...associated with marketing has been described and analyzed. In addition to that, those terms are also discussed in relation with the case study. Brand, Business strategy, retail sector, price sensitive and franchisee are the terms that have been discussed in this report in the first section. In the second section, the required calculation for average number of customers of each sector and average spending of customers has been worked out. A new mission statement for IKEA has also been proposed there along with the justification for the mission statement. In the third section, the importance and nature of SWOT analysis has been discussed and elaborated. It is seen in the case study that IKEA performs a SWOT analysis that supports their process of building strategy. Moreover, the SWOT analysis of IKEA has also been performed and justified. In the fourth section, SMART objectives and some new marketing mix ideas for IKEA has been demonstrated. In the fifth Section, the concept of marketing model and minimizing the threats for IKEA has been included and demonstrated. Ultimately, the report contains what were required after the analysis of the case was made. Contents Executive Summary Introduction 1 1. Marketing Terms 2 (a) Brand 2 (b) Business Strategy 2 (c) Price Sensitive 2 (d) Franchisee 2 (e) Retail Sector 2 2. Calculations of Spending and Customer and new Mission Statement 3 2.1 Average Number of Customer to each IKEA Store 3 2.2 Spend Per Customer at Each Store...
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...COMPANY PROFILE Burberry Group plc REFERENCE CODE: DD8917D4-EAD4-4F2B-9F00-E3A501BEF3E1 PUBLICATION DATE: 24 Apr 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Burberry Group plc TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Burberry Group plc © MarketLine Page 2 Burberry Group plc Company Overview COMPANY OVERVIEW Burberry Group plc (Burberry or 'the group') designs, produces and sells luxury products across women’s and men’s apparel and accessories, and beauty categories. The group operates in Asia Pacific, Europe, Middle East, India and Africa (EMEIA), and the Americas. It is headquartered in London, the UK and employs around 10,000 people. The group recorded revenues of £2,329.8 million (approximately $3,702.8 million) in the financial year ended March 2014 (FY2014), an increase of 16.6% over FY2013. The operating profit of the group was £445.4 million (approximately $707.9 million) in FY2014, an increase of 28.8% over FY2013. The net profit was £322.5 million (approximately $512.5 million) in FY2014, an increase of 26...
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...Executive Summary: This paper is an analysis and evaluation of Wal-Mart and the future venture into the retail sector of India. The challenges that Wal-Mart needs to resolve to become successful range from the cultural differences to problems with supply chain management in India. The analysis below identifies the challenges of many factors dealing with the Wal-Mart, Bharti and the Indian retail sector. These factors for Wal-Mart would deal with the ability to operate in India efficiently as they do in the US. In addition, Wal-Mart to be successful will have to sort out problems with the government, culture differences and the partnership with Bharti. These factors for Wal-Mart and Bharti will be presented in more specific detail through a SWOT analysis. The analysis will evaluate Wal-Mart as a company in relation to the future operation in the Indian market. Then the Bharti Company will be analyzed using a SWOT to pin point how the company will fit into the overall plan of Wal-Mart operating in India. The report will further evaluate the Indian retail sector through a competitive industry analysis using the Porter’s 5 forces model. This model will detail the threats to the market entry, supplier power, buyer power, availability of substitutes and competitive rivalry as they relate to the India retail sector. The report will then offer alternatives for the Wal-Mart company. These alternatives would include not progressing forward within India, chose a global market with less regulation...
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...Case Study: Wal-Mart and Bharti Transforming Retail in India Executive Summary This paper is an analysis and evaluation of Wal-Mart and the future venture into the retail sector of India. The challenges that Wal-Mart needs to resolve to become successful range from the cultural differences to problems with supply chain management in India. The analysis below identifies the challenges of many factors dealing with the Wal-Mart, Bharti and the Indian retail sector. These factors for Wal-Mart would deal with the ability to operate in India efficiently as they do in the US. In addition, Wal-Mart to be successful will have to sort out problems with the government, culture differences and the partnership with Bharti. These factors for Wal-Mart and Bharti will be presented in more specific detail through a SWOT analysis. The analysis will evaluate Wal-Mart as a company in relation to the future operation in the Indian market. Then the Bharti Company will be analyzed using a SWOT to pin point how the company will fit into the overall plan of Wal-Mart operating in India. The report will further evaluate the Indian retail sector through a competitive industry analysis using the Porter’s 5 forces model. This model will detail the threats to the market entry, supplier power, buyer power, availability of substitutes and competitive rivalry as they relate to the India retail sector. The report will then offer alternatives for the Wal-Mart company. These alternatives would include not progressing...
