Singapore’s weather is pretty unpredictable, it rains without warning and the sun is also always temperemental and scorching hot. Therefore, we decided that we would like to pick the item that helps us to fight the unforseen weather conditions in Singapore, thus, the Inside-out Umbrella. We offer a new convenience with the umbrella that no company in Singapore has brought in before. We have implemented a slipper compartment for easy change to flip flops, so the rain will not wreck our good shoes as well as the convenience of flipping the umbrella inside out that becomes a bag so that we would not have to carry a wet umbrella everywhere we go. The unique selling point of our productwould be the fact that we only distribute our umbrellas exclusive …show more content…
Young adults these days frequent Topshop regularly because their apparels/accessories are relatively affordable for a London fashion label. Since the umbrella is very commonly found in a lady’s handbag, we feel the additional features would accentuate the features that have never been offered in an umbrella.

• Price Strategy -

As mentioned above, our Inside-out umbrella is an item exclusive only to Topshop. Our target market audience would be the young (female) adults aged that frequent Topshop as well as the fact that online shopping these days are popular amongst them as well. We did not approach a branded label because we do not want to set extravagant costs to symbolize prestige, or to further maximize our profits. We believe that implementing Market Penetration Pricing would effectively help our company to gain more recognition because low prices for a good would allow quick customer awareness as well as a significant gain in market …show more content…
It is the unavoidable stage that the product reaches its decline. Prior strategies as well as newly adopted strategies have to be used to remind our target market that our product is still in the market and it exists to try to slow down the inevitable process.

Internet Promotion:
E-commerce has taken over the world by storm, because in the recent years, everything is just a click away from purchase. Shoppers can

• Place Strategy
Oddbox’s distribution strategy: Sole exclusive distribution to Topshop in Singapore. Topshop is the only place to purchase the Inside-Out Umbrella in stores. We will allow one test product to be available at each Topshop outlet so that consumers and shoppers are able to test out the Inside-Out Umbrella before deciding whether they should purchase the umbrella. There are various outlets in Singapore as seen below in the online store finder, accompanied by the map of Singapore with the locations on pinpoint. We believe that having our item being exclusively sold at Topshop would be a strategic move for us as we are reaching out towards the target market who frequent Topshop, as well as the fact that it is a strategic location because there is a Topshop located in most areas in town accompanied by one outlet in the East, and one more in the