...Nestle - A SWOT analysis Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in the company. It is one of the leading brandedprocessed food companies in the country with a large market share in products like instant coffee, weaning foods, instant foods,milk products, etc. It also has a significant share in the chocolates and other semi-processed foods market.Nestlé's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Milkmaid. To strengthen its presence, ithas been the company's endeavor to launch new products at a brisk pace and has been quite successful in its launches. Strength Parent support - Nestle India has a strong support from its parent company, which is the world’s largest processed food andbeverage company, with a presence in almost every country. The company has access to the parent’s hugely successful globalfolio of products and brands. Brand strength - In India, Nestle has some very strong brands like Nescafe, Maggi and Cerelac. These brands are almostgeneric to their product categories. Product innovation - The company has been continuously introducing new products for its Indian patrons on a frequent basis,thus expanding its product offerings. WeaknessExports – The company’s exports stood at Rs 2,571 m at the end of 2003 (11% of revenues) and continue to grow at a decentpace. But a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). Thisconstitutes...
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...GRP housing, parts & accessories, repairs & maintenance Concrete tanks, cylindrical steel tanks, epoxy coated steel tanks, GRP sectional tanks, steel sectional tanks, roof structures, tank towers, tank instillation, instillation & technical services GRP hot pressed moulded sectional water tanks, pressed steel sectional water tanks, profile steel welded liquid storage tanks, Neptune GRP one-piece water storage tanks, steel support towers Sectional Water Storage, GRP Mouldings, LPCB Sprinkler Tanks, One Piece Tanks, Two Piece Tanks, GRP Housing & Enclosures Decommission and Install, Fire Sprinkler Tank, UK: Wholesale chain, Makro, tasked Hall Fire Systems and Balmoral Tanks to decommission and install a new sprinkler water storage tank Nestlé processing plant, Malaysia: Balmoral Tanks was selected to provide potable water storage tanks and roofing for Nestlé’s processing plant in Malaysia. Biogas plant - Jordberga, Sweden: Six storage tanks with steel and double membrane roofs were designed, manufactured and installed by Balmoral Tanks Sir C Duncan Rice Library, University of Aberdeen: Design, manufacture Potable, non-potable water storage and firefighting sprinkler tank type GRP sectional Basildon & Thurrock University Hospital NHS Trust: Balmoral Sectional Tanks to replace all the cold water storage tanks throughout the Basildon hospital site in 2009 Coca Cola Bottling Company of Ghana: This tank was supplied to The Coca Cola Bottling Company of Ghana Ltd, at their plant...
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...Page | 10 Discussion questionsWhat have been the key success factors for Nestlé? 1. Global brand strategy: Nestlé has products that resonate all over the world under a unified brand.These brands have the reputation of a “global food company” and the products have their ownspecific attributes.2. Best quality at the lowest cost: The quality standard of Nestlé made it a differentiator. Nestlé goes to greatlengths to enhance their relevance to consumers when considering the taste, appearance and price of their products. Nestlé's existing products grow and succeed through renovation while maintaining abalance of quality in geographic activities and product lines.3. Highly developed HR (Human Resource) department: Nestlé regards its personnel as its most valuableasset. The HR department of Nestlé takes great care and precaution when hiring personnel.Management of Nestlé believes in open door policy and highly discourages bureaucracy in theoperational process and believes that a happy employee is a productive employee.4. Localization amidst globalization: Nestlé has successfully achieved localization in the increasinglyglobalized food industry. (Product planning, production, marketing and services form a strategy of localization) Where is Nestlé vulnerable? What should it watch out for? Most U.S. cities implemented a new policy to banish all bottled water from municipal buildings. UnlikeCoca-Cola and PepsiCo - two of the big-four international bottled water...
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...Nestle Marketing Plan Benjamin Tello ERAU Table of Contents Abstract…………………………………………………………………...……………………….3 Company Overview……………………………………………...………………………………..3 Market Segmentation…………………...……………...……………………………………….....5 The 4 Ps of Marketing………………………………..……………………………………………6 Conclusion……………………………………………………………...…………………………7 References…………………..…………………………………………………………….…….....8 Abstract Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most valuable brands (Nestle, n.d.). Behind such soaring success are clever marketing strategies and plans which foresee the future to keep consumers and employees satisfied, as described in the marketing plan in the next few pages. Some major components of a marketing plan include product overview, target market, competitive analysis, market strategy, SWOT analysis, and metrics (Emerson, 2014). Other analyses such as how a company incorporates the four P’s of marketing into its plan are equally important. Company Overview Mission statement According to the founder of Nestle, Henri Nestle, the company’s mission is to “positively influence” the environment as “responsible corporate citizens”, taking into account the standards of quality of both the environment...
