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Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
Giovanni Anselmo
BUS/475
June 29, 2015
Sarita Wesley

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
Aura Cacia is a leader in aromatherapy sales and quality, as well as a key source of expert information that has fueled the widespread awareness of aromatherapy that can be seen today. Aura Cacia prides itself in sourcing authentic, high-quality essential oils and dealing face-to-face with the people growing the plants and extracting the essential oil whenever it is feasible. Aura Cacia frequently makes trips to visit its suppliers and processors to demonstrate their commitment to finding the best sources for their oils. Aura Cacia carries products for aromatherapy such as essential oils, perfumes, to skin care oils, body butters, aromatherapy mists, scent stones, candle lamp and eye pillows as well as bath and a massage products. ("Aura Cacia", 2014).
Aura Cacia's Mission Statement
Aura Cacia's mission statement is to make aromatherapy easy by offering an extensive selection of high-quality essential oils and aromatherapy products for all ages and spaces ("Aura Cacia", 2014). Aura Cacia is dedicated to serving a variety of customers encompassing a variety cultures, ethnicities, and religions all with the common goal of achieving relaxation, stress relief, balance, purity of mind and body as well as relief from common ailments such as allergies and minor aches and pains. The main competition for Aura Cacia would be other aromatherapy venders such as Young Living as well as spas and massage therapists such as Massage Envy. Aura Cacia recognizes that customers have a choice, when it comes to getting aromatherapy, such as going to a spa or massage therapist and paying a hefty

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