...SWOT and Strategy Evaluation Paper: Gambling PHL/320 07/21/2015 SWOT and Strategy Evaluation Paper: Gambling Fancy cars, extravagant vacations, expensive jewelry, and a bigger house; we all wish for these things and wonder how we will ever make them a reality. Growing up we all heard that ‘the grass is always greener on the other side.’ This is even truer as an adult since we all want something that we don’t have. To some people, gambling is the only way that dream will ever happen. All they need to do is win one more time or win just a little bit more money. However, most people will not stop at just one more time. It turns into a never-ending cycle. If it is used for the good of society it can be a completely healthy hobby that really adds to society. |Strengths |Weaknesses | |Gambling become socially acceptable |Large capital investments | |Key source of revenue for States |High debt-to-equity ratio | |Increased US tourism spending |Gambling addiction | |Increased casino hotel revenues |Gambling can lead to health issues ...
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...Strategic Management Process Paper Strategic management refers to a set of managerial decisions and actions that determines the long-run performance of a corporation (Wheelen & Hunger, 2008, p. 3). It includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. The content of this paper will describe the components of a strategic management process and indicate why strategic management is needed in a company, furthermore, a description of how General Electric (GE) uses strategic management process in their company. Components of a Strategic Management Process The first component is environmental scanning, which is basically gathering information from external and internal environments to key people within the corporation. Its purpose is to identify strategic factors that will establish the future of a corporation. An easy way of predicting the future of a corporation is through a SWOT Analysis. SWOT is used to describe the strengths, weaknesses, opportunities, and threats for a specific company. The external environment consists of opportunities and threats (Wheelen & Hunger, 2008, p. 11). These variables happen outside the organization, which management has no control over. For instance, one company does not have the right to prevent another company of marketing the same product or service. Company A must strive to become better than other competitors. On the other hand, the internal environment consists of strengths...
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...Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness, opportunities...
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...Strategic Management and Planning Paper Marcy Blind Univ of Phoenix BUS 475 Brandan Krieger February 10, 2014 Strategic Management Paper Strategic management is collection of activities and processes that companies use to strategically coordinate resources and activities with the vision and mission statement throughout the organization. The purpose of this management plan is to put a plan into action and then have valuable feedback so the plan can be reevaluated as the external and internal dynamics evolve. At its core this is just the concept of having some feedback controls to evolve the plan to changing variables. This helps organizations to meet with the challenges with better focus and strategy. Purpose of strategic plan Strategic plan is a tool to manage the organization in more streamlined and optimal way. It helps in promoting the vision and goals of the organization throughout the organization. This avoids sub-optimization in the organization and helps the different branches to have better focus and coordination in between them. This also incorporates the organization strengths and weaknesses and then this data is used to formulate the best possible outcome for the organization. The plan also sets the goals the organization needs to achieve and how they will be achieved. This also includes the parameter against which the performance of organization will be measured and the time frame in which evaluation should be done. Components of strategic...
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...merica Corporation. Assessment of the external environment of the financial services sector; an internal/external assessment of B of A.; a strategy assessment; and recommendations to the Bank of America on how to maintain and strenghen its competitive position. Paper Introduction: strategic Management analysis bank of america Introduction The report presents the findings of a strategic management analysis ofBank of America Corporation a financial services company that participatesin most facets of the financial services sector Bank of America is anationwide financial services company in the United States and the companyis the country's third largest banking company when measure by totalassets behind CitiGroup in first place and J P Morgan Chase in secondplace Hoover's Inc This report begins with an assessment of the external Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Reliability in Service|.2 |3 |.6 |4 |.8 |3 |.6 ||Delivery | | | | | | | ||2. 8 |4 |.32 ||customer acquisition system | | | ||6. High-level of consumer awareness|.1 |4 |.4 ||3. Strong...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both...
