...Marketing Definitions Dear readers, since Marketing is a major portion of SBI Exams, so here we are presenting you some quick notes on Marketing. Hope they prove to be useful in the upcoming exam. * Market: It is a physical place or an environment where sellers and buyers meet together to exchange goods and services. * Marketing: It is the sum total of all activities that are related to the free flow of goods from the producer to the customer. Getting the right goods & services, to the right people, at the right place, at the right time and at the right price. * Marketing Management: It is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. * Market Research: It is a process of collection and analyzing information regarding customer needs and buying habits, the nature of competition in the market, prevailing prices, distribution network, effectiveness of advertising media etc for arriving at a decision. * Relationship Marketing: It is basically building mutually satisfying long term relationships with key parties like customers, suppliers, distributors and other marketing partners in order to earn and retain their business. * Direct Marketing: It consists of a manufacturer selling directly to the final customer. It is also called zero level channel. The major examples are door-to-door sales, telemarketing, Internet selling etc. * Packaging: It...
Words: 1036 - Pages: 5
...Table Of Content TOPICS | REMARK | Acknowledgement | | Objective | | Executive Summary | | Introduction | | ICICI Bank | | Yes Bank | | HSBC | | SBI Bank | | HRIS | | ICT | | Role of Banks in India | | Recommendations | | Conclusion | | Bibliography | | Objective: The objective of this report is to study the banking sector in the Indian Economy on a global perspective. In this we have tried to study the different aspects of the banks. Here in we have considered 4 banks, namely SBI, ICICI, HSBC, Yes Bank. Research Methodology: The research methodology that we adopted was a dual one:- Primary Research Under Primary research we visited the banks, collected data directly from the respected persons and analysed it. Secondary Research Under Secondary Research we took information from the Internet, Books. INTRODUCTION Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1790; both are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of ombay and the Bank of Madras, all three of which were established under charters from the British East ndia Company. For many years the Presidency banks acted...
Words: 18580 - Pages: 75
...SUMMER INTERNSHIP PROGRAM-2012 A Report On Brand Equity of IDBI Federal Life Insurance Co Ltd. Submitted by: Chetan Paranjpe 11BSPHH010239 Project Report On Brand Equity of IDBI Federal Life Insurance Co Ltd SUBMITTED TO Faculty Guide: Company Guide: Prof. G Radha Krishna Mrs. Shanthi Yagyanath IBS Hyderabad Assistant Branch Head IDBI Federal AUTHORIZATION This project has been prepared under the guidance of Mrs. Shanthi Yagyanath, Assistant Branch Head, IDBI federal Life Insurance and Dr. Radha Krishna, Faculty Guide, IBS Hyderabad. This Report is been submitted as a partial fulfillment of MBA program of IBS Hyderabad ACKNOWLEDGEMENT I would like to take an opportunity to thanks all those who have made working on this project feasible for me. I would like to thank IDBI federal for providing me with the opportunity to work for them and giving me the taste of my first corporate and professional world. It gave me an opportunity to understand real life situation and implement those things which I had earlier come across only in textbooks as a part of my course. I would like to extend my sincere gratitude to Mrs. Shanthi Yagyanath for allowing me to work...
Words: 4695 - Pages: 19
...fund, advisory, trusteeship, forex, treasury and other related financial services. As on 31-Mar-2012 the Group has 1787 domestic branches (including extension counters, 10,363 automated teller machines (ATMs), the Bank also has 7 overseas branches / offices in Singapore, Hong Kong, Shanghai, Colombo, Dubai, DIFC - Dubai and Abu Dhabi . Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. Axis Bank Ltd. has...
Words: 1255 - Pages: 6
...Evolution The origins of the State Bank of India can be traced back two hundred years to the establishment of the Bank of Calcutta. The keen interest shown by the directors of the bank in maintaining records found an echo in 1975 when R.K. Talwar, a former chairman of the State Bank, commissioned an account of the bank's evolution from its earliest days. Banking in those days was a far cry from what it is today-an unbiased, uniform system that has led to increased purchasing power across classes. At the time, even though the rupee was the unifying currency, there also existed a confusing array of coinage whose value could vary by the region. Besides the cowrie-sea shells brought in from the Maldives-were the sicca, the Arcot rupee, notes issued by various banks and copper, silver and gold coins that the British tried to introduce as a standard coinage. Only the wealthy Indians and the Europeans had any use for bank notes-for the greater part of the population even the lowly copper coin had a purchasing power beyond their day-to-day needs. Rates of interest, while regulated for the banks to a maximum of 12 per cent, were exorbitant for the peasants, labourers and artisans with 50 per cent being fairly standard. The organizational set-up had its own share of anomalies, with salaries far lower for Indians than Europeans. The highest an Indian could aspire to was the position of khazanchee, a thankless job whose responsibility was equal to that of the secretary and treasurer...
