...Table of Contents TABLE OC CONTENT 1.Introduction ……………………1 2.Current performance …………1 3.Market share………………………2and 3 4.Ansoff's Matrix - Planning for Growth…..4 5.PEST ANALYSIS………………………………………4 6.Marketing MIX………………………….6 7.Porter’s Five Forces…………………….7 8.Swot Analysis ……………………………9 9.Conclusion …. .………………………………..11 10.Recommandations………………………..11 11. References………………………………….12 The purpose of this paper The purpose of this paper is to outline the Samsung’s current situation, addressing where and how they currently operate, both in the home market and globally. Detailing such information as market share, product ranges, pricing strategies, competitor analysis, plus other key issues that are relevant to the company and products we are reviewing. We will present issues that will have an impact on the company’s future global strategy. 1.Introduction . Samsung electronics is South Korean global company, a part of the Samsung group established in 1938,employing approximately 206000 people in 197 offices across the 72 countries. The company sales is $ 143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S...
Words: 2459 - Pages: 10
...SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series etc. SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. How iPhone 5 can able to stack up against its competitors, it can be evaluated by the SWOT analysis. Here I compare one of the competitors SWOT analysis with iPhone 5 SWOT analysis, to know is iPhone 5 is able to stack up against its competitor or not. The following are the SWOT analysis of iPhone 5 and Samsung Galaxy S4: iPhone 5 Samsung Galaxy S4 Strengths iPhone 5 Samsung Galaxy S4 1. Apple's brand is at the height of its powers. 2. Apple's ecosystem is better than that of its competitors. 3. The world’s most advanced mobile operating system (iSO 7) is in iPhone 5. 4. Best designed phone in the market resulting in novelty...
Words: 823 - Pages: 4
...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
Words: 1372 - Pages: 6
...Nokia SWOT analysis (Barney, 1991). Internal analysis (Resource-based model) Strengths – Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader, such as: Jorma Ollila. – The market leadership in the mobile industry. – Strong brand name and company image in the global market – Has its own manufacture and network. – Product innovation. – Economy of scale Weaknesses – Complacency and arrogance. – Few customized, operator-specific handsets. – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators. External analysis (Environmental models of competitive advantage) Opportunities – The emerging market in developing countries, such as China, India – The emerging market for high-end mobile phone such as business user phone. Threats – Facing more new competitors, especially from Asia. – Stronger buyer power from the network operators. – Lost market share – The market becomes saturatedong competition in mobile industry OPPORTUNITIES LG: its...
Words: 587 - Pages: 3
...analysing the changes the company went through which helped the company to grow or which made it go in loss. Also by thorough analysis and detailed review a comparison, the project demands a comparison of the change in two different companies. This way the project will help us to understand the concept of the course “Managing Organizational Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung, which was well known as an electronics and home appliance company, catches up with Nokia in the mobile market. So the study of the change these organizations implemented in their company is an interesting thing to learn. And also the study of comparison of what change made Nokia lose its position and Samsung to gain the top position is an interesting issue to learn. COMPANY INTRODUCTION AND CHANGES:- SAMSUNG: Samsung mobile is a South Korean company found in 1983. Its parent company Samsung Electronics was found in 1969. Samsung was well-known as a television and home appliance company. It started growing and expanding its business in...
Words: 5574 - Pages: 23
...Company Background Samsung Electronics Co., Ltd is a South Korean multinational corporation is the largest world’s technology company in terms of global market share. Also, it is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer (Samsung, n.d). It is an established company almost all around the world. Introduction to SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strength (S) or weaknesses (W) and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection (Thomas L. Wheelen and J. David Hunger, 2012) The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths Samsung are well diversified differentiated product line to meet changing customer needs. It technologically advanced has heavy assets of technology and best known for its technologically advanced products. Samsung has a strong corporate brand and known for its quality products and advanced technology use. Samsung focuses more towards the innovations and try to...
Words: 887 - Pages: 4
...SWOTT Analysis: Samsung Team A MGT 230 October 21, 2013 Christine Russell, MBA SWOTT Analysis: Samsung SWOTT aAnalysis and evaluation of a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) allows companies to remain competitive. Companies make their product stand out among their competitors by utilizing a SWOTT analysis and the four functions of management, planning, organizing, leading, and controlling. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Samsung uses SWOTT analysis to further expand their reach globally, while quickly become one of the leading companies in technology, appliances, and home entertainment. Strengths Samsung’s strengths include record-breaking standings in the global electronic industry, leading information technology, and as a global work place. In 2012, Samsung Electronics set a record in the electronics industry by achieving annual sales of $201 trillion and annual operating profits of $29 trillion (Pepitone, 2013Citation). Profits this large allow Samsung to invest in future products, and new markets. Samsung continues to have global success in their electronics division, with the strong sales of TVs and displays, which rank number one in sales across the world. By keeping pace with the need for increased globalization, Samsung is “continually evolving to create a workplace for diverse populations around the world”...
Words: 1699 - Pages: 7
...SWOT Analysis SWOT analysis is a tool which enables the organization to understand its position in the market. Therefore, here are the SWOT Analysis of Samsung to that give an idea of how the company is operating in currently. Strengths * Samsung is very advanced technologically. It has heavy assets of technology. It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. * Samsung heavily invest in technology, product design and human resource. This is because human resource plays a major role for the success of every organization. If without human resource, there will be no product can be produced. Therefore, Samsung gives more important to the human resource. * Samsung is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc. * Samsung always makes innovations and tries to improve their products to attract more customers and seek more market share. It attracts customers by offering new and innovative design through understanding the customers by considering the types of designs which are suitable to customers and what they want or asked about. Weaknesses * Samsung does not charge high price for its products. Therefore, people often relate the...
