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Systems Thinking

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Company South and Company North, both companies were purchased by a parent company because they were successful companies in the federal government contracting industry. South and North performed some similar services but each had distinct services that were not similar. The parent company wants the marketing and sales tracked for purposes of planning growth, reporting to the Board growth potentials, ensuring that the parent has control that companies do not duplicate and compete for the same services, and to control new service areas. Both company’s revenues and growth are paid out to previous owners as a profit share agreement. North’s primary service lines are in information technology, call center activities, and limited environmental support. South’s primary service lines are in environmental, military medical health services, engineering, administrative support, and some information technology. South and North share a few common clients.
Both North and South were instructed to input all sales and marketing information into the database and to keep updates on marketing processes current through a chatter system and process step system. They were instructed to put in all possibilities because if a problem of duality came forward it could be addressed immediately. Both were instructed that teaming together would be viewed as favorable and that if the two companies had the same opportunity that the boss would make the final decision on who would pursue the opportunity based on who was positioned the best to win. The problem is the marketing and sales tracking software the parent company invested and mandated its use is not being used effectively by the two sister companies
North started inputting all their sales and marketing information with a good basis of disclosure. South resisted putting in only mediocre

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