Words: 8300 - Pages: 34
...Strategic Management Strategy Analysis of Indian IT company- Tata Consultancy Services (TCS) Strategic Management Strategy Analysis of Indian IT company- Tata Consultancy Services (TCS) Aditi Puri, Harsha Jonnala, Huzaifa Dadarkar, Karan Jaiswal, Piyush Jain Aditi Puri, Harsha Jonnala, Huzaifa Dadarkar, Karan Jaiswal, Piyush Jain Table of Contents INDIAN IT INDUSTRY OVERVIEW 3 INTRODUCTION 3 EXTERNAL ANALYSIS 3 PORTER’S FIVE FORCES MODEL (INDIAN IT INDUSTRY) 4 SWOT ANALYSIS - IT & ITES INDUSTRY 5 TATA CONSULTANCY SERVICES 6 INTRODUCTION 6 SWOT ANALYSIS ..7 TCS’ RESOURCES & CAPABILITIES ..8 TCS’ STRATEGY ANALYSIS ...9 Generic Business Strategies Global Strategies Corporate Level Strategies RECOMMENDATIONS 14 REFERENCES .15 INDIAN IT INDUSTRY OVERVIEW The IT-ITeS industry in India has today become a growth engine for the economy, contributing substantially to increases in the GDP, urban employment and exports, to achieve the vision of a “young and resilient” India. During the year, the sector maintained its double digit growth rate and was a net hirer. This growth has been fuelled by increasing diversification in the geographic base and industry verticals, and adaptation in the service offerings portfolio. Consequently, India has attained leadership position in the global sourcing market. India is now the leading country in providing IT Enabled Services in the world. According to a recent study, Indian IT & ITES is...
Words: 3928 - Pages: 16
...MARKETING CAPSULE FOR SBI PO 2014 EXAM Dear readers, As you all know that Marketing section was included in SBI PO syllabus from 2010 onwards. So here we are presenting to you the last three years Marketing questions which was asked in SBI PO exam. Also we are providing you some expected marketing questions which can be asked in upcoming SBI PO 2014 exam. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works that...
Words: 7489 - Pages: 30
...A REPORT ON “PRODUCT FEATURES OF HDFC CURRENT ACCOUNT WITH OTHER BANK, CA ACCOUNTS AND CUSTOMER REQUIREMENTS” A Thesis Submitted in the partial fulfilment of the requirements for The award of the degree of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO:HDFC BANK Paschim Vihar SUBMITTED BY:Aalok Aashish Kachhap 1 ACKNOWLEDGEMENT The success and final outcome of this project required a lot of guidance and assistance from many people and I am extremely fortunate to have got this all along the completion of my project work. Whatever I have done is only due to such guidance and assistance and I would not forget to thank them. I respect and thank Mr. Uttam Ahluwalia (CH) for giving me an opportunity to do the project work on “Product Features Of HDFC Current Account With Other Bank, CA Accounts And Customer Requirements” and providing me all support and guidance which made me complete the project on time. I would also like thank my industry guide Mr. Raja Saha (BM), I am extremely grateful to him for giving such a nice support and guidance though he had busy schedule and of course I should not forget to thank my faculty guide Dr. KM Kumar, for his full support and guidance throughout the SIP period. I would like to extend my gratitude to Mr. Rohit Parmar (Branch Operations Manager) and Mr. Danish Raza (ABM) who went out of their way to guide me throughout my project and gave varied insights. At last but not least I am also thankful to and fortunate enough...
