...* Module Code: PM003 • Class/Group: Section 4 • Assessment Title: Project Report • Assignment Title: RBS move to China • Tutor Name: Paul Hunter • Student ID Number: 2149275 • Date of Submission: 12th June, 2014 Contents Introduction 2 PESTEL analysis 2 Political: 2 Economic: 3 Social: 3 Legal: 4 Environmental: 5 Technological: 5 SWOT analysis 6 Strength: 6 Weakness: 6 Opportunities: 7 Threats: 8 SWOT integrations: 9 Entry Mode and Analysis: 10 Marketing strategy 12 Product: 12 Promotion: 13 Place: 13 Price: 13 Public relations: 13 Reference: 14 Introduction China is the second leading economy entities in the world, and still remains a high GDP growth rate in recent years (BBC, 2011). Along this high economy development rate, there would be lots of opportunities for RBS to develop its business in china, and this report is to analyze china’s macro marketing environment and evaluate opportunities for RBS entering china. This report consist of four parts: PESTEL analysis, SWOT analysis followed by entry modes and marketing strategy. PESTEL analysis Political: Before china’s new leadership Xi Jinping come to power, china issued several positive financial reforms include: increase foreign debt quotas, relax QFII (Qualified Foreign Institutional Investors) scheme entry requirement and loosen policies toward equity investment holdings for foreign companies. (Leung and Yung, 2012:12). After Xi Jinping taking control, he accelerates...
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...Principles of Marketing Essay Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent. Top Smartphone Platforms September 2011 Total Canada Smartphone Subscribers Ages 13+ Source: comScore MobiLens | | Share...
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...Strategic paper - Cisco Category: Business and Money > Economics Asked by: k9queen-ga List Price: $60.00 |Posted: 02 Dec 2003 08:37 PST Expires: 01 Jan 2004 08:37 PST Question ID: 282626 | | |For the company CISCO, PLease give a SWOT analysis. Explain what | |their core competency is, do they have any forward/backward | |integration? What do they or are they trying to do to be competitive | |in the market? Etc. | |[pic] | |Request for Question Clarification by politicalguru-ga on 02 Dec 2003 08:52 PST | |Dear Queen, | | | |I found several ready-made SWOT analyses online. Would you like me to | |refer you to the sites where you could find them? | |[pic]...
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...is about satisfying customers’ wants and needs * Segmentation: dividing the market into groups of customers who have different needs, wants, characteristics, who would appreciate products/services specifically geared towards them The Segmentation-Targeting-Positioning (STP) process includes: * 1. Establish Overall Strategy or Objectives * 2. Profile Segments * 3. Evaluate Segment Attractiveness * 4. Select Target Market * 5. Identify and Develop Positioning Strategy Step 1: Establish Overall Strategy or Objectives * Planning process * Vision or objectives of the company’s marketing strategy * Segmentation strategy must be consistent with firm’s mission and objectives and with its SWOT Step 2: Profile Segments * Describe different segments with their needs, wants, and characteristics * Helps firms better understand the profile of the customers in each segment, customer similarities within a segment, customer dissimilarities across segments * Benefits consumers derive from the products, break down groups of consumers * Segmentation methods based on: * Geographic * Demographic * Psychographic * Behavioural * Composite 1. Geographic Segmentation * The grouping of consumers on the basis of where they live * Ex. by country, region, province, neighbourhoods, climate, urban, rural * Most useful for companies whose products satisfy needs that vary by region ...
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...Introduction WestJet was born in Calgary 15 years ago. Today it is one of the most profitable airlines in North America with the total revenue of $ 2; 3 billion in 2009. Leaders of the company believe that the core to their success is care.” Handle with care” is the company credo and not only that. It is everyday reality and the way how the company does the business. Other two key elements contributing to the success are low–cost structure and company’s culture, which is unique in the airline business. WestJet was awarded four times as one of Canada’s Most Admired Corporate Culture and in 2010 survey as one of the best employer in Canada. Company History History of the company started with successful businessmen Clive Beddoe from Calgary. In 1994 he bought Western Concord Manufacturing Ltd., which brought him to the flying business. He bought small cabin plane and flew it himself, in order to save money on company’s executives’ high air travel expenses. Later he leased the plane to other businesses via local charter operation Morgan Air Service Co Ltd.Beddoe saw an opportunity in offering cheap flights which could afford everyone. Tim Morgan, the president of Morgan Air Service Co and two others investors liked Beddoe’s idea about starting their own discount airline. Together they approached other investors and in 1995 the accumulated more than $8, 5 million dollars for starting new airline. The company was officially founded in May 1995 under name West Jet Airlines Ltd....
