...content with the life they live but still he puts forth all his effort to make her happy. One day, Loisel manages to secure the two of them invitations to a ball which was being thrown by his boss. This still doesn't please Mathilde due to her lack of fine clothing and jewelry. After having to buy a new dress and borrow a necklace from her old friend Mrs. Forrestier, the couple arrive at the ball, only for Mathilde to become the center of attention. The author goes on to explain that it was the tragic misfortune that happened the night of the ball that caused the devastating turn of events soon turning Mathilde's dream into a nightmare. Aside from the ironic twist caused by the necklace, Maupassant also expresses many points of symbolism throughout the story which piece together the events to the characters. In the beginning of the story, it's clear to realize that Mathilde constantly dreams of having nothing more than the finest luxuries. Instead of being grateful for the fine apparal she does have throughout her household, she describes them as "drab", "threadbare", and "ugly" (paragraph 3). It's apparent that the author is portraying the characters Mathilde and Loisel to being categorized as upper-middle class due to the fact that the Loisel's currently have a housekeeper. Mathilde looks down on the housekeeper seeing her as a lower class worker. The author states that "the sight of the young country girl ... awakened in [Mathilde] only a sense of desolation...
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...Titanic: The Movie | My Review | Sherry Jackson ENG225: Introduction to Film Instructor: Melody Debonnel August 6, 2013 “Fifteen hundred people went into the sea, when Titanic sank from under us. There were twenty boats floating nearby… and only one came back. One. Six were saved from the water, including myself. Six… out of fifteen hundred. Afterwards the seven hundred people in the boats had nothing to do but wait… wait to die… wait for an absolution that would never come. (Titanic, 97) In the movie an older Rose stated this quote about the sinking of the Titanic. The movie Titanic is based upon a true story that happened in 1912. James Cameron is the writer and the director of the film. Since the Titanic is one of the best American stories in history, because this movie is full of love, romance and tragedy. There was a lot of working that went into making the movie Titanic, from creating the story (searching for the blue diamond, the romance between Jack and Rose and the sinking of the Titanic, choosing actors to play the characters, the cinematography to the genre that it is rated for the audience. Deep Sea Explorer Brock Lovett is searching the remains of the Titanic looking for the great hope diamond. He stumbles upon a picture of a young woman wearing the diamond on the day the Titanic sank. The young woman is Rose DeWitt Bakater. A much older Rose shares with the explorers what happened on April 12th, 1912 aboard the RMS Titanic. Rose recalls...
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...Chapter 02 The Role of IMC in the Marketing Process Multiple Choice Questions 1. (p. 39-40) Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and celebrity spokespeople to promote their sports and clothing products. Under Armour is engaged in: A. integrated marketing communications B. a centralized market strategy C. a concentrated market strategy D. an undifferentiated market strategy E. lifestyle segmentation based on sports See opening vignette. 2. (p. 41) According to the marketing and promotions process model, which of the following is NOT a stage in the target marketing process? A. market identification B. promotional decisions C. market segmentation D. positioning through marketing strategies E. target market selection 3. (p. 41) The marketing promotion model includes all of the following major components EXCEPT: A. the organization's marketing strategy and analysis B. the marketing planning program development C. the target marketing process D. the marketing management hierarchy plan E. the target market 4. (p. 41) According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix B. development of a marketing strategy and analysis C. development of the promotional mix D. determination of the target market E. establishment of marketing objectives 5. (p. 42) A(n) _____ is a document that evolves from an...
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...PERSPECTIVE The logic of indirect speech Steven Pinker*†, Martin A. Nowak‡, and James J. Lee* *Department of Psychology, and ‡Program for Evolutionary Dynamics, Departments of Mathematics and Organismic and Evolutionary Biology, Harvard University, Cambridge, MA 02138 Edited by Jeremy Nathans, Johns Hopkins University School of Medicine, Baltimore, MD, and approved December 11, 2007 (received for review July 31, 2007) When people speak, they often insinuate their intent indirectly rather than stating it as a bald proposition. Examples include sexual come-ons, veiled threats, polite requests, and concealed bribes. We propose a three-part theory of indirect speech, based on the idea that human communication involves a mixture of cooperation and conflict. First, indirect requests allow for plausible deniability, in which a cooperative listener can accept the request, but an uncooperative one cannot react adversarially to it. This intuition is supported by a game-theoretic model that predicts the costs and benefits to a speaker of direct and indirect requests. Second, language has two functions: to convey information and to negotiate the type of relationship holding between speaker and hearer (in particular, dominance, communality, or reciprocity). The emotional costs of a mismatch in the assumed relationship type can create a need for plausible deniability and, thereby, select for indirectness even when there are no tangible costs. Third, people perceive language as a digital...
