...big money on the scale like this. The company has a bond rating of AA that makes the risk relatively low. So we should definitely say yes. Issues Importance of Energy Cost Road King Trucks, Inc. is a truck manufacturing company. The new CEO Michael Livingston arranged a meeting with the firm’s top managers and engineers considering introducing a large, public transit bus into its current product line. As the oil prices keep going high and have no sign of decreasing. Mr. Livingston thought it would lead people more likely to use public transportation. The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil prices makes people more willingly to use public transportation and there will be an increase of riders. The company should adapt itself to the changes of market. Now it is a fashion to be “Green”. People show great environmental consciousness to the world. It is wise to attract people with public transportation and fulfill their demands. Project’s Cash Flows (see table 1) We expect inflows are greater than outflows, so to cover the cost occurred in the progress. But to determine whether we should run the project or not, we need to calculate the NPV. I will discuss it later. The total life of the project is 22 years. The...
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...www.vtpi.org Info@vtpi.org 250-360-1560 Transit Price Elasticities and Cross-Elasticities 25 May 2012 Todd Litman Victoria Transport Policy Institute Abstract This paper summarizes price elasticities and cross elasticities for use in public transit planning. It describes how elasticities are used, and summarizes previous research on transit elasticities. Commonly used transit elasticity values are largely based on studies of short- and medium-run impacts performed decades ago when real incomes where lower and a larger portion of the population was transit dependent. As a result, they tend to be lower than appropriate to model long-run impacts. Analysis based on these elasticity values tends to understate the potential of transit fare reductions and service improvements to reduce problems such as traffic congestion and vehicle pollution, and understate the long-term negative impacts that fare increases and service cuts will have on transit ridership, transit revenue, traffic congestion and pollution emissions. Originally published as “Transit Price Elasticities and Cross-Elasticities,” Journal of Public Transportation, Vol. 7, No. 2, (www.nctr.usf.edu/jpt/pdf/JPT 7-2 Litman.pdf), 2004, pp. 37-58. Todd Litman 2004-2011 You are welcome and encouraged to copy, distribute, share and excerpt this document and its ideas, provided the author is given attribution. Please send your corrections, comments and suggestions for improvement. Transit Elasticities and Price...
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...24 66.9 21 33.8 If there are images in this attachment, they will not be displayed. Download the original attachment Prepositions Exercises on Prepositions Prepositions are short words (on, in, to) that usually stand in front of nouns (sometimes also in front of gerund verbs). Even advanced learners of English find prepositions difficult, as a 1:1 translation is usually not possible. One preposition in your native language might have several translations depending on the situation. There are hardly any rules as to when to use which preposition. The only way to learn prepositions is looking them up in a dictionary, reading a lot in English (literature) and learning useful phrases off by heart (study tips). The following table contains rules for some of the most frequently used prepositions in English: Prepositions - Time English Usage Example on days of the week on Monday in months / seasons time of day year after a certain period of time (when?) in August / in winter in the morning in 2006 in an hour at for night for weekend a certain point of time (when?) at night at the weekend at half past nine since from a certain point of time (past till now) since 1980 for over a certain period of time (past till now) for 2 years ago a certain time in the past 2 years ago before earlier than a certain point of time before 2004 to telling the time ten to six (5:50) past telling the time ten past six (6:10) to / till / until marking...
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...Giulia –Segment Manager H McIntyre Brady – Segment Manager A & J Putnam Travis – Segment Manager F & G Treyer Mirjam – Segment Manager I Virgo Adam – Segment Manager C & E Table of Contents Executive Summary 3 Current Market Situation 4 Market Description 4 Product Review 4 Competitive Review 4 Channel logistic 4 SWOT Analysis 5 Objectives and Issues 6 Short-term objectives 6 Long-term objectives 6 Marketing Strategy 7 Positioning 7 Product Strategy 7 Price 7 Distribution Strategy 7 Marketing Communication Strategy 8 Marketing Research 11 Marketing Organization 11 Action, Budget and Controls 12 Action 12 Budget 12 Control 12 Appendix 13 APA References 14 Executive Summary (whole story in 1 page, NOT Introduction) Current Market Situation Market Description Growth and Size Product Review Main Features Nocturnal it a bussing transportation service that will provide consumers, mainly students, with a safe guaranteed ride to the three main clubs in Lethbridge: Studio, Pulse and Boss Hogs. As well as return them to the University to provide the most convenience for our consumers. This service will be much more affordable and convenient than other current transportation services in the market, such as taxis and city bus transportation. This service fulfills the needs of its customers by providing safe guaranteed rides to and from the club at very reasonable rates and serving as the ultimate convenience. Product...
