...Even though different cultures disapprove of tattoos, there are significant meanings in tribal tattoos because many tribes require tattoos for different cultural reasons. Humans have tattooed their bodies with a variety of symbols showing their religious beliefs, status symbols, declarations of love, or even different forms of punishment. Scientists say that the marks on the skin of the Iceman dating from back to 3300 B.C., are tattoos. Tattoos also can be found on Egyptian and Nubian mummies dating all the way back to about 2000 B.C. The markings found on the ancient Egyptians were done for reasons scientists still debate about. One theory is that only the “dancing girls” were marked with tattoos showing their prostitute status. The other theory is pregnant Egyptian women were tattooed to protect them during birth and “keep everything in” while pregnant. One thing scientist know for sure is that only the woman in the Egyptian society were tattooed. The tattoos that have been found are all of designs across the abdomen, thighs, and breasts. The designs are dots in a net like pattern the flow across the woman’s abdomen, breasts, and thighs. The Greeks and Romans however, referred to tattoos as a “stigmata.” They used tattooing to mark a person showing they belong to a specific religious group or to show they are a criminal. Roman soldiers were required by law to have tattoos on their hands to make it difficult for them if they deserted their group. Tattoos spread...
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...For a long time now body art and decoration has been a custom in many cultural groups. Through research we have learned about the different types of body art and ornamentation such as permanent and nonpermanent tattooing, scarification, and piercings. These forms of body art and ornamentation are done for a variety of reasons, ranging from identification purposes to religious rituals. “Skin, as a visible way of defining individual identity and cultural difference, is not only a highly elaborated preoccupation in many cultures; it is also the subject of wide-ranging and evolving scholarly discourse in the humanities and social sciences” (Schildkrout, 2004). The process of ornamentation and body art is usually a painful experience, but it is a way to signify a person’s self-discovery and their place in society. In this paper, I will explore the different aspects of body art and ornamentation in two different cultures; the Maori people of New Zealand and the Yoruba’s of West Africa and explain the cultural importance of their art. Throughout West Africa it is not uncommon to come across people that have scar stripe patterns on their cheeks. The facial stripes that they wear are not produced by paint or tattoos, like many other cultures, but only by scarification. However, in his article, Orie explains that not all of the Yoruba people have the facial stripes. Okola is a term used for describing someone whose face is scarred, it means ‘the one with facial stripes’. People that...
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...family vacation, Step v phen Kaufer, founder and CEO of Trip d pAdvisor (TA was happy and A), y relaxe Kaufer ha rented two houses for his family’s vacation in M ed. ad o Martha’s Vin neyard—one h house from TA’s newest service, Vaca ation Rentals, and the other from a competitor site. K Kaufer was pl leased that th house he found throug TA’s listing was far sup he f gh g perior to the o off his competitor’s sit He one te. was v very optimisti about the fu ic uture potentia of TA’s ent into this se al try egment. As Kaufer settl in his off s led fice, he saw a note from Bryan Saltzb burg, General Manager of New l Initiat tives and head of TA’s f flight service requesting an urgent m e, meeting. In F February 2009 TA 9, hed launch a flight metasearch se m ervice similar to Kayak, w r where consum mers could com mpare prices from s severa airlines and online trave agencies (O al d el OTAs). The hi ighly competi itive online flight search m market becam even more competitive in July 2010 when Goog announce that it was acquiring ITA, a me e e 0 gle ed s leadin flight-info ng ormation soft tware compa any, for $700 million.1 Ka 0 aufer was su that Saltz ure zburg wante to discuss TA’s options in light of thi recent deve ed is elopment. Ka aufer was sti thinking a ill about the imp pact of Goog gle’s acquisiti ion on TA, w when his ass sistant inform him that Hao Wu, G med t General Mana ...
