...3/25/2016 BBA Report: A Marketing Plan of Pineapple Juice 0 আেরা পরবর্ লগ» তী ব্ ব্ লগ ৈতির করু সাইন ইন ন BBA Report TUESDAY, AUGUST 21, 2012 A Marketing Plan of Pineapple Juice Executive Summary This report is an assigned job as a partial fulfillment of course requirement by honorable Course teacher Imranul Islam, Lecturer Dept. of Marketing, Faculty of Business Administration and Management. It is the optimum aggregated outcome of 10 pupils’ about a report on “Marketing Plan and Promotion Plan of a New Product.” Bangladesh is a land of fertile. Here different types of fruits are grown. Among them Pineapple is one of the most testy and nutrias fruits. In this country there are different types of juice are being marketed by different companies. But Pineapple is unexplored area of juice production in Bangladesh. So we have decided to produce juice by pineapple and want to capture the unexplored market of juice. BLOG ARCHIVE ▼ 2012 (28) ▼ August (28) “Price Battle and Marketing Strategy among Differe... “Financial Statements of Advanced Chemical Industr... “Financial Statements of Advanced Chemical Industr... Accounting Practice of a Bank The Greening of Management English as a foreign or second language English as a foreign or second language What's GDP What's GDP Garment Industries of Bangladesh Garment Industries of Bangladesh ...
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...put on some old assignment, Advanced Managment Accouting. there were a lot of case study when I learned that unit, but now, the teacher was changed, so the assignment was changed... anyway, the requirements: 1. Conduct a SWOT analysis 2. Using the information in the text and in Exhibit 5, calculate ‘ABC’ based service costs for the TFC business. 3. Using your new costing system, calculate distribution services costs for ‘Customer A’ and ‘Customer B’. 4. What inferences do you draw about the profitability of these two customers? (hint: you can compare the ‘old’ method to the ‘abc’ method using customer profitability analysis in a table format; you can show this by: Sales less Product Costs less Service Fees = Gross Profit You can also show Gross Profit as a % 5. Should TFC implement the SBP pricing system? Give reasons. 6. What managerial advice do you have for Allied about the Total For Control (TFC) business? How does Exhibit 1 relate to this question? 7. Can ‘lean manufacturing’ practices be implemented in a company such as Allied? Explain. 8. Google ‘Allied Office Products’. Are they still in business? What other information have you discovered on Allied? SOME ANSWERS SAMPLES: Allied Office Products Case 8.1 1) Conduct a SWOT analysis Under the Strengths: it was found that They used Value...
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...Vectren Corporation Vectren Corporation, made up of 28 senior executives, represent operating units from managers to frontline employees. The SWOT analysis reveals Vectren’s strengths as a diversified customer base, servicing “residential, industrial, commercial, and other contract customers” (Marketline, 2013, para. 1, SWOT section).Vectren’s core business supplies natural gas to customers in Indiana and Ohio. Vectren’s strong storage infrastructure provides a competitive advantage, enabling efficient operations. Non-utility Operations Vectren’s non-utility operations include energy infrastructure services, energy marketing and services, and coal mining, reducing the corporations’ business risks. According to Marketwire (2011), reports profile “Vectren’s efforts to grow its well-diversified business in economically, environmentally and socially sustainable ways by detailing recent upgrades in emissions control equipment, efforts to revitalize struggling communities, as well as programs designed to enhance the reliability of the electric and natural gas infrastructure.” Diversity and Inclusion Diversity offers a competitive advantage, strengthens the company, maximizes the shareholders investments, and prepares the company to compete. Vectren’s top three competitors in Ohio are Columbia Gas of Ohio, Inc., The East Ohio Gas Company, and Duke Energy Ohio, Inc. However, a recent competition of large wind systems renewable resources argues, “All electricity systems must...
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...technologies and expand their flavor selection. The barrier to entry in this market is relatively low and Keurig is most definitely not alone. Keurig’s competitors include Starbucks, Proctor & Gamble and Nestle. Success in the single-serve coffee market is determined by the ability of a company to provide efficiency, quality and array of choices to consumers. These three factors are of utmost importance due to the high cost of using a single serve machine. The initial machine is expensive as are the coffee K-cups or pods. Aside from high costs, Keurig has remained on top while exemplifying socially responsible business practices and worked to stay true to their mission statement, “Brewing excellence one cup at a time!” II. Financial Analysis In this section, several ratios measure the financial success of Keurig in the years of 2010, 2011, and 2012. For starters, the current ratio, which measures a firm’s ability to cover short-term debt was 2.54 for Keurig in 2012. In 2011, the current ratio was 2.44 meaning...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...Session: 2015-16 Date: 05-06-2015 CONTENT of MARKETING MANAGEMENT REPORT 1. Introduction 2. Background information 3. Strategic Objectives: It is expected that the brand with its new positioning will achieve four major objectives: a) Improve awareness level and build up image of "non-drowsy" cold medication b) Achieve sales target in2015, with increased brand growth c) Increase market share, mainly from key competitor d) Contribute a significant percent of total company profit (consumer business) 4. Marketing plan a) Marketing objective b) Target audience action objective c) Communication objective d) Creative strategy e) Promotion strategy f) Media strategy 5. STP &SWOT analysis Product 1. Panadol cold and flu 500mg / 30mg film coated tablets 2. Qualitative and quantitative composition Each tablet contains paracetamol 500 mg and pseudoephedrine hydrochloride 30 mg. 3. Pharmaceutical form Form: film coated tablet. Tagline/ Slogan ‘For the rapid and effective relief from cold & flu symptoms’ Company’s mission and vision statement: "Improve the quality of human life by enabling people to do more, feel better and live longer." Introduction The Panadol Cold & Flu will be launched in order to refuel market growth of a product that has been slowing down in the face of increased competition in the cold medication market. With the help of meticulous...
