. Most studies of the initiative have focused on the socio-economic benefits that new technology such as cell phones can bring rural communities, giving the impression that the program is philanthropic in intention, presenting Grameenphone as a not-for-profit organization devoted to providing connectivity for the poor. This assumption does not reflect reality. GP is above all a business. The company provides a good example of a multi-stakeholder partnership, as recommended in the Plan of Action of the World Summit on the Information Society (WSIS) held in Geneva in December 2003.4 It highlights the role of the private sector not only as a market player but also as an effective and dynamic stimulator of development. This case-study...
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...Pacific Telecom Bangladesh got the government's permission to launch the country's first cellular phone and paging service sold under brand name CityCell in collaboration with a Hong Kong-based company. The company targeted only the higher class of the society. During that time price of mobile was above Tk 50,000/=. Naturally, the growth of the industry was too slow. CityCell had a virtual monopoly until 1996, when the government gave licenses to three more companies to operate cell phones in Bangladesh. So, the government decided to bring more companies in the market and break the monopoly.After careful evaluation the government decided to provide three licenses to GrameenPhone, TM International (Robi), and Sheba Telecom (Banglalink). Only CityCell is using Code Division Multiple Access (CDMA) technology, Robi, GrameenPhone, Banglalink these three companies are using GSM (Global System for Mobile) technology. GSM is the most popular mobile telecommunication technology in the world. About 60% of...
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...a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status, major impediments to growth have included frequent cyclones and floods and the slow implementation of much-needed economic reforms. The country has a reputation for the inefficiency of its state-owned enterprises. This report looks at the country’s surprisingly energetic telecoms sector, in particular, the effort that has been going into building telecom infrastructure and the progress that...
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...American International University-Bangladesh (AIUB) INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” An Internship Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration Supervised By: Farah Rezwan Faculty, School of Business Administration Department of Finance Submitted By: Shafi,Hasibuzzaman Student, School of Business Administration ID: 08-11124-2 Mejor-Accounting & Finance Date of Submission: April 19, 2012 INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” LETTER OF TRANSMITTAL 08 May, 2012 Mr. R. Tareque Moudud Director, Office of Placement & Alumni (OPA), American International University-Bangladesh Banani, Dhaka. Subject: Internship Research Report on “Financial Performance Analysis of GrameenPhone Ltd”. Dear Sir, I have completed the Internship report on “Financial Performance Analysis of Grameenphone Ltd.” With due respect, I am submitting my internship research report on the above mentioned title for the partial fulfillment of the requirements for the Degree of Bachelor of Business Administration. I took this report as an opportunity to reflect my learning of the techniques and skills of this three months long internship...
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...Business Environment Analysis Internal Analysis: The internal situation of a firm consists of factors that shape the firms internal environment and strength and weaknesses. These factors are in the control of the firm. Firms can change co-ordinate, redesign, reestablish these factors according to the organizational needs and objectives. These factors include firm’s products and services, financial management capability, human resource and Capital goods, information technology etc. Firms products and services Grameenphone claims itself pioneer in providing world class telecommunication service in Bangladesh with innovative product and services while providing superior customer experience. Grameenphone serves different types of products and services depending on the categorization of its customer. There are special packages for B2C and B2B customer separately. For B2C customers its services can be categorized into two type of subscription. Those are pre-paid subscription and postpaid subscription. Again prepaid subscription can be subdivided into three plans. Smile (mobile to mobile connectivity within Bangladesh): This is the primary package of Grameenphone targeting the economy class segment of the market. The package was designed to suit middle and low income consumer in the market. For instance: Farmer, student, housewives etc. This package features great start up offer to a new subscriber, low call rates, special discount offer entitled as Thank you bonus...