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...Why is TA appealing to consumers? Why do consumers write reviews? What do hotel owners and property managers feel about TA? How does TA manage to create the balance between consumers and hotel managers? How does TA monetize its UGC? How does it differ from other UGC sites such as Yelp? Why has TA been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? Can TA replicate its success in China, vacation rentals and flights? How should Kaufer prioritize TA’s growth options? 1. Why is TA appealing to consumers? Why do consumers write reviews? The fact that a visitor can access reviews, see description of the listed entries, compare prices, review photos and map listing locations, made it very attractive for consumers. In addition to the easy access to OTA or hotel site when ready to book. Upon logging in for free at TA users can post reviews of their own experiences which enhanced the decision making process. According to Forrester study, most users wrote reviews because they pleased with hotel or travel experience, some wrote because they were disappointed, some wanted to have a conversation, and few used it as a shortcut to reach management. Kaufer believed that "users write reviews since they feel grateful for the advise the got on our site". 2. What do hotel owners and property managers feel about TA? How does TA manage to create the balance between consumers and hotel managers? Hotels, inns,...
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...TripAdvisor Case Write-up 1. Why is TA appealing to consumers? Why do consumers write reviewers? What do hotel owners and property managers feel about TA? TA is appealing to consumer because: * It offers real information from real people’s travels, this made it attractive for consumers. * You can access reviews and can rely on it if going to a new destination. Reasons explained for writing online reviews: * To help consumers make good decisions and share experiences. * To reward the company for good service and help them make an improvement if needed. Hotel owners and property managers generated significant traffic through TripAdvisor. * Word of mouth is primary factor behind 20-50% of all purchasing decisions. * Owners & managers looked at it as an opportunity to interact & engage with consumers. * They tried to manage the location where reviews appeared and quality & quantity of reviews generated. 2. How does TA monetize its UGC? How does it differ from other UGC sites such as Yelp? Click-able Ads | Business Listing Service | Display Advertising | * 77% revenue,Text-basedAds* Users able to click other websites and check rates. * Hotels & online agencies pay per click* $.25 to $1.00 | * Premium offer.* Allowed to put in contact information* Advertise special offers.* $500 to $10,000 | * 12% of revenue.* sold by cost per thousand impressions.* $15 on average. | It differs from other UCG sites...
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...Environmental Opportunities ADDED: Existing condition – two hotels currently compete in the luxury market segment. One of the hotel’s Y1 performance resulted in a drop in market capitalization despite all hotels starting on an even playing field. One other hotel in the economy market segment also experienced a drop in market capitalization. Competitors may be experiencing challenges in executing on their strategies. two other competitor in luxury, one performed poorly (elaborate) ADDED. SEE ABOVE Env. Constraints Income tax- as net profits (profits after tax) increase above $500,000 the tax rate doubles to 44% which is substantial – how this affect on us? (how earning more money has diminished results and if it’s possible for competitor to catch up). HAS NOTHING TO DO WITH US. BASED ON THE ENVIRONMENT. TA’S INSTRUCTIONS INDICATED SUCH. NO CHANGE. ADDED: Market limitations – the price of rooms in both the luxury and economy segments are capped based on the level of stars; furthermore, the actions taken by hotels in the economy segment impacts the luxury segment’s market size while a hotel in the luxury segment cannot capture the economy market’s market share the opposite is not true i.e. a hotel in the economy market may capture a luxury hotel’s market share. Price of hotel (luxury segment) limits the size of the segment, (everyone is aiming at high price, which will make segment even smaller) Economy segment also limit luxury segment size, their advertising etc will...
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...clients. Marketing enable the firm to retain old clients too. To ensure continuity of the business the organization must be able to keep the promises it gives to the clients. This is through delivery of quality services. Adoption of suitable marketing strategy also helps the organization to remain relevant in business. To evaluate the levels of satisfaction of customers in the hospitality management one needs established channels that allow feedback. The process is made possible through relationship marketing. It entails a mixture of personalized mechanisms to promote a particular brand. 1.3 The organization in focus Sand dunes beach resort in Thailand is one of the numerous sand dune resort in the world. It is a globally recognized luxury hotel....
