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Systems and Operation Management

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Submitted By everald
Words 68409
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Heineken N. V. Annual Report 2013

Front cover image igNITE beer bottle
We are always committed to surprising and exciting our consumers. That’s why we have introduced the interactive igNITE beer bottle. The bottle lights up when you
‘CHEERS’ or drink and flashes along to the beat of the music. It ignites the night.

Annual
Report
2013

Contents

Overview

Report of the
Executive Board

Report of the
Supervisory Board

Financial statements Other information

Welcome to HEINEKEN
HEINEKEN is the world’s most international brewer with its brands available in 178 countries around the world.
We are

We value

We want

A proud, independent, global brewer committed to surprising and exciting consumers everywhere.

A passion for quality, enjoyment of life, respect for people and our planet.

To win in all markets with
Heineken® and with a full brand portfolio in markets where we choose.

Overview
2 The Quick Read

Regional Review
16 Our Regions

58 
Consolidated Statement of
Cash Flows

Report of the Executive Board
3 Chief Executive’s Statement

17

60 
Consolidated Statement of
Changes in Equity

5

Outlook 2014

19

6

Executive Committee

20 Central and Eastern Europe

Contents

Operational Review
8 Our Business Priorities
10

Grow the Heineken® brand

11 Consumer-inspired, customeroriented and brand-led

Africa Middle East

18 Americas
Asia Pacific

21 Western Europe

27 Financial Review
Corporate Governance Statement

12 
Capture the opportunities in emerging markets

Report of the Supervisory Board
43 To the Shareholders

13 
Leverage the benefits of
HEINEKEN’s global scale

47

14

Drive personal leadership

15

Embed and integrate sustainability

129 Heineken N.V. Balance Sheet
129 
Heineken N.V. Income Statement

22

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