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...This term paper is prepared over the telecommunication sector of Bangladesh. In this term paper we discuss about all the companies that are currently running their business in market. Any one can easily get the idea about all the companies as well as the current market situation in telecommunication sector. In this term paper we mainly focus on each of the company’s product and promotional activities, their operations and also about the services to customers. By studying this term paper any one have the clear idea about different product of different companies that are currently available in this market. Objectives of the Term Paper Main object of this term paper is to know about the ‘Telecommunication Industry in Bangladesh’. Continuous Improvement of customer satisfactions and resource management. Methodology We have conducted the literature search connected to the topic to support and direct the research. This search was mainly conducting on the University databases, Journal databases, Library Journals, websites and Textbooks. We have searched the databases provided by University library access, like Emerald, Business Insight, ABI/Inform, Global Information Inc (professional Research reports) and search engines like Google scholar and university special search engine connected to all databases and textbooks. The key words mainly used were Bangladesh Telecom industry, Telecom future, Trends in Telecom, Bangladesh telecom Market. In the full range of articles and journals...
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...1.0 Micro and Macro Analysis Micro Analysis: Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual Macro Analysis: Macro Analysis is the study of the behavior of the individual firms or markets. through the analysis of major economic factors that show predictable patterns and trends, and of their influence on one another. Introduction to Grameenphone Grameenphone, widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 37.7 million subscribers (as of April 2012), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held. Grameenphone was the first company to introduce GSM technology in Bangladesh.[5] It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable telephony...
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...emerging sectors in Bangladesh. Among the 162.22 million people of Bangladesh (WBG, 2011), around 46% of the people are | |using mobile phone. "Although nearly half of the country's population is still below the poverty line, the country has been one of | |the world's fastest growing cellular markets". (Paul, 2009) This definitely clarifies that cell phone has become an integral part | |of Bangladeshi people which brings immense opportunities to the country's telecom service providers.Banglalink is standing far away| |from Grameenphone in terms of subscriber base. The key reasons behind this are - Grameenphone's greater focus on quality, the | |network coverage, strong equity structure and superior resource allocation. These unique competencies of Grameenphone have | |established a stronger brand image for the company while Banglalink is yet to achieve these crucial qualities and difficult to | |achieve them instantly.The Industry Analysis section of this study shows that, both companies are yet to exploit the potentials | |that include – banking service solution, order-purchase platform, remittance services & many more and Banglalink made the first | |effort with the award winning services like - M-banking, M-remittance and Krishi Bazar. These services requires improvement. | |Moreover, popularizing and educating - are the mandatory necessities. Once the people start to accept the services, the brand | |preference for Banglalink over its...
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...1. Introduction Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity...
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...Company Overview Grameenphone Ltd. (hereinafter referred as to “GP) is the leading telecommunications service provider in Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first cellular network to cover 99% of the country.It has a market share of approximately 43%**. From May of the last year more than 10.1 million** people have made GP their preferred service provider. Total six (6) companies are present in the market among which the number of subscriber of GP is far ahead than the second position holder Banglalink (20millions). Strong internationally reputed companies like Orascom and Axiata is present in the market. Recently Airtel entered in the market by purchasing Warid Telecom. This way the industry is becoming increasingly more competitive because of the entry of these internationally experienced operators. GP is seeing the Bangladeshi market as a great opportunity to do business. Recently it introduces its subsidiary company GP-IT. Diversified services are being offered by GP and they are committed...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited |Prepared By: |Prepared For: | | | | | | |Md. Mashiur Rahman |Husain Salilul Akareem | | | | | | |BRAC Business School |Internship Super Visor | | | | | | |ID: 09104077 |BRAC Business School | | | | | | | |BRAC University | | |BRAC University | | | Date of Submission: 30th May, 2013 ...
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...Cellular phone has become such a vital necessity if our day to day life that we can not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance. From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone. Then we have discussed about the competitive advantage of the company. From our discussion we have found that grameen phone is the market leader, banglalink is the market challenger, AKTEL is the market follower and Citycell is the market nicher. Then last of all we have analyzed the SWOT analysis. In our SWOT analysis we have tried to discuss about the strength weakness opportunities and treats as broadly as possible. Then we have discussed about the marketing mix strategies. Marketing strategies are the strategies of each company with 4ps that is product, price, place and promotion. We have tried to discuss...
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