...những cơ hội hấp dẫn. Trong bối cảnh toàn cầu hóa hiện nay, việc mở cửa, giao lưu kinh tế - văn hóa với các nước là điều không thể tránh khỏi và rủi ro trên thương trường đối với các doanh nghiệp cũng không nhỏ. Vì vậy phân tích SWOT sẽ giúp các doanh nghiệp “cân - đong – đo - đếm” một cách chính xác trước khi quyết định thâm nhập thị trường quốc trước khi thâm nhập vào thị trường quốc tế. Vì mô hình phân tích SWOT là việc đánh giá một cách chủ quan các dữ liệu được sắp xếp theo định dạng SWOT dưới một trật tự lô gíc dễ hiểu, dễ trình bày, dễ thảo luận và đưa ra quyết định, có thể được sử dụng trong mọi quá trình ra quyết định một công cụ rất hữu dụng cho việc nắm bắt và ra quyết định trong mọi tình huống đối với bất cứ tổ chức kinh doanh nào. Quá trình phân SWOT sẽ cung cấp những thông tin hữu ích cho việc kết nối các nguồn lực và khả năng của công ty với môi trường cạnh tranh mà công ty đó hoạt động. Mô hình SWOT cung cấp một công cụ phân tích chiến lược, rà soát và đánh giá vị trí, định hướng của một công ty hay của một đề án kinh doanh. SWOT phù hợp với làm việc và phân tích theo nhóm, được sử dụng trong việc lập kế hoạch kinh doanh, xây dựng chiến lược, đánh giá đối thủ cạnh tranh, tiếp thị, phát triển sản phẩm và dịch vụ... SWOT được sử dụng trong việc lập kế hoạch kinh doanh, xây dựng chiến lược, đánh giá đối thủ cạnh tranh, tiếp thị, phát triển sản phẩm và dịch vụ. Cho phép phân tích các yếu tố khác nhau có ảnh hưởng tương đối đến khả năng cạnh tranh của...
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...competitive period in the world of automobile, As company’s ability to capture and sustain market share leadership is a function of marketing strategy they choose to embrace, Honda and Taurus made a run at being number one during that period, both have many similarities concerning their size, price and demands, though each company has its own individual strengths that have allowed it to succeed in the current economic climate and also specific weaknesses that have affected their abilities to grow as vigorously as it should. Together these two companies will continue to be at the forefront of the introduction on new vehicles into their respective markets by capitalizing on the innovation that is inherent in their organizations. Honda Motor Company, a Japanese company, has its largest customer base is in the U.S., alternatively Ford Motor Company, an American company, has its largest customer base is in Asia. The Japanese have been particularly hurt due to economic variables impacting their country, the valuation of the yen was high and gave the American automobile manufactures more time to catch up in terms of product innovation, the Japanese also suffered from inappropriate product and investment strategies which were motivated by overly optimistic growth and market share forecast. In 1989 a battle between Honda and Taurus started for gaining the number one selling car in the United States resulted in Taurus winning in 1993 and became the bestselling car in the United States, a...
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...worldwide reported doing strategic planning. In North America, the figure was even higher (89 percent). Managers may decide to follow different strategic management plans to arrive at their prospective goals. With that said, an action plan involves setting goals that are used to guide the company in sound process and should always include an analysis of the current business situation. They should further formulate objectives and strategies based on the analysis, and implement and evaluate procedures that will ensure that progress is made toward each strategy and objective. The Strategic Management Process for Honda is comprised of five levels of strategy. (1) The Enterprise Strategy, which includes its mission and vision, (2) Corporate Strategy, (3) Business Strategy, (4) Operational Strategy, (5) Organizational Culture. The Strategic Management Process of Honda Ltd....
