XYZ LTD. Health & Medical Solutions
Business Plan Proposal

Executive Summary

XYZ LTD. was established in 2012 by Mr. AAA, its’ major business focused on trading health & medical products. Its’ location is at Aqaba region in Jordan.

Mr. AAA has set up a business plan which includes the following activities: • Obtaining information (about health & medical products, the market and its characteristics, competitors and their products important information, etc.) • Analyzing Information (Feasibility study and statistical analysis were conducted on different types of information on economic, social, educational and cultural grounds) • Setting up a strategy (the strategy was derived from XYZ’s mission, XYZ’s values, and XYZ’s objectives illustrated by which plans to achieve these objectives were demonstrated) • Providing forecasts (short, medium, and long terms forecasts) for the business with all related information (such as expected costs, expected sales, etc.) • Preparing a diagnostic report and a preliminary proposal. (sent to Freeda earlier this month).

Obtaining information

Information obtained related to:
1) health & medical products
2) Market Characteristics (External Work Environment)
3) Staff Members
4) Government Agencies related and requirements (for licensing/certifying/etc)
5) Customers (Local and Regional)
6) Suppliers
7) Competitors
8) Other

Analyzing Information

A number of methods were approached, these are:
1) Numerical/Statistical Reports of the Ministry of Industry & Trade
2) SWOT Analysis
3) Feasibility Study

Setting-up a strategy

Considering its marketing mix (product, price, place, and promotion), and that XYZ’s net income is dependent on four variables: Amount of sales (and related services rendered), Cost of products (with associated operating, marketing, general