...competitive advantage in the market place. “Market Segmentation and Product Positioning” Identify the marketing segment for the product and explain why this segment was selected. Tekale’s Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. Tekale’s Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. Tekale’s Salon will gear toward women who cannot meet the expense of an upscale salon. There is not often a dissimilarity in quality of an upscale salon comparative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the salon it self is generally a bit plusher. Someone who is financially responsible as opposed to someone who likes lavishness will support a family style salon. Young mothers and children will also be welcome in my salon. Typically, children are disreputably complicated when is comes to getting haircuts. Tekale’s Salon will be a laid-back environment where children can have fun while they are waiting and we will work with parents to compose children while haircuts are perform. Tekale’s Beauty Salon will target each one of these groups...
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...Trend Setters Christina Zabala Bus/210 September 7, 2014 Kenneth Harrell Trend Setters The business plan that I found to examine is for Hair and Beauty Salons to offer a girls day of pampering. As any business, this is a highly competitive industry with diverse target markets. With such diversity on the market, with an ever changing industry, hair salons must have an aggressive and strategic approach to maintain its desirable ambition. The important thing to starting any business is having a business plan and goal to attain and succeed, this can include the background of the business organization or simply using a swot analysis. A swot analysis is a technique that focuses on identifying the internal strengths and weaknesses of the proposed new venture. It also focuses on the assessing external opportunities and threats that the competitive environment will promote or impede the success of the new venture. The hair and beauty salon I chose to write my thoughts and analysis on is called Trend Setters. This was the starting of a new adventure with great potential for Curley, Co, co-owner with husband Roller Comb, Jr. in MyTown, Texas. Trend Setters beauty salon is a “full service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere with an acceptable price/value relationship.” It will also maintain a friendly, fair, and creative work environment which respected...
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...SERVICE MARKETING - assignment EMBA 2011-13 GROUP 2 80118110116 80118110096 80118110004 80118110010 80118110049 80118110066 80118110109 80118110035 Lokhandwala, Hussain Sainani, Neha Ashokkumar, Subha Bondre, Poulomee Kolah, Zelda Muni, Amit Thakar, Cheytan Gupta , Anu 1 TABLE OF CONTENTS ABOUT LAKME - INDIA .............................................................................. 1 LAKME PRODUCTS ..................................................................................... 2 LAKME SALON .............................................................................................. 3 SERVICE OFFERINGS .................................................................................. 4 MARKETING – 7p’s ..................................................................................... 5 SWOT ANALYSIS .......................................................................................... 7 GAP ANALYSIS.............................................................................................. 8 ABOUT LAKME - INDIA “Lakme is the Indian woman’s Beauty Sutra” – inspiring expression of her unique beauty and sensuality Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman. They help the Indian woman in expression of her best self – sensual, original, expressive, alive and intuitive Lakme was the first major beauty brand in India owned by Hindustan Unilever Limited (HUL) with legacy of over 50...
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...marketing plan for “Bella Hair Boutique”. Bella Hair Boutique has been selling different types of since 2012 in Washington, D.C. All of our hair comes from overseas in Dubai. A hair disturbing company called “ALI BABA”. Bella Hair Boutique service is providing hair (weave or false hair) to all women no matter what ethnicity, they have to option to come inside the store or order off line, and service to Beauty Salons. Bella Hair Boutique provides different types of hair such as Remy Virgin, Burmese, European, Malaysia, and Brazilian. Bella Hair Boutique will also have different types of textures such as straight, body wave, deep wave, loose wave and curly. Bella Hair Boutique will also provide shampoo, conditioner, heat protected, and a silk and seal serum which will help keep hair lasting two to three years. Bella Hair Boutique will also have lace and frontal closures, Wigs, and clip-ins. 2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Step 1: Environmental Analysis: Bella Hair Boutique is a small local company outside of Washington, D.C independently owned corporation that has been in business for over 4 years. The company was established in 2012, and has become a local hair provider. The company consists of 10 employees ranging from the CEO Michelle Houston all down to Sales Consulting to ensure that all women are making the right decision for there hair. The marketing plan is carried...
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...L'Oreal S.A. Company Profile Publication Date: 5 Aug 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com L'Oreal S.A. ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series...
