...Edwards - Syncra Systems Case Analysis Outline - MKTG 6643 Introduction • According a 1996 study, retail product stock-outs in the industry occur at an average rate of 8.2% which leads to loss of sales, customers dissatisfied, etc • In 1998, Syncra Systems has developed a product branded "Syncra CT", a collaborative planning forecasting and replenishment (CPFR) software, to enable sharing of forecast and planning information between suppliers, distributors, and retail trading partners. • The software was intended to be vendor neutral in that it connects existing enterprise systems of trading partners by making valuable supply chain information (i.e. sales forecast, inventory levels) visible in order to notify the partners of "exceptions" that required resolution • The software was developed to handle high transaction volumes required for broad-scale deployments • Jeff Stamen, CEO of Syncra Systems, needs to develop a plan to sell the software and how to manage competition Problem Definition • Although the benefits of the CPFR and Syncra CT software has been proven, Syncra Systems management needs develop a plan to educate prospective buyers on the benefits of using the software and ease of adoption and functionality o Customers are worried about buying a product that is beneficial to others (not just them). • This a problem in a broad sense but the specific example is selling to Holiday Shops (a large supermarket owned by Gertrude Indolare). • Additionally, Syncra needs...
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...ASSIGNMENT 1 BEST OF BREED versus ERP SYSTEMS (BCO6603) PRESENTED BY JOHN SMITH Student ID: 1234567 Victoria University Assignment 1: Management Report 1234567 John Smith 1 Introduction Making decision of what to select between “best of breed” and Enterprise Resource Planning (ERP) systems are never easy. There are many controversy or chaos issues surrounds this thought and debate. Which one is better? What factors need to be considered? This paper will address the difference between “best of breed” and ERP System that needs to be considered, such as the definition, advantages and disadvantages each of them. “Best Of Breed” System “Best of Breed” is a collection of different applications from different vendors that used in an organisation to run a business (Leahy 2004). Typically, the “best of breed” vendors are focused on a single application. Thus, they have more knowledgeable and able to produce a richer set of functionality (Thompson 2003). Advantages According to Carroll (2002) and Montgomery (2003), the advantages of using the “best of breed” are; Produce a richer set of functionality from particular application for each business area. Flexibility to substitute of individual element in the application without major reconstruction to the system. Getting response faster from the vendor to adopt and create new function as the vendor is specialising in particular system application. Assignment 1: Management Report 1234567 John Smith 2 Disadvantages ...
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...ASSIGNMENT 1 BEST OF BREED versus ERP SYSTEMS (BCO6603) PRESENTED BY JOHN SMITH Student ID: 1234567 Victoria University Assignment 1: Management Report Introduction Making decision of what to select between “best of breed” and Enterprise Resource Planning (ERP) systems are never easy. There are many controversy or chaos issues surrounds this thought and debate. Which one is better? What factors need to be considered? This paper will address the difference between “best of breed” and ERP System that needs to be considered, such as the definition, advantages and disadvantages each of them. “Best Of Breed” System “Best of Breed” is a collection of different applications from different vendors that used in an organisation to run a business (Leahy 2004). Typically, the “best of breed” vendors are focused on a single application. Thus, they have more knowledgeable and able to produce a richer set of functionality (Thompson 2003). Advantages According to Carroll (2002) and Montgomery (2003), the advantages of using the “best of breed” are; Produce a richer set of functionality from particular application for each business area. Flexibility to substitute of individual element in the application without major reconstruction to the system. Getting response faster from the vendor to adopt and create new function as the vendor is specialising in particular system application. 1234567 John Smith 1 Assignment 1: Management Report Disadvantages Montgomery (2003)...
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...Journal of Operations Management 21 (2004) 613–627 From supply chain to demand chain: the role of lead time reduction in improving demand chain performance Suzanne de Treville a,∗ , Roy D. Shapiro b,1 , Ari-Pekka Hameri a,2 a Ecole des Hautes Etudes Commerciales, University of Lausanne, 1015 Dorigny, Switzerland b Harvard Business School, Boston, MA 02163, USA Received 1 December 2002; received in revised form 1 October 2003; accepted 1 October 2003 Abstract To improve demand chain performance, is it better for parties in a supply chain to focus first on lead time reduction, or instead concentrate on improving the transfer of demand information upstream in the chain? Even though the theory of supply and demand chain management suggests that lead time reduction is an antecedent to the use of market mediation (i.e., adjusting production to fit actual customer demand as it materializes) [Harvard Business Rev. 75 (2) (1997) 105] to reduce transaction uncertainty in the chain, which can be conceptualized as the primary goal of supply chain management [J. Operat. Manage. 11 (3) (1993) 289], demand chain parties often are observed in practice to begin with information transfer improvement, ignoring the problem of long lead times. In this paper, we propose a framework for prioritizing lead time reduction in a demand chain improvement project, using a typology of demand chains to identify and recommend trajectories to achieve desirable levels of market mediation performance...
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