...link macro-environment (noun) DEFINITION OF MACRO-ENVIRONMENT Larger societal forces that affect the micro-environment. EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS: Scanning and Analysis All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Environmental scanning is one technique used by organizations to monitor the environment. The Dynamic Environment It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them. The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment. The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors. The company aspect of micro-environment refers to the internal environment of the company. The Macro-environment...
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...3.0 Introduction of SWOT Analysis Managers do external and internal analysis for organization to see the trends and changes of environment to make better decisions. SWOT analysis is an analysis of an organization’s strengths, weaknesses, opportunities and threats.(Robbins & Coulter, 2009). 3.1 Strength Strength defined as power such as skills and resources that help to achieve competitive advantage and organization’s goal. Basically, it involves internal valuation about environment inside the organization. It tends to refers to current factors. (SWOT Analysis Definition. n.d). Strength is that an organization can achieve competitive advantage by critically exerting available resources to execute strategies in pursuit of its mission. (Kinicki and Williams, 2008).For instance, strategically distribute the usage of raw materials for different productions to prevent waste of resources. Besides, way of carry out a business can be implementing effectively to fulfill operation objectives. Strengths can be intangible such as what employees in an organize proficient in. For example, how employees make work done in a successful way through characteristics and qualities they owned. Moreover, factors related to product, pricing, qualities clearly manifests tangible strength of an organization. Strengths can include useful features such as brand loyalty and customer goodwill. Example can be wide product line that satisfied consumer’s needs or committed workers that...
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...Kensington College of Business BP to consider to recover from the‘‘marketing disaster’’ Managing Markets KCB ID: 12449. Course Instructor: J.Naidoo Student ID: 12449 INTRODUCTION: That assignment consists of two parts. In first part, we will discuss the macro environmental factors that will affect BP (British Petroleum), when they have to consider their future strategic decision in order to regain their market position in the USA. In second part, we will suggest a marketing plan for BP to consider to recover from this ‘‘marketing disaster’’. The disaster is the Gulf of Mexico oil platform (which is the Deepwater Horizon) explosion occurred, millions barrels of oil have been leaked in the region for a few months. That infiltration is the largest environmental disaster in U.S. history. The goal of macro environment analyse is to see that marketing opportunity and threats were given by changes and trends in macro environment. Focusing on them for marketers helps to take decision and modifies their strategies and plans. The marketers wish to know which elements of macro environment affect their planning and how they influence future strategies. We will see the strong point and factors of macro environment which are the social and cultural...
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...the organisation knows what they customers wants, they will all be able to provide the right type of product or service and will always have customers ready to purchase. All so having a good marketing department or team, will help a John Lewis build a loyal customer base and help with repeat custom. This is called brand loyalty; it is one of the main advantages of having a good marketing team. Marketing is usually defined as a process that identifies and predicts what the customer wants and then trying to satisfying the customers’ needs and making a profit by doing this. Every business or organisation will follow marketing plan or a marketing process. The marketing plan will serve as a wide range plan which will outline the organisations marketing efforts. Using the marketing process, John Lewis will have to find out what their customers want and what their needs are and what the business can do to meet their needs and demands. The process of this will be done in mainly four steps, the situation will be analysed to find what the needs of the customers are and what opportunities are available, the organisation will then have to create a strategy of how they will meet these demand, and after this the marketing team will decide what decisions need to be made. When all this is done then the plan will be carried out and the...
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...Importance of environmental analysis Introduction No single organization can exist in a vacuum. For a successful business operation, an organisation needs to interact with various other actors and players around it. These may range from political institutions to other business and financial institutions. These institutions are called environment of an organisation. In this assignment, we would try to illustrate the importance of environmental analysis for a business organisation. The conceptualisation of environment holds the central position in this discussion. Thompson uses the term ‘operating or task environment, or inner layer’ for immediate or internal environment (Thompson, 1997). It relates to that domain where staff from one organisation interacts with people from others in their day to day business relationships (Douglas Brownlie, 1994b). Brownlie employs the term ‘remote or general environment, or outer layer’ for external or macro environment (Douglas Brownlie, 1994b). This refers to those factors which are outside of company’s direct control but have significant direct and indirect influence on company’s operations. For a company to be successful, it needs to be fully aware of its environment as it allows an organisation to respond to the needs and requirements in its environment. ‘Whilst organisational decision makers may wish to believe that they are the masters/mistresses of their organisation’s destinies, in reality that destiny is shaped by governments, customers...