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...Chapter 02 The Role of IMC in the Marketing Process Multiple Choice Questions 1. According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. development of the promotional mix. D. determination of the target market. E. establishment of marketing objectives. 2. A(n) _____ is a document that evolves from an organization's overall corporate strategy and serves as a guide for specific marketing programs and policies. A. strategic marketing plan B. integrated marketing communications plan C. situation analysis D. opportunity analysis E. competitive plan 3. _____ is a detailed assessment of the current marketing conditions facing the company, its product lines, or its individual brands. A. Strategic marketing plan B. Integrated marketing communications plan C. Situation analysis D. Opportunity analysis E. Competitive plan 4. _____ are defined as external areas where there are favorable demand trends, customer needs and wants are not being satisfied, and where a company thinks it can compete effectively. A. Market opportunities B. Market segments C. Competitive advantages D. Market strengths E. Market plans 5. To reach tweens (8-12 year olds), Jell-O brand gelatin marketers introduced X-treme Jell-O in wild berry, green apple, and watermelon flavors. The ads describe the gelatin flavors as...
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...On-line Resources Welcome to Part 1 of TAG’s on-line resources for our production of The Birthday Party by Harold Pinter. These resources are divided into 2 parts. Part 1 is intended to give an insight into Pinter, his style of writing and the play itself by looking at previous productions of The Birthday Party. Generally aimed at Higher Drama students, this pack complements units 1, 2 and 3 of the syllabus. However, these resources are also useful for the Knowledge and Understanding elements of Standard Grade as well as the Special Study for Advanced Higher Drama. I have collated information from various sources in order to provide material for use before your students see TAG’s production. In September 2003, Part 2 will be available to download from TAG’s website. This section of the resources will focus on the process of creating our production of The Birthday Party. It will include contributions from the Director, the Designer, the Performers and other members of the creative team. I hope that Part 2 will open up TAG’s working methods and provide a real insight into how a theatre company works. Please feel free to reproduce any section of the on-line resources for your use in the classroom. We are always aiming to provide the most effective and beneficial resources for teachers and so please do offer any comments you have regarding either part of this pack. We welcome and appreciate all feedback. I very much hope that you and your pupils find the resources useful and enjoy...
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...UNIT ONE THE GIFT OF THE MAGI By O. Henry I. Introduction O. Henry, whose real name was William Sydney Porter (1867 – 1910), is famous chiefly for his short stories. These stories are usually set amid the poorer working – class life of the cities, the characters being ordinary simple people with their daily living to earn, a life which O.Henry knew well. But the stories are not mere realistic sketches. O. Henry had both the craftsmanship of a writer and the compassion of a man. As a writer he constructs a clever plot with an unforeseen and an unexpected climax suddenly released so that the reader is kept guessing till the last moment what the outcome is to be. As a man he saw the drab surrounding and narrow circumstances which he described, but he lit them with sympathy and humour. Though in most of his stories humour seems to be predominant, yet the sympathy is always there, so the humour is warmed and enriched by its humanity. The story that follows, however, is an example of the reverse process. There are more tears in it than laughter. Yet laughter is implied and one might say that because of it the tears are touched with a more tender compassion. II. Text One dollar and eighty – seven cents. That was all. And sixty cents of it was in pennies. Pennies saved one and two and a time by bulldozing the grocer and the vegetable man and the butcher until one’s cheeks burned with the silent imputation of parsimony that such close dealing implied. Three times Della counted it. One...
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...USA $25.95 CANADA $27.95 • W h y do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? • Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? • W h y do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? • W h y do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? • And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? hen it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series o f illuminating, often surprising experi ments, M I T behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with ground breaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. N o t only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predict able—making us predictably irrational...
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...RESEARCH PAPER I. Title: Lining Our Silver Box: A Two Phase Study on the Usage, Attitude and Image of Silver Jewelry II. Background of the Study Sterling silver is a material commonly used in making hand-crafted jewelry. It is a silver-alloy made up of 92.5% silver and 7.5% other metals. Sterling silver jewelry is a popular accessory choice among thrifty shoppers who wish to look stylish and trendy. Buyers of sterling silver jewelry can replicate their favorite accessory trends, look and feel stylishly classy, while only paying a fraction of the cost of genuine silver, gold, or platinum. Silver Box started out in 2006 as a small humble company with a mission to design, execute, and distribute sterling silver jewelry creations of best value to Filipinos all over the country. From its initial launch at a Christmas bazaar, the small business has come far, branching out all around the metro. Despite its initial success and the rising demand for silver, Silver Box’s sales have declined. The company needs to have a clearer vision of what target market it is capable of achieving. In addition, Silver Box currently does not subscribe to any particular marketing strategy. For these reasons, this paper aims to conduct a thorough research on the consumers of sterling silver in order to find the appropriate market segments, brand strategies, and plans of action for Silver Box to reach a higher level of profitability. III. Objectives A. To identify the appropriate target...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...scientific knowledge has not left The Interpretation of Dreams untouched. When I wrote this book in 1899 there was as yet no "sexual theory," and the analysis of the more complicated forms of the psychoneuroses was still in its infancy. The interpretation of dreams was intended as an expedient to facilitate the psychological analysis of the neuroses; but since then a profounder understanding of the neuroses has contributed towards the comprehension of the dream. The doctrine of dream-interpretation itself has evolved in a direction which was insufficiently emphasized in the first edition of this book. From my own experience, and the works of Stekel and other writers, [1] I have since learned to appreciate more accurately the significance of symbolism in dreams (or rather, in unconscious thought). In the course of years, a mass of data has accumulated which demands consideration. I have endeavored to deal with these innovations by interpolations in the text and footnotes. If these additions do not always quite adjust themselves to the framework of the treatise, or if the earlier text does not everywhere come up to the standard of our present knowledge, I must beg indulgence for this deficiency, since it is only the result and indication of the increasingly rapid advance of our science. I will even venture to predict the directions in which further editions of this book - should there...
