...INTRODUCTION The Mercedes – Benz Company began with the merger of Daimler Motor Company and Benz & Company in 1926. Since the merger, Mercedes – Benz has created and sustained a reputation for innovation and excellence by producing high-quality automobiles. An analysis of Mercedes – Benz would not be complete without an examination of the DaimlerChrysler Automotive Group, as the two industry leaders merged in 1998. The Mercedes – Benz Company is now owned and operated as part of the DaimlerChrysler Automotive Group. Throughout the paper, the guiding principles of DaimlerChrysler will be referred to, as their management decisions directly dictate those of their subsidiary, Mercedes – Benz. PART A: KEY MANAGEMENT ACTIVITIES There are several key management activities that the DaimlerChrysler group executives take part in that contribute to the company being considered a leader in their industry. One such activity is when the CEO and other board members meet with the European Works Council (EWC) and with the World Employee Committee (WEC) each year (.eurofound.europa.eu). These two committees are dedicated to building and fostering strong relations between employees and management. During committee meetings, concerned employees are encouraged to present their thoughts, ideas and suggestions for change to the management board (.eurofound.europa.eu). Through this interaction, a direct link is created between management and employees. DiamlerChrysler created the World Employee...
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...Case Analysis Report Management 101 Submitted To: Rumana Afroze Lecturer, Department of Business Administration East West University Submitted By: |Name |Section |Student ID | |Ali N Huq |8 |2009-3-10-016 | |Asif Khan Ahad |8 |2010-1-10-236 | |Imtiaz Ahmed |8 |2010-1-10-235 | Submission Date: 18.04.2011 Table of Content |Serial |Name of Topic |Page | |1 |Executive Summery |v | |2 |Acknowledgement |3 | |3 |Company Profile |4 | |4 |Analysis ...
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...1. “Operations can make or break a business”. For an organization, operations include all the activities necessary for the fulfillment of customer requests, not just manufacture, also marketing, HRM, accounting, etc (Slack, Chambers and Johnston 2007, p5). Through operations, business provide products and service by changing inputs to outputs. Operations excellence is fundamental to strategic success. And according to Skinner (1969), operations management (OM) can contribute to better company performance like reduced cost, increased revenue, etc. As a kind of understanding, whether a company has good operation strategies and management is one important factor that can “make” or “break” a business. Operations strategy (OS) can guide the whole business progress in the long-term. It is concerned with how the market is changing and what the operation has to do to meet current and future challenges (Slack & Lewis 2011, p7). Motivation behind strategic operations is two-fold: superior class of public utility and profitability (Narayanaswami and Rangaraj 2012, p102). One useful tool in formulating OS is OS matrix. It enables company to consider how resources can be effectively used to affect quality, speed, dependability, flexibility and cost, in order to meet market requirements. One good example to explain the importance of OS/OM is Hagen Style. Hagen Style is a successful kitchen equipment company in North America and its success owes to its direct marketing operations, along...
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...0 Introduction Intense competition and pressure from customers to reduce prices has forced many companies to reduce their costs to survive. Automotive manufacturers such as BMW and Mercedes have found that most of their costs are committed once the production begins, and thus, the cost must be reduced earlier in the product life cycle, particularly while the product is in the planning and design stages. Mercedes Benz is a multinational division of the German manufacturer Daimler AG, headquartered in Stuttgart. The brand is often used for building luxury automobiles, buses, coaches, and trucks, widely known as one of the most established and oldest automotive brand in the world today. 2.1 Cost Management Techniques Adopted by Mercedes Benz 2.1.1 Target Costing Target costing prices are assumed to be set by the market on a competitive basis. In a market economy, values are defined by the users. As Mercedes move closer toward a global economy, prices increasingly become uncontrollable variables, while costs, because of technological advances, increasingly become controllable variables. When selling price and profit margin are fixed by competitive pressures and management policies, respectively, reducing the firm’s production costs may be the only source of increased earnings. Mercedes Benz, one of the worlds most prestigious and tradition laden car makers, has taken its time to wake up to the daunting dimensions of the challenges it faces in the rapidly changing world...
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...with Benz and Cie in 1924 and 1926 respectively(Thornton & Meyer-Larsen, 2000). The Newyork Times magazine 2010 considers them to be the world’s second largest, manufacturer followed by BMW in terms of the luxury cars (The NewYork Times, 2010). This industry has about 256000 employees with the production plant distributed in almost five different continents. It is also the largest manufacturer of commercial vehicles that includes Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, and Daimler Bus. (Benz Insider, 2010).In 2007 private firm namely Cerberus Capital management, the specialist in restructuring troubled companies brought Daimlers former subsidiary Chrysler which was later titled Daimler AG on October 4, 2007. Key Business Activities The Automotive service and Financial service together forms the two key business activities of organisation. Mercedes-Benz Charter Way is the international commercial vehicle financial arm of DaimlerChrysler established nearly fifteen years ago that offers financial services, fleet management, insurance services, banking and credit/debit card services in more than 40 countries. Reports have shown that Mercedes-Benz Charter Way tenancies and funds nearly one third of all the vehicles produced worldwide by Daimler. Mercedes-Benz Charter Way functions through the widespread Mercedes-Benz dealer network that provides HGV and LCV operators in any sector financial and operational expertise.( www2.mercedes-benz.co.uk/.../Mercedes.../CWay_FOG_02-06_web...
