...Executive Summary----------------------------------------- 1. Introduction 2. Situation analysis 2.1 External analysis------PESTEL analysis------------------------------------- 2.2 Internal analysis--------the value chain--------------------------------------- 2.3 SWOT-analysis-------------------------------------------------------------------- 3.Strategic concerns 4.Recommendations 5.Conclusion Reference list Executive Summary: The purpose of this report is to assess the current situation of Jollibee to determine whether the brand should enter the UK or not. The report is divided into five sections. The first section is the background to Jollibee and its international operations. The second section is the environmental analysis of Jollibee through the external analysis--- PESTEL and internal analysis---the value chain in terms of market trends, customers, competitors and current position along with the SWOT analysis. The third section is the strategic concerns faced by Jollibee in the UK market. The recommendations based on the previous discussion will be given for the UK market in the fourth section. In the final section, the conclusion will be given out. 1. Introduction: Jollibee Foods Corporation was an ice cream parlor named magnolia, started by Chinese-Filipino Tony Tan...
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...4 3.0 CURRENT SITUATION 5 3.1 PESTEL ANALYSIS 5 3.1.1 Political 6 3.1.2 Economic 6 3.1.3 Social 6 3.1.4 Technological 7 3.1.5 Environmental 7 3.1.6 Legal 8 3.2 SWOT ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1.1 Segmentation 9 4.1.2 Targeting 10 4.1.3 Positioning 10 6.2 MARKETING OBJECTIVES AND GOALS (SMART) 11 4.3 MARKETING MIX (4P’S) 12 4.3.1 Product 12 4.3.2 Price 13 4.1.3 Promotion 13 4.1.4 Place 14 6.0 References 16 7.0 Appendices 19 7.1 Appendix 1: Tesco Market Share versus Competition 19 1.0 SUMMARY Tesco is one of the most successful food and grocery retailers in the world. According to (Tesco 2012b), Tesco’s success is seen in its growth over the years. The company’s growth is projected from its core operations in UK into the other continents. Tesco had established its subsidiaries in 14 countries by the year 2010, (Tesco, 2012b). Currently, Tesco is the market leader in Europe, with approximately 30% market share. Tesco attributes this success to its marketing strategies. The Company has market its brands in a way that is customer personalized. Customer personalization has been arrived at by doing researching on market needs and expectations. An example of Tesco’s strategy was lowering its prices and inception of Club card loyalty program. This strategy was very effective in positioning the Company in the global market. Apart from...
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...network. This consists of countless bridges, viaducts, embankments, cuttings and tunnels. Independent companies built the first railways in the 19th century. From midnight on 31st December 1947 the government took control of the railway industry and British Rail ran it. In 1994 the railway industry was privatised and its services franchised to train operating companies such as Virgin and First Group. Responsibility for the infrastructure passed to a new plc called Railtrack. In 2002, the government transferred the assets and business of Railtrack to a new not-for-dividend company – Network Rail. When Network Rail was created it needed to invest in the tracks and services. Since 2002, it has made many improvements. For example, in 2005 it replaced or repaired over 700 miles of rail. Network Rail is a company limited by guarantee with a board of directors but no shares or shareholders. Instead, it has unpaid stakeholder 'members' who check standards of corporate governance and monitor performance. Strategy and the external environment The external environment is the context in which a business operates. This takes in various factors including those outside its control, for example, laws or standards. Each factor can have an effect on the business – positive or negative –and so companies make plans and strategies to try to anticipate these effects. If a company does not plan for external environment changes or ignores them, then it may miss opportunities to grow...
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...PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part of the report will be put forward some recommendation for the company to effectively deal with external environment of the...
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...Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but there are some emerging challenges in economic environment. From SWOT, it is also found that are various opportunities and threats for Alibaba in the existing business environment. In the end, it is observed that global expansion can be effective for Alibaba to deal with future challenges effectively. Table of Contents 1.0 Introduction 4 2.0 Company Background 4 3.0 Business Performance 4 4.0 Macro and Micro Environment Analysis 5 4.1 PESTLE Analysis 6 4.2 Porter’s Five Forces Analysis 7 4.3 SWOT Analysis 8 5.0 Recommendations 9 5.1 Conclusion 10 5.2 References 11 1.0 Introduction This report is prepared to analyze external business environment for an organization and make appropriate recommendations to deal with future challenges. For this purpose, Alibaba is selected for this report. 2.0 Company Background Alibaba is a China based e-commerce company that was founded in year 1999 by Jack Ma when he launched a website called Aliobaba.com. At present, it mainly operated three e-commerce sites that are: Taobao (online shopping destination), Tmall (a third-party online platform for brands and retailers) and Alibaba.com (online shopping destination). Currently, Alibaba is the world’s largest e-commerce company in terms of customer base of...
