...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...following marketing plan addresses the marketing of Tetra pack. A history of the company is given, objectives are established, and the internal and external environments are analyzed. Obstacles Tetra Pak could face are discussed and solutions are presented. Tetra Pak is in an industry most would consider boring, packaging. Yet somehow the company has continued to grow throughout the last 50 years. Tetra Pak now supplies packaging for a large number of major food suppliers. Tetra Pak’s designs are influenced by their Swedish heritage. Their packaging is simple yet elegant. What may seem like small changes to the untrained eye are actually revolutionary leaps for food. It is these revolutionary leaps alone that have catapulted Tetra Pak to success. In an industry full of competitors with a product that has a low switching cost, they must continue this innovation if they are to continue their growth. Tetra Pak’s strengths are innovation and brand. No one would have expected there to be so many different ways to produce a straw—no one but Tetra Pak. Now that they have built their reputation in the mind of businesses Tetra Pak can build a more sustainable competitive advantage by positioning themselves in the mind of consumers. If consumers believe Tetra Paks are superior to other cardboard boxes producers may feel the pressure to use Tetra Paks when they would use an alternative. In order to continue their growth tetra Pak needs to focus on innovation, first and foremost...
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...Tetra Pak Visit SIBM Pune | AbstractA visit conducted to Tetra Pak for SIBM Pune Students. I have listed all my learnings derived from the conversations and sighting of the factory. Swati Singh,114029 Project Management | Tetra Pak Visit SIBM Pune | AbstractA visit conducted to Tetra Pak for SIBM Pune Students. I have listed all my learnings derived from the conversations and sighting of the factory. Swati Singh,114029 Project Management | Story behind Tetra Pack The Rs 700-crore Chakan facility was inaugurated in 2013 with a production capacity of 8.5 million packages a year. The plant also has potential to scale upto 16 billion packages with the ever growing consumption in India, South East Asia and Middle East. The Chakan plant’s core focus is on the Tetra Classic Aseptic (TCA) and Tetra Fino Aseptic (TFA) eyeing the rural markets of India. Small packets of TFA which starts from five small sizes of 100 ml, 200 ml, 250 ml, 500 ml and 1000 ml and TCA that comes for 65 ml. The Chakan facility, the Tetra Pak’s second largest plant after its Lund plant in Sweden. Parle were the first ever to use a TCA Tetra Pak, the small little triangular pack that can be sold in chains of multiple packs and known as the samosa pack. Tetra Pak's automated solution for juices and dairy milk applications. Its aseptic processing technique, a key process in their production shopfloor allows liquid food to retain colour, texture, natural taste and nutritional value for up to...
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...The Packaged Milk Industry Marketing Essay Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the country’s population classified as “Deeper in the Pyramid’ (DIP), which represents 60 percent of LDP consumption. The livestock sector alone contributes 11% of the country’s GDP, with an estimated 42 billion litres of milk produced per annum. The total revenue from these dairy products is estimated as US$ 26 billion per annum. As per the Economic Survey of Pakistan 2009, Pakistan has a herd size of around 63 million animals, which is the 3rd largest in the world. About 35 million people are involved in dairy farming, deriving more than 40% of their total income from livestock. For these farmers, dairy animals provide milk for domestic consumption as well as meagre income through the sale of milk. In rural Pakistani culture livestock is a storer of wealth. It is viewed as important social capital and offers insurance to the owner in times of financial distress. Pakistan lacks the essential infrastructure that is needed for safe storage and transportation of farm produce. According to the Livestock and Dairy Development Board, 20 percent of the current milk production is lost due to poor infrastructure. Poor research facilities, technological backwardness and lack of processing facilities have resulted in generating fewer jobs and adding virtually no value to its agriculture produce. Of all...
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...INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic] CHAPTER-I INTRODUCTION A soft drink is a beverage, often carbonated, that does not contain alcohol. (Carbonated soft drinks are more commonly known as soda,pop, tonic,or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.; sometimes called minerals in Ireland) The name "soft drink" specifies a lack of alcohol by the way of contrast to the term "hard drink". The term "drink", while nominally neutral, often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, while hot chocolate,hot tea, coffe, milk,tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non- caloric sweeteners ...
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.............................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES ANALYSIS...................................................................................................... 4 COMPANY.....................................................................................................................................5 BACKGROUND ............................................................................................................................ 5 HISTORY ..................................................................................................................................... 6 SWOT ANALYSIS OF FROOTI......................................................................................................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ................................................................................................................................11 PILOT STUDY ............................................................................................................................. 11 BLIND TEST ................................................