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...California Pizza Kitchen November 16, 2013 ABSTRACT The purposes of this case study are to discuss the main issues of CPK (California Pizza Kitchen) and think critically to find solutions to the current situation. In order to achieve these purposes, we first analyze time frame of the CPK’s establishment and recent development to find the absolute advantages and disadvantages of CPK compared with its competitors. According to our calculation, we will discuss whether to use moderately levering up CPK’s equity. Finally, a more suitable and profitable model will be established to improve the competitiveness and market share percentage of CPK. Key words: time frame, stay power, levering up, and debt INTRODUCTION California Pizza Kitchen (CPK) was a casual dining restaurant that co-founded by Larry Flax and Rick Rosenfeld in 1985 in Beverly Hills. California. Larry Flax and Rick Rosenfeld both hold the title of co-present, co-CEO, and co-chairman of the Board of Directors for CPK. It is known for its health-baked barbeque-chicken pizza, the “designer pizza at off-at-the-rack prices” concept flourished. By 2007, the company expanded its chain to 213 locations in 28 states (about 41% in California) and 6 foreign countries. The casual dining model had won much brand awareness and brand loyalty with its family-friendly surrounding, excellent ingredients, and inventive offering. The current core customers of CPK had an average household income of $75,000 (results...
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...2011 Company Valuation Report 1|Page Table of Contents 1. EXECUTIVE SUMMARY ........................................................................................................ 5 2. INTRODUCTION TO TRANSURBAN GROUP ................................................................... 9 2.1 Overview ................................................................................................................................ 9 2.2 History .................................................................................................................................. 10 2.3 Share Price Performance ...................................................................................................... 12 2.4 Products and Services ........................................................................................................... 14 2.5 Toll Roads ............................................................................................................................ 15 2.5.1 CityLink ......................................................................................................................... 15 2.5.2 M2 Hills ......................................................................................................................... 15 2.5.3 Lane Cove Tunnel .......................................................................................................... 15 2.5.4 M1 Eastern Distributor ...........................................................
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...Part 1. Introduction BUSINESS NAME WHAT IS THE NAME OF YOUR BUSINESS? HINT: WHEN DECIDING ON A NAME FOR YOUR BUSINESS, MAKE SURE IT CAPTURES THE SPIRIT OF THE BUSINESS YOU’RE CREATING. ALSO REFER TO THE BIZCHAT BOX IN CHAPTER 5 FOR TIPS ON NAMING YOUR BUSINESS. Note to students: Once you have inserted your answers in this template, delete the questions and the hints provided and leave just the headings so that your business plan will look more professional. Description of Business WHAT WILL YOUR BUSINESS DO? HINT: IMAGINE THAT YOU’RE EXPLAINING YOUR BUSINESS TO A FAMILY MEMBER OR A FRIEND. IT SHOULD BE EASY TO EXPLAIN AND USE 30 WORDS OR LESS. Form of Business Ownership WHAT FORM OF BUSINESS OWNERSHIP (SOLE PROPRIETORSHIP, PARTNERSHIP, OR CORPORATION) WILL YOUR BUSINESS TAKE? WHY DID YOU CHOOSE THIS FORM? HINT: FOR MORE INFORMATION ON FORMS OF BUSINESS OWNERSHIP, REFER TO CHAPTER 5. Ideal Customer DESCRIBE YOUR IDEAL CUSTOMER. WHAT ARE THEY LIKE IN TERMS OF AGE, INCOME LEVEL, AND SO ON? HINT: YOU DON’T HAVE TO GO INTO TOO MUCH DETAIL IN THIS PART OF THE PLAN; YOU’LL PROVIDE MORE DETAILS ABOUT CUSTOMERS AND MARKETING IN LATER PARTS. FOR NOW, SIMPLY OUTLINE WHAT KIND OF CUSTOMER YOUR PRODUCT OR SERVICE WILL BEST FIT. Company Advantages WHY WILL CUSTOMERS CHOOSE TO BUY FROM YOUR BUSINESS INSTEAD OF YOUR COMPETITION? HINT: DESCRIBE WHAT WILL BE UNIQUE ABOUT YOUR BUSINESS. FOR EXAMPLE, IS THE PRODUCT SPECIAL, WILL CUSTOMER SERVICE BE EXCEPTIONAL...
