SWOT ANALYSIS * STRENGTH * Strong diversification * Well established divisions, such as media network, parks and resorts, studio entertainment, consumer product and interactive media. * Brand recognition, have strong image in their animation film through worldwide. Customer loyalty to their product is high. * Largest worldwide licensor of own cartoon character based merchandise. * Increasing trends in overall revenues and profits, after acquired different companies such as Pixar, Marvel, and UTV they able to increase their profits and revenue annually from this acquired strategy. * WEAKNESSES * Interactive Media- overall unprofitable. * High cost of operations including high sunk costs, research and development costs and costs of entertainment production. * Studio entertainment typically incurred losses because of production costs and the cost of extensive advertising campaign, specifically decline in DVD sales. * Parks and resorts success unpredictable depending on the travel trends, leisure time and seasonal. * OPPORTUNITIES * International expansion and look for potential market such as India and Russia. * Growth through further acquisition, increased in acquisition to enhance the resources and capabilities of its core animation skills and characters. * Increased media Networks, the company recently has acquired a media network (UTV) as a platform for them to enter India and Russia as those countries are using UTV media network as well. * The company also has acquired Playdom to give the company new online gaming capabilities. Another media network opportunity for the company to acquire is Lucasfilm. * THREATS * Increase of piracy in movie industry which leads to the company’s DVD sales declined. * Intense competition, Disney operates in very competitive industries such as media,