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...MKTG300_03 Individual Project: Developing a Marketing Plan (Due 11/25) Objective One of your key responsibilities as a marketer will be to draft a marketing plan. The objective of the plan is to architect a road map for marketing strategies of a firm. The goal of this project is to offer you some valuable experience in drafting a marketing plan. Overview You have been hired as a consultant to conduct a market analysis and develop a marketing plan. Although the ultimate goal is to help your client company achieve its long-term potential, the primary emphasis of the plan should be on programs to be implemented over the next year or two. Project Composition: * Paper (Due 11/25) * Presentation (Either 11/25 or 11/27) Presentation Format: * Give a brief overview of your marketing plan. * Make sure you time your presentation to be around 10-12 minutes (12-15 slides). * Avoid crowded slides and slides where the background detracts from the ability to read the words on the slide. * Consider using appropriate visuals and/or multimedia (e.g., short clip) that can enhance the audience’s understanding and engagement. Writing Format: A minimum of 8 pages and up to 10 typed pages, double-spaced written document (Times New Roman, Font size 12). Make sure you include page numbers on the bottom right. Not following this formatting guideline is subject to point deduction. Writing Style: Strong business writing is required. Do not overlook misspelled words...
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...Strategic Management Process Paper Miguel Valdez MGT/498 August 17, 2015 Paul Kramer Strategic Management Process Paper Describe the primary components of a strategic management process, and indicate why a strategic management process is needed for a company. Strategic Management is a set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation. Its purpose is to identify strategic factors those external and internal elements that will determine the future of the corporation. The simplest way to conduct environmental scanning is through SWOT analysis. Which, SWOT is an acronym used to describe the Strengths, Weaknesses, Opportunities, and Threats, that are strategic factors for a specific company. The external environment consists of variables that are outside the organization and not typically within the short-run control of top management. These variables form the context within which the corporation exists. However, the internal environment of a corporation consists...
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...Assignment 2: FedEx Strategic Options and Opportunities Anthony Anderson JWI 540: Strategy Dr. John Dorociak 8/3/2014 Executive Summary This paper will provide discussion and analysis concerning various strategic options and opportunities as they relate to the FedEx Corporation (FDX) in their current industry market. Competition will be assessed to create an understanding of the current landscape of the industry from the perspective of traditional, potential, and oblique competitors in FDX’s current industry. FDX will then be analyzed utilizing the SWOT model that will be utilized to identify three strategic options in the current market that will foster corporate growth in the future. Once identified, each strategic option will be evaluated via three criteria based on three simple questions as follows: Is it big? Is it us? Is it time? After this evaluation is complete there will be one strategic option selected that best meets the selection criteria in totality. FedEx Corporation: The Competition Competition in the transportation market is intense both domestically and globally and is the heart of every organizations strategy within this industry. Freight and courier services are at a high demand throughout the world due to growing distribution channels, technology, and a marked increase in demand. Market volume and value are...
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...SWOT and Strategy Evaluation Paper Synthia Schnaudigel PHL/320 December 14, 2015 Jennifer Stephens SWOT and Strategy Evaluation Paper What information I gathered, companies that offer several activities such as; gambling, pool dancing etc. are all a part of a successful gambling industry. However, this may be different types; it could be just a casino, hotels and casino resorts it is the environment to place bids which could be local and/or lottery companies. a casino is a facility which houses and accommodates certain types of gambling activities. The industry that deals in casinos is also known as the gaming industry. Casinos are commonly built near or combined with hotels, restaurants, retail shopping, cruise ships and other tourist attractions. There is debate over whether or not the social and economic consequences of casino gambling outweigh the initial revenue that may be generated. In the United States, some states that have high unemployment and budget deficits have turned to legalizing casinos, often in places that are not tourist destinations. Some casinos are also known for hosting live entertainment events, such as stand-up comedy, concerts, and sporting events. There are pros and cons to every company. The SWOT analysis is a great way to determine. Upon reading there are many different regulations with restrictions around the world for gambling. Gambling industries are such a huge asset to the Government because of the rather large...
