...oBrochure More information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6...
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...Swot Analysis of Htc Strength: 1.HTC chose the right partners (giant players in software industry, such as Microsoft) to cooperate with to enter the market with less risk. 2.Strength in hardware design and strong manufacture capacity: provides high quality products with high technology and innovation. 3.ODM saved cost and avoid market entry risk. 4.Operator business, operators buy product from HTC and promote the sales themselves, is good for HTC to enlarge sales volume and market share with less promotion cost. 5.ODM and operator business brought high margin (20%) compared to an industry average of 5%. 6.The brand HTC was recognized by end users. Weakness: 1.Operator business requested customization module for HTC, and customization increased the cost of product and reduced margin (ASP). 2.Too related on Microsoft’s platform which was not mainstream in the smart phone system market. 3.Brand awareness is weak. Threat: 1.Other Taiwanese competitors were catching up in the ODM market 2.Lots of new entrants jumped into handset market. (Apple, Samsung, RIM…) 3.Lots of new entrants penetrated into system platform market. (Apple, RIM, Google) 4.More technology and innovation are used on smart phone. 5.Product cycles are getting short 6.Price will come down Opportunity: 1.Smart phone category will seize 30% of the whole phone market in 2012. 2.Google’s system Android caught attention of end users, but Google has no device...
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...ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones and tablets. At the beginning...
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...an analysis that addresses the following: 1. Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the perspective of the fall of 2011 that he should bring to the board’s attention based on current information available publicly. Question 1) Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. Answer 1) HTC is basically a very young high tech company, initially dealt with PDA’s and computers. But in the recent years HTC has emerged as a smartphone firm which has received strong appreciation for the design and high tech products. It has been known for interoperate the Windows OS into the mobile phone devices which sparked the revolution towards the “SMARTPHONE” industry. HTC received...
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...information to support decision making in an organization. The are several types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory. After launching a new product the previous product will be lame. There is...
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...SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series etc. SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. How iPhone 5 can able to stack up against its competitors, it can be evaluated by the SWOT analysis. Here I compare one of the competitors SWOT analysis with iPhone 5 SWOT analysis, to know is iPhone 5 is able to stack up against its competitor or not. The following are the SWOT analysis of iPhone 5 and Samsung Galaxy S4: iPhone 5 Samsung Galaxy S4 Strengths iPhone 5 Samsung Galaxy S4 1. Apple's brand is at the height of its powers. 2. Apple's ecosystem is better than that of its competitors. 3. The world’s most advanced mobile operating system (iSO 7) is in iPhone 5. 4. Best designed phone in the market resulting in novelty...
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...A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................8 Key Employee Biographies..................................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................16 Top Competitors.................................................................................................21 Company...
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...HTC SWOT Analysis Strengths As a company, HTC’s main asset is its strong focus on research and development. With about one quarter of its staff employed in research and development activities, HTC has several state of the art innovation centres. Weakness Despite the global advertising campaign it launched in 2009, HTC still suffers from a weak brand image in comparison to its competitors. Opportunities HTC can create a differential advantage in this segment over Apple, whose applications have not yet proven to be enterprise . Treat HTC is not shielded from innovative strides made by competitors. Technology development haves the capacity to upset the market balance in favour of any of the competitors HTC 4P Strategy Price Samsung sells product with price that worsted, if we compared it with the functions, benefits and technology. Place Samsung has its own stores which can be found around the world. Not only in Asia, but also in America, Europe, Australia, and Africa. Promotion Using product differentiation positioning the HTC as the versatile, convenient, value-added device for personal and professional use. The marketing strategy will focus on the convenience of having device for communication, but also music, pictures, and video, and full Internet access. Product HTC has been very successful in gauging the kind of features customers would want in Smartphone been able to convert these expectations into reality through innovation in their products. Balanced...
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...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
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...Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will conclude with a strategic advice to the directors of HTC on what steps they ought to undertake in order to move HTC into the top three of smartphone producers worldwide. Overall, the major challenges which HTC encounters can be related to two facts. Firstly: HTC operates in a highly competitive, fast growing market, which is driven by innovation and technology-based developments: In 2011 annual growth of the smartphone market was recorded at 61% (Yoffie, Alcacer, Kim, 2012). Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of...
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...One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android and seen impressive sales. However, this time around Apple, though still exhibiting much of its old "closed" and proprietary ways, has learned some important lessons over the last 20 years. For one thing, Apple understands, better perhaps than any company on the planet, the importance of being not only perpetually innovative but with a vast and loyal army of Apple fanatics behind it to...
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...are a number of challenges while Jobs need to face his successor. After that, Tim Cook became the new CEO of Apple Inc., he was decided to choose different approach in which distinguish with Steve Jobs to develop the company perform well in the future. However, with the different period, Apple Inc. to change their management very often in these years, such as Sculley, or Spindler, Amelio were served in the company in different period. The liquid management should be an issue in which connected with Apple Inc.. Furthermore, Apple Inc. was using the market driving innovation approach to achieve the goal. So the incomplete innovation strategy should be another issue in which affect the company’s development. 2. Situational Analysis By using SWOT analysis to help the company know about not only opportunities and threats that the Apple Inc. faces at present, but also to leading the management through the data to identify the weaknesses and...
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...Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must...
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...from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must make key decisions on which products to build or discontinue in order maintaining its competitive edge. This analysis will look at several analytical tools that can be used...
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