Pizzeria del Causamali is a privately owned and operated business in a small town. I picked this business plan because of the similarities that it has to the restaurant that I intend to open in the future. Analyzing this business plan gave me good experience to know what to include and not include in my business plan of my restaurant. The business plan for Pizzeria del Causamali had some great strengths and opportunities that gave me great ideas for later. The weaknesses of the business plan helped me notice what I would have to work on including in my business plan as well. Using some of the questions from chapter 3 in the textbook I quickly discovered what the strengths, weaknesses, opportunities, and threats were in the business plan. As I looked over the business plan I noticed some great strengths that both Marion and Marianne Bruxellesprot have for their business. The pizza restaurant will be the first in the town and surrounding area within an hour drive radius. Marianne is a great asset to the company because she holds a degree in Business and has experience. Also they have the assistance of a business advisor who has a Masters degree in Business as well. The marketing techniques to reach their customers including: local newspapers with an introductory coupon, hosting special events, a business website with online offers, and cooperation with other local businesses for creating product combination offers. The operations management plan is small, simple, and appropriate for the size of the operation. The distribution channels for this restaurant are excellent. The owners have chosen a location next to a popular video store, directly in the center of the community. The owners will directly participate in the operation of the establishment and