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...Developing the use of Information and Communication Technology with Adult Literacies Learners in Scotland A overview of the E-learning Support Project August 2007 – March 2008 Scottish Government Peter Lanigan Development Co-ordinator Learning Connections [pic] Background to the Project During the period 2004 to 2007, funding was provided by Learning Connections for some 26 innovative projects around Scotland using ICT in adult literacies learning. The funding provided small grants of up to £6000 to support developments and has encouraged the use of ICT / e-learning in various different context and locations. In reviewing this programme in 2007, we decided to adopt a different approach for 2007/8 which would encourage and support local integration of e-learning into literacies learning. We engaging the services of Sheerface Ltd. to work with individual literacies partnerships across Scotland. Project Aims The contractor appointed worked with Learning Connections to develop and support local initiatives for integrating ICT / e-learning into adult literacies learning in their particular area. Funding was available to support local initiatives to try out ideas for using ICT which were new to their literacies partnership. The aims were • to raise awareness of the lessons learned from the ICT Innovations projects undertaken 2004 to 2007, and other work undertakes by Learning Connections during that period • to promote...
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...THE LEADERSHIP TRAINING ACTIVITY BOOK 50 Exercises for Building Effective Leaders LOIS B. HART, Ed.D. CHARLOTTE S. WAISMAN, Ph.D. AMACOM AMERICAN MANAGEMENT ASSOCIATION New York | Atlanta | Brussels Chicago | Mexico City | San Francisco Shanghai | Tokyo | Toronto | Washington, D. C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Hart, Lois Borland. The leadership training activity book / Lois B. Hart, Charlotte S. Waisman ; foreword by James M. Kouzes. p. cm. Includes index. ISBN 0-8144-7262-1 1. Leadership—Study and teaching—Activity programs. I. Waisman, Charlotte S. II. Title. HD57.7.H383 2005 658.4′092—dc22 2004019036 © 2005 by Lois B. Hart and Charlotte S. Waisman All rights reserved. Printed in the United States of America...
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...Table of Contents Conditioning 3 Memory 14 Thought 21 Perception 25 Sensation 33 Personality Theory 39 Abnormal Behavior 49 Psychotherapy 56 Emotion 59 Motivation 62 Social Psychology 70 Intelligence 75 Physiology 78 States of Consciousness 84 Statistics 88 Human Development 91 Conditioning What are the laws of learning? What are the things that glue in our knowledge of the world? We are talking about the role of experience in shaping our lives. The rules of learning give us great adaptability. There are three basic types of learning. They are habituation, classical conditioning, and instrumental conditioning. Imagine a worm. When the tide is in, it comes out. It has extensions from its head, getting particles from the outside. So it comes out of its hole to snatch these particles. It has one fear though: seagulls. The worm is delicious to them. They see him and they eat him. The worm has a detection system wired in though. When there is a shadow, he ducks. It is a hard-wired reflex. Sometimes, however, shadows don’t mean a darn, like on a cloudy day. If it doesn’t come out because of the shadows, it will get nothing done and starve to death. Therefore, if the shadows are too frequent, it will ignore them. There...
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...111. PI.Is.III111.rsflllll M. Phenomenon Keirsey and Bates's Please Understand Me, first published in 1978, sold nearly 2 million copies in its first 20 years, becoming a perennial best seller ~ll ov~r ~he world. Advertised only by word of mouth, the book became a favo~te tralmng and counseling guide in many institutions-government, church, buslnes.s-and colleges across the nation adopted it as an auxiliary text in a dozen dIfferent departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential messag~: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves. Now: P"IS' IllIIrstalllll H For the past twenty years Professor Keirsey has continued to investigate personality differences-to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they...
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