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...Appetite. Contact Person: Mr Amiya Paul Mobile Number: +91 9204550981 ORM Project Report – “Appetite” Restaurant, JK Residency Executive Summary This project report is based on our study of Operations Management at JK Residency’s Appetite Restaurant in Jamshedpur. Started in November 2010, JK Residency can be classified as a 3 Star Business Hotel located ten minutes from Tatanagar railway station. We explored different concepts in Operations Management such as forecasting, aggregate planning, inventory control, scheduling, materials requirement planning, quality control in discussions with the captains at Appetite. The report contains our findings of our study. We have tried to analyse the operations both from a theoretical and an on-ground perspective. The operational processes at Appetite are quite different from those of a manufacturing firm primarily because it is a services business. The report begins with an introduction to the hotel industry in India and an introduction to JK Residency as a hotel. We have also looked at the Organizational Structure of JK Residency – particularly the F&B Services section which controls the Appetite restaurant. Appetite currently uses qualitative methods for forecasting. We have explored the possibility of...
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...Tourism Management, Niagara University, St. Vincent’s Hall, Room 304, NY 14109, United States b A R T I C L E I N F O A B S T R A C T Keywords: Corporate social responsibility Hospitality industry Financial performance In spite of growing concern for corporate social responsibility (CSR) in various industries including the hospitality industry, the relationship between CSR activities and financial performance is a rarely examined subject in the hospitality context. Especially, research measuring the separate impacts of positive and negative CSR activities on companies’ financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies’ appropriate strategic decision-making for CSR activities by providing more precise information regarding the impacts of each directional CSR activity on financial performance. ß 2009 Elsevier Ltd. All rights reserved. 1. Introduction With a...
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...SINGAPORE HOTEL INDUSTRY ANALYSIS Prepared by: Nazia Husain Marketing 558: Marketing Across Cultures TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 HISTORY 4 GOVERNMENT 6 CULTURE 6 Religion 6 Language 7 Economy of Singapore 8 Trade 9 Employment 10 ASEAN 10 MACRO-ECONOMIC REVIEW OF SINGAPORE 11 Economic Factors 11 Macro-environment factors and hotel industry 12 INDUSTRY ANALYSIS 14 Hotel Demand 15 Hotel Supply 16 COUNTRY CLUSTER ANALYSIS 17 Regional Analysis in the Hotel Industry 17 Singapore Industry Analysis 17 RevPAR 19 Singapore Hotel Association 20 Corporations Expanding Into the Region 22 CONCLUSIONS AND RECOMMENDATIONS: 23 Working culture differences between the US and Singapore 23 Expansion into Singapore 24 APPENDIX 26 EXECUTIVE SUMMARY The purpose of this research paper is to provide insights into the Singapore Hotel Industry. Through an analysis of economic indicators and the hotel industry in the region, along with a look at how the cultural characteristics of Singapore help illustrate many reasons why hotels should look to expand in Singapore. One of the many reasons why the hotel industry is of such importance in Singapore is its continuous growth and expansion of the services industry in the region. Although there is a slow growth of visitors projected in 2012 due to an uncertain economy, it is to the countries best advantage to increase the number of hotels being planned to open in the next...
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...Curtin Business School (CBS) School of Marketing Unit Outline HOSP2000 Hospitality Industry Management Semester 2, 2015 Unit study package code: HOSP2000 Mode of study: Internal Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section. Seminar: 11 x 3 Hours Semester Fieldwork: 1 x .5 Days Semester This unit contains a fieldwork component. Find out more at the fieldwork education website: ( fieldworkeducation.curtin.edu.au ) Credit Value: 25.0 Pre-requisite units: Nil Co-requisite units: Nil Anti-requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator: Title: Name: Phone: Email: Building: Room: Dr Jong-Hyeong Kim +618 9266 4389 jong.kim@curtin.edu.au 408 2006C Teaching Staff: Name: Phone: Email: Building: Room: Jong-Hyeong Kim +61 8 9266 4389 Jong.Kim@curtin.edu.au 408 2006C Administrative contact: Name: Phone: Email: Building: Room: Kelly Nowak +618 9266 3882 Mktg@curtin.edu.au 408 2014 Learning Management System: Blackboard (lms.curtin.edu.au) HOSP2000 Hospitality Industry Management Bentley Campus 28 Jul 2015 School of Marketing, Curtin Business School (CBS) Page: 1 of 7 CRICOS Provider...
