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Swot and Strategy Paper

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SWOT and Strategy Paper
PHL/320
6/8/2015

SWOT and Strategy Paper
Retail companies, like other businesses, often use SWOT analysis to evaluate their companies. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis for retail is a detailed look at the retailer’s strengths, weaknesses, opportunities and threats vs. there competitors. The internal factors that affect company’s success and failure are the Strengths and Weaknesses of a company. Opportunities and Threats are external factors that show a firms growth. The success or failure all depends on how well the customers see the products being. There are many positives and negatives that retail stores face all the time with product, quality, and customer service.
The first step in doing a SWOT analysis for an online retail is indentifying certain strengths that the company has. The strengths a lot of online companies have are unrestricted services/24-7 operation, Labor and time saving, less cost/affordable. On-line shopping can be accomplished without any restrictions. The way technology is with online shopping, gives the consumers the ability to select and purchase whatever at anytime and anywhere. Online gives the ability for the business to offer anytime service which helps for people that can’t make store hours and don’t have an efficient and effective location to go to. Labor and saving time is a big strength for online companies because consumers can save the cost and time. The customers can’t save time and cost if they need to go to and from stores. This can save your time and energy and you get the convenience of home delivery services. Less cost is a big role for the company to run and build off of and help with having more customers. Running an online business is cheaper due to low requirements and cheaper updates then a store. Having less cost makes it easier to

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