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...INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY SUBJECT: MANAGEMENT 360 RAHUL S MADAVA RAO NAVNEET SINGH RAWAT UDAI SAI NALAM MOUNIKA APARNA GUPTA - 131407 131431 131332 INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY Contents INTRODUCTION ............................................................................................................................................. 2 Study plan ................................................................................................................................................. 2 Study objective.......................................................................................................................................... 2 LITERATURE REVIEW ..................................................................................................................................... 3 RETAIL INDUSTRY – INDIAN SCENARIO ......................................................................................................... 4 Segmentation ............................................................................................................................................ 4 IMPORTANCE OF MANAGEMENT IN RETAIL INDUSTRY ............................................................................... 6 Place .......................................................................................................................................................... 6 Supply chain...
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.............................................................................................................3 SWOT Analysis.....................................................................................................4 FedEx Corporation © MarketLine Page 2 FedEx Corporation Company Overview COMPANY OVERVIEW FedEx Corporation (FedEx or “the company”) offers overnight courier services, freight services, logistics solutions, and business support services. The company is one of the largest express transportation companies, delivering small packages worldwide. FedEx is headquartered in Memphis, Tennessee and employed 101,000 permanent full-time and 48,000 permanent part-time employees as of May 31, 2012. The company recorded revenues of $42,680 million during the financial year ended May 2012 (FY2012), an increase of 8.6% over FY2011. The operating profit of the company was $3,186 million in FY2012, an increase of 34% over FY2011. Its net profit was $2,032 million in FY2012, an increase of 39.9% over FY2011. KEY FACTS Head Office FedEx Corporation 942 South Shady Grove Road Memphis Tennessee 38120 USA 1 901 818 7500 Phone Fax Web Address http://www.fedex.com Revenue / turnover 42,680.0 (USD Mn) Financial Year End Employees New York Ticker May 149,000 FDX FedEx Corporation © MarketLine Page 3 FedEx Corporation SWOT Analysis SWOT ANALYSIS FedEx offers overnight courier services, freight services,...
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...MNC's Effect on Local Businesses in Retailing Sector (India) Contents Abstract 1 Introduction 2 Literature Review 2 Effect of MNC’s into Indian Retail Market 5 Advantages 5 Disadvantages 7 Hypothesis 8 Conceptual Model 8 Conclusion 10 References 10 Abstract Globalization paved the way for entrepreneurs to expand their wings beyond their respective counties. MNCs exploit the business opportunities in other countries based on the FDI policies in those countries. This has both advantages and disadvantages to the target country. The MNCs have their impact on the economy and people of countries in which they operate business. This paper focuses on the impact of MNCs on local businesses in retail sector in India. The report review existing literature which provides insights into FDI policies in India, the level of FDI allowed by Indian government with respect to single –brand and multi-brand foreign companies, the advantages, opportunities, risks, threats and disadvantages of allowing MNCs into retailing sector in India. Introduction Retailing is the business taking up by individuals or families in India. Generally mom and pop kind of businesses operate in retail sector. The retail sector has tremendous growth in India. Moreover retailing is a profitable business in India. Since India is the country with huge population, naturally it is the correct destination to foreign investors to get profits from the market. India has been traditionally depending...
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...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might...
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...Lear Corporation Part II: SWOTT Analysis BUS/475 December 14, 2015 Lear Corporation Part II: SWOTT Analysis New division of Lear Corporation will be engaged in retail and communication sphere of automotive sector. It is crucial for every business to conduct SWOTT analysis, which will give an overview on the situation within the business and on possible challenges and potential victories. The table below represents the parts of external and internal analysis of a new division, which is SWOTT analysis (Free SWOT Analysis, 2012): Strengths | Weaknesses | * Strong connection with the suppliers * Initial competitive advantage * Support of innovation * Research & development investments * Positive image and history of Lear in the eyes of legal authorities and in the eyes of the society * Global presence and further expansion of the global low-cost footprint * The initiative of ‘going green’ | * Strong connection with the ‘mother’ company and its previous possible bad lucks * High dependence on the limited number of suppliers * Substantial indebtedness of the whole company | Opportunities | Threats | * Increase in sales due to the increased interest in hybrid automobiles * Increasing influence of positive image by sustainable development initiatives * Growth opportunities throughout the states * Becoming best in the future industry due to a strong competitive advantage * Implementing social/loan programs to bring greater value to the...
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...Wal mart With around 5000 retail outlets worldwide, operating in more then a dozen countries and with over US$286 billion in annual sales, Wal-Mart is the top retail chain and number one fortune 500 company in the world. Wal-Mart is the top employer in the U.S. with 1.3 million employees, “the company accounts for 9 cents of every US retail dollar and sells around 20 per cent of the nation’s groceries and pharmaceuticals.” (Times News Network). Wal-Mart’s sheer size gives it unrestrained economic power which allows it to drive down costs in the retail and manufacturing sectors and to enact its own standards with regards to its work force. Facts about Wal-Mart and China * It is important to understand that there is a huge difference between the Chinese model and the Indian growth model, the Indian model is essentially domestic demand driven unlike the Chinese one that is fuelled by export growth. * More than 70 per cent of the commodities sold in Wal-Mart are made in China. * Wal-Mart Stores Inc, says its inventory of stock produced in China is expected to hit US$18 billion this year, keeping the annual growth rate of over 20 per cent consistent over two years. * "If Wal-Mart were an individual economy, it would rank as China's eighth-biggest trading partner, ahead of Russia, Australia and Canada," Xu Jun, Wal-Mart China's director of external affairs said. * Insiders point out that Wal-Mart's imports from China have largely influenced the US trade deficit...