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...The customer's satisfaction with service Chapter I: Introduction 1.1 Background In recent times, customer's satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers' satisfaction can be defined as “the fulfillment response” which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment” (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyer's comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order...
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...UNIVERSIDAD TÉCNICA FEDERICO SANTA MARÍA Una nueva experiencia en turismo Francesca Descalzi – Andrés Galleguillos – Ricardo Romero – Benjamín Segovia - Javiera Vinés Profesora: Johanna Moya Índice Índice General Índice ................................................................................................................................. 1 Índice General ................................................................................................................ 1 Índice de ilustraciones .................................................................................................... 5 Introducción ..................................................................................................................... 10 Resumen ejecutivo ........................................................................................................... 11 Diagnostico ...................................................................................................................... 15 Definición del proyecto ................................................................................................ 15 Objetivos del proyecto ................................................................................................. 16 Objetivo General ...................................................................................................... 16 Objetivos Específicos ............................................................................................
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...TextRESORT HOTEL AND GOLF COURSE MARKET ANALYSIS AND PRELIMINARY VALUE ESTIMATE COUGAR CANYON TRINIDAD, COLORADO PREPARED FOR: COLARELLI INTERNATIONAL RESORTS AND LIVING, LLC Economic & Market Research / Land & Development Planning Landscape Architecture / Community Planning & Design Golf Feasibility Analysis FINE RESORT HOTEL AND GOLF COURSE MARKET ANALYSIS AND PRELIMINARY VALUE ESTIMATE COUGAR CANYON TRINIDAD, COLORADO PREPARED FOR: COLARELLI INTERNATIONAL RESORTS AND FINE LIVING, LLC January 16, 2012 PREPARED BY: Economic & Market Research / Land & Development Planning Landscape Architecture / Community Planning & Design Golf Feasibility Analysis TABLE OF CONTENTS Page Executive Summary ............................................................................................................. i I. Introduction ............................................................................................................ 1 II. Cougar Canyon Site Description ................................................................................ 4 III. Hotel Market Analysis A. B. C. D. IV. National and Regional Trends ....................................................................... 26 Tourism and Visitation 1. General Visitation Trends. ........................................................................ 28 2. Visitor Expenditures. .......................................................................
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...Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE and CPM Matrix 15 4.1 IFE Matrix 15 4.2 EFE Matrix 16 4.3 Company Profile Matrix (CPM) 17 5.0 SWOT Matrix, IE Matrix, and QSPM 18 5.1 SWOT Matrix 18 5.2 IE Matrix 19 5.3 QSPM 20 6.0 Recommendation on Specific Strategies 21 7.0 Shangri-La Hotel Financial Position (EPS-EBIT Analysis) 22 7.1 Common Stock Financing 23 7.2 Debt Financing 23 7.3 60% common stock - 40% debt financing 24 7.4 40% common stock - 60% debt financing 24 8.0 Strategy Evaluation 27 9.0 Conclusion 30 10.0 References 31 1.0 Introduction of Shangri-La Hotel Shangri-La Hotels (M) Berhad is an investment holding company and also a public limited company. This company was incorporated on June 29, 1971 and currently having a total of 2364 employees. Its headquarters is located at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of services such as hotels and beach resorts, golf course and clubhouse, property management and investment and commercial laundry....
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