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...Almaty 2015 Executive summary In our project, we are going to analyze the Danone Company’s structure. Firstly, we will briefly describe the current situation of the company. Then, will show the corporate governance, namely top managers and boards of directors. This paper consists on analyzing the business structure of Danone, one of the largest yogurt and other dairy products in the world. In the first part of this paper, we study which is the main activity of the company, we identify external and internal environment, main competitors and industry analysis. We also pay attention to the main stakeholders of the company, suppliers and customers. Current situation Danone Company is a global company, which represented in 120 countries all over the world. Also it takes stable position in the market. The Danone plant watches the most noteworthy natural principles: its creation offices utilize the most recent environmentally propelled advances for capacity and transforming of the crude materials; the plant has its own particular cleaning offices, an autonomous heater house, a blaze quenching framework, refrigeration supplies and significantly more. By the end of 2014, the Danone plant has been producing 58 varieties of dairy products of Activia, Rastishka, Danone, Prostokvashino, and Bio Balance brands. Danone's objective is to lessen its carbon foot shaped impression by 30% from 2010 to 2014, as far as power, over the whole esteem chain for which the gathering holds direct...
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...k CASE 33: CALIFORNIA PIZZA KITCHEN INTRODUCTION California Pizza Kitchen (CPK) is a restaurants services company that operates a casual dining chain, with a particular focus on the premium pizza segment. The company is headquartered in Los Angeles, California and employs 14,800 people as on December 30th, 2007. The company recorded revenues of $633 million during the fiscal year ended December 2007, an increase of 14.1% over 2006. The increase in revenue was driven from its full service restaurants, ASAP restaurants and from LA Food Show. The operating profit of the company was $22 million during fiscal year 2007, a decrease of 28.3% compared with 2006. The net profit was $15 million, a decrease of 29.5% compared with 2006. In 1985 the California Pizza Kitchen was created by Rick Rosenfield and Larry Flax in Beverly Hills, California. Rosenfield and Flax both hold the title of Co-President, Co-CEO, and Co-Chairman of the Board of Directors for California Pizza Kitchen. It was known for its hearth-baked barbeque-chicken pizza, the “designer pizza at off-at-the-rack prices” concept flourished. California Pizza Kitchen derived its revenues from three sources: sales at companyowned restaurants, royalties, from franchised restaurants, and royalties from a partnership with Kraft Foods to sell CPK-branded frozen pizza in grocery stores. California Pizza Kitchen is in the food industry business. California Pizza Kitchen is a casual dining restaurant chain that specializes in...
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...product and services on certification, testing and inspection within the context of marketing. It involves the background of the company including company vision and mission, the marketing mix of the company and the marketing strategies concept. In other words, how the marketing mix roles design and implement the effective marketing strategies in SIRIM Berhad. The marketing tools that currently used by SIRIM Berhad also will be discussed. Finally, the recommendations and conclusions about whether the roles of marketing mix plays in designing and implementing effective marketing strategies are success are not in SIRIM Berhad will also be conclude. Contents 1. Overview 5 2. Objective 6 3. Situational Analysis 7 Overall Expectation by Government & Industry 10 SWOT Analysis 11 4.Target Market 12 5. Marketing Mix 13-19 6. Summary & Conclusion 21 7. APPENDICES APPENDIX 1 - Target Market 23 APPENDIX 2 – Business Networking 28...
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...Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural Drivers 4.4 Technological Drivers 4.5 Environmental Drivers 4.6 Legal Drivers 4.7 Charity Work 5.0 Competitive Environment 5.1 Porter’s Five Forces 5.2 Competitor Analysis 5.3 Nike vs. Fake Goods 5.4 Stakeholders 5.5 Stakeholder Mapping 6.0 The Brand 6.1 Competitive Advantage 6.2 The Swoosh 6.3 Routes to Competitive Advantage 6.4 Ansoff Matrix 7.0 Conclusions 7.1 Swot Analysis 8.0 Recommendations 8.1 Reflection 9.0 Portfolio of Information Sources 9.1 Primary Sources 9.2 Secondary Sources 1.0 Executive Summary Nike was founded in 1972 by Philip Knight and Bill Bowerman. Bowerman is well known in America as the University of Oregon coach. He brought jogging to America, built an unrivalled track and field program at that university, and taught his athletes to seek the competitive advantage everywhere - in their bodies, their gear and their passion. The Marketing men at Nike would like us believe that the brand is more than a product, it is an experience that we are buying into. Wherever...