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...American and German restaurants etiquette, larger errors in business practice and management settings remain unchanged. So both brands could contain preserved different cultural class: • James Holden, the President of Chrysler from September 1999 to November 2000 described what he saw as "married up, marry down" phenomenon. "Mercedes, perceived as a fantasy, a particular brand, and Chrysler, Dodge, Plymouth and...
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...Mercedes Benz AMG Mercedes Benz is an amazing car brand with great horse power and a beautiful look. The brand offers different styles of cars from Sedans to SUVS and sports cars. One of the nicer versions is the C63 AMG. Three important aspects of the car are the Engine, the Transmission, and the LED headlights. This essay will explain the features of each and why the features make the AMG a great car. The Engine of the AMG is very important for the car’s function and drive. The 4.0-liter V-8 biturbo engine of the AMG is the first sports car engine in the world which has the turbos inside the V of the engine. (AMG Driving Performance , 2015). It also has dry sump lubrication, which is “a lubricating motor oil management method for four-stroke and large two-stroke piston internal combustion engines that uses additional pumps and a secondary reservoir for oil—as compared to a conventional wet sump system, which uses only the main sump below the engine and a single pump.” (Dry Sump , 2015). This makes the engine more efficient because of the prevention oil-starvation at high g loads, and because their lower center of gravity positively affects performance. (Dry Sump , 2015). The head of engine design at AMG stated: “With the new AMG 4.0-litre V8 biturbo engine, we present a fascinating and powerful sports car engine, which also achieves the next step in efficiency due to numerous measures.” (Mercedes Benz, 2014). The advantages of the engine are that the eight-cylinder engine...
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...Daimler and Chrysler companies, was feeling great frustration. Why couldn’t he move the integration process along more rapidly? He could see clearly the amazing potential for payoffs, but it just wasn’t happening. He wasn’t used to being unable to move the organization, and he hated the feeling of being able to visualize great things without being able to mobilize people to action. What else could he do? Maybe it was time to let the two cultures duke it out, and allow the stronger one to win. That would be one kind of integration, though not quite what he had been working for. Background At 4:00pm on November 12, 1998 as the final bell rang on the New York Stock Exchange, U.S. automaker Chrysler Corporation and German automaker Daimler-Benz ceased to exist. They emerged the next day as a new global conglomerate named DaimlerChrysler AG. With combined revenues of $130 billion and a market capitalization of $92 billion, DaimlerChrysler became the fifth largest automaker in the world in number of vehicles sold and third largest in sales. The $40 billion stock deal was the largest ever in the industrial world. Upon completion of the transaction Daimler stockholders owned 57 percent of the new DaimlerChrysler and Chrysler stockholders the remaining 43 percent. After ten months of discussions and negotiations between the two companies, the merger was billed as a marriage of equals. It signaled new levels of consolidation within the automotive industry and was heralded as the beginning...
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...As the founder of the automotive industry, Mercedes-Benz has established and maintained a great brand image in the people's minds where it has reached the top of the pyramid, the resonance as a classical prestigious car in terms of durability, high performance, innovation, premium of engineering, as it has invented the first engine. It has a high reputation, goodwill, and customer loyalty as its focus is on customer service, satisfaction and give them the sufficient and efficient value that they deserve, which led to a high brand recognition. The three-pointed star trademark reflects the ambition and determination of Mr. Daimler, the inventor, who wanted to show that his motors are suitable for 'land, water and air'. It uses a communication approach which tells their story of innovation, "One day this star will shine over our triumphant factories" he said. It has many core values which distinguish it from its rivals, like, integrity. It is known for taking very clear, steady and honest actions, and abiding by great ethical standards. Also collaboration; it's supporting team work and gives its employees great encouragement and boost morale, also monetary support, so they give their best to achieve the corporation's goals. Moreover, it empowers them to take risks and initiatives for better future. Moreover, trust and safety which are provided for employees and customers. Strengths | Weaknesses | * High brand equity. * Powerful brand name & recognition. * Blue...
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...or exportation of goods or services. The Emirates Motor Company has for many years engaged in the importation of Mercedes Benz from Germany into the UAE. One of the major challenges that the organization has suffered is lack of sufficient funding. As such, the organization has not been in a position to fully exploit the UAE market. The company also has to deal with high cost of operations. Importation activities require firms to pay for shipping and loading charges for the goods. The importer also has to incur insurance charges. The costs result in an increase in the cost of commodities making them undesirable to customers. Delays in payment also make it difficult for the company to replenish its stock. Outline 1. Executive Summary 2. Introduction 3. Literature Review a) An Overview of the Emirates Motor Company’s Import Business b) History of Importation of Mercedes Benz Automobiles from Germany to the UAE c) External Analysis of the World Automobile Industry d) External Analysis of the Trade between the UAE and Germany in Automobiles e) Internal Analysis of the Emirates Motor Company (EMC) 4. Methodology 5. Results 6. Discussion Challenges Facing Mercedes Benz UAE in the Export of Cars to Iran Introduction Mercedes Benz is a Germany based manufacturer of automobiles. It is a division of Daimler AG. Mercedes Benz as a brand engages in the manufacture of a wide variety of automobiles which range from...