Words: 2468 - Pages: 10
...Samsung Samsung is the worldwide leader in the multinational business industry in the fields if electronics. About the company which started in 1938 with 30,000 won equivalent to $29. The name Samsung reflects to three stars in Korean. What started as a local manufacturer, which now has become a giant in the electronics business, where it has surpassed all the competitors all over the world. The company has various development features and growth, which has developed quiet significantly, and has made the company as it is now. For the SWOT analysis for the Samsung Company they are a Global companies that they have invested in that country and have a presence. They have a main cooperate headquarters in their birth country and are responsible for the global strategies. They all are marketed with the same brand name and quality throughout the Global markets. Samsung Swot: Strengths: They have a total control of the electronics market overall in the global markets. According to the research collected Samsung have been the number one for the eight years of continuous dominance in the global television market. They have various markets that have their own influences that make them a diverse company. They have a constant team that influences on the research and development for the newest innovations that come in the market throughout the years. Weakness: As a global company there is a vast competition and will need the company to have a strong presence in the market with new...
Words: 1031 - Pages: 5
...Business Policy 3/15/14 The article that I chose to talk about is about Apple and Samsung; they have both been competing to be number one in the market for phones, TVs, and now watches and new advances in technology. Apple has a huge a range of customers who are very loyal to them and that are what had made them so successful in expanding their business. Samsung is also very successful because of the advances that they have been making with Android and the new Tizen strategy. Tizen is a new form of technology that allows manufactures to turn phones in watches and other everyday items. Tizen and Android are very similar and most people cannot tell them apart if the systems are switched. Apple has a huge disadvantage with Samsung because they do not move as fast as Samsung. Samsung’s disadvantage is that China can easily make knockoffs of the brand and sell them for as low as $35 compared to $700. * Samsung’s marketing strategy is to cover everything that they can internationally, spending 4 billion dollars. * Apple’s business strategy is to keep its loyal customers happy with the products that they currently own. * Samsung’s business strategy is to keep the customers that they have while trying to gain new customers. * Samsung and Apple’s main challenges are environmental because people care about what their phones can do. Which means applications like Facebook, Instagram, and Candy crush? * Another area that they are competing in is the tablet market, Apple...
Words: 603 - Pages: 3
...customization increased the cost of product and reduced margin (ASP). 2.Too related on Microsoft’s platform which was not mainstream in the smart phone system market. 3.Brand awareness is weak. Threat: 1.Other Taiwanese competitors were catching up in the ODM market 2.Lots of new entrants jumped into handset market. (Apple, Samsung, RIM…) 3.Lots of new entrants penetrated into system platform market. (Apple, RIM, Google) 4.More technology and innovation are used on smart phone. 5.Product cycles are getting short 6.Price will come down Opportunity: 1.Smart phone category will seize 30% of the whole phone market in 2012. 2.Google’s system Android caught attention of end users, but Google has no device for it. 3.US market is critical for global smart phone industry while HTC only got 2% brand preference to buy. 4.3G tech. is booming in current years, and 4G is coming in the phone market. Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths Samsung...
Words: 712 - Pages: 3
...|Student Registration Number |: |1 | | | |5 | | | |0 | | | |1 | | | |3 | | | |3 | | | |1 | | | |1 | | | |7 | | | | ...
Words: 3602 - Pages: 15
...branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE products. SWOT Analysis section provides specific details regarding branded product strengths, weaknesses, opportunities and threats. Conclusion: while Apple reigns supreme in US markets in terms of sales, and is indeed a global force, it has not established...
Words: 4532 - Pages: 19
...[Type the company name] | Strategy and Leadership Analysis | Samsung’s case | Table of Contents Executive summary 1 1 External Analysis 2 1.1 Current Position of Samsung Electronics Co., Ltd., division of mobile communications 2 1.2 Detail External Analysis 2 1.2.1TEMPLES (Growth) 2 A. Technological Factors 2 B. Economic Factors 2 C. Legal 2 D. Environmental factors 2 E. Social Factors 3 1.2.2Poter’s 5 forces - Profitability 3 A. Threat of New Entrants is low 3 B. Bargaining Power of Suppliers is low and changing 3 C. Industry competition is very High and increasing 3 1.2.3Competitors Analysis 4 2 Internal Analyses 4 2.1 Corporate strategy 4 2.2 Key Stakeholders 5 2.3 Five questions (5Qs) approaches 5 2.3.1 Growth-does the organization plan to grow? 5 2.3.2 Products/services—what products and services does it plan to provide? 5 2.3.3 Markets—what customer and geographic markets does it plan to provide service? 6 2.3.4 Generic strategy—what generic strategy does it plan to follow to position itself uniquely against competitions? 6 2.3.5 Industry position--- what position in the industry does it plan to hold in the future? 6 2.4 SWOT analysis 7 3Option 7 3.1 option one 7 3.2Option two: Samsung Experience Stores 7 4 Recommended Strategies 8 4.1 Recommended Strategy 8 4.2Recommendations 9 4.2.1External consistency 9 4.2.2Internal consistency 9 4.2.3Feasibility 9 4.2.4Sustainable competitive advantage creation...
Words: 5276 - Pages: 22
...issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE) : CTV ,visual display appliances ,printers ,washing machines refrigerators and medical devices * IT and mobile communication...
Words: 5080 - Pages: 21