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...MAUREEN JESSAN M. DARJanuary 14,2014 Tuesday/8-11am SWOT ANALYSIS OF HONDA COMPANY Strengths• High and powerful research and development R & D• Innovation• Best market share leadership• Strong and powerful brand equity• Different and unique products• One major strength is the revolutionary engine technology with the help of the which Honda is Gaining success day by day• Popularity is termed as one of the best strength of the which results in betterment for the companyWeaknesses• Cost structure of the Honda is high as compare to other automobile manufacturers• Apart from Nissan and Toyota, Honda requires privileged purchase deposit• Honda focus more on international deposits as compare to domestic deposits• Civic model is Consider as one of the major weakness for the Honda Company• Honda products are termed as inoffensive in terms of style and design• Prices for non-luxury vehicles are far high as compare to other manufacturers• In truck line, the Honda Company is not offering strong products and proposalsOpportunities• Honda has the best opportunity to use its R & D in producing cars According to the needs and demands of Their customer. This is only possible Because of the increase is in demand for less pollution cars.• Emerging markets is one of the best opportunity for this company• Various models there are the which caters the lower segment• Fuel efficiency is now a days termed as one of the best opportunity the which cans results in the best productivity for...
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...III. LATERAL AUDIT A. B. financial analysis Annual Income Statement (values in 000's)Get Quarterly Data Period Ending: | Trend | 3/31/2014 | 3/31/2013 | 3/31/2012 | 3/31/2011 | Total Revenue | | | | | | | | | | | | | | | | | | | | | | | | | | $114,992,000 | $104,889,000 | $96,581,000 | $107,829,000 | Cost of Revenue | | | | | | | | | | | | | | | | | | | | | | | | | | $85,071,000 | $77,995,000 | $71,932,000 | $78,389,000 | Gross Profit | | | | | | | | | | | | | | | | | | | | | | | | $29,921,000 | $26,894,000 | $24,649,000 | $29,440,000 | Operating Expenses | Research and Development | | | | | | | | | | | | | | | | | | | | | | | | $6,157,000 | $5,949,000 | $6,317,000 | $5,883,000 | Sales, General and Admin. | | | | | | | | | | | | | | | | | | | | | | | | $16,478,000 | $15,160,000 | $15,521,000 | $16,683,000 | Non-Recurring Items | | | | | | | | | | | | | | | | | | | | | | | $0 | $0 | $0 | $0 | Other Operating Items | | | | | | | | | | | | | | | | | | | | | | | $0 | $0 | $0 | $0 | Operating Income | | | | | | | | | | | | | | | | | | | | | | | | | | $7,285,000 | $5,785,000 | $2,811,000...
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...Success in Formula 1 Considering the uniqueness and the fast pace of the sport, capabilities, resources and attributes that are required for gaining success in F1 can initiate through a number of dimensions. Motor sport industry is highly competitive and stands in a rapidly changing environment. For F1 industry the RBV seems to be a much more important factor as compared to MBV. The start up and running costs require huge financial resources. As a basis of being competitive, any medium sized constructor will have to invest up to 50-60 Million USD. In almost all the cases the majority of the team finance is raised via sponsorship. Most of the smaller teams depend a lot on the sponsorships to be able to compete in this sport. Sponsorships can also help a team to improve its overall performance by the way of financial aid it provides. The car and its parts such as engine and chassis are very important resources. Other resources such as own testing and windmills, test tracks and other equipment are of equal importance. The team and its members require to work as in interconnected and organized unit and need to change their strategies to counter the strategies of their competitors. Ability to win a race is determined by technological development and knowledge. Initially, the F1 teams were managed by the founders themselves. However, with changing times the manager runs the team like a business. Manager’s skills and knowledge has become of utmost importance based on a highly competitive...
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...company’s proposition. 3 Chronology in introducing products, and other landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History. Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three manufacturing facilities in Dharuhera, Gurgaon at Haryana and Haridwar at Uttarak-hand. The company head quarter is based in New Delhi, India .It started manufacturing bicycles, in 1984 the company was incorporated in a joint venture with Honda and given the name Hero Honda Ltd. Honda was making the R&D work and Hero was manufacturing. The company’s proposition. In the 1980s, Hero Honda grabbed everyone's attention with its campaign 'Fill it - Shut it - Forget it' Chronology in introducing products, and other landmarks 1985 : CD100 1989: Sleek 1991: CD 100 SS 1995 : Splendor 1999: Hero Honda CBZ first 150 cc in Indian market 2001: Passion and joy 2002: Dawn and Ambition 2003: CD Dawn, Splendor+ and Passion Plus, and Hero Honda Karizma, the industry's first 223cc motorcycle. 2004: Ambition 135 and CBZ 2005: Super Splendor, CD Deluxe, Glamour and Achiever 2006: company started making scooter...
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...1 a) How did Harley dominate the US industry historically Historically, Harley-Davidson managed to dominate the US market by correctly identifying its strengths, weaknesses, opportunities and threats and understanding the environmental factors that influenced the industry that it operates in (Figure 1 and Figure 2). By utilising its strengths to maximise the opportunities presented to the company, Harley-Davidson was able to implement a succession of affective strategies, allowing it to capture 60% of the motorcycle market and subsequently became the market leader in the late 1950s. In the early years, the company attracted customers and established brand credibility by utilising the ‘victorious’ and ‘sporting’ brand image of one of its founders, Walter Davidson. The company understood its customers need for a product that can be fixed at home and therefore, was able to fulfil this need with its pioneered V-twin engine innovation. In addition, Harley-Davidson invested in R&D, focusing on improving the quality and reliability of its machines, building on its strengths and therefore was able to charge a premium for its motorbikes. This, in turn assists Harley-Davidson to acquire its prestigious, luxury brand image and achieved a cult following. In doing so, Harley Davidson was able to increase its market share, despite a sagging economic environment of the 1920s. When sales declined in the 1950s, the company relied on its innovations as a point of differentiation and built...
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...Submitted toController of ExaminationMaharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketingmust penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled “ MARKETING STRATEGY ” HERO HONDA PVT. 2 [pic] [pic][pic]LTD . is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been dulyincorporated in consultation with the supervisor. Rahul GandhiACKNOWLEDGEMENT I would like to thank Mr. Narender Tanwar assigning me a project to work on and for thehelp and guidance offered by them during my project work. Working with them...
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...Organizations have a lot of ways to analyze their status, while many of these are based on financial statements, revenues, and more, the SWOT analysis looks at the company from a different angle. SWOT stands for Strengths, weaknesses, opportunities, and threats. What are Harley-Davidson’s SWOT, specifically the opportunities and threats external to the organization and under consideration of the fact that they are looking to expand overseas? First we must define SWOT. The purpose of the SWOT analysis is to analyze the company from four key strategic areas to better determine what changes they should make. SWOT first looks at the strengths and weaknesses of the organization; these are internal factors to the company. This is to help the company get a firm grasp on its core market advantages and areas that competitors may criticize the company for. Companies typically make core strengths their focal point for marketing. The purpose of identifying and defining the organizations weaknesses is not only to bring them to light, but to understand them so that they can decide what areas to improve and what areas are inherent in their business. Opportunities and threats are factors external to the organization. Identifying opportunities will hopefully point out untapped opportunities organizational leaders should consider capitalizing on. Threats identify external factors like changes in government regulations, costs, environmental standards or any other condition change that...
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...1.0 INTRODUCTION In this assignment of Student in Enterprise Programme (SIEP), I have choose one company based on criteria that have been stated in guidelines to conduct a training for 10 days in order to complete the task given in this assignment. After much consideration, I has choose a company named Honda Malaysia Sdn. Bhd (Private Limited Company) which a partnership company between Honda Motor Co. Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad. This company origin is from Japan. Private Limited company describe as a company that offers limited liability, or legal protection for its shareholders but that places certain restrictions on its ownership. These restrictions are defined in the company's by laws or regulations and are meant to prevent any hostile takeover attempt. As a first step for UMK students, the Faculty Entrepreneurship and Business have created a subject called Student in Enterprise Programmed (SIEP) where all students University Malaysia Kelantan business faculty must enroll in the subject. SIEP is an exceptional project to be carried out by the students for 10 days. Students can choose any company to do business and work there to gain experience in business and how to run a business. SIEP is the early exposure of students to the business world. Through this project, students can gain experience and have greater knowledge concerning the world of business. I personally gained many benefits through this assignment and get to know more...
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...Introduction: Modine Manufacturing is one of the world-wide leaders in thermal technology that is used in many automobiles and construction vehicles. Modine's relationship with Honda has been growing rapidly and Honda is one of Modine's top customers. The two companies have worked together to reduce manufacturing costs and improve efficiency. Honda feels as though their role is more of an assembler than a manufacturer, this requires them to purchase most of their parts from suppliers rather than building them themselves. In order for Honda to become more competitive Modine offered them a chance to begin to use a program called the BP process. The BP process is designed to improve quality, productivity and competiveness for suppliers. SWOT Analysis Strengths: ➢ Modine since 1916 has been able to build a strong base of customers ➢ Modine is known for being a leader in technology, manufacturing expertise, and a reputation for high-quality products and service ➢ Nets sales in 2012 seen a 9% increase in sales (Annual Report) ➢ Modine has developed smaller product than competitors Weaknesses: ➢ Pressure on Modine to keep prices low doesn’t correspond with their high quality products ➢ Requirements for new updated equipment are costly ➢ Modine has a relative weak brand name compared to its competitors Dana Holding Corporation and Denso Corporation (Annual Report) ➢ Employee productivity and efficiency can be higher ➢ Reducing manufacturing costs are still needed (Article) ...
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...BUSINESS STRETEGY | HARLEY DAVIDSON | | SUBMITTED BY- MANISHA YADAV(IB/05/04) | | SUBMITTED TO-MR. AMIT SAREEN | 9/14/2013 | | Table of content Chapters | Page No | Introduction | | History | | Value | | Vision,Mission | | Product Extension | | Intensive Strategies | | Organizational Chart | | Management | | İnternal & External Forces | | Micheal Porter Analysis | | Market Share | | Human Resource | | Strategic mix | | Competitive Profile Mix | | Internal Analysis Factor Mix | | SWOT & SWOT Matrix | | BCG | | Conclusion | | Possible Strategies | | Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee, WI, Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists rallying last summer on the shores of Lake Michigan. In 1929, there were 241 motorcycle manufacturers in the US. After the Depression, only two remained: Harley and Indian. By 1953, Indian went out of business, leaving Harley-Davidson as the only American motorcycle manufacturer. Financial difficulties in the 1970’s led to the parent company, AMF putting the motorcycle division up for sale. Without a buyer, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed...
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...Fiesta and its Promotions i. Target Market 2 ii. Adopting offer to suit target segment iii. iv. Market Competition Strategic Promotion of Ford 7. Questionnaire 8. Analyzed Survey Report of the Questionnaire 9. SWOT Analysis 10. SWOT Analysis of Ford Fiesta 11. Conclusion 12. Bibliography 3 Chapter 1 Introduction 4 Objective To study and analyze the elements of Promotional Strategies. Study and analysis of promotional strategies of Ford India for its product Ford Fiesta. Study the customer response regarding the promotions of cars in India. Scope of the Project Study the basic aspects of Promotional Strategies such as Sales Promotion, Personal Selling, Advertising and Publicity. Studying the customer response regarding promotions of cars in India through a questionnaire. Study the promotional strategies of Ford Fiesta with all the tools of promotion. Analyze and interpret the responses by SWOT analysis. 5 Data Collection and Analysis Secondary data collection from the various car information websites, newspapers, magazines, etc. Primary data collected from a questionnaire designed to target the customer regarding the promotions of cars in India. Analysis of promotional strategies by SWOT analysis by evaluating the Strengths, Weaknesses, Opportunities...
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...Honda pestel analysis Political We facing difficulty with the actual production of ours cars e.g. a lot of countries and governments are cutting down the amount to cars on the road that release toxic gasses in the atmosphere. Which means we are affected politically by government legislation as a cut on amount of cars on the road would decrease the amount of demand for ours cars which will affect sales of the company. 1. Economical 2. Downturn in economy would lead to less demand for luxury vehicles. 3. Damage to major markets such as U.S and Britain could lead to decreasing in our annual profit on a yearly basis. 4. Social 5. Trends and fashions and methods of transport may change leading to a diversion from vehicle purchases. 6. Fashions and trends may also bringing change to Honda having to possibly alter things in their production e.g. size and price for theirs cars People may change their minds from wanting a speedy car to a small and economic one; speed limits may be abolished leading to Honda having to alter their production line again to suit the needs of the social. 7. Technological 8. Technologies are improving and competitors are reacting to it would mean Honda too would need an upgrade in theirs production of this would be production the environmental friendly cars in order to stay in the market Legal – (How the Trend Helps or Hinders the...
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