...their profits at the same time. In this case, marketing role has help A’Famosa Water-World to achieve its objectives in a way that it provides awareness and information regarding the water theme park to the customers. Through this report, an evaluation on A’Famosa Water-World current practices is able to define. Recommendations on marketing strategy and one year integrated plan will be defined in this report as well. This generally helps to create a clearer picture on how A’Famosa Water-World is playing a role in business world and business market. (Sources at: http://www.afamosa.com/main.php?m=Content&op=page&id=17) 2. Strategic Planning Tool - SWOT Analysis SWOT is an important strategic planning tool; it helps to compare internal organizational strengths and weaknesses with external opportunities and threats. This analysis provides a critical view of the organization’ internal and external environments and helps on evaluation of the basic mission for firm’s fulfillment. A firm’s strengths reflects its core competencies which are capabilities that customers value and competitors find difficult to copy. Firms will face a problem when environmental threats attack their weaknesses. Therefore, firms...
Words: 2773 - Pages: 12
...serve customer better. Examples: Maxis Berhad, Sunway Berhad etc. Non-business organization defines: Non-profit oriented, and to serve people. Examples: Government organizations, religious bodies, clubs and societies etc. 2. 3 Classifications of managers: First-line Managers: Individuals who manage the work of non-managerial employees. Examples: Supervisor, line leader, team leader, team chief. Middle Managers: Individuals who manage the work of first-line managers. Examples: Regional manager, department head, division manager etc. Top Managers: Individuals who make organization wide decisions and establishing plans and goals that affect the entire organization. Examples: Managing director, chief executive officer, chief operating officer, chief information officer. 3. 6 Stages of strategic management process. Step1: Vision and Mission: Vision and mission, goals and strategies provide clues to what organizations see as their reason for being in business. Assess goals in achieving measurable performance whether currents one need to be changed. Step2: External Analysis: Assessing external environment is a critical step in strategic process. How intense is the competition? Any lawsuits may affect organization, trends and emerges, changes and some of the concerns. Managers need to assess opportunities and threats. Opportunities are positive trends and threats are negative trends in external environments. Step3: Internal Analysis: Assessing specific resources and capabilities...
Words: 859 - Pages: 4
...things may lead to higher job dissatisfaction. There is a quote states that “planning without action is futile, action without planning is fatal”. Therefore, it is utmost important to have a plan for our future career. Since I was in primary school, I really wanted to become a doctor. That was why I studied science in my senior high school, but I really did not get pleasure in science classes. When I graduated from my senior high school, I made up my mind to change from Science to Business in foundation. As time goes by, I have developed an enormous interest in business. Thus, I decided to become an entrepreneur in my future. There is a stationary shop in my university which is located at G-17, The Boardwalk, No. 2, Jalan Taylor’s, Bandar Sunway. I frequently go there for buying stationary’s stuffs. I often have a talk with the owner of the shop, named Mr. Loi Tee Seng. I found out an interesting biography of him. Hence, I decided to interview him as my role model as a success entrepreneur. Background of the Entrepreneur Through the interview that I conducted with Mr. Loi Tee Seng, he studied Bachelor of Law in London, England. He was not completed his study because of the recession of his own country (Malaysia). Mr. Loi Tee Seng (52 years old) is a social entrepreneur that started his business of printing company since 1991. This business is his main business and still...
Words: 1566 - Pages: 7
...INTRODUCTION INTRODUCTION BUSINESS INFORMATION Business Name: Heels&Toes Address: Lot 123, Second floor, Sunway Pyramid, Bandar Sunway, 76150, Selangor Darul Ehsan Tel No: 03-7555000 Web Address: www.hellsntoes.com Name of the owner: Vera Wong Date the plan is issued: 9/9/2009 BACKGROUND INFORMATION Heels&Toes founded in 2009 and established in 2010, operates in the footwear industry for women only. We provide up to date design, limited edition for each shoes’ design, the price is very reasonable and our price range is from RM50 to RM500. We believe that our business will be successful because there is high demand of shoes from women everyday as they want to use different shoes in any different occasion. Current activities include the operation of retail shoe stores and e-commerce websites as well as the sourcing and marketing of footwear for women in this century. Our business is seasonal in nature due to consumer spending patterns, with higher festive, sport wear and seasonal holiday sales. During 2010, net sales for our business were approximately 62% women’s footwear. This composition has remained relatively constant over the past few years. Approximately 70% of 2011 footwear sales represented retail sales, excluding sales through our e-commerce websites, compared to 65% in 2010 and the remaining 30% and 35% in the respective years represented by e-commerce website sales. EXECUTIVE...
Words: 4005 - Pages: 17
...CONTENTS CASE OBJECTIVES ................................................................................................................................................... 3 INTRODUCTION ...................................................................................................................................................... 3 BACKGROUND OF COMPANY, INDUSTRY AND COMPETITORS .............................................................. 4 BUSINESS ISSUES/ CHALLENGES ...................................................................................................................... 5 SOLUTIONS/RECOMMENDATIONS ............................................................................................................... 11 SWOT ANALYSIS ................................................................................................................................................................. 11 STRENGTH ........................................................................................................................................................................ 12 WEAKNESSES .................................................................................................................................................................. 12 OPPORTUNITIES ............................................................................................................................................................ 13 THREATS .....................................
