...Table of Contents Executive Summary………………………………………………………2 Problem Statement…………….…………………………………………2 Situation Analysis…………………………………………………………2 External (Refer to appendices A)…………………………………2 Internal (Refer to appendices B)………………………………….4 Segmentation Analysis (Refer to appendices C, D, & F)……………..6 Strategic Alternatives (Refer to Appendices F, G, & H)……………….9 Alternative 1…………………………………………………………9 Alternative 2………………………………………………………..10 Alternative 3………………………………………………………..11 Recommendation………………………………………………………...12 Implementation (Refer to appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has...
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...www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9750 3119 f: +49 69 9750 3320 e: deinfo@datamonitor.com Datamonitor Asia Pacific Level 46 2 Park Street Sydney NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Datamonitor Japan Wakamatsu Bldg 7F 3-3-6 Nihonbashi-Honcho Chuo-ku Tokyo 103-0023 Japan t: +813 6202 7681 f: +813 5778 7537 e: jpinfo@datamonitor.com Contactless Payments 2006 Reference Code: DMFS1839 Publication Date: 06/06 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always...
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...economic impact of gold Contents Foreword ........................................................................................................................................................................1 Executive summary .......................................................................................................................................................1 Background ....................................................................................................................................................................1 Key findings ...................................................................................................................................................................1 Scope of analysis and...
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...RESEARCH - ANALYSIS - SOLUTIONS CCPA R e v i e w E c o n o m i c & S o c i a l Tr e n d s September 2012 Income Inequality in Canada: How does Manitoba compare? Can we do better? The Canadian Centre for Policy Alternatives has been documenting the rise in inequality in Canada since 2006. More recently, the Conference Board of Canada and the OECD have confirmed this trend. These organizations also report that inequality in Canada is now increasing faster than is the case in many other countries. In their highly acclaimed 2009 book The Spirit Level: Why More Equal Societies Almost Always Do Better, Wilkinson and Pickett showed the impact of inequality on a variety of measures such as levels of crime, teenage pregnancies, life expectancy and educational achievement (to name a few). The study concluded that countries that are most equal do best. If Canada wants to measure up to more equal countries, the growing gap between rich and poor will need to be addressed. The federal government has the most important role to play in redressing the imbalance. CCPA and others have suggested how poverty and inequality can be tackled through improved policies and programs, and better redistribution of wealth through taxes and transfers at the federal level. But provincial governments also have a responsibility. A recent study in Ontario shows that province to be the most unequal. Our analysis looks at the trend in inequality across Canada with a focus on measuring progress in Manitoba...
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...2012 ASSIGNMENT 2 CMNS 261 - Documentary Research in Communication Course Authour: Donald Gutstein Course Tutor Marker: Vincent Andrisani Policy document Research and Analysis Canada. Access to Information Review Task Force. (2002, June). Access to Information: Making it Work for Canadians. Page 2 Policy document Research and Analysis Canada. Access to Information Review Task Force. Overview: The decision to implement an Access to Information Act (ATIA) in Canada was a process initiated in the early 1970s and only in 1982 was a workable law established in this country. Through many years, the preliminary actions were taken by a few and only after the government officially decided to develop the law, was a real concerted effort expended on the Access To Information Act (ATIA). Heralded as an example to be followed, it has been many years since the law was amended to keep up with the times of the changing face of information access. As a result the Canadian act has languished for many years with a constant whittling away at the right to access culminating with the current outcry that the law must be made more workable. This is a brief search of the actions that have been taken and their results. Historical aspects of Access to Information in Canada: The existing Access to Information Act (ATIA) as passed by the Federal Parliament in 1982, and was enacted in1983 after years of attempts at implementation Page 3 of an information...
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...ANSWERS TO CASES Chapter 1 DiGiorno Pizza: Introducing a Frozen Pizza to Compete with Carry-Out In conducting research for the launching of a new product it is imperative that the target population be identified. In this case, who are the people most likely to be interested in purchasing and consuming frozen pizzas in lieu of carry-out pizzas? How are these people to be identified for sampling (Chapter 7 refers to this group as the “frame”)? Should a test market city or area be used? Why or why not? What mode of survey such as telephone, mail, or personal interview should be used? When should these people be surveyed? Does time of day, day of the week, or season of the year make any difference? What types of measurements should be taken? Some possible measurements might include dollar amounts spent per week of pizza per family, number of pizzas purchased per month, percentage of family pizza consumption that is frozen pizza, and total amount spent per month on take out food. 1. One population that was identified was “pizza lovers”. These people may have been previously identified by market researchers based on number of pizzas purchased per month, use of coupons, or from previous surveys. Another population mentioned in the case was women ages 25 to 54. The advertisements shown on national TV were likely aimed at the general population because Kraft was attempting to achieve broader goals such as brand name recognition and a dissemination...