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...SWOT Analysis Axia College of University of Phoenix The Trend Setters business plan is a well rounded, equipped, and full of detailed information. It is a hair and beauty salon that is looking to serve the needs of an ordinary person. Trend Setters Hair Studio does not want to come off as an expensive, up-scale salon. It wants to make you feel as if you’re in one but with prices that won’t break the bank. For starters, it has much strength. The venture was started by Stacey Spinale, she not only has a good work ethic but her husband, Frank Spinale Jr., has worked in a prestigious, upscale salon for about two years. The two of them are the creative forces behind Trend Setters Hair Studio. Their business model is well-developed. They have taken the time to look into other salons in their area and nothing is like what Trend Setters will be. At Trend Setters Hair Studio they plan on having a variety of services to offer their clientele. For example, the hair department will consist of; cuts, relaxes, color, perms, and many other services. As for the nails, there will be manicures, pedicures, polish, and sculpted nails available. So they do have plenty of services to satisfy all their customers’ needs. When it comes to marketing the owners plan on spreading the news by word of mouth and hoping that existing customers will contribute to that. By promoting that way they will reward the both new and old customers. Trend Setters Hair Studio has sufficient amount...
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...organization goals”. Philip Kotlerinterprets that marketing is 'satisfying needs and wants through an exchange process the common interest in all three definitions is fulfilling customer needs and providing benefits The small business enterprise that I have chosen to discuss is called ‘Hair Today ‘this is a professional hair salon that is situated in the heart of Kentish town for over 30 years. Hair today has a total of 20 employees, including hairstylists, hair washers and administration staff, including a cashier. The salon offers many services such as styling hair, men haircuts, colouring, perming. The marketing process consists of four elements Situation Analysis, Marketing Strategy, Marketing Mix Decisions and Implementation & Control. Situation analysis is when through an analysis the company finds the customer needs but in order to do this the company must recognise its own potential and the environment in which it is managing. Situation analysis should look at all the factors of the company such as the past where the company is now and where it should be in future. This analysis provides problems there are frameworks which help the situation analysis such as SWOT and PEST analysis. SWOT analysis refers to the strengths, weaknesses, opportunities and threats facing a business The marketing...
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...Beauty Pro’s is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at low prices in accommodation of our student customer base. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To keep the Students of CPUT looking their optimum best at all times! Our Motto:“If you look good, you feel good.” The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from our friends, acquaintances and colleges, as well as our joint ambitionto one day start our own salon, and the acquisition of highly professional and gifted beauticians to support the salon, has made this business one of great potential. To achieve our objectives, Trend Setters is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be guaranteed by the assets of the company, and backed by the character, experience, and personal guarantees of the owners. Service/ Product We offer hair salon services on campus with extremely affordable prices, in an amazing good standard and quality. We have exclusive services that are not limited to race or age. The following are the services we plan to offer and include in our salon: Our services Hair * Hair relaxing * Braiding (pony tail...
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...Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated Marketing Communications class to complete our assignment. Thanks to the report, we have the opportunity to apply theories in real situation, learn more about integrated marketing communications and know how to plan IMC stategies for a specific brand. ...
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...Project MANAGE ORGANISATIONAL CHANGE Identifying strategic direction Among the most useful tools for strategic planning is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The main objective of this tool is to analyze internal strategic factors, strengths and weaknesses attributed to the organization, and external factors beyond control of the organization such as opportunities and threats. Other tools include: * Balanced Scorecards, which creates a systematic framework for strategic planning; * Scenario planning, which was originally used in the military and recently used by large corporations to analyze future scenarios. PEST analysis (Political, Economic, Social, and Technological) * STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors) * EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). Undertaking strategic analysis reviewing the current marketing performance. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). SYSTEM: System Pyramid Successful and sustainable transformation efforts require leaders...
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...includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. The content of this paper will describe the components of a strategic management process and indicate why strategic management is needed in a company, furthermore, a description of how General Electric (GE) uses strategic management process in their company. Components of a Strategic Management Process The first component is environmental scanning, which is basically gathering information from external and internal environments to key people within the corporation. Its purpose is to identify strategic factors that will establish the future of a corporation. An easy way of predicting the future of a corporation is through a SWOT Analysis. SWOT is used to describe the strengths, weaknesses, opportunities, and threats for a specific company. The external environment consists of opportunities and threats (Wheelen & Hunger, 2008, p. 11). These variables happen outside the organization, which management has no control over. For instance, one company does not have the right to prevent another company of marketing the same product or service. Company A must strive to become better than other competitors. On the other hand, the internal environment consists of strengths and weaknesses—these variables measure the structure, cultures, and resources within an organization. It also can be used to gain a competitive advantage. Strategy Formulation Strategy formulation is the...