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...because of its product. ‘Energy and health’ has been made the unique selling proposition for the brand. For this purpose, market research was done over a sample of 259 people using the questionnaire method. The market research data was critically analysed in order to make conclusions. In the trailing report the marketing strategy for RoohAfza has been mentioned to put these conclusions into practice. The target market, positioning, competition & product, pricing, placing, promotion strategy is specified to accomplish the goals in the best possible manner. The report covers SWOT analysis, PEST analysis and Porter’s Five Forces model to evaluate the current position of the brand itself. All possible areas and topics have been covered in the report that is necessary for repositioning ‘RoohAfza’. Marketing Planning Page 2 Lal Salaam - RoohAfza Tables of Contents Introduction……………………………………………………….... SWOT analysis.....................……………………………………….. PEST analysis.....................………………………………………… Porter’s Five Forces Model Analysis……………………………….. Hypothesis……………………………………...…………………… Methodology…………………………...………………………….... Survey Results and...
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...Table of Contents EXECUTIVE SUMMARY 1 INTRODUCTION TO ENGRO PAKISTAN 2 FOOD INDUSTRY IN PAKISTAN 3 ENGRO FOODS 3 RESEARCH AND DEVELOPMENT AT ENGROFOODS 4 STRATEGIC INTERNAL AND EXTERNAL AUDIT 4 STEEPLE ANALYSIS 4 PORTER’S FIVE FORCES MODEL 6 THREAT OF NEW ENTRANTS 6 BARGAINING POWER OF SUPPLIERS 7 BARGAINING POWER OF BUYERS 7 AVAILABILITY OF SUBSTITUTES 7 COMPETITIVE RIVALRY 8 SWOT ANALYSIS 8 STRENGTH 8 WEAKNESSES 9 OPPORTUNITIES 10 THREATS 11 INDUSTRIAL SWOT ANALYSIS 12 IFA AND EFA FOR ENGROOFOODDS 15 COMPETITIVE PROFILE MATRIX (CPM) 17 CORE COMPETENCIES & KEY SUCCESS FACTORS 18 COMPETITIVE ANALYSIS 19 INTERNAL EXTERNAL (IE) MATRIX 20 GRAND STRATEGY MATRIX 21 SUGGESTIONS AND RECOMMENDATIONS 22 REFERENCES 23 Executive Summary The repot at hand provides useful overview about Engro Pakistan Ltd, a private fertilizer firm that keeps about 22 % of market share in the milk food industry Pakistan, established in 2005, a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx: 20% per year. Olper’s achieved peak market shares of 12.3% within 6 months of launch. Other products are launched such as –Olper’s Cream, OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200 million liters annually will become the only company in Pakistan covering the entire milk catchments area. It already has the 2ND largest cooled milk collection system in the country. Distribution network...
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...that this learning experience will always be a source of help in our practical life and professional career. Contents EXECUTIVE SUMMARY.........................................................................1 INTRODUCTION OF NESTLE................................................................2 NESTLE VISION......................................................................................3 NESTLE MISSION...................................................................................4 NESTLE GOALS AND OBJECTIVES....................................................4 ORGANIZATIONAL STRUCTURE .......................................................5 NESTLE CURRENT STRATEGIES .......................................................6 SWOT ANALYSIS...................................................................................7 PEST ANALYSIS....................................................................................8 PORTFOLIO............................................................................................9 PORTER FIVE...
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...BUSINESS ANALYSIS ON “NESTLE MALAYSIA BERHAD” Introduction [Nestle Logo (Famouslogos.us, 2012)] Nestle is a Swiss-based brand founded in 1866 by Henri Nestlé, a German pharmacist. Henri was a very enthusiastic person to globalise his company and advocates pragmatism, flexibility, learning initiatives, respect towards foreign cultures and many other key attitudes and values to stake a corporate culture that lasts until today. (Nestle, 2012) In 1912, Nestle was introduced as the Anglo Swiss Condensed Milk Company to Malaysia. Today, more than 140 years after born, the world’s leading nutrition, health and wellness company continue to improve human lives with nutritious food products. (Nestle, 2013) 1.0 PESTEC 1.0.1 Political, Legal & Governmental Forces [Religion Distribution (Department of Statistics, 2011)] To cater the major ethnic of Muslim market in Malaysia, Nestle has to restrict the process of food productions to ingratiate the Trade Description Order 1957 bound by the Syariah Law (Islamic Law). Under the Act, Nestle is prohibited to produce any food items which contain any parts from haram prohibited animals. During the process and preparation of product, Nestle must not use or touch any ingredients or equipments which are deemed...