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...Analysis of American Tourism problems and Suggestions Nessie Shi May 8, 2013 Abstract This article main focuses on the problem and suggestions of current American tourism. Though analysis the history and current situation of America tourism, the article points out three problems the America tourism exist. Then the article indicates some suggestions to resolve the problems. The America tourism developed from 1790, and stand at the maturity stage now. It has rich tourism resource, such as the park, the museum, the theme park, the internet system, and developed transportation system and so on. However, the result is not the best in the world. Even though the America tourism is mature compare with more countries, it also has some problems because the special country condition. Such as the economy problem, security problem, visa problem and medial tourism problem. The article gives some suggestion aimed at each problem. Introduction “Tourism is the number-one service that we export. And that means jobs.” “More money spent by more tourists means more business can hire more workers.” President Obama announced when he went to Walt Disney World’s Magic Kingdom in Orlando, Florida January 19, 2012. (Laura, 2012). According to the statistic from the government, tourism and travel account is 2.7% of US gross domestic product (GDP) and support 7.5 million jobs. Generated...
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...brand, the new parent company after the 2005 merger, Coors Light has established itself as the biggest selling brand in both the US and Canada. The merger, however, left the company heavily indebted and with limited capital suffered a loss of partnering and sponsorship for major sporting events. Coors Light has worked extremely hard to maintain the positioning as ‘The Worlds Most Refreshing Beer” withstanding the susceptibility the brand faces with only a single brewing site and third party distributors. This promotion plan includes the following objectives for the upcoming year: * To attract non-users and create brand awareness among 90% of females aged 21-30 seeking a refreshing tasting light beer, * To retain the 18-24 year old male target currently held by Coors Light. * To engage the mobile community through the use of Mobile Insider, connecting the brand to consumers. The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets. Over the next 12 months it is recommended that Coors Light continue to use the Maxim Golf Experience to maintain the current target market. The brand will increase awareness among the female target by promoting the Coors Château getaway at bars across Canada, awarding 100 women a relaxing weekend getaway. This will tie in to the Cooking with Coors social media contest through the companies...
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...SOCI 2450 A Prof. Darryl T. Davies Bill C-10: Issues of Interest Nidhal Abubakar 100896803 Bill C-10: Issues of Interest Nidhal Abubakar 100896803 2015 2015 There are many issues surrounding the content of Bill C-10. This essay will examine issues that affect the criminal code and provide evidence that the Bill is not progressive for Canada to deal with crime and the judicial process. By looking at the issues such as mandatory minimum sentences and the proposition of the bill we will look at the challenges that will be faced and met. The bill also introduces eliminating conditional sentences and eliminates double credit for time already served as well as introduces changes to the Youth Criminal Justice Act to impose harsher sentences for young offenders. This essay will delve into information that will bring the various issues to light. Firstly an explanation of Bill C-10 will be provided to understand what changes will be made to the Criminal code and who it affects. The dissection of the Bill will open the dialogue for this essay for appropriating topical issues with the concept of progress in a manner that reflects the trouble that this Bill brings to Canadian society. Bill C-10 was introduced by the Minister of Justice on the 20th of September 2011. The Act includes the enactment of the Justice for Victims of Terrorism Act and amendments to the State Immunity Act, the Criminal Code, the Controlled Drugs and Substances Act, the Corrections and Conditional Release Act, the...
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...since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed in annualized terms. That's the weakest performance since the 3.7 per cent decline seen in the second quarter of 2009. Although the recession has past and Canada has improved, the unemployment rate in Canada was last reported at 7.4 percent in November of 2011. A decline of 53,000 in part-time work was partially offset by an increase of 35,000 in full-time. Compared with a year earlier, the number of part-time workers was down 1.9% (-62,000), while full-time employment grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This was a huge loss for the company as Toronto is the largest city in Canada and generates one-fifth of the gross domestic product of Canada. This being said, The Air Canada Center sells Molson Canadian rather than Labatt at hockey games. There are 18,800 seats at the Air Canada Center, and say at least 16,000 people purchase at least...
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...exploring diversity through the value chain and a tool to help an organization assess its strategy. The Diversity Audit Tool (DAT) was developed from an analysis of current diversity practices in the Information Communications and Technology (ICT) Sector in Canada. This paper will review the dimensions of the tool and compare it to six other diversity lenses. Keywords: Diversity assessment, diversity audit tool, diversity lens, “business” case for diversity. Increasingly corporations in Canada have stressed the importance of embracing diversity and have stressed the benefits of creating inclusive work environments which: Promote the work of all organizational members and ensures that it is acknowledged, respected, and that employees are compensated equitably for it Value diversity both within the organization and outside of it Implement a meritocracy – rather than non-job-related ascribed characteristics – ensuring the need for equality and fairness underpins the organizational culture Emphasize individual accountability at all levels of the organization Constantly communicate the organization’s commitment to diversity both through language and through action and in a clear manner (Digh, 1998; D’Netto & Sohal, 1999; Schmidt, 2004; Beaver & Hutchings, 2005; Conference Board of Canada, 2006; Conference Board of Canada, 2008; Shen et al., 2009) In other words, inclusive work environments do not simply recognize that differences exist among different...