Words: 12560 - Pages: 51
...services sector is one of the most complex, yet one of the most robust service segments of the Indian economy. Spanning from insurance to capital markets, banking to foreign direct investments (FDI) and from mutual funds to private equity (PE) investments, the financial services sector covers all related segments under its umbrella. Having major effects in its abstract as well as physical form post liberalization, the financial services segment is undoubtedly the mainstay of Indian economy. Today it is at par with the international financial frameworks and promises to surpass them in terms of performance in the years to come. This is very much evident from the fact that Indian financial services industry was amongst the least affected during the crisis the world faced in 2010-11. Major developments pertaining to the sub-segments of Indian financial services industry are discussed hereafter. Insurance Sector: Indian life insurance sector collected new business premiums worth Rs 11,742.7 crore (US$ 1.96 billion) for April-May 2013, according to data from the Insurance Regulatory and Development Authority (IRDA). Life insurers collected Rs 1, 07, 010.7 crore (US$ 17.84 billion) worth of new premiums for the financial year ended March 31, 2013. Meanwhile, the general insurance industry grew by 19.6 per cent in April-May period of FY14, wherein the non-life insurers collected premium worth Rs 13,552.46 crore (US$ 2.26 billion) Banking Services: According to the Reserve Bank of...
Words: 4343 - Pages: 18
...CLIENTS Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY INDEX INDIAN ECONOMY - 01 BANKING INDUSTRY OVERVIEW RECENT NEWS PRODUCTS & SERVICES ARE INDIAN BANKS SAFE??? GRAPHICAL PRESETATION RBI STEPS TO FIGHT AGAINST LIQUIDITY CRUNCH ANALYSIS OF BANKING SECTOR A) CRAMELS STRATEGY B) PORTER'S FIVE FORCES MODEL C) PEST ANALYSIS D) SWOT ANALYSIS GROWTH PROSPECT & MARKET OPPORTUNITIES THINGS TO WATCH & KEY TAKEAWAYS - 02 - 03 - 04 - 05 - 06 - 07 - 08 - 09 - 10 -11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25 - 27 - 28 - 29 - 30 - 31 - 32 - 34 - 36 - 38 - 40 - 42 - 44 - 46 - 48 - 50 - 52 - 54 TELECOM INDUSTRY OVERVIEW RECENT UPDATES ALL ABOUT TELECOM INDUSTRY SEGMENTS GOVERNMENT REGULATIONS ALL ABOUT ‘3RD GENERATION TECHNOLOGY (3G)’ FUTURE OF INDIAN TELECOM INDUSTRY ANALYSIS OF TELECOM SECTOR A) PORTER'S FIVE FORCES MODEL B) SWOT ANALYSIS & KEY TAKEAWAYS WHAT’S ROAD AHEAD FMCG INDUSTRY OVERVIEW INDUSTRY CATEGORY AND PRODUCTS GROWTH PROSPECT GOVERNMENT INITATIVE MARKET OPPORTUNITIES ANALYSIS OF FMCG SECTOR A) PORTER'S FIVE FORCES MODEL B) SWOT ANALYSIS & KEY TAKEAWAYS COMPANIES BHARTI AIRTEL LIMITED RELIANCE COMMUNICATION HDFC BANK STATE BANK OF INDIA UNION BANK OF INDIA AXIS BANK LIMITED PUNJAB NATIONAL BANK HINDUSTAN UNILEVER LIMITED GODREJ CONSUMER PRODUCTS LIMITED DABUR INDIA LIMITED EMAMI LIMITED ICSA INDIA LIMITED For Private Circulation Only Hem Institutional...
Words: 22521 - Pages: 91
...Recruitment and selection of Insurance Companies PREFACE People are a company’s most important assets. They can make or break the fortunes of a business. In today’s highly competitive business environment placing the right people in the right position is very critical for the success of any organization. The recruitment and selection decision is of prime importance as it is the vehicle for obtaining the best possible person-to-job fit that will, contribute significantly towards the Company's effectiveness. It is also becoming increasingly important, as the Company evolves and changes, that new recruits show a willingness to learn, adaptability and ability to work as part of a team. The Recruitment & Selection procedure ensures that these criteria are addressed In this project I have studied Recruitment and Selection process of ICICI Prudential Life Insurance and attempted to provide some ways so as to make recruitment more effective and to reduce the cost of hiring an employee. I am privileged to be one of the students who got an opportunity to do my training with ICICI Prudential Life Insurance. My involvement in the project has been very challenging and has provided me a platform to leverage my potential in the most constructive way. ICICI Prudential Life insurance is one of India's leading financial institutions offering complete financial solutions that encompass every sphere of life. In a short span of time,ICICI has set an example by having a steady and confident...