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...number for the section you chose. Then, complete the following table. List five threats appropriate to the environment from the section you chose. Rate the risk for each threat from 0 (low) to 10 (high). Then, list five appropriate countermeasures. Once you complete the table, write a brief explanation of the countermeasures for the two threats with the highest risk total, stating how the countermeasure reduces the risk associated with that threat. This assessment is based on the Facts for Consideration on page _92_ | | | | |THREAT |RISK |COUNTERMEASURE | | |Probability |Criticality |Total | | |Example: | | | | | |Physical assault |9 |4 |13 |Highly visible officer presence | |Taking over the Bus |5 |10 |15 |Have at least 3 guards on board the | | | | | |bus | |Harming other prisoners ...
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...money on the scale like this. The company has a bond rating of AA that makes the risk relatively low. So we should definitely say yes. Issues Importance of Energy Cost Road King Trucks, Inc. is a truck manufacturing company. The new CEO Michael Livingston arranged a meeting with the firm’s top managers and engineers considering introducing a large, public transit bus into its current product line. As the oil prices keep going high and have no sign of decreasing. Mr. Livingston thought it would lead people more likely to use public transportation. The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil prices makes people more willingly to use public transportation and there will be an increase of riders. The company should adapt itself to the changes of market. Now it is a fashion to be “Green”. People show great environmental consciousness to the world. It is wise to attract people with public transportation and fulfill their demands. Project’s Cash Flows (see table 1) We expect inflows are greater than outflows, so to cover the cost occurred in the progress. But to determine whether we should run the project or not, we need to calculate the NPV. I will discuss it later. The total life of the project is 22 years. The production and...
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...BUSINESS PLAN Wise Choice Tours and Bus Services The Company Wise Choice Tours and Bus Services (WCTBS) is a new sightseeing company in its formative stages. It is owned and managed by entrepreneur Michael Miles. The company is located in the capital city of Georgetown. It is being organized to take advantage of a specific gap in the local sightseeing tour market. The gap exists in high quality, reasonably priced sightseeing tours in the nation's capital away from the city centre, indicating that a new entrant tour company could be expected to capture a significant portion of the current sightseeing tour market. The Company's Mission WCTBS’ mission is to provide safe, reliable and fun sightseeing tours and bus services to our customers. Six of the buses will be used for tours locally, three for tours to Suriname, Venezuela and Brazil. With a combination of clean buses, friendly and informative and helpful driver guides along with outstanding customer service, WCTBS intends to lead the other companies and make our standards their ambition. Objectives WCTBS will have as it primary objectives the following elements: To establish and operate a new tour company and bus service aiming specifically at touring the monuments, memorials, museums, and government buildings of the capital city as well as touring the historic and picturesque regions of Guyana. To implement an organizational and marketing strategy that will, beginning in the first months of operation, achieve...
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...Entrance (easy entrance and exit from the restaurant) | | | | 4 | 4. Ease of Parking (whether it be self park or Valet) | | | | 4 | 5. Windows and Doors clean and free of streaks and spots | | | | 4 | Hostess | 1 | 2 | 3 | 4 | 1. Hostess Station easy to find | | | 3 | | 2. Greeting from hostess in a timely manner | | | | 4 | 3. Hostess made eye contact and used polite phrases such as “Please”,“Thank you”, and “Your Welcome” | | 2 | | | 4. If there was a wait, hostess quoted an accurate wait time | | | | 4 | 5. Hostess offered options for waiting (e.g. Recommend a drink, pointed out the bar, or outside waiting) | | | 3 | | 6. Hostess attitude and appearance | | | 3 | | 7. Hostess escorted guests to table at a comfortable pace | | | | 4 | 8. Hostess sat guest in a desirable location or the most desirable location that was available | | | | 4 | 9. Acknowledgment from Hostess on your way out | | 2 | | | Person(s) on Duty: | | Main Entrance and Hostess Summary: The Main entrance was a tad weird in the placement category but as I walked in it was very clean and the hostess was prompt to sit us down. She was very efficient asking us what We wanted to order. She was very polite as well as presentable. She sat us at the last booth that was open which was optimal. She acknowledged us politely on the the way out and told us to have a great night. Dining Room and Patio | 1 | 2 | 3 | 4 | 1-Poor 2-Below Average...
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...queensland. Customers as strangers Strangers are those customers who have not yet had any transaction( interaction ) with a firm and may not even be aware of the firm. Take me as an example, I remembered the first time that set my foot on Brisbane was around 2 years ago, at that time, I have no idea about translink. My homestay dad and housemate told me that I need to buy a go card to take public transportation, which is easy and convenient. My housemate took me had the first experience by public transportation from my place to uni. And she told me I need to learn how to take bus. Believe it or not, at that time, I thought what?! I’m not 3 years old, of course I know how to take it. But it turns out, I do need to learn. I saw my housemate hail to the bus when it comes. And the bus driver say good day to us. It was such a surprise to me, coz in my hometown if we hail, it means we gonna grab a taxi, plus the bus driver rarely say hi to passengers, we don’t have communication btw drivers and passengers, if that happen, we might...