Words: 4618 - Pages: 19
...E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIX 30 1.0 INTRODUCTION Starbucks is a well known brand established 1971 at Seattle by Jerry Baldwine, Zev Seigle and Gorden Bawker. The company operates in approximately in 17,000 retail stores over 49 different countries including Malaysia. With the mission statement of “to inspire and nurture the human spirit-one person, one cup and one neighbourhood at a time” Starbucks have been expanding rapidly. Other than the world premium coffee Starbucks offers tea, cold beverages, complementary foods such as sandwiches and salads. (A. Mettlach, 2010) Starbucks has invested highly on IT to target their products and services to market segments. As a result Starbucks has attracted a large number of customers and established a...
Words: 7559 - Pages: 31
...Contents 1.0 Introduction 3 1.1 Purpose 3 1.2 Scope of this report 3 1.3 Methodology 3 1.4 Limitations 3 2.0 Situation Analysis 4 2.1 Business Definition and Scope 4 2.1.2 Mission, Visions and Objectives of Packet One Networks 4 2.1.3 Products and Services Definition of P1 WiMAX 4 2.2 External Environment 5 2.2.1 Remote Environment Analysis 5 2.2.1.1 Economic Environment 5 2.2.1.2 Political/Legal Environment 6 2.2.1.3 Social Cultural Environment 6 2.2.1.4 Technological Environment’ 7 2.2.2 Near Environment Analysis 8 2.2.2.1 Porter’s 5 Forces Model 8 2.2.2.1.1 Rivalry among Present Competitors 8 2.2.2.1.2 Threat of New Entrants 9 2.2.2.1.3 Bargaining Power of Suppliers 9 2.2.2.1.4 Bargaining Power of Buyers 10 2.2.2.1.5 Threat from Substitute Products 10 2.2.2.2 Competitors Analysis 11 2.2.2.3 SWOT Analysis 12 2.2.2.3.1 Strength 13 2.2.2.3.2 Weakness 13 2.2.2.3.3 Opportunity 14 2.2.2.3.4 Threats 14 2.2.2.4.1 P1-Business Position 15 2.2.2.4.2 Market Attractiveness 16 2.2.2.4.3 GE Matrix Chart 16 2.2.2.5 Buyers Analysis. 16 3.0 Marketing Objectives, Strategies and Marketing Mix 17 3.1 Marketing Objectives 17 3.2 Financial Objectives 17 Marketing Strategy’s 17 3.3.1 Untapped Segment & Brand awareness 17 3.4 Product Life Cycle 18 3.5 Segmentations, Targeting and Positioning 19 5.0 P1WiMAX Marketing Tactics 22 5.1 Promotion 22 5.1.1 Events 23 5.1.2 Service availability in F&B outlets 24 ...
Words: 13383 - Pages: 54
...(Marco-Environment) Analysis 6 5.1 Competitive Pressures Created By the Rivalry among Competing Sellers 6 5.2 Competitive Pressure Associated with the Threat of New Entrant 7 5.3 Competitive Pressures Coming from the Sellers of Substitute Product 8 5.4 Competitive Pressures Stemming from Supplier Bargaining Power 9 5.5 Competitive Pressures Stemming from Buyer Bargaining Power and Price Sensitivity 10 6.0 Value Chain Analysis 12 6.1 Primary Activities and Costs 13 6.2 Support Activities and Costs 15 7.0 Financial Analysis (Group account) 18 8.0 Celcom Axiata SWOT (TOWS) 20 8.1 Weakness and Threat 21 8.2 Weakness and Opportunity 22 8.3 Strength and Threat 23 8.4 Strength and Opportunity 24 9.0 Conclusion 26 10.0 References 27 11.0 Appendix 32 1.0 Executive summary We select Axiata Berhad as our research assignment and we focusing in Celcom Axiata Malaysia. In this assignment we will discuss on company introduction, internal and external factors and company strategy. The discussion is about company strategy that had been implemented, the benefit of the strategy and negative impact to the company. For internal and external, we use macro-environment or PESTAL analysis, porter five forces model of competition, value chain analysis and financial ratio to evaluate and form SWOT analysis. Through all the model or analysis, we gain more understanding about the company situation and provide our own recommendation based on all the analysis. As conclusion...
Words: 8943 - Pages: 36
...Purpose of report Report is a form of logical expressions and organized. It consists of parts, titles and subtitles. For individual task, we, students BM2205E are required to observe any of ‘Customer Care Program’ of organization or any such programs that shows their effort to be close to the customer. We must choose two (2) organization from the same industry and do report based on their retention program. We need to compare between that two (2) organizations. In addition, we must also observe the impact it brings to the organization in term of performance and profitability. The industry that we can choose is either manufacturing, fast food, education, hospitality, fashion, entertainment, automotive or information technology industry. Reasons for written reports: • To know the background of the organizations • To analyse of business activities (customer care programs) • To provide information and facts • To identify problems • To propose solutions • To recommend actions to be performed • To concluded • To evaluate a research or activities • To synthesize a plan of action Introduction Customer care is also known as customer service. It is a process providing utilities of time and place for customers which included pre-transaction, transaction and post-transaction considerations relations to the exchange process with the customer. In other word, it is the provision...
Words: 3532 - Pages: 15