Words: 4345 - Pages: 18
...Comprehensive Industry Analysis | COMPUTER (HARDWARE & SOFTWARE), CONSUMER GOODS, E-COMMERCE, ENTERTAINMENT, FINANCIAL SERVICES | | SBI Superstars present a production of Group 2’s analysis on the specified industries. | | Tajuan K. Griffin – ChairMarcus Bourgeois – Co-ChairArica McCullumMichael LatsonRicardo CopelandDavid BercklerAyokunle Ojutalayo Ifeanyi Korie Karen JohnsonRobensky Theodore | 7/21/2010 | | ------------------------------------------------- Table of Contents Table of Contents………………………………………...…………………………………….pg 2 Project Overview………………………………………………………………………………pg 4 Computer Industry pg 5 Hardware Overview………………………………………........................................................pg 6 Hardware Top 5 Financials…………………………………………………………………….pg 7 Hardware Top 5 Analysis………………………………………………………………...........pg 8 Software Overview...................................................................................................................pg 12 Software Top 5 Financials……………………………………………………………………pg 13 Software Top 5 Analysis……………………………………………………………………...pg 14 Computer Industry Outlook…………………………………………………………………..pg 15 Consumer Goods Industry pg 16 Consumer Goods Overview......................................................
Words: 4971 - Pages: 20
...A Report on ORGANIZATIONAL STUDY done at NIMS HOSPITAL Submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration University of Kerala By ANOOP G.P Under the guidance of Ms. AMBILI ASHOK Faculty Lmcst, trivandrum DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE & TECHNOLOGY LOURDES HILLS, KUTTICHAL P.O, THIRUVANANTHAPURAM-695574 2010-2012 DEPARTMENT OF MANAGEMENT STUDIES LOURDES MATHA COLLEGE OF SCIENCE AND TECHNOLOGY KUTTICHAL, THIRUVANANTHAPURAM – 695574 CERTIFICATE This is to certify that this report titled A Report On Organizational Study done at NIMS HOSPITAL., NEYYATTINKARA, submitted by ANOOP G.P is a bonafide record of the done by him during the year 2011 under my guidance in partial fulfillment of the requirements for the award of Degree of Master of Business Administration of University of Kerala. Ms. Ambili Ashok Prof.B.AjayKumar. Faculty Guide Head of the Department DECLARATION. I ANOOP...
Words: 6336 - Pages: 26
...SUMMER INTERNSHIP PROJECT REPORT ON Business development and market research on Kotak life insurance products and services suitable for different market segmentation. Submitted to: Department of management in the partial fulfillment for the MBA SUBMITTED BY: VICTOR MONDAL REG NO: 1420233 Under the guidance of Dr. Kamal Kishore Assistant Professor Institute of Management Christ University, Bangalore MBA 2014-2016 CERTIFICATE This is to certify that the Summer Internship Project submitted by Mr. Victor Mondal on the title Business development and market research on Kotak life insurance products and services suitable for different market segmentation, Kolkata is a record of project work done by him during the academic year 2015–16 under my guidance and supervision in partial fulfillment of Master of Business Administration. This Summer Internship Project has not been submitted for the award of any degree, diploma, associate ship or fellowship or any other title in this University or any other University. Place: Bangalore (Name & Signature of the Guide) Date: Dr. Kamal Kishore ...
Words: 9430 - Pages: 38
...2012 SHIKHA SINHA INDIABULLS SECURITIES IBS HYDERABAD 5/26/2012 FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ADVANTAGES OF INDIABULLS A REPORT ON FACTORS AFFECTING INVESTMENT DECISIONS AND COMPETITIVE ANALYSIS OF INDIABULLS SUBMITTED BY: SHIKHA SINHA 11BSPHH010767 A report submitted in the partial fulfillment of MBA Program of IBS Hyderabad Submitted to: FACULTY GUIDE COMPANY GUIDE DR. P SHASHIKALA MR. ATISH GUPTA IBS HYDERABAD V.P., INDIABULLS Date of submission: AUTHORIZATION I, Dr. P Shashikala, hereby authorize the submission of the project work titled, “ Factors affecting investment decision and competitive advantage of Indiabulls”, undertaken by Ms. Shikha Sinha (Enrollment no. 11BSPHH010767) as partial fulfillment of MBA Program of IBS Hyderabad. This project work was executed under my guidance and no part of this project has been submitted for any degree or recognition before. Sincerely, Dr. P Shashikala (Faculty Guide, IBS Hyderabad) Dated: ACKNOWLEDGEMENT I hereby take this opportunity to thank INDIABULLS SECURITIES, for providing me a corporate exposure through the course of my summer internship. I would like to express my sincere gratitude towards my company guide Mr. Atish Gupta, for providing me great insights about stock markets, real estate, home loans and various other...
Words: 10973 - Pages: 44
