The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry.
UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives.
UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework.
UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics and making a Strategic Choice - ‘Blue Ocean Strategy’.
UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy - Functional Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card.
UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management.