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...defying the economic downturn achieving a very successful term. It considers, using SWOT and PESTEL to analyze the company’s plans for international expansion. It will also discuss Greggs’ Chief executive, Ken McMeikan in managing the company activities and dealing with the company’ stakeholder. I. Introduction Greggs, which is also owns Bakers Oven, is the leading bakery retailer in the UK, with some 1,400 retail outlets throughout the country. It was founded by John Gregg in the 1930s, when he opened a small bakery store in Newcastle. Now, the company is managed by Ken McMeikan, who took charge of the business following Ian Gregg. The company has 1,400 shops around the UK with 19,000 employees and 6 million customers and plans to add 600 new shops in the next few years. This report will analyze Greggs’ situation and its performance as well as their strategy in defining the external environment which has led the company to achieve its success. II. Company’ performance and management style 1. Greggs’ Latest performance Based on its interim results for the 26 weeks ended 27 June 2009 (www.greggs.co.uk), during the economic decline their sales went up to 4.4 per cent to £312 million and the operating profits up to 8.9 per cent to £16.3 million. These figures prove that Greggs are able to survive and make a profit even in the current climate (www.greggs.co.uk). In doing so, the company is adjusting their prices according to the situation, while it keeps on producing quality...
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...computer (PC) industry. Because its participation in the overall PC industry is comparatively small compared to its other products, only the first three industries shall be analysed here. Apple’s overall business includes eight product lines: iPhone , its related products and services; iPad and related products and services, Mac portables and other music related products and services, Mac desktops, iPod, software, services and other hardware (Apple, Inc., 2014; GCEIP, 2014). 3.1 Bargaining Power of Buyers Communication Equipment Industry Buyer power is moderate. Apple communications equipment caters to individual buyers, but each buyer has little bargaining power as he/she bargains for him/herself alone. If the company loses just one consumer, the effect on the company will be insignificant. Collectively, however, buyer power may be more significant, as switching costs are low. Fixed line telecommunication devices have a low degree of differentiation and there is little innovation taking place in this area, for which reason buyers are sensitive to price levels and could easily transfer from one supplier to another. Apple’s major competitors in this market include Lenovo, Nokia, and Samsung (GCEIP, 2014; CEIPUK, 2014). Music and Video Industry The bargaining power of buyers is moderate. As with the communications equipment industry, there are many buyers in this market, thus reducing their bargaining power. Offsetting this, however, is the low switching costs that enables customers...
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...Marketing Principles All organisations will use some sort of marketing. Marketing is there so an organisation can find out what their customers’ needs are, and how these can be met. In this manual I will be talking about John Lewis Marketing process. Having a good marketing department can help the John Lewis keep costs down. If the correct process is taken for marketing, it will eliminate the guessing and forecasting that are linked with trying to predict product trends and consumers demand for goods or services. when the organisation knows what they customers wants, they will all be able to provide the right type of product or service and will always have customers ready to purchase. All so having a good marketing department or team, will help a John Lewis build a loyal customer base and help with repeat custom. This is called brand loyalty; it is one of the main advantages of having a good marketing team. Marketing is usually defined as a process that identifies and predicts what the customer wants and then trying to satisfying the customers’ needs and making a profit by doing this. Every business or organisation will follow marketing plan or a marketing process. The marketing plan will serve as a wide range plan which will outline the organisations marketing efforts. Using the marketing process, John Lewis will have to find out what their customers want and what their needs are and what the business can do to meet their needs and demands. The...
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...Business Culture And Strategy Asessment Number 1 Word Count Student Number Table Of Contents 1. Outcome 1 2.1 External Forces that impact on Alphabet Games. A PESTEL (political, Economic, Socio-cultural, technological, environmental and legal) has allowed me to analyse Alphabet Games Macro environment and upon doing this have picked the four factors that I feel have influenced the company most. 2.2.1 Legal Factor The first factor I noticed was a legal one, which involved the black market and the rise in pirate copies of computer games. The lose of sales and profits can be expected due to customers purchasing these copies as oppose to games directly from Alphabet Games and so in order to cope with this problem A.G moved into the market of producing flash games for big business clients. 2.2.2 Technological Factor The next factor, which I felt influenced heavily on A.G, was a technological factor and the introduction of HD Gaming to the games market. In response to this A.G invested heavily in new staff and new equipment. 2.2.3 Economic Factor Another factor that I noticed A.G reacted to was the increased production costs which, were caused due to economic conditions. A.G in order to remain profitable outsourced some of their work abroad. 2.2.4 Socio-Cultural Factor The last important factor I acknowledged was a social factor and was that consumers now desired better graphics in relation...
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...McDonald’s operates in through a PESTEL analysis, to examine the general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths and weaknesses through a SWOT analysis. Political The...