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...target market of this product, its strengths and weakness of how the customer buying pattern influenced by factors. This report tells us that how we launch a new soyabean oil brand in the market, how the company selects their target market, how they select their brand name, logo, logo color, slogan, how its pricing strategy, brand sense, brands elements, factors influence the customer buying pattern. It also mentions that what are the packages of soyabean oil launch into the market according to customers need and affordability. What pricing strategies usually followed by "Taara Refined Soyabean Oil" marketing programs and promotional activities are clearly and briefly covered in the report. Another vital element is finding its SWOT and PEST analysis specifically what we include in here. Finally, in the end recommendations are given that what strategy should "Taara Refined Soyabean Oil” follows to meet the target customer needs and to capture competitor’s customers. Introduction: Edible oil is very necessary for cooking. Without edible oil we cannot cook properly. Soybean oil is a one kind of edible oil. Soybean oil is a popular vegetable oil that is...
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...A time ago, I had the great pleasure of discussing global strategy with colleagues in a Global Management course at the MBA program. I refer to the following as ‘Three ways to gain competitive advantage by competing globally’ 1 – Looking for the best location in the world to lower costs or achieve other production or resource advantage that allows for greater rewards. The real managerial decision is where to locate activities, or which country is best suited for which activity? According to the activities and spread of resources, an organization could concentrate activities in a few countries or disperse activities to many countries. The key is to look for the places that will give each activity more efficiencies and that when laced together with the other organizational activities will help create competitive advantage. 2 – To transfer the source of current advantage/competitive knowledge efficiently from local to global markets. The efficient transfer of competitive advantage across nations helps to achieve larger competencies and capabilities, and to further dominate a particular area across the global market. Think of how Coca-Cola’s awesome distribution system in America was copied in foreign markets; the company went from dominating the distribution locally to dominating the distribution of soft drinks globally. 3 – To organize and coordinate organizational activities between different markets in a way that domestic competitors cannot has a great potential to be a source...
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...Malav Patel 03/19/2015 Business Management 303 John Deichstetter SWOT Analysis SWOT Analysis of Wal-Mart Unraveling the concept of Wal-Mart exposes a simple idea of providing basic necessities at an affordable rate. A superb way of viewing a business is to look objectively at its’ operations. This begins by looking at their strengths, weaknesses, opportunities and threats or to conduct a SWOT analysis of Wal-Mart. * A strong point of Wal-Mart is that they have developed a loyal customer and employee foundation. This interaction is vital and helps the company grow and learn. They achieved this loyalty with good customer service, great pricing for the products and by moving to areas of the country that are often ignored by other retailers. As for their employees they offer flexible hours, competitive wages, health insurance and discounts for their purchases. Also the work environment is well established allowing everyone to feel inclusive. The expenditure of the company opens its’ employment to virtually anyone from the ages of 16 to 50. * Loyal customers * Great pricing * Larger market share * Good locations * Good benefits for full time employee * Good locations * Strong Brand awareness * The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing countrywide, store-by-store at a glance. This is useful...
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...COMPANY PROFILE Philip Morris International Inc. REFERENCE CODE: 2DC85131-EA8B-49A3-8340-D00D9F5733D7 PUBLICATION DATE: 10 Oct 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Philip Morris International Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Philip Morris International Inc. © MarketLine Page 2 Philip Morris International Inc. Company Overview COMPANY OVERVIEW Philip Morris International Inc. (PMI or 'the company') is one of the world's leading tobacco companies. It is engaged in the manufacturing and sale of cigarettes and other tobacco products. The company markets its products in more than 180 countries. It is headquartered in New York City, New York and employed about 91,100 people as of December 31, 2013. The company recorded revenues of $80,029 million in the financial year ended December 2013 (FY2013), an increase of 3.4% over FY2012. The operating profit of the company was $13,515 million in FY2013, a decrease of 2.5% compared to FY2012. The net profit was $8,576 million in FY2013, a decrease of 2.5% compared...