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...Executive Summary EXTERNAL ANALYSIS 1.0 Introduction 2.0 General Environment Analysis 3.1 Demographic Segment 3.2 Economic Segment 3.3 Political or Legal Segment 3.4 Socio-cultural Segment 3.5 Technological Segment 3.6 Global Segment 3.0 Industry Environment Analysis 4.7 Threat of New Entrants 4.8 Bargaining Power of Supplier 4.9 Bargaining Power of Buyers 4.10 Threat of Substitute Products 4.11 Intensity of rivalry among Competitors 4.0 Competitive Environment 5.0 Opportunities and Threats of Nestle INTERNAL ANALYSIS 6.0 Nestlé’s Resources, Tangible and Intangible 7.0 Capabilities of Nestle 8.0 Core Competencies Analysis 9.0 Value Chain Analysis of Nestle 10.12 Primary Activities 10.13.1 Inbound Logistics 10.13.2 Operations 10.13.3 Outbound Logistics 10.13.4 Marketing and Sales 10.13.5 Services 10.13 Support Activities 10.14.6 Procurement 10.14.7 Technological Development 10.14.8 Human Resources Management 10.14.9 Firm Infrastructure 10.0 Weaknesses 11.0 SWOT Analysis 12.14 Strengths 12.15 Weaknesses 12.16 Opportunities 12.17 Threats 12.0 Current Strategy 13.0 Future Strategy 14.0 Conclusion 15.0 References Executive Summary Table of Contents Executive Summary 1 EXTERNAL ANALYSIS 1 1.0 Introduction 1 ...
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...began back in the mid-1860s when Nestlé created a new baby formula to offer to the market. This very early development within Nestlé soon developed to include an expansion of products within the firm with chocolate being added to milk products to reach a larger target market. Crunch bars were launched in 1965 and since then have been offering a delicious combination of chocolate with crisped cereals. Crunch contains no artificial colours, flavours or preservatives. The Crunch range consists of: * Crunch Milk Bar * Crunch White Bar * Crunch Milk Sharing Block * Crunch Hazelnut Sharing Bloc Nestlé’s mission statement is supported by the expression ‘good food, good life’ (Nestlé, 2014, p. 1). Meaning more than the nutritional values of the food they produce, Nestlé support the need to show a commitment to quality, safety and ultimately convenience for the consumer to enhance enjoyment. The notion of the creation of ‘shared value’ is a main focus of the firm and is an area which is supported by the firm’s ability to ‘go beyond compliance and sustainability and create new and greater value for our people, our shareholders and society as a whole’ (Nestlé , 2014, p.1). This statement supports the integrated approach Nestlé adopt through their commitment to recognising the responsibility the firm has to the wider external environment, which moves beyond a simple aspiration of profit. SWOT analysis This section presents a SWOT analysis to review the micro environment...
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...Assignment Title; Marketing Topic; Launch of BUXTON (Nestle) Bottled water in Indian market Table of Index INTRODUCTION........................................................................................................................................... REASON FOR BUXTON TO ENTER IN INDIAN BOTTLED WATER MARKET.............................................. MARKET ANALYSIS OF INDIAN BOTTLED WATER INDUSTRY................................................................ A) Five Forces analysis........................................................................................................ B) SWOT Analysis.............................................................................................................. MARKETING STRATEGY(PRICE AND PRODUCT STRATEGY) FOR BUXTON.............................................. A) Pricing strategy........................................................................................................ B) Product strategy........................................................................................................ C) Place strategy........................................................................................................ D) Promotional Strategy........................................................................................................ CONCLUSION AND RECOMMENDATIONS...
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...Introduction/Company Overview 4 Market Description 5 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 Recommendations 8 Target Market 8 Geographic 8 Demographic 8 Psychographic 8 Behavioural 8 New Product Description 9 Product 9 Place 9 Price 9 Promotion 9 Customer Value Proposition 10 Product Justification 10 Reference List 11 Appendix 12 Executive Summary This report outlines an overview of the Nestle S.A. Company in terms of current markets, history, product lines, etc. Nestle is known to be a strong, profitable company within the food and beverage industry, consisting of many brands within a range of product categories. The functional drinks market in Germany has seen reasonable growth in value and volume within the past few years with a 3.3% increase in revenue from 2012 to 2013. The current market leader in Germany’s functional drinks market is PepsiCo, Inc., followed by Red Bull Gmbh, The Coca-Cola Company, and finally Nestle. The leading distributing channels for functional drinks in Germany are supermarkets (as the leader by far), on-trade, independent retailers, and specialist retailers. A SWOT analysis was used to determine Nestle’s strengths, weaknesses, opportunities, and threats in Germany’s functional drinks market. Strengths include, strong brands across various product categories, strong financial position, and sizeable marketing budgets. A weakness was that Nestle has a low market share in the German functional...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Competitive Positioning for Nestle Executive Summary: Nestle is a MNC corporation which is based in Vevey, Switzerland. The turnover of the corporation is 86$ bn dollars. This is a private sector organization and has more than 325,000 employees. Nestle Everyday Ghee is a main product of the organization in India. The Ghee is effectively packaged with neat cover for hygienic layered complete packing. In this report we study the corporation, its background, the financial and competitive strength in market of their product “NESTLE EVERYDAY GHEE”. Table of contents: 1. Introduction to company and product background 2. Market analysis of Milk products - ghee 3. SWOT 4. PEST 5. Ansoff model with Mckinsey 7S model 6. Customer traits with segmentation 7. Positioning strategy from value proposition 8. Conclusion Introduction to company and product background The corporation NESTLE is the largest food corporation in world in terms of revenues. This Organization was formed in 1905 by merger of Anglo-Swiss Milk Company, and Farine Lactée Henri Nestlé. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation. With a market capitalisation of $233 billion, Nestlé ranked No. 9 in the FT Global 500, 2013. The company has presence across India with...