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...PEST Analysis The analysis of the external macro environments that affects all firms is vital in strategic management process. P.E.S.T. is a short form for the Political, Economic, Social, and Technological features of the external macro-environment. The external factors usually are not in the firm’s control and at times are presented as threats. But the changes in the external environment also form new opportunities. Numerous of the macro-environmental factors are country specific to the areas and a PEST analysis will be carried out for all countries of attention. Some of the factors that might be considered in a PEST analysis include: - • Political Factors. The factors, which assist the organization to develop a strategic corporate strategy, include, Political constancy in the country, threat of military incursion, legal structure for agreement implementation, detailed business rules & tariffs and preferential trade associates. Anti reliance regulations, Pricing system taxation, wage structures, working hour’s instructions, obligatory employee benefits and Industrial safety regulations are also considered when analysis of the organization is made. • Economic Factors The analysis of the economic features of the country where the operations are being made is very essential. The economics factors required to be analyzed include, form of economic system in countries of operation, government interference in the market, proportional advantages of host country, exchange rates &...
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...required our team to create a poster and present the analysis, and recommend for a future strategies, I need to understand some theories that are required in the case. After went through the textbook and several write up about SLEPT and SWOT analysis. SLEPT is one of the analysis that is frequently used by business analyst for examining the marco environment of the organisation that the business operations in. Most of the time, companies are unable to control the external environment factors but it can effectively have better understanding in it so that they can either exploit the situation to its advantage or minimise the impact that is to its disadvantage. The factors that influence the macro environment are SLEPT – Social, Legal, Economical, Political and Technological. In order to help me relate to the case study, I had posted myself with a few questions. 1) How will the factors impact business? The macro environment factors affect FedEx’s competition advantage in the market that it operates in. As a foreign international company, the political and legal factors are especially important for the business. Every change in policy and regulation may affect the way the business operates. The economical factor is also critical to the success of FedEx as the growth of ecommerce in China will bring demands to the logistic business. 2) How will this analysis help the company? Keeping abreast on the changes in the external environment allows FedEx to react more quickly to the needs...
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...About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the...
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...marketers must determine prices by figuring out how much consumers are willing to pay to be satisfied with the purchase and the seller makes a reasonable profit. Place delivers value; marketers must have a strong and efficient marketing channel system (chain supply management) to ensure merchandise is available to customers when they want it. Promotion communicates value; it is communication by a marketer that informs, convinces, and reminds potential customers about a product or service to influence their opinions and elicit a response. 4. What is a marketing strategy? What are some macro-strategies that firms can use? A Marketing Strategy recognizes a company’s target market, their marketing mix (Four Ps), and the bases for which the company plans to construct a sustainable competitive advantage. Some macro-strategies a firm can utilize are: Customer Excellence is done when a business creates...
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...AMITY UNIVERSITY MAURITIUS Course : MBA (by Distance Learning) Module : Strategic Management Coursework Title : Examining Strategic Management for Chicken Delight Ltd Date Of Submission: 23 April 2015 Lecturer: Mr. Narain Presented by: Ramdin Devesananda INTRODUCTION It is the beginning of a new era that the fast food industry has gradually breakthrough the Mauritius lifestyle. Due to the globalisation process, many fast food franchises are now available in Mauritius. Whether these fast foods have revolutionised Mauritius, today these products form part of our lifestyle and culture. People rely on their convenience to enhance their lives and productivity. But in the fast and increasing competitive business environment of today, the right marketing approach is necessary to compete with competitors. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the market share of chicken Delight Ltd. The answer lies in the fact that Chicken Delight Ltd franchise is in the fast food industry, selling fried chicken, chips and burgers, and its main and direct competitor is Kentucky Fried Chicken. Chicken Delight Ltd is relatively new on the Mauritian market and Kentucky Fried Chicken has...
