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Swot Analysis Of L Oreal

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Organization Structure
NYX Cosmetics is under L’oreal’s Consumer Products Division. The other divisions of L’oreal are ‘Active Cosmetics Division’, ‘Professional Products Division’, ‘The Body Shop’.
Generally, L’oreal consists of ten big departments, which are ‘Digital’, ‘Research & Innovation’, ‘Retail’, ‘Sales & Business Development’, ‘Marketing’, ‘Operation’, ‘Finance’, ‘Human Resources’, ‘IT & Systems’, ‘Communication & HR’, which are managed by the managers. The managers are responsible to Chiefs, the Presidents, and the Vice Presidents of each department.
3.2 Governance
L’oreal’s Governance relies on its Board of Directors, whose commitment to supporting L’Oréal's development and support on which the senior management and the Executive Committee can depend on, in order to meet the challenges of the future.
L’Oréal's Executive Committee consists of 15 members, in charge of the group's …show more content…
First, Education, L'Oreal Paris is a trusted brand. The company boasts high brand loyalty and terrific repeat business. Once a female consumer finds a makeup or beauty product that she likes and trusts, she tends to stick with it. How-to videos, DIY, and providing facts to consumers are essential ways the brand promotes itself to its customers, all while providing useful information and attracting new fans. Second, Empowerment, L'Oreal is all about empowering its customers. The company promotes itself as more than just a cosmetic and beauty brand but as a source of strength and confidence for its consumers. L'Oreal ensures its content empowers customers and leaves them with a positive outlook toward the brand. Third, Aspiration, By sponsoring events, L'Oreal has positioned the brand as a trademark for aspiration. The awards event and the fashion show are perfect places for L'Oreal to insert and establish itself as the product to purchase if you want to improve yourself and reach higher goals for health and

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