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...1. 10th October 2011 2. Team 3. ContentsI. Overview Starbucks -MilestonesII. PESTLE-Analysis • General Information • P – Political Issues • E – Economical Issues • S – Social Issues • T – Technological Issues • E – Environmental Issues • L – Legal IssuesIII. Conclusion 4. I. Company overview – Milestone (1)• Founded 1971 in Seattle‘s Pike Place Market• 1982: Howard Schultz becomes Director of Retail Ops; – Starbucks provides coffee to fine restaurants and espresso bars• 1984: First Starbucks Coffeehouse in Downtown Seattle• 1988: Full Health Benefits to employees• 1995: over 500 US-stores 5. Company Overview – Milestones (2)• 1998: starbucks.com• 2000: licencing agreement with TransFair USA to sell Fairtrade coffee in USA and Canada• 2009: East Africa Farmer Support Centre in Kigali /Rwanda; Social Engagement to save lives in Africa• 2010: Asia Farmer Support Centre in Yunnan, China• Total Stores: approximetely 17,000 6. II. PESTEL ANALYSIS Economical Political SocialTechnological Legal Use: Measuring the organization’s goals against influences and Environmental demands of environment 7. 1. Political issues - Issues: Stability of political environment, law, taxes, policies on economy, trading agreements, government’s view on culture and religion, terrorism Example: Hong Kong, Thailand 8. 2. Economical issues The level of inflation. Interest rates. Income per capita. Long-term perspectives for the economy. Stabilization Unemployment rate 9. 3. Social issuesOur...
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...The Logical Next Step: Reconciliation Payments for All Indian Residential School Survivors CANADIAN BAR ASSOCIATION February 2005 PREFACE The Canadian Bar Association is a national association representing 38,000 jurists, including lawyers, notaries, law teachers and students across Canada. The Association’s primary objectives include improvement in the law and in the administration of justice. This submission was prepared by the National Aboriginal Law and the National Alternative Dispute Resolution Sections of the Canadian Bar Association, with assistance from the Legislation and Law Reform Directorate at the National Office. The submission has been reviewed by the Legislation and Law Reform Committee and approved as a public statement of the Canadian Bar Association. The Logical Next Step: Reconciliation Payments for All Indian Residential School Survivors Executive Summary At its Annual Meeting in August 2004, the Canadian Bar Association adopted a resolution1 calling for the government to go beyond the existing Indian Residential Schools Dispute Resolution process to provide a base payment to all survivors of Indian Residential Schools. The CBA recognizes the tragic legacy of Indian Residential Schools and the failure of the current options of either litigatio n or the dispute resolution process to resolve the situation. The harms caused by Indian Residential Schools are still profoundly felt by the individual students who attended the schools, as well as...
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...in 1827, the University of Toronto ranks amongst the top 20 universities1 across North America in the field of academic research and teaching. With over 82,000 students, over 17,000 faculty and staff across three campuses, and an operating budget of $1.8billion2, UofT has a significant capacity to impact the future of higher education and academic research. II. Institutional Mission3 The University of Toronto is committed to being an internationally significant research university, with undergraduate, graduate and professional programs of excellent quality. Uof T’s mission statement identifies key components: * Purpose – UofT exists to provide undergraduate, graduate and professional programs, and do research. * Vision – Uof T sees itself as an internationally significant research university * Core Values – Freedom of speech , academic freedom, freedom of research, critical thinking, equity and diversity are core values that make quality programs and commendable research achievements possible. I do not feel that UofT’s mission statement should be revised in any way as it incorporates all components of an effective mission statement according to the Lindsay article. III. Institutional Strategy UofT’s mission statement and statement of institutional purpose provide an overarching perspective to the Institution’s activities and drive its strategic planning process and goal setting. In 2008, through the document ‘Toward 2030: A third Century of Excellence...
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...500_12489_CH07_170-191 3/17/05 5:55 PM Page 170 chapter 7 >> Making Decisions A T A L E O F T W O I N VA S I O N S O N JUNE 6, 1944, ALLIED SOLDIERS much should be used to defend Germany’s border with France? The original plan, devised by General Alfred von Schlieffen, allocated most of the German army to the invasion force; on his deathbed, Schlieffen is supposed to have pleaded, “Keep the right wing [the invasion force] strong!” But his successor, General Helmuth von Moltke, weakened the plan: he reallocated some of the divisions that were supposed to race through Belgium to the defence. The weakened invasion force wasn’t strong enough: stormed the beaches of Normandy, beginning the liberation of France from German rule. Long before the assault, however, Allied generals had to make a crucial decision: where would the soldiers land? They had to make what we call an “either–or” decision. Either the invasion force could cross the English Channel at its narrowest point, Calais—which was what the Germans expected—or it could try to surprise the Germans by landing farther west, in Normandy. Since men and landing craft were in limited supply, the Allies could not do both. In fact, they chose to rely on surprise. The German defences in Normandy were too weak to Allies went on to liberate France and win the war. Thirty years earlier, at the beginning of World War I, German generals had to stop the landings, and the What you will learn in...
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