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........................................................................................... 9 2.2.1. Milk Collection .......................................................................................................... 9 2.2.2. Distribution ............................................................................................................. 10 2.2.3. Quality Control ....................................................................................................... 10 2.2.4. Professional Management...................................................................................... 10 3. Critical Analysis of HFL ...................................................................................................... 11 3.1. SWOT Analysis ........................................................................................................... 11 3.1.1. STRENGTHS ............................................................................................................. 11 3.1.2. WEAKNESSES .......................................................................................................... 12 3.1.3. OPPORTUNITIES...
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...Table of Contents I. Introduction 2 II. Operations 3 2.1 Raw milk procurement 3 2.2 Production and distribution 4 III. Market Analysis 8 3.1 Overview 8 3.2 Competition 9 3.2.1 Domestic producers 9 3.2.2 Imports 11 3.3 Market trends 12 3.3.1 Key drivers 12 3.3.2 Projections 13 3.4 SWOT Analysis 14 IV. Development and Environmental Impacts 15 4.1 Employment 15 4.2 Human capital 15 4.3 Environment 15 V. Conclusion 17 VI. Reference List 18 I. Introduction Suu JSC (the Company, SUU) is one of the largest and most respected companies in Mongolia with over 50 years of operating history as a true market leader in its field. Suu is the biggest domestic producer and distributor of various dairy products including milk, yogurt and ice cream in Mongolia. The Company was initially established during the Communist period and has since been transformed into a joint stock company listed on the Mongolian Stock Exchange. As of 2008, Suu accounted for 59 percent of total domestic dairy production, which reached 13 million liters. With 51 different products on offer in a variety of categories, including packaged milk, yogurt, cream, butter, and ice cream, the Company far surpasses its domestic competitors. In addition to its product diversity, Suu’s key competitive strengths are its large capacity (150 tons/day), the only powdered milk production line in the country, well-established procurement and distribution system and an aggressive marketing campaign...
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...INITIAL REPORT THE COCA COLA LIMITED (GLOBAL AND INDIAN SCENARIO) Team 1 Members: Sirisha Adiraju 2014281 Vikrant Gupta 2014324 Udit Birpalia 2014310 Himanshu Dawra 2014344 Tanya Dhingra 2014300 Ankit Rawat 2014339 1. GLOBAL BEVERAGE MARKET SCENARIO The global beverage market has been forecast to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry's rising product demand, not much affected by the currents of global recession, bears testimony to its unyielding growth throughout. Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from. Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits. The industry experienced a CAGR of 2.3% for the period spanning 2007-2016. Industry consumption volumes increased with a CAGR of 2.4% between 2006 and 2010, to reach a total of 717,040.5 million litres in 2011. The soft drinks industry will continue...
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...MANAGEMENT PRACTICES FINAL REPORT Online Projects, Reports, Presentations.. :) www.studentsgoonline.blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell...
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...Management Research Project 2011 Marketing Plan For FSK FOODS Prepared For: FSK Foods & Faculty of Life Sciences Business Management (FLSBM) University of Veterinary & Animal Sciences, Lahore (UVAS) Prepared By: Muhammad ShoaibManzoor(Group Leader) M Shahjhan Taseer M Wasim Ahmad Naila Rahat Momina Jameel MBA (Morning) Semester VI Department of Economics and Business Management UVAS Lahore 2009-2011 We would like to Dedicate This effort to our Respectable PARENTS And Lecturers ACKNOWLEDGEMENT All the praise to Almighty Allah, Ruler of the Day of Judgment, Creator of beautiful world. He Who created everything from nothing. He Whose praise has no bounds. Secondly, praise worthy is the Hazrat Muhammad (S.A.W.W). My whole life will be sacrificed upon him, who remains a torch of knowledge in darkness for tiding over the difficulties. We are very thankful to the following personalities for their kind guidance and help in completing this project: * MrAttique-ur-Rehman (Supervisor): who provided us right & in time directions, helped us on each step in this project. * Mr.M Bilal Malik (Client): who provided us his kind guidance and required resources to fulfill this project. * We would like to thank the people in market who provided us required information. We would like to thank all people who helped us in this project, especially our Parents, Class Fellows and whole Faculty, whom unlimited efforts are there...
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