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...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might...
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...Diesel SWOT Analysis, USP & Competitors Posted in Lifestyle and Retail, Total Reads: 8670 > Advertisements SWOT Analysis of Diesel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Diesel Parent Company Diesel S.p.A. Category Apparel and Accessories Sector Lifestyle and Retail Tagline/ Slogan For Successful Living USP Complete lifestyle brand STP Segment Young men , women and children who are very fashion conscious Target Group Urban upper-middle and upper class Positioning A complete fashionable lifestyle brand SWOT Analysis 1.A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market 2. The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale 3. Strong advertising strategy which sees them building stories around pictures. 4. One of the first clothing companies to have a major presence on the internet since 1995 Strengths 5.The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand 6. Has over 2500 employees serving in 80 countries 7. Apart from clothing, it offers watches, footwear, perfumes etc Weaknesses 1.Their main product Diesel jeans is expensive and only available to a select few 2.Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop...
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...regulated banking sector which is welcoming of new entrants and increasingly engaged in regional and global markets. The financial sector is the largest contributor to Australia’s national output, around 11 per cent of Australian output or A$135 billion of real gross value added in 2010. There are 56 banks operating in Australia (12 domestic banks, 9 foreign subsidiary banks and 35 foreign branch banks) with total resident assets of A$2.4 trillion as 30 September 2010. Australia has four large domestic banks (the “four pillars”) that provide full service retail and commercial lending to the Australian economy; Australia and New Zealand Bank (ANZ), Commonwealth Bank of Australia (CBA), National Australia Bank (NAB), and Westpac Banking Corporation (WBC). Foreign banks are also well represented in the Australian market with 20 of Forbes’ top 25 banking institutions having a presence in Australia. The majority of these foreign competitors are focused on commercial banking and capital market activities, although a number are now significant players in the retail banking market. Australia’s retail banking sector is relatively concentrated, with twenty one banks providing the bulk of banking services to consumers (12 domestic banks, 9 foreign owned subsidiaries). Consumer lending in Australia totalled A$1.3 trillion as at October2010, of which the largest component is mortgage lending. Bendigo bank is an Australian financial institution, operating primarily in retail banking. The...
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...SWOT analysis of Bangladesh’s Handicraft: Strength of our Handicrafts: The following issues giving Handicraft business the stamina to compete with the artificial machine made products and effort to take place in domestic and international market- 1. It provides large product variety and range as it is full of diversified culture. 2. Industry is facilitated by diversified and supportive retail infrastructure across the country. 3. Industry provides services to different market (Handicrafts, Textiles, Jewelry) because of diversified product range. 4. Naturally we are resourceful in craft raw materials. 5. Industry needs low capital investment. 6. Low barriers for new entry in market. 7. Products are high value added, and handicrafts have various applications. 8. It is the potential source of foreign revenue because of higher expor Impediments for Growth: The following weakness are the main barriers for the Handicraft business development and making business more and more competitive - 1. Narrow product range and lack of new and innovative designs suitable for overseas markets; have been identified as main constraints for growth of handicraft export from Bangladesh. 2. Industry is lacking with infrastructure and communication facilities. 3. Lack of capabilities in producing large volume. 4. Lack of updated information on changing tastes and preferences of overseas buyers often restricts market access of potential products. 5. Lack of finance and...
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...SWOT Analysis in Drug Store Industry Treasure Womack PHL/ 320 July 13, 2015 Howard Kersey SWOT Analysis in Drug Store Industry The drugs store industry has several capabilities. Most consumers have at least the occasional need to shop at a retail drug store. The retail drug store industry consists of neighborhood pharmacies, large drug store chains and supermarkets or general retailers with drug store departments. Competition within the industry is strong as retailers adapt to changing trends in the market and seek to retain customers. Drug stores face several critical issues. Low margins on prescription drugs may push drug stores to expand front store merchandise sales where they compete with discount stores or into related businesses such as Pharmacy Benefit Management. The problem also arises in regulatory pressure to contain drug store prices. The continuing rise in prescription drugs costs has encouraged proposals to control drug prices either through legislation or the formation of large public buyer groups that can negotiate lower prices with drug suppliers. Controls in drug store prices have cut drug store margins. The increase in the number of widely used drugs moving from prescription to over-the-counter (OTC) status proved to be another problematic area for the drug store industry. In the U.S., 106 ingredients in more than 700 widely used medicines have moved from prescription to OTC in the past 30 years; this has completely changed the pharmacy role in categories...
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