Question 1. Pick a company or organization, preferably the organization or company for which you work. (If you choose to write about a company other than your employer, please make sure it is one that has easily accessible information.) What is the organization? What is its primary business or services? Tell us about the industry and its competition. What is the organizational mission or purpose of the organization that you selected? How would you characterize the organizational culture? What are the primary strategic objectives or long range plans for the organization?

I have selected Apple Corporation for this assignment. Apple Inc. is an American based multinational corporation, engaged in design, development and selling of personal computers (Mac), media devices (iPad), and portable digital music players (iPod), mobile phones (iPhone). Additionally, Apple sells software (OS X, iLife, iWork etc.) and provides related services (Apple Inc. SWOT analysis, 2012). Personal electronic industry is an ever changing industry given the pace at which technology is changing every day. Apple faces stiff competition from new competitors, low-priced rivals/alternatives, and Apple’s lack of interoperability, which causes consumers to adopt other more user friendly platforms and products. Apple designs Macs computers along with operating system and professional software. Apple’s iPods and iTunes have made them the leader in the digital music revolution. Apple’s iPhone and App Store have revolutionized the mobile phone industry. Apple’s culture is based on the idea of self-motivated individuals will work harder if they do not have a boss micromanaging every action (Love, 2012 and Jadeja, 2013). This is evident from Apple’s virtually non-existent organizational structure where decisions are in the hands of the individual in the field. The major drawback is a brutal and