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...SWOT Analysis * Human Resources- Staffs Strengths: La Belleza Salon and Spa salon has 9 staffs. This indicates that the salon is not that big compared to known salons like Bench Fix, Davids’ salon and other salons who has branches in different cities. With this, having only 9 staffs is easy to manage and to communicate with staffs and the manager. The salaries expense is not that big as well because the salon has few staffs. Weaknesses: For the information that the market of the salon to where it is located consists of 8,000 residences living in that subdivision. Therefore, the salon doesn’t have enough staffs to handle with the market people they have. They will have hard time handling the customers especially when customers are coming in and out continuously. The customers won’t be patient enough to wait for their turn since the salon is new. * Physical Resources- Location Strengths: La Belleza Nail and Spa salon is new, so basically their equipments are also new. The furnitures and the interior of the salon are fresh so people would love to visit and try their services. Renovation is not needed. The salon is located inside a mall in village, we can tell that the rent expense would not cost much compared if they have their own establishment. Weaknesses: The salon is located inside the mall of the subdivision, so basically homeowners and residents are the one who will visit and be able to see the salon. The market people are 8,000...
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...Marketing Plan, First Draft Oriental Beauty Salon Chain DeVry University Nov, 9, 2013 Table of Contents 1. Executive Summary 3 2. Situation analysis 3 2.1 Market Summary 4 2.2 SWOT Analysis 8 2.3 Competition 10 2.4 Service Offerings 10 2.5 Keys to Success 11 2.6 Critical Issues 12 3. Marketing Strategy 12 3.1. Mission 13 3.2. Marketing Objectives 13 3.3. Financial Objectives 13 3.4. Target Market 13 3.5. Positioning 15 3.6. Strategies 16 3.7. Marketing Research 17 References 18 1. Executive Summary 2. Situation analysis Oriental Beauty Salon Company is in its first year of business as a start-up company, and it is preparing to launch an elite oriental beauty services for the Arab American female community living in USA. The Arab American population has been growing rapidly as a result of immigration, high birth rate, and conversions, it was estimated that in 2010 that Arab American community will form % 0.50 of total population of the USA (Asi& Beaulieu, 2013).The U.S. Census Bureau estimates the Arab American population to be approximately 1.4 million. However, the Arab American Institute (AAI) notes that this estimate is low as a result of a lack of comprehensive tracking. The AAI estimates the actual population of Arab Americans to be 3.4 million (AAI, 2008).The median household income for Arab Americans is $56,331 which is higher than the median income for all U.S. households (AAI, 2008). However...
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...Background ………………………………………………………………… .. Current Situation ………………………………………………………………………. SWOT Analysis ………………………………………………………………………… Critical Issue / Feasible Alternatives ……………………………………………….. Recommendations ………………………………………………………………….. Contingency Plan ……………………………………………………………….. Implementations …………………………………………………………………….. Appendices …………………………………………………………………………………….. I. Executive Summary Ann’s Beauty Salon is an old-fashioned, traditional salon located in the heart of Williamsburg Brooklyn, an area that has transformed from being low-key to a trendy neighborhood of artists and musicians. Most of Ann’s clientele are women aged 65 to 85, but the median age in Williamsburg is now 30.8. Almost all of the new businesses now serve the newer tenants, whereas many of the businesses that served the population before the drastic change in demographics, such as Ann’s, have left the neighborhood. Ann’s sales have progressively declined in recent years and three years ago, it started to operate at a loss. Rita Quillo, who purchased the business 13 years ago, is at a point where she has to make tough decisions about the business. II. Background Ann’s In 1955 in a recent-immigrant, family-oriented neighborhood in Williamsburg, Brooklyn, Rick Seranno, who had a passion and talent for hair styling and coloring, opened Ann’s Beauty Salon. Seranno, a pioneer in hair services, was known for his innovative hair coloring and styling skills. As his happy clients spread the word, the salon’s business...
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...Executive Summary Spa Connections Unlimited aims to be a premier health spa on wheels located in the Atlanta Metropolitan area. Our health spa will be specifically geared toward people 55 years and older. Through a unique combination of offered services and products, we will quickly gain our market share. Spa Connections Unlimited will provide customers with a relaxing, rejuvenating atmosphere right in the comfort of their own home. Table of Contents Introduction 4 Market Segment and Product Positing 4 Introduction 4 Marketing Segment 4 Target Market 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Position 7 Summary 7 Marketing Plan Introduction This is a marketing plan Spa Connections Unlimited, a health spa on wheels that is geared toward senior’s citizens that are 55 years and older located in the Atlanta Metropolitan area. Our spa will offer a wide variety of mind and body healing services and products. Our aspect of the business will be to provide spa services for both males and females seeking any type of spa services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting right in the comfort of our clients own home. Marketing Segment Aging is a natural process and brings with it benefits...
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