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...Ryanair Strategic Analysis And Recommendations For The Future Ryanair is the first budget airline in Europe. Based on the case study of Ryanair by Eleanor O’Higgins, a role of a management consultant is assumed to conduct a strategic analysis on the company. The report consists of the initial Environment Analysis conducted on Ryanair prior to the detailed strategic analysis that will be conducted in the future in order to provide the company with strategic recommendations for the future. The Environmental Analysis conducted consists of both an extensive analysis on the external environment and the internal environment. The external environment analysis is conducted in order to identify the nature of the environment Ryanair operates in and its impact on the strategic situation of the company. Through PESTEL, External factor and Industry analysis conducted, rejection of Aerlingus offer and rules and regulations imposed by governments etc. are recognized as the critical external environmental factor affecting Ryanair’s strategy. An analysis of the internal environment through Value Chain model and SWOT analysis reveals the key issues hindering the strategic success of the firm; poor customer service and human resource problems. While this initial environmental analysis is used to assist the strategic analysis that is to be conducted on Ryanair, the importance of taking necessary actions regarding the critical issues is highlighted, CONTENT EXECUTIVE SUMMARY 1 CONTENT 2 1INTRODUCTION...
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...Introduction 3 2. Context 3 1.1. Environment 3 1.2. Industry 4 1.3. Stakeholders 5 1.4. SWOT 6 3. References 9 4. Annexures 10 8.1. Annexure A: PESTEL analysis 10 8.2. Annexure B: Porter’s Five Competitive Forces 11 8.3. Annexure C: SWOT analysis 12 1. Introduction The Employee Benefits operational plan sets out the short-term objectives for the business unit (also referred to as company) for the next 12 months. It aims to identify what needs to be accomplished in order for the company to meet its strategic objectives and it does so by identifying and outlining those activities that need to be implemented. 2. Context The following section provides background for the focus, decisions made and activities selected in the operational plan for Employee Benefits. 1.1. Environment An environment analysis focusses on the external and uncontrollable factors that influence an organisation (Peters [sa]). PESTEL is a common macro environment analysis tool which looks at factors from political, economic, sociocultural, technological, environmental and legal aspects and Vitez (2014) explains that such a macro environmental analysis helps create a strategy that leverage as many of these external factors as possible to the company’s advantage. The PESTEL analysis for Employee Benefits has identified the following major external factors which need to be considered by the company: Table 1: Macro factors Aspect | External Factor | Comment...
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...What Is Business Environment? Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components: 1. Internal Environment 2. External Environment Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types: 1. Micro/Operating Environment 2. Macro/General Environment Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers...
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...environmental analysis conducted, as well as the identified SWOT and PEST analysis, both internal and external environments for Nando’s Restaurant that is based in Singapore. 2. Environmental Analysis 2.1 Definition of Environmental Analysis “Environmental analysis presents information regarding the organization’s current situation with respect to the marketing environment, the current marketing objectives and performance.” (Houghton Mifflin Company. Appendix C Sample Marketing Plan.) “Before developing any marketing strategy, one should immerse in what you know about the markets in which you are interested. One should read all about the markets. Look at what the competitors are doing in those markets. Talk to customers or potential customers in those markets. Consider any trends that affect those markets.” (Don Sexton. 2010. Trump University Marketing 101 – Maco Trends.) 2.2 Importance of Environmental Analysis A marketing environmental analysis is a vital step in identifying all internal and external environmental elements that that might affect the business performance and evaluating the level of threat or opportunity. These factors are largely not able to be controlled by the organisation but the business and marketing strategy is adaptable to take advantage of the opportunities they present while minimising the potential threats. PEST and SWOT are closely related approaches to environmental analysis. PEST analysis measures the market potential, external macro-environmental...
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...MARKETING PLAN RESEARCH DEFINITION: A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. PURPOSE: The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. CONTENT OF MARKETING: A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. 1. Description of the product or service, including special features 2. Marketing budget, including the advertising and promotional plan 3. Description of the business location, including advantages and disadvantages for marketing 4. Pricing strategy 5. Market Segmentation The main contents in marketing plan are: * Executive Summary Brief statement of goals and recommendations based on hard data. * Environmental Analysis Presents data on the market, product, competition, distribution, macro-environment. (Product fact book) S.P.I.N.S. Situation “Where am I”, Problem identification/Implications “What is happening”, Needs Assessment “Why is it happening”, Solutions “What can I do about it” Market Situation: Data on target market, size and growth for past years...
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