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...Techniques for Analyzing the Internal Environment 2.6 Roles of SWOT Analysis in Strategic Analysis 3.0 Strategy Formulation, Evaluation and Choice 3.1 Strategy Formulation stage and Contribution to Three-stage Strategic Management Process 3.2 Key Differences between Business Strategy and Corporate Strategy 3.3 Implications of Differences for Strategy Formulation 3.4 Key Differences between the Market Positioning and Resource-Based Strategy 3.5 Strengths and Weaknesses of Porter’s Generic Strategies 3.6 Resource-Based Approach Implications for Business strategy 3.7 Industry Lifecycle and Market Turbulence Implications for Business Strategy 3.8 Corporate Level Strategy Decisions 3.9 Relevant Growth Strategies to Qatar Airways 3.10 Advantages and Disadvantages of Related and Unrelated Diversification 3.11 Important Strategies to Qatar Airways 3.12 Portfolio Analysis 3.13 Aspects of International Strategy that are Relevant to Qatar Airways 3.14 International Strategies that are Appropriate 3.15 Market Penetration Strategies that are Appropriate 3.16 Evaluation Technique of Best Strategy to Adopt 4.0 Strategy Implementation 4.1 Resourcing of Strategy 4.2 Suitability of Current Organizational Culture 4.3 Suitability of Current Organizational Structure 4.4 Organizational Processes 4.5 Requirement of Strategic Control Systems to Implement new Strategy 4.11 Importance of Stakeholders 5.0 Conclusion 6...
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...Unit 1 Individual Project Student Name Student University MGT 680: Dr. ___________ May 11, 2014 Abstract The following discusses the process of creating a mission statement for fictitious company ToolsCorp Corporation and writes the company’s mission statement is using the nine essential components framework. This report focuses on the principles and tools needed to implement and evaluate the effectiveness of the strategic objective process. Lastly, this report considers any legal and ethical issues. Unit 1 Individual Project The following discusses the process of creating a mission statement for fictitious company ToolsCorp Corporation and writes the company’s mission statement is using the nine essential components framework. This report focuses on the principles and tools needed to implement and evaluate the effectiveness of the strategic objective process. Lastly, this report considers any legal and ethical issues. Launching a new business rests on a vision, or a set of beliefs, that the business can offer a product or service to consumers in a specific at a profitable price (David, 2013, p. 44). As a business grows, it is necessary for owners or managers to revise the company vision and mission. The original ideas are typically exhibited in the revised vision and mission. ToolCorp Corporation, located in Tennessee, produces power tools, lawn equipment such as mowers and furniture, as well as microwave and range appliances. This company has a booming...
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...number of beneficiaries served, how effective org has been (given limited funding), etc. iv. Identification of strategic issues 1. The most critical threat or weakness that needs to be addressed (or strengths that need to be maintained) - so we have to choose among all the threats/weaknesses v. Part II has to follow logically the analysis from Part I – continuity! 1. The strategic issues should be culled from IA and EA 2. “Because this is what was discussed in part I, these are our strategies…” II. Further discussion of Part II/Project a. Given IA and EA (inputs), this will be our output. b. Tools: SWOT matrix – need to present! i. Can come under Part I or Part II ii. Will enable us to come up with strategies 1. ST strategies 2. Strategies that can take advantage of O and address W, ETC…. iii. Choose combinations where it is feasible c. Components of part II (see powerpoint) i. Strategic thrust and overall objectives ii. Strategies and major programs, ETC. d. Hierarchy of Strategies/Objectives i. Vision/Mission ii. Long-Term Objectives iii. Strategic Objectives/Strategic...
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...Srategic Management Paper Format Table of Contents Acknowledgement i. Introduction a. Company background - 1 page b. Paper Design and Methodology - methods, - the things you’re about to do. - Narrative. ii. External Analysis (basis in Chapter V. Study Formulation) A. Economic Forces - Purchasing power B. Social, Cultural and Demographic Forces - Income, culture, lifestyle c. Technological Forces - Improvements of overall system/technologies d. Political, Legal & Gov’t Forces - Gov’t support to the automobile industry - Bill Laws (sabi ni sir.) e. Envt’l Forces - Typhoon, climate change iii. Industry Analysis A. Definition of the Industry B. Marketing Mix 1. Product and Market Share 2. Price 3. Promotion 4. Distribution Channels 5. Customer 6. Target Market 7. Competition a. Porter’s 5 Forces (Porter’s Five Forces model has been identified as a powerful tool for systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is.) C. Operation/Production iv. Industry Financial v. Company Analysis a. History b. Ownership c. Management d. Culture e. Organizational Structure f. Human Resources g. Mission Statement h. Vision Statement i. Corporate Objectives j. Strategies k. Marketing Mix 1. Price 2. Promotion 3. Distribution Channel 4. Customer o Target Market o Competition l. Production/Operation m. Financial Performance n. NPI Trends o. NPI Problems ...
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