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...Table of Contents Executive Summary 2 Problem Statement 2 Situation Analysis Company Objectives 2 Company Background 3 S.W.O.T. Analysis 4 Market Analysis 5 STEEPL 6 Consumer Analysis 7 Case Keys 8 Alternatives 9 Recommendation 10 Action Plan 10 Contingency Plan 11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or...
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...A Report on marketing strategy of TR TRAVELS University Of Liberal Arts Bangladesh. Prepared For: Nafees Imtiaj Ahmed Lecturer ULAB school of business(USB) Prepared by: Group 2 Md.MohedulAlam -123011127 Ummea Salma Neela -123011037 FarinRahman Khan -123011036 Date of submission: 15th April 2014 LETTER OF TRANSMITTAL April 15.2014 Nafees Imtiaj Ahmed Faculty member ULAB school of business(USB) Subject: Submission of Report on “Marketing strategy of TR TRAVELS” Dear Sir. With due respect we, the students of group 2 reported on “Marketing Strategy of TR TRAVELS” .This report is a summary of our group work that we have been given to complete. Though we are in learning curve, this report has enabled us to gain insight into the marketing strategy of TR TRAVELS. So it becomes as an extremely challenging and interesting experience. Thank you for your supportive consideration for giving us an idea. Without your Inspiring this report would have been an incomplete one. Lastly we would be thankful once again if you please give your judicious advice on effort. Yours’ sincerely. Md.Mohedulalam Ummea Salma FarinRahman khan Acknowledgement We take this opportunity to express ourrespectful gratitude and deep regards to ourmentor & course teacher Mr. NafeesImtiaj Ahmed for his exemplary guidance, monitoring and constant encouragement throughout the course and also for this report. The help and guidance given by him time to time shall carry...
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...Online Bus Management Use Case Specification: Book Ticket Version 1.0 Revision History |Date |Version |Description |Author | |14/feb/11 |1.0 |Usecase specification for booking ticket. |Samanth | | | | |Nagarjuna | | | | |Harish | | | | | | | | | | | | | | | | Table of Contents 1. Use Case Name 1 1.1 Brief Description 1 2. Flow of Events 1 2.1 Basic Flow 1 3. Special Requirements 1 3.1 Performance 1 4. Preconditions 1 4.1 Day restriction 1 5. Post Conditions 1 5.1 Print 1 Use Case Specification: Book Ticket Use Case Name ...
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...BUS 317 Strategic Management Management Report for SMRT Corporation By: Subash S/O Tharumalingam Table of Contents 1. Executive Summary 4 2. Introduction 5 3. Current Company Situation 5 3.1. Past Performance Assessment 6 4. External Environment Analysis - PESTEL 6 4.1. Political 6 4.2. Economic 6 4.3. Socio-Cultural 7 4.4. Technology 7 4.5. Environment 8 4.6. Legal 8 5. Industry Analysis 9 5.1. Porter's Five Forces 9 5.2. Competitor Analysis 9 6. Internal Environment Analysis 10 6.1. Financial Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3...
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...Most working people living in Narraweena commute to Sydney and other suburbs to work, but between public transport and the proximity to these areas, they have easy access. Parks & Recreation • Australian Bushland Restoration works to manage and maintain the beautiful bushland of Sydney. They are devoted to maintaining best practices for habitat and environmental conservation for the local and broad environment. You can see the results in the area bushland parks and reserves. • Beverley Job Park has an enclosed playground for the kids, barbeques, picnic tables, dog waste bin, nearby bus stop, public toilets, and public sports amenities for rugby, soccer, softball, and cricket. • The Narraweena Community Centre is a for-hire facility and features two separate buildings - one community centre and one youth centre. The community centre is used for recreational classes. The community centre features dance bars, a stage, a kitchen, mirrored wall, and an enclosed play area. The youth centre has two halls - The East and West. Each has dance bars, mirrored walls, and a kitchen. Schools &...
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...working on homework as she talks about her day. This time, when she got home from class I put aside my laptop and books and sat across from her at the kitchen table. I could tell she was irritated about something so I asked her how her day was. I made direct eye contact when I asked her this question. She immediately began to vent to me about missing the bus, being late to class, and the amount of work she was assigned. Though there were times I was tempted to jump in and share my story from the day I refrained and instead only asked small questions about her day to get her to open up more. Towards the beginning of the conversation she seemed distracted and kept looking off other places while talking, however the longer I reinforced that I was interested in what she had to say and the more I attempted to make eye contact with you the more she relaxed. She then began meeting my eyes as she talked. At the end of the conversation she in turn asked about my day. It was nice to each get to share out stories to someone who was clearly interested in listening to what we had to say. Throughout the week I paid extra attention to not only my body language, but the body language of others. In one instance I noticed that a member in my group project was sitting with their arms crossed and their eyes focused down at the table. I then began to notice that no one had asked for this person’s input on the project because he seemed so closed off. I decided to mirror his body language...
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