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...1 Apple Inc. Strategic Paper Management 4842 Section 2 11/19/2012 Alex Morrison Zach Teachey Marquis Graham 2 Table of Contents Part 1 Executive Summary ………………………………………………………………………3 Mission and Vision Statement ……………………………………………………………4 Financial Objectives ………………………………………………………………………4 Strategic Objectives ………………………………………………………………………5 Driving Forces ……………………………………………………………………………7 Key Success Factors …………………………………………………………………….10 Competitive Analysis ……………………………………………………………………11 Competitive Strategy ……………………………………………………………………14 External Analysis ………………………………………………………………………..15 Internal Analysis ………………………………………………………………………...16 Financial Analysis ……………………………………………………………………….18 Part 2 Issue # 1 …………………………………………………………………………………23 Issue # 2 …………………………………………………………………………………25 Issue # 3 …………………………………………………………………………………27 Issue # 4 …………………………………………………………………………………31 Issue # 5 …………………………………………………………………………………34 Issue # 6 …………………………………………………………………………………36 References ……………………………………………………………………………….39 3 Exec. Summary-Alex Morrison Apple is the number one leader in innovation in the technology industry. They strive to create unique, high quality products. Over the next five years Apple faces a several strategic issues. The first issue is that Apple’s products are fairly expensive. We recommend that Apple create a secondary market with less expensive products. The second issue is the working conditions in the manufacturing plants. We recommend that...
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...Fourth Edition Financial Statement Analysis & Valuation Peter D. Easton University of Notre Dame Mary Lea McAnally Texas A&M University Gregory A. Sommers Southern Methodist University Xiao-Jun Zhang University of California, Berkeley Cambridge Business Publishers To my daughters, Joanne and Stacey —PDE To my husband Brittan, and my children Loic, Maclean, Quinn and Kay —MLM To my wife Susan, and my children Christian, Peter and Philip —GAS To my wife Sharon, my daughter Jasmine, and my parents 滕惠清 and 张祥林 —XZ Financial Statement Analysis & Valuation, Fourth Edition, by Peter D. Easton, Mary Lea McAnally, Gregory A. Sommers, and Xiao-Jun Zhang. COPYRIGHT © 2015 by Cambridge Business Publishers, LLC. Published by Cambridge Business Publishers, LLC. Exclusive rights by Cambridge Business Publishers, LLC for manufacture and export. ALL RIGHTS RESERVED. No part of this publication may be reproduced, distributed, or stored in a database or retrieval system in any form or by any means, without prior written consent of Cambridge Business Publishers, LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Student Edition ISBN 978-1-61853-104-9 Bookstores & Faculty: to order this book, call 800-619-6473 or email customerservice@cambridgepub.com. Students: to order this book, please visit the book’s Website and order directly online. Printed in...
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...ENTRY STRATEGY INTO VIETNAMESE ENVIRONMENTAL MARKET A CASE STUDY OF ALTECH ENVIRONMENT PTE LTD by Dang Tran Bao Hanh A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee Dr. Do Ba Khang (Chairman) Dr. Fredric W. Swierczek Dr. Lalit M Johri Nationality Vietnamese Previous degree Graduate Diploma in Business Administration SAV Program Scholarship Donor Government of Switzerland/ Swiss Agency for Development and Cooperation (SAV program) Asian Institute of Technology School of Management Bangkok, Thailand April, 2000 Acknowledgment It is a rare pleasure for me to express my profound gratitude and thanks to Dr. Do Ba Khang, advisor to this research, for his valuable guidance, explicit direction, and encouragement throughout this research. I also want to give my sincere thanks to Dr. Fred and Dr. Johri for serving as members of the examination committee together with their constructive and useful advice. My acknowledgements are due to Swiss - AIT - Vietnam Management Development Program and Swiss Government who gave me a great chance to participate in MBA study by providing financial support. My special thanks also go to the management of Altech Pte Ltd Company, especially Mr. Goh Boh Chung, for providing me helpful information and giving...
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