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...MARKETING PLAN 2004 ON ACI PURE MINERAL WATER PREPARED FOR S. ALAMGIR EXECUTIVE DIRECTOR ACI CONSUMER BRANDS PREPARED BY A. K. M. ZABED BRAND MANAGER ACI CONSUIMER BRANDS ACI CONSUMER BRANDS ACI LIMITED January 2004 Executive Summary Human history proceeds through development. This development can be visualized in every sphere of human life/civilization. Actually, technological innovation has opened up a new horizon for the mankind to use such development to improve quality of life in a better and effective manner. Bangladesh as an emerging country is not an exception to it. Virtually, for last couple of decades, Bangladesh consumer market has been changed in manifolds. Bangladesh soft drink market is not an exception to this trend. Actually, Bangladesh soft drink market is under volatile change and it is one of the fastest growing markets in Bangladesh. During 80’s the consumer of Bangladesh even never thought of having mineral water by paying almost equivalent amount of money as required to buy a carbonated soft drink. From marketing point of view, 30 years ago it was not a commodity. Today more than 45 companies are engaged in this trade with more than 100 brands. Average annual growth of cur soft drink market is more than 100%. TABLE OF CONTENTS PAGE Executive Summary...
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...difficulties in Myanmar luxury car market Name : Sai Myo Thet Oo Student ID : 1301116013051 Content Section (1) 1.1 The Problem Statement 1.2 The Company Background 1.3 The Objective of Independent Study 1.4 The Scope of the Study Section (2) 2.1 The problem cause & effect diagram 2.2 Theory and concepts used for solving the problem 2.3 Research Methodology Section (3) 3.1 Data Collection 3.2 Data Analysis 3.3 SWOT? Strategy Develop Method? Chapter (1) 1.1 Problem Statement Japan’s Toyota used car brands are leading in Myanmar’s niche luxury car market with an 81 percent share compared with Western and South Korean luxury models. Luxury Mercedes Benz is facing to struggle against Japanese dominance in the niche car market. Out of Toyota’s 81 percent share, models Mark II and Mark X lead the pack, with 22 percent and 16 percent respectively. Currently Germany’s Mercedes-Benz and BMW brands are standing at 2 percent, and South Korea’s Hyundai and KIA brands at 1 percent. 1.2 Company Background Cycle & Carriage Automobile Myanmar (CCAM) Company Ltd., Incorporated in June-2013, Cycle & Carriage Automobile Myanmar (CCAM) Company Ltd., a joint venture between the Automobile Alliance Co., Ltd (AA) and Singapore’s Jardine Cycle & Carriage Group (JC&C), is one of the companies that have received a “brand-new car...
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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...A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN BHUJ AND SURROUNDING OFFICE OF [pic] PROJECT REPORT Submitted for Partial fulfillment for SRK INSTITUTE & MANAGEMENT EDUCATION MBA DEPARTMENT AFFILATED WITH GUJRAT TECHNOLOGY UNIVERCITY, AHMEDABAD JAY S. BARMEDA ROLL NO...2016 Session : 2009-2010 HISTORY OF RELIANCE The Milwaukee Land Company purchased land from C.C. and Anna Herron for a town site in 1905 and the town was named Herron, but changed to Reliance when it was decided that the name Herron sounded too much like Huron. To the southwest stood a town site named Dirkstown and all of the buildings from there were moved into Reliance once it was learned the railroad would not be going through Dirkstown. Town sites were set up by the railroad company at about 10-mile intervals. Businesses, of the day, were set up immediately, probably the land office being the first. That and the first bank and the newspaper to advertise the land transactions. The lots sold for $200 for corner lots, $150 for inside business lots, $150 for residential corner lots and $100 for inside residential lots. Peter B. Dirks and a Mr. Montgomery, of the Farmers and Merchants State Bank from Dirkstown, purchased the first corner lot. Dirks' Trust and Title Company also opened a hardware and general store. Lafferty and Schoessler...
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...Saxonville Sausage Company | Marketing Management II | Executive Summary Saxonville Sausage Company located in Saxonville, Ohio has been a family owned business for 70 years. They strive on their quality and ability to produce always fresh never frozen bratwurst, breakfast sausage and patties as well as their recently launched Vivio Italian brand of sausage. The Vivio brand never received the attention that it required however now with the Italian sausage market growing annually at a rapid pace they have hired Ann Banks to create a marketing plan and launch the Italian sausage product properly. Ann decided to keep the name Vivio Italian Sausage but add that it was from Saxonville because everyone knew their reputation of quality, healthfulness and freshness in their pork product. In addition to the name of the brand Ann added “ A family tradition for 70 years” to the label giving the product an emotional feel for the potential consumer. The target market that was chosen was the “Home Maker Mom” due to the research provided by the Director of Market research Laura Bishops. The Home Maker Mom was 93% of user and the family member most frequently preparing dinner. Furthermore because of the family background and Italian symbolising family Ann decided it was best to promote the “Family Connection” as oppose to “Creative Cooking.” Ann will price the product a little higher than their competitors to remain complementary to the high quality they offered. The product...
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