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...Swot Analysis of Nespresso In what industry does your business operate? Nespresso is one of the fastest operating units of Nestlé Group, the world´s leading food and beverage company. Nestlè Nespresso SA is the worldwide pioneer and market reference in highest quality portioned coffee and it is a strategic business that operates in the coffee’s industry through two market segments: the “In-Home” sector and the “Out-of-Home” sector. Moreover Nespresso is the creator of a new way of capsules of coffee and for this reason it is still the leader in its market. http://www1.nespresso.com/precom/aboutus/index.php Perform a SWOT analysis of your business. As we know, SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment and in this case it’s usefull for define the key objectives of the Nespresso. First of all, Nespresso’s strenght could be its quality image and its quality products, in fact it wants to give the idea that the its coffee can be compared with the other best italian quality coffees; then the fact that it is a multinational company, so it can attract a lot of customers and moreover its capiability to adapt new technoligies for new coffee machines. Secondly Nespresso’s weaknesses are for example the fact customer are extremly sensitive to pricing or that the capsules are single-use. In our opinion Nespresso’s opportunities should be the fact that coffee become one of the most popular drinks in the world or expand...
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...are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just Rs 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation GATHERING AND ANALYSING MARKET INFORMATION PRODUCTS Amul chocolates Parent Company Amul Category Chocolates Sector Food Products Tagline/ Slogan Taste of India USP Quality and affordability STP Segment Quality conscious children and adults Target Group Kids and youth Positioning Taste of India by giving them quality products SWOT Analysis Strength 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as it attracts large segment Weakness 1. Limited international presence as compared to leading global brands 2. Penetration in rural areas is still limited Opportunity 1. Tie-ups with hotel chains, restaurants 2.Special occasion packages 3. Global expansion and more rural penetration Threats 1. Local sweet dishes 2. Entry of other local or international brands Competition Competitors...
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...a) Mission Statement: "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”. At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. Vision statement: “Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidences that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products”. In particular, we envision to Lead a dynamic, motivated and professional workforce – proud of our heritage and positive about the future Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. significance of stakeholders Deliver shareholder value through profitable long term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of Pakistan. Effective...
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...In what industry does your business operate? Nespresso is one of the fastest operating units of Nestlé Group, the world´s leading food and beverage company. Nestlè Nespresso SA is the worldwide pioneer and market reference in highest quality portioned coffee and it is a strategic business that operates in the coffee’s industry through two market segments: the “In-Home” sector and the “Out-of-Home” sector. Moreover Nespresso is the creator of a new way of capsules of coffee and for this reason it is still the leader in its market. http://www1.nespresso.com/precom/aboutus/index.php Perform a SWOT analysis of your business. As we know, SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment and in this case it’s usefull for define the key objectives of the Nespresso. First of all, Nespresso’s strenght could be its quality image and its quality products, in fact it wants to give the idea that the its coffee can be compared with the other best italian quality coffees; then the fact that it is a multinational company, so it can attract a lot of customers and moreover its capiability to adapt new technoligies for new coffee machines. Secondly Nespresso’s weaknesses are for example the fact customer are extremly sensitive to pricing or that the capsules are single-use. In our opinion Nespresso’s opportunities should be the fact that coffee become one of the most popular drinks in the world or expand its Fair Trade pursuing...
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...[pic] MGT 210 Group Assignment Company: Nestle Bangladesh Submitted to: ZULFIQUER ALI HAIDER Section: 14 Semester: Fall 2014 Submitted by: Anamika Bardhan – 141-0141-630 Ekramuzzman Ekram – 141-0509-630 Humayra Chowdhury – 141-1832-630 Jarin Anjum Chowdhury – 141-0508-630 Samiul Haider Khan – 133-1316-630 6th of December, 2014 To Zulfiquer Ali Haider Course Instructor School of Business North South University Dhaka-1229 Subject: Submission of Report on Nestle Bangladesh LTD. Dear Sir, This is to inform you that we have completed the report on Nestle Bangladesh LTD. which you had` assigned us for the course MGT 210 for the semester of FALL 2014. For the report, we tried to identify how Nestle operating their local business being a multinational company in Bangladesh. In writing this report, we have followed the instructions that you have given us, and we have also applied relevant concepts that we have learnt throughout the course. Some information, references & interview of a manager have been taken from different sources to facilitate our report. However, we will be glad to clarify in interpreting this analysis if needed. Finally, we have put our effort to make the report as informative as possible. We are thankful to you for giving us this unique opportunity. Yours sincerely Anamika Bardhan - 141-0141-630 Ekramuzzman Ekram - 141-0509-630 Humayra Chowdhury - 141-0508-630 Jarin Anjum Chowdhury - 141-0508-630 ...
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