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...external environment analyses (PESTEL)…3 Ryanair’s internal strategic capabilities (SWOT)……...4 Ryanair’s strategic choice (Porter’s five forces)………5 VRIO framework……………………………………………..5 Rumelt’s criteria……………………………………………..6 Ryanair’s implementation of low cost strategy………..6 Recommendations………………………………………….6 Conclusion…………………………………………………...7 Reference List……………………………………………….7 Appendix………………………………....…………………..8 12.1 Presentation’s slides…………………………………8 Word count 1,744 (excluding reference list and appendix) 2 Besmir Lika 1.0 Introduction Strategic Management Individual Report Richard Jump The notion of underlying the concept of generic strategies is that competitive advantage is at the heart of any strategy, and achieving competitive advantage requires a firm to make a choice, if a firm is to attain competitive advantage, it must make a choice about the type of competitive advantage it seeks to attain and the scope within which it will attain it (Porter, 2004). The purpose of this report is to assess the key strategies chosen by Ryanair within cost leadership and that were likely to generate competitive advantages to the organisation. Furthermore, this paper will analyse the Ryanair’s decision to become a low cost airline through Porter’s five forces. It will help to understand the industry attractiveness and competitive forces. PEST analyses will be directed in order to analyse the business environment where Ryanair operates. SWOT analyses will be piloted to diagnose...
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...theoretical frameworks are used to evaluate the company on a whole. The environmental audit includes evaluation of the internal and the external environment with the help of The PESTEL framework, Porter’s five forces, Value chain, Capability analyses and The SWOT analyses. INTRODUCTION The executive report provides an overview of the strategic position of McBride Plc which is a fast moving consumer goods company which operates in United Kindgom, China, Vietnam, Malaysia, Hong Kong and other European and Asian countries. It supplies to over 95% of Europe's top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury's, Tesco and Asda/ Wal *Mart The company deals in major household products and personal care products which are supplied to almost all major retail chains across Europe. The PESTEL framework discussed in this report helps the analysis of the macro environmental whereas the micro environment is evaluated with the help of Michael Porter’s five forces. Value chain and capability analysis also help to study the internal environment. SWOT analysis evaluates the overall position of the company. Conclusion evaluates the company’s working in terms of its strategy being feasible, sustainable and acceptable. MACRO ENVIRONMENT PESTEL Analysis: It provides the broad ‘data’ from which to identify key drivers to change. Political The government makes it essential for the companies to become more environmentally and socially...
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...revenue of £9.7bn in 2011, Marks&Spencer (M&S) is one of the most important UK retailers. Expanded all across Europe, Asia and Middle East, M&S has a store network of 152 wholly-owned and partlyowned locations and 209 franchises (2011), transforming more and more into a strong international business presence that offers great value clothing, extremely high quality food and a variety of home products. M&S strategy is to become a global multi-channel retailer (Bolland, 2011) in order to reduce its dependency on the UK market conditions and economic climate and to create a powerful brand serving a worldwide customer base. With an extraordinary understanding of customers selective needs based on a complex combination of market analyses and research feedback to identify trends and factors influencing their choices and decisions, M&S provides quality, value and innovation, positioning customers at the heart of the entire business. This report presents an overview of M&S activity and perspectives using a) a comprehensive PESTEL analysis to point out the trends and the environmental influences affecting the business, b) Porter’s five forces framework to explore and evaluate M&S attractiveness, c) a detailed SWOT analysis to highlight the company’ main advantages and hot spots and to identify any opportunity it can capitalize on and challenges that may endanger its future evolution and d) a value chain analysis. PESTEL Analysis According to Fahey and Narayanan (1986), macro–environmental conditions...
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...Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................................................................................ 4 Company selection and reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work ................................................................................................ 8 Annual Reports: ....................................................................................................
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... 3 BP in USA 3 PESTEL analysis of BP in USA 4 Political Environment 4 Economic Environment 5 Socio-cultural Environment 6 Technological Environment 7 Legal Environment 7 Environmental Analysis 8 Summary 8 SWOT Analysis of BP 8 Strengths 9 Weaknesses 9 Opportunities 10 Threats 11 Summary 11 Strategic Recommendations 11 Porter’s Generic Competitive Strategy 11 Ansoff Model 12 Conclusion: 13 References & Bibliography: 15 Appendix: 17 Introduction: As the global business environment is turbulent and dynamic every business organisation should adopt their strategy with the changing business conditions and conduct external and internal analysis on regular basis to cope up with the changing environment. This paper will analyse the overall situation of BP in USA after the Gulf of Mexico oil disaster. The oil spill creates a new condition for their operation in USA and requires considerable and serious change in the strategic decision making and positioning of the company. Executive Summary: This paper will start with a brief background of BP. A PESTEL analysis will be carried out to understand the most problematic areas then a SWOT analysis will be conducted to identify the threats and future opportunities for the company. The final part consists of some strategic recommendations...
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