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|CORPORATE LEVEL STRATEGY |
|APPLE COMPUTER, INC |
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|PREPARED BY: |
|TETY JUANITA MOHD KAMAL |
|WONG WAI SIONG |
|LAI CHOON HOONG |
|WAN HAZIRA WAN MUHAMMAD |
|WAN HAMIZA WAN MUHAMMAD |
|7/31/2010 |

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INTRODUCTION

The reason of a firm uses a corporate level strategy to become more diversified is to create additional value.

Figure 1: