...SWOTT Analysis: Samsung Team A MGT 230 October 21, 2013 Christine Russell, MBA SWOTT Analysis: Samsung SWOTT aAnalysis and evaluation of a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) allows companies to remain competitive. Companies make their product stand out among their competitors by utilizing a SWOTT analysis and the four functions of management, planning, organizing, leading, and controlling. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Samsung uses SWOTT analysis to further expand their reach globally, while quickly become one of the leading companies in technology, appliances, and home entertainment. Strengths Samsung’s strengths include record-breaking standings in the global electronic industry, leading information technology, and as a global work place. In 2012, Samsung Electronics set a record in the electronics industry by achieving annual sales of $201 trillion and annual operating profits of $29 trillion (Pepitone, 2013Citation). Profits this large allow Samsung to invest in future products, and new markets. Samsung continues to have global success in their electronics division, with the strong sales of TVs and displays, which rank number one in sales across the world. By keeping pace with the need for increased globalization, Samsung is “continually evolving to create a workplace for diverse populations around the world”...
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...organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustains a competitive advantage through strategies. How an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful. Competitive Advantage An organization that has a strategic advantage over its competitors that enables the organization to have greater sales and retain more customers is believed to have a competitive advantage. Many organizations have a competitive advantage within technological industries to include: Google, Apple, and Amazon. Each organization creates value in its products and services to stay ahead of the competition. Google is considered the industry leader when it comes to search and has 65% of the search market, according to Hit Wise. The company maintains its competitive advantage by developing a diversified infrastructure that gives them the ability to provide high-speed searches and branch out into other industries. Goggles infrastructure is made up of hardware, bandwidth, storage systems and servers. The company has access to all kinds of information about the organization from all over the world and can easily track the competitions movements. Google has developed a brand and tools that customers have learned to depend on. Google has expanded...
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...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses | Opportunities...
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...Environmental scanning is the first portion to an organization’s strategic management and is very important to the corporation. Environmental scanning is gathering information for the external and the internal of the company. A SWOTT is the best way to gather the information. A SWOTT is determining the strengths, the weaknesses, the opportunities, the threats, and the trends of the organization. Starbucks is a coffee shop that sets out to be different from the competitors. The company does not just focus on coffee but “bring a feeling of connection” to the people. Starbucks mission is “to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time”. Starbucks is a multi-billion dollar corporation and is the go to place if someone is looking for a great cup of coffee. By using an environmental scan and determining strategies the company uses to have competitive advantages will help explain why the company is so successful. Determining the values and what measurement guidelines Starbucks uses will promote how the corporation stands out for the rest of the competitors in the market. The internal and external environments of Levi Strauss and Apple computer describes how each company changed company focus by structuring the position of demographics to gain access to marketing trends and dealings with government regulations. Each company has proven capabilities for the organization’s success and taken responsible infrastructure...
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... 3 Executive Summary 4 Strategies 6 Conceptualizing in Business 7 SWOTT Analysis 11 Balance Scorecard 17 Reference 23 Abstract Our final business model will be discussed in this paper. We will emphasize the important factors that will contribute to the completion of our intended service. It is important to understand our mission, in order to understand the importance of our new service. We have gathered all of the relevant information which starts from describing our product to describing the necessary tools to properly implement and create this new service for Apple, Inc. Executive Summary Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, online services, and personal computers. We will be focusing on Apple, Inc. to create a new service that will not only impact Apple's reputation in a positive way, but it will also promote more success. Apple, Inc. has many innovated products that have been popular in our industry, we have decided to incorporate a system in this particular company as popularity, and business success is part of it. We have decided to launch a service to customers with disabilities, this will be intended to help them get the best of information, and training to use the products that Apple, Inc. offers. We have designed a system to be promoted in the stores, online, and via customer...
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...Environmental Scan Paper Tyrone Brown MGT/498 April 8 2013 John Gaze Environmental Scan Paper In today’s paper I intend to take an in depth look into two organizations and conduct an environmental scan on both companies. An internal and external scan on the companies will be used in determining what type of competitive advantages each company has in their perspective market. I also intend to look at the different types of strategies each companies use to meet their goals. I also intend to answer how each company sustain the competitive advantage and create value through business strategies. A brief discussion on the measurement guidelines each company follows in order to verify its strategic effectiveness will follow. Finally I will determine how effective the measurement guidelines that each company is using. Environmental Scan The first company I chose to discuss about their internal and external environmental scans is Starbucks. Many people throughout the world are familiar with Starbucks and the types of products they sell. Since their beginning in 1985 Starbucks has only grown as far as the growth of the company and sells. Starbucks offers premium coffee, tasty pastries, high quality coffee beans that consumers can buy to take home to brew themselves. While conducting my environmental scan I first began to look at the gender of the customers coming in to the establishment to purchase their Latte’s, Espressos’, and Danishes. I myself prefer to go without the coffee...
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...S.W.O.T.T. Analysis: McDonalds SWOTT analysis is a method businesses use to understand what they are excelling at and what they need to improve. As the number one fast food restaurant in the world McDonalds uses SWOTT analysis to stay number one. It's how they form their strategy going forward. Even though it seems like they get a lot of bad press they continue to thrive and remain a household name. Through SWOTT analysis McDonalds is able to see the threats to their success as well as identify trends to possibly improve their business practices. Strengths McDonalds is a very large company has to stay on top of technology and keep current with all the competition they have. McDonalds is always looking to the future and innovate the ordering process; the most recent story about this would be form an article in a newsroom post by McDonalds. This is about using the new apple pay in their stores and hos they partnered with apple to create something, “We’re excited to see the mobile payments industry reach a potential inflection point. As the technology catches on, McDonald’s will be well positioned to leverage the investments we’ve made around the world,” said Atif Rafiq McDonalds senior vice president and global chief digital officer. McDonalds is the largest known international food chain in the world. They are actively hiring in all of their locations across the world. They have over 35,000 locations across the world. Their customer span reaches to over 70 million customers...
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...company name, Nike. We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. Nike is widely known for their superior innovations in running shoes and has given athletes competitive advantages in their area of competition and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012 is the highly anticipated running shoes soon to hit the pavement at a store near you, priced at $170. In Team A’s paper, we will discuss the history of Nike, the latest running shoes to hit the market for 2012, why marketing is important, the SWOTT analysis, and their market strategy. Nike, Inc. History Established in January 1964 by a college track athlete and his coach, Blue Ribbon Sports was formed and operated as a distributor of a Japanese shoemaker. As a startup company, Blue Ribbon Sports operated as a distributor and begun selling track shoe out of one of the founder’s automobile. Later in 1972, Blue Ribbon Sports changed the company name to Nike and in 1980, went public under the Nike name; this is according to Nike, Inc. May 2011 Security and Exchange Commission filing (Security and Exchange Commission, 2011). Nike’s principle business is design, development, and worldwide marketing and selling of sports footwear, apparel, equipment, and accessory products. Nike currently...
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... 2014 Mark Glasier Week 2 Team Paper The Apple, Inc. company is the one we choose to work with in providing a new product/service for the public. Within this paper we will give you an overview of the Apple Inc. company. Provide you with a new product/service that will significantly affect the everyday lives of Apple Inc. users. This paper will explain the importance of marketing to Apple Inc. continual success. We will go through a SWOTT analysis that will focus on strengths, weaknesses, opportunities, threats, and trends on the new product/service we provide. To close the paper will show the marketing research approach that will be used to develop the marketing strategy and tactics for the new product/service. Apple, Inc. is a company that focuses on exceling in the mobile communication, personal computers, and portable music industry. Apple also sells a series on software, digital applications, and networking solutions. As of May of 2013 the market cap for Apple was set at $416.62 billion. They also were voted #1 on the Forbes list of “World’s Most Valuable Brands” and in “Market Value.” Since 1976, when Apple was founded by the late Steve Jobs, Steve Wazniak, and Ronald Wayne, has come a long way and topped charts of how powerful and successful they had become. During the first five years of production and operations, Apple managed to double their revenues every four months with an average growth rate of over 700%. Apple dabbled in digital photography, TV applications...
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...Running Head: SALES PLAN: PHASE TWO Sales Plan: Phase Two May 10, 2010 Sales Plan: Phase Two Apple has become one of the most successful cell phone providers since releasing the iPhone in 2007 (Apple, n.d.). This product is revolutionizing the cellular phone industry in ways that no other product could ever do. But like any product, the iPhone must continue to grow to stay ahead of the competition and always to increase sales. One way to do this is preparing a sales plan that can keep the product successful and increase the products revenues as it goes forward. As vice president of sales for Apple (Apple, n.d.), it is incumbent upon Team B to implement such a plan. Topics covered include outlining where the product is in the product life cycle, an environmental scan, situation analysis, and a SWOTT analysis. Other topics to include are sales goals, strategic plans, tactics, a budget, and measurement tools. By providing this data, Team B will ensure a successful sales plan that will not only maintain the products current success but also provide it with a very bright future to keep sustainability high. A discussion of the executive summary follows. Executive Summary The Apple iPhone is by far the most advanced and successful phone on the market today. It set the standard for smartphones and left the competition far behind with the features and applications it offers. Between all the applications available for download, the easy access to voicemail and an...
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...Abstract Autism is defined as; “a variable developmental disorder that appears by age three and is characterized by impairment of the ability to form normal social relationships, by impairment of the ability to communicate with others, and by stereotyped behavior patterns”. (Webster) “According to the Centers for Disease Control, autism affects as many as 1 in every 110 children in the United States”. Overall, we are looking at an estimated 1.5 million Americans who are affected with this disorder. By implementing a computer device that will assist in the learning capability of individuals with autism or individuals in general will be a success learning of one’s self. Organization and Product US Autism and Asperger Association (USAAA) is a non-profit organization that was developed in 1994. USAAA focuses on individuals with autism and asperger to provide the opportunity to educate, support, and solutions. “Our goal is to provide the opportunity for individuals with autism spectrum disorders to achieve their fullest potential (USAAA, 2011)”. USAAA is dedicated to: ← Providing immediate solutions through expert guidance and compassionate support. ← Consolidating the overwhelming amount of information and resources to simplify the lives of all associated with autism. ← Individualizing education on treatments and services for the diverse population of those affected. ← Providing networking opportunities for parents, professionals...
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...employees. This paper illustrates Apple Inc.’s SWOTT analysis and how the company develops its vision, mission, and guiding principles based on this analysis. This paper also reviews how Apple’s strategic plans and objectives define quality as a core principle. Finally, an assessment of some tools Apple uses to measure customer satisfaction and how these measurements can enhance quality. Apple Inc. Apple designs, develops and markets personal computers, media devices, and portable digital music players. Founded in 1979 by Steve Wozniak and Steven Jobs, Apple has become a world leader in the personal electronic entertainment industry. Apple leads the digital music revolution with its iPods and iTunes online stores. The company reinvented the mobile phone with its revolutionary iPhone and application stores, and has recently introduced its magical iPad that is defining the future of mobile media and computing devices. The organization built this empire by sustaining the Four Basic Values establish from its conception. Honesty; Ensures Apple demonstrate honesty and high ethical standards in all business dealings. Respect; Treat customers, suppliers, employees, and others with respect and courtesy. Confidentiality; Protect the confidentiality of Apple’s information and the information of our customers, suppliers, and employees. Compliance; Ensure that business decisions comply with all applicable laws and regulations. These simple values have transformed Apple from a two...
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...I SWOTt Form Name of Organization____State Farm___________________ |Strengths |Opportunities | |Organization is well known for their advertising efforts. including |Their ability to draw new customers and do successfully in order to | |strong distribution network and financial strength rankings; |increase their profits , including leverage strong brand name, expense| | |management and growing small business insurance | | | | |Weaknesses |Threats and Trends | |The company is known for their expensive prices that seem drastic in |Competitors are getting smart and learning the trends of the | |comparison to other organizations including declining net worth and |organization including increasing rates affect new business and new | |underwriting losses; |laws and regulations. | | | ...
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...1. INTRODUCTION Skype is an eBay company founded in 2003 that created voice communications software that allows users to communicate with people around the world via the internet. (Skype Limited, 2007) “Their particular spin has been to create a business model in which the basic service is free.” (Gosling, 2006) 1.1 Problem The problem is that this is not new software or service as other phone service providers offer the same or similar service. They must show how their service will outdo the rest. 1.2 Purpose The purpose of this case study is to explore what makes Skype different from its competition by analyzing the strengths and weaknesses of the company and by determining the opportunities and threats they may face. 2. SWOT ANALYSIS 2.1 Strengths Skype has several advantages that place it above its competition. First is the cost advantage to users. It’s free. That is if the person you’re calling is a Skype user as well. But if they are not, then calls placed to normal phones or mobile phones are charged a very low price. Typically this cost is about $0.02 per minute for calls made in the USA. (HL7 Systems & Services, 2007) Second, Skype has no expenses associated with marketing and advertising. With more than 25 million registered users, Skype’s reputation was built mainly by word of mouth. (Gaskin, 2005) Therefore, unlike their competitors, they don’t have to spend money trying to find customers. Third would be the “user-friendly” set up and configuration...
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...que es el “ipad” 2. Luego de describirlo, desarrollaremos lo que es su esquema y cuál es su ciclo de vida. A demás, hablaremos de la exploración de su entorno, del análisis de la situación y por último el análisis del SWOTT (“Strengths, Weaknesses, Opportunities, and Threats”). Este último punto se toma en cuenta, ya que su propósito es incrementar sus ventas en este producto. El “iPad”2, es una tableta o una computadora portátil liviana y fácil de utilizar, ya que su diseño fue inspirado por los teléfonos portátiles. “Apple”, es una compañía innovadora la cual decidió crear el “iPad”2 para entrar a un mercado diferente a los de los teléfonos inteligentes. No obstante, ya que creando esta nueva computadora fácil de utilizar y diferente a todo lo que el mercado estaba acostumbrado. Las ventajas del “iPad”2 en comparación a un teléfono, es el tamaño de la pantalla. Esto le da ventaja al usuario, ya que este puede navegar por el Internet con mejor facilidad que por un teléfono. Quiere decir, que el usuario no tendría que accesar desde su computadora portátil. Sin embargo; su enfoque está dirigido a diferentes mercados, educación, corporativo y al mercado de las computadoras portátiles e internet. El “iPad”2, es la sucesora del “iPad”1, donde Apple logró mejorar e innovar en la creación del “iPad”2, esta nueva tableta contiene dos cámaras. Estas dos cámaras están ubicadas una en el área frontal y la otra en el área trasera. El “iPad”2, contiene un procesador de doble...
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