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...Fotolia (icons p. 18/19) Production l in millions of € 8,116 10,139 10,179 j in millions of € 6,830 8,720 7,290 l Total vehicle sales in millions 2.2 2.35 2.55 j 1,451,569 1,565,563 1,722,561 j Unit sales of Daimler Trucks 461,954 484,211 495,668 j Unit sales of Mercedes-Benz Vans 252,418 270,144 294,594 j 32,088 33,705 33,162 l in millions of € 79,986 83,538 98,967 j in millions of € 2,369 2,471 2,383 l in g CO2/km 140 134 129 l Unit sales of Mercedes-Benz Cars Unit sales of Daimler Buses Contract volume of Daimler Financial Services Product responsibility Dr. Cantz’sche Druckerei Medien GmbH (reprography) Bechtle Druck + Service GmbH und Co. KG (printing) Contact j 10,752 CO2 emissions of the European fleet (vehicles from Mercedes-Benz Cars) Mirjam Bendak 129,872 10,815 Group net income Daimler Sustainability Report 2014. Publications Manager Thomas Fröhlich 117,982 8,820 Research and development expenditure on environmental protection For the publisher Daimler AG, Mercedesstraße 137, 70327 Stuttgart, Germany 114,297 in millions of € Profit before taxes on income1 Publisher in millions of € Operating profit/EBIT1 Operations-related environmental protection Daimler AG, HPC E402 70546 Stuttgart Tel. +49 (0) 711 17-0 (headquarters) Fax +49 (0) 711 17-790-95251 E-Mail: sustainability@daimler.com http://sustainability.daimler.com in GWh 10,769 11,059 10,851 l of which electricity in GWh 4,870 4,545 ...
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...Term project Operation Management CHRYSLER: [pic] Total Quality Management Submitted to Dr. Chafik Abid CONTENTS -Introduction…………………………………………………. -Chrysler Total Quality management………………………. -Chrysler SWOT Analysis…………………………………… -Chrysler service Quality…………………………………….. -Chrysler service and dealership Problems (Middle East)… -Chrysler Service solution……………………………………. -Conclusion……………………………………………………. -Work Cited…………………………………………………… INTRODUCTION: DaimlerChrysler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. As it can be seen above that the integration of the two different companies with similar line of production makes the company stronger, reliable, and caters the best for its customer needs and satisfactions. As a result, we chose this company to discuss further on its Total Quality Management and other related issues. Total Quality Management is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge...
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...1.2 Table of Contents 1.2 Table of Contents 1 1.3 Acknowledgement 2 1.4 Summary/Abstract 3 2.0 Brand #1 Mercedes Benz 2.1 Introduction to Mercedes Benz 4-5 2.2 Mercedes Benz History and Development 5-9 2.3 The Macro-environment 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations...
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...How Mercedes-Benz turned research into reality By Mustafa Bayülgen | Supply Chain Quarterly| Quarter 2 2012 issue By adopting proven practices from the supply chain literature, a Mercedes-Benz bus factory in Turkey avoided “reinventing the supply chain wheel” while making big gains in production and efficiency. As the year 2008 came to a close, the global economy was struggling. Even so, we at the Mercedes-Benz bus plant where I work in Hosdere, near Istanbul, Turkey, were determined that we would not simply weather the economic downturn but would also increase production capacity by 30 percent. We knew it would be a huge challenge because of economic conditions and the increasingly complex nature of supply chains. Nevertheless, we went ahead with the project, which ultimately proved successful. Thanks to the efforts of a logistics task-force team that Mercedes-Benz Türk A.Ş. (MBT) formed to tackle that challenge, the plant was able to meet its goal. The team achieved success by aligning all logistics operations with production operations through a project called “Hosdere 2010—New Logistics Concept.” This project applied a concept that can best be described as “evidence-based supply chain practice” (EBSCP). Simply put, EBSCP is the incorporation of proven practical or research findings into daily supply chain management practices. It involves taking what has already been discovered—examining best-practice examples and current research—and then implementing it and enhancing...
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...contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 PRINCIPLES & PRACTICE OF MANAGEMENT 1. How should Mr. Durant assess the opportunities in various countries around the world? 2. Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy? 3. How could Carrefour differentiate itself from Wal-Mart? 4. Identify cultures in selected countries that need to be considered in order to be successful? 1) The reengineering efforts of P&G focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign? 2) What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed? 3) As a consultant, would you have recommended a top-down or a bottom-up approach, or both, to process redesign and organizational change? 4) What are the advantages and disadvantages of each approach. 1) What is your assessment of Daimler-Benz's operations in many different fields? 2) Should the various groups operate autonomously? What kinds of activities should be centralized? 3) Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place and why did it venture into